The Formula for Business Success = B+C+S. Ken Bator explains how and why the alignment of Brand, Culture and Strategy is the key to achieving success in your small business. Ken is an entrepreneur, author and owner of Bator Training & Consulting. The Formula is all about answering the questions: What's the image you want to portray to the public, what’s the experience you want to create through and for your employees, and how can you drive more of the right business to your small business? Ken believes that culture is more valuable than brand. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)