It’s not often that the word, “vulnerability”, is listed as a desired trait in a potential employee, but Jennifer DaSilva, president of WPP creative agency Berlin Cameron, thinks it makes for a much better workplace. “One of my firm beliefs is that you need to be shamelessly you, and whether you’re at work or at home or with dinner with your girlfriends, you should bring your full self to the table and allow yourself to be you.” That includes having room to make mistakes. Jennifer firmly believes that greater strides will be made when there is not a pressure for perfection, but an allowance to try, stumble, and grow. 
Jennifer and Rebecca go way back. Theirs is a relationship based on mutual support and collaboration, another value upon which Jennifer places great importance. “We’re better together,” is a phrase they are both fond of. 
In the business world these are radical notions – prioritizing collaboration over the limelight, vulnerability over stoicism. Jennifer is at the forefront of this movement, ushering in a new type of work environment, and even greater than that, a new definition of success.
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