Customer service isn't an afterthought for you. If it is, you're already well on your way to being an uninteresting, middling, forgotten business.    If, on the other hand, you have a deep understanding of the people you serve, that reality will be visible in so many delightful and visible moments in your customers' interactions with you.    In this conversation we share what we've learned about how customer service and the deeper philosophy we can all have about customers in general can revolutionize the way we build our business.    Note: if you haven't yet listened to the previous episode, you'd better do that first. It's an amazing interview with the co-owner of one of the world's best restaurants, and it's deeply changing the way we look at these questions. Listen here: How The Hospitality Mindset Revolutionized My Business. Aug 15, 2014