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227: How Your Business and Brand Become the Most Trusted Voice w/ Marcus Sheridan
Currently unavailable
227: How Your Business and Brand Become the Most Trusted Voice w/ Marcus Sheridan
ratings:
Length:
25 minutes
Released:
Nov 13, 2018
Format:
Podcast episode
Description
Sales teams make more money than marketers for one crazy simple reason: They speak the same language as the business owners. Marketers are great at describing their value in marketing terms, such as positioning, value prop, and image. Meanwhile, the entire sales team shrugs their shoulders and says things like “driving revenue” and “ROI.” This sales language is the same bottom-line language of the CFO & CEO. Marcus thinks it’s time marketers made some communication changes, and started communicating effectively within our organizations, and to our customers. You’ve probably heard of Marcus Sheridan. Besides being featured in numerous magazines, blogs, and conferences, he turned a drowning pool company into a million-dollar business, founded 3 successful companies, and authored They Ask, You Answer, Mashable’s #1 Marketing book for 2017. Oh, and in his spare time, Marcus is a keynote speaker, which is how I got to know him. He ran as fast as he could, but I caught up to him for our #FlipMyFunnel podcast. Check out what he had to say. (You’ll see why I ran so fast.)
Released:
Nov 13, 2018
Format:
Podcast episode
Titles in the series (100)
723. In an Era of Infinite Competition, Experience Is Everything: <p><span style="font-weight: 400;">Companies have been saying they are focused on customer experience for years.</span></p> <p><span style="font-weight: 400;">For most… it hasn’t exactly been true.</span></p> <p><span style="font-weight: 400;">But thes... by Move: The Go To Market Podcast