In today's Internet Marketing Podcast, Andy is joined by Fili Wiese, ex-Google engineer & SEO Expert at SearchBrothers to talk about Google Penalties, HTTPS and Link Building in 2018. On the show you'll learn: If you are penalised for life if you receive a Google PenaltyThe difference between a penalty and an algorithm update (a common misconception)How Google recalculates how you are rankingHow long a Manual Google Penalty can last for How you can get multiple penalisations applied to your websiteWhen and why you should migrate to HTTPSHow you can improve the SEO signals to your site when moving to HTTPSIf link building is still important in 2018Why page rank isn't important and why you need to focus on link building that drives conversionsPlus Fili provides his top tip/key takeaway for the audience. if you'd like to connect with Fili you can find him on Twitter here, and on LinkedIn here. You can also catch Fili at BrightonSEO where he'll be talking about optimising for search bots.  For information regarding your data privacy, visit acast.com/privacy