Michael Brito, Executive Vice President of Zeno Group, joins the Social Pros Podcast to discuss B2B social media and social listening.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why social data is just as valuable for B2B as it is for B2C Where to start with B2B social listening How influencer marketing works in B2B social Why businesses should be empowering employees to be storytellers How to build trust with customers   Resources Salesforce Talk Triggers The Zeno Group   Visit SocialPros.com for more insights from your favorite social media marketers.