1) Propose one vision statement and one mission statement for P&G Mission statement: We will provide branded

products and services of superior quality and value that improve the lives of the world's consumers. As a result, consumers will reward us with leadership sales, profit, and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper

2) Discuss the major advantages and disadvantages of an integration strategy in the case of P&G? 3) How have the internal and external environment impacted on P&G 4) Discuss 2 marketing strategies P&G should pursue in the next 5 years to enhance their market?