28 min listen
DP 133: Developing Your Audience Focus
DP 133: Developing Your Audience Focus
ratings:
Length:
45 minutes
Released:
Nov 30, 2016
Format:
Podcast episode
Description
Jeff Miles has used his background in sales and marketing to find new approaches in fundraising as development and marketing director of the Keystone Opportunity Center. He joins Beth to talk about how he has been able to target Keystone's core audience. Armed with that information, he has been able to share stories and statistics and create tailor-made campaigns that appeal directly to them. He shares how you can sharpen your focus on the audience that will care the most. They discuss creating "gateway points" for the community to get involved and more.
Released:
Nov 30, 2016
Format:
Podcast episode
Titles in the series (100)
DP 011: Banning the "V" Word with Peggy Hoffman: Peggy Hoffman wants to get rid of volunteers. Well, she wants to get rid of the emotional baggage attached to the word “volunteer.” Instead, Hoffman, president of Mariner Management, looks at how we can eliminate the pressure of being a... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations