This post follows my post about publishing successfully on Amazon. Newsletter swaps have been hugely important in my success and this post will walk you through how to promote your book with newsletter swaps.  Find the full shownotes: http://createifwriting.com/153 Join the community: http://createifwriting.com/community  Get my weekly email: http://createifwriting.com/quickfix   WHAT IS A NEWSLETTER SWAP AND WHY SHOULD YOU USE ONE? Newsletter swaps are an effective promotional tool where authors send their audience an email promoting another author's book, in exchange for that author promoting them in return. The trade doesn't always (or even usually) take place on the same exact day, but the authors set up the swap for when they have new releases, sales, or just a book they want to promote.  This is an effective marketing tool and a great way to network and build rapport within your niche and community. I'll continue to stand by email as a selling tool and when you can leverage the power of another person's audience, you can grow your own. I've also made great connections and done other collaborations with authors in my niche after connecting in Facebook groups.  HOW DO YOU FIND PEOPLE TO SWAP WITH?  Facebook groups by GENRE Story Origin  Paid and free services if you Google My personal preference is to find these in Facebook groups. It becomes about community and networking, not just piggy-backing off someone else's platform. We all want success for each other.  You also build trust there and know who you are dealing with. This is important because you are putting those people before your audience. You don't want to break trust with your readers. If I send something to my clean romance group that isn't clean, I'm going to get angry emails. My readers will stop trusting me.  HOW DO NEWSLETTER SWAPS WORK I would recommend signing up for some author lists first to see what they send. Get an idea and then consider what YOU want to send. Do you want to have a close relationship with your readers? Do you ONLY want to give book recommendations without being very personal? Plan out what you want this too look like.  Get clean links from Amazon or wherever you are sending. That means that they stop after the ASIN and don't have a ton of extra gunk on the end. Also, it's against Amazon terms of service to use affiliate links in email and they also don't want you to mention the price, because so often it changes.  More reading: Important Rules for the Amazon Associates Program Typically you'll pull the book cover image and maybe a quick blurb, but different authors handle this in different ways. If I've read the book, I'll often give a brief, personal review. I've found that it can help increase the clicks.  TIPS FOR EFFECTIVE NEWSLETTER SWAPS Be familiar with the books you send. Maybe you don't read each book, but check out the author and their other books. Use the Look Inside feature. I've sometimes found books that were engaging in poor practices like book stuffing, which violates Amazon's terms of service, or ones that were supposed to be clean and had content that wasn't clean even within what I read in the Look Inside feature.  Give before you get. When you're starting out, you may not have a big list. Maybe you don't have completed books. Start your list. Ask to send for people. Maybe at first they don't need to reciprocate. You're still building goodwill with those other authors in your genre. Send books that will cultivate the right kind of audience. You are building a personal author brand and want to attract the kinds of readers who love your book. Send books that are going to attract and keep the kinds of readers you want. Rarely go outside your genre. Every so often, it's okay to test the waters with a different kind of book. But it needs to stay within the bounds that keep that audience you're cultivating. I could send a Christian devotional to my clean romance list. Some would love it. I would never send books with