Selena Soo is a publicity and marketing strategist helping business experts, authors, and coaches go from "hidden gem" to admired industry leader. She has worked with some of the biggest names in the business, including; Marie Forleo, Danielle LaPorte, Pat Flynn and Laura Belgray.   In this short episode Salena talks to me about how retailers can move from simply selling a product or being an e-commerce brand to being the face of their brand.   Selena will show you how to; share your story with your customers how you can create a deep connection with your audience why being the person who shares past experiences will attract the attention of your listener how focusing on one specific top you're really good at will benefit your publicity   Listen now and join the long list of Salena Soo fans who have benefited from her knowledge and expertise.   For more click here