Some people just talk about what needs to be done. But John Pritchard and his team have set out to take action. With an uncommon focus, grounded in ethics and aesthetics, he spreads the message of helping others with each purchase of the quality eyewear brand. In today’s episode, Natasha and John discuss specifics around digital marketing, defining the target audience and much more.   When you’re launching a fashion brand, you’ve got to have passion –it’ll keep you going. -John Pritchard Like the podcast? Subscribe on iTunes   Timestamps: 16:08  Challenges in taking a different approach to defining the key audience 18:47  A look into various digital marketing strategies 21:45  Using Facebook as a marketing tool 27:27  Marketing tips and creating the connection with the audience 31:31  Ups and downs of high street 36:09  Future of John’s Pala Eyewear brand   Connect with John Pritchard: Facebook Instagram Twitter Palaeyewear.com   Connect with Natasha Courtenay-Smith: Facebook Instagram Twitter YouTube Natashacourtenaysmith.com