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#413: Why Selling to the Logical Brain Won’t Get Results - Interview with Tim Ash

#413: Why Selling to the Logical Brain Won’t Get Results - Interview with Tim Ash

FromInternet Marketing: Insider Tips and Advice for Online Marketing


#413: Why Selling to the Logical Brain Won’t Get Results - Interview with Tim Ash

FromInternet Marketing: Insider Tips and Advice for Online Marketing

ratings:
Length:
11 minutes
Released:
Sep 28, 2017
Format:
Podcast episode

Description

In today's episode of the Internet Marketing Podcast, Andy is joined by Tim Ash. Tim is a popular keynote speaker, author and CEO of SiteTuners.com.

Andy and Tim discuss:

- The triune brain model (find out who is really in charge!)

- Whether it's possible for consumers to avoid being brainwashed by marketing

- Why it's important for marketers to consider the context in which users are being asked to make conversion choices

- How using comparisons can be useful a useful technique when launching new products

- Why you should apply framing and bracketing techniques to all areas of your marketing For information regarding your data privacy, visit acast.com/privacy
Released:
Sep 28, 2017
Format:
Podcast episode

Titles in the series (100)

Listen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from Site Visibility and other leading digital agencies. We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement. We interview some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik. The show is produced and co-hosted by Andy White