Bruce Kennedy, Social Media Manager at Cision, joins the Social Pros Podcast to discuss the current state of PR and crisis management.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How to stay relevant in PR Why Twitter is still the biggest social platform for PR How content creators differ from traditional journalists Why crisis planning is mandatory How analytics have helped businesses prioritize responses on social media How Facebook Live has changed crisis management   Resources The Complete Guide to Social Media for B2B Marketers TechSmith Cision Gushers Instagram   Visit SocialPros.com for more insights from your favorite social media marketers.