1. Introduction 1.

1 Business Plan:
A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals. The business goals being attempted may be for-profit or non-profit. For-profit business plans typically focus on financial goals. Non-profit and government agency business plans tend to focus on service goals, although non-profits may also focus on maximizing profit. Business plans may also target changes in perception and branding by the customer, client, tax-payer, or larger community. A business plan having changes in perception and branding as its primary goals is called a marketing plan. Operational plans describe the goals of an internal organization, working group or department. Project plans, sometimes known as project frameworks, describe the goals of a particular project. They may also address the project's place within the organization's larger strategic goals.

1.2 Its necessity:

Business plan is so essential due to a number of important reasons which are as follows:

The preparation process of a business plan forces the entrepreneur to take an objective, critical, and unemotional look at the business in its entirety. It is a tool to manage the business better. It is a way to communicating the firms ideas to others and the basis for the financial proposal.

1.3 How Business Plans Are Used:

Venture Capital Business plan contests - provides a way for venture capitals to find promising projects Venture capital assessment of business plans - focus on qualitative factors such as team. Public Offerings In a public offering, potential investors can evaluate perspectives of issuing company.

Within Corporations 1. 2. 3. 4. 5. Fundraising Total Quality Management Management by Objective Strategic Planning Education

1.4 Objectives of a Business Plan:

1. To continue our strategy of controlled growth and through improved management to continue to increase our net margin 2. To increase client satisfaction, through improved reporting, accuracy, timeliness and estimates of cost and value, together with a better understanding of our Clients needs 3. Whilst maintaining our commitment to core water industry customers, continue to diversify into targeted markets in Energy, Rail & Scotland 4. To learn how to formulate an effective Business Plan. 5. To continue our strategy of controlled growth and through improved management to continue increasing our net margin 6. Operating the firm efficiently. 7. Funding the firm. 8. Seeking financing. 9. Arranging strategic alliances. 10. Obtaining large contracts. 11. Testing the viability of our plans. 12. Attracting key employees. 13. Business plan can uncover omissions and/or weaknesses in our planning process. 14. To organize our thoughts and ambitions for our business venture. 15. It can be used as a selling tool in dealing with important including our lenders, investors and banks. 16. Completing mergers and acquisitions. 17. To help banks and others who might lend us money. 18. Starting international operations.
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relationships

1.5 Origin of the report: In order to fulfill the partial requirement of the BBA program, our respected course instructor of the Entrepreneurship Development and Small Business Management (MHR 303), Ms. Jesmin Sultana has assigned us to prepare a business plan. This business plan is a part of our course. She has approved our topic on Theme Park for our business plan. 1.6 Rationality of this study: Report preparing is a mandatory prerequisite for students willing to attain a BBA degree at Institute of Business Administration, University of Asia Pacific. Besides this, the issue of business plan has attracted the significant attention of academia as well as industry. Therefore, this study is very much significant in terms of modern business environment. 1.7 The scope of the report: The scope of the report was based on the annual reports & web site, input from interviews of marketing managers, operations managers, and financial managers of the fantasy Kingdom and Nandan Theme Park, survey on general people of Dhaka City. In-depth data were not always available on-demand due to some unavailable reasons. 1.8 Objective of the study: The broad objective of this report is to fulfill the partial requirement of the BBA program of UAP. The specific objectives aimed for this report is to conceptualize the business plan of a company. 1.9 Methodology: Information used to prepare this report has been collected from both the primary and secondary sources which together provided a more comprehensive information.

1.10 Collection of the data: A survey method was followed to gather primary information by interviewing manager of the companies with a questionnaire. We also conduct a survey on our potential target customers living in Dhaka to better understand what are their needs and wants. The secondary data was accumulated from annual reports, periodicals, articles and brochures published by the company, journals, research papers and articles from various online sources. A sample of our survey questionnaire is given below:

Sample Questionnaire
Questionnaire for competitors
Starting Business 1. Why do you want to invest in this specific business? Profitable Expandable New segment Customer demand All of the above

2. What are the main investment goals? Market leader Opening more branches throughout the country Participate in international business All of the above

3. Indicate the activities that you will undertake under your new business venture? Promotion Advertising Customer service All of the above

Location 1. Where are the target clients? Rural areas Urban centers Rural as well as urban center Outside the country

2. Why do you locate your business here? Raw material Cheap transportation Availability of workforce
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Ecological requirements Near the customers Land availability

Pricing 1. How do you price your service or product? Competitive price Markup method Others

Advertisement 1. Do you do advertising for your business? Yes No 2. How do you advertise? Through the media (television,radio,newspaper) Through the internet Through billboards Through word of mouth 3. What is your advertising budget? 5-10% of TC 10-15% of TC 15-20% of TC Others Consumers 1. What techniques are used to attract new customers? Coupon Discount Gift Packages Others 2. Which income group of customers you are targeting? Middle class Lower middle class Upper middle class Upper class
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Competitors 1. Who are your competitors? . 2. How will the product or service beat competition? Through aggressive marketing Through competitive pricing Through high product price 3. Does the company have an edge over the competition? .. 4. Is your number of competitors increasing or decreasing? Increasing Stable Decreasing

5. Are your competitors making profit? Profitable Highly profitable Incurring loss

6. How will you different from them? Capital 1. How much capital is needed to start this business? 2. What are the sources of your capital? Bank loan Financial organization Owners capital Others New service (rides) Convenient price Customer service Others

3. Would you say that your business is profitable? Profitable Incurring loss Highly profitable

4. How does the company plan to grow further?

Questionnaire for customers

1. What do you do? Student Service holder Business man Others

2. Whats your age? .. 3. How many members in your family? 4. How much do you spend per month? 15000-20000 taka 25000-35000taka Above 35000taka

5. Whats your opinion about our new project? 6. Is our location convenient for you (Ashuliya)? ....................................................................................... 7. What transportation service do you expect? Own bus service Other buses Others

8. How much do you want to pay for our service?

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250-350tk (per ride) 400-500tk Above

9. Which package do you prefer? Family package Picnic package Couple package

10. Which advertising media you are most expose to? Television, radio Print media Internet

11. How much unique our offer to you? Not so much Highly attractive Attractive

12. What types of rides do you like? Water rides Roller coaster Magic carpet 3D show Others

13. Are you worried about the safety of the rides? Worried Very worried Not worried

14. Do you need any facility for food in the park? Yes No

15. What kind of food do you prefer? Snacks Chinese Fast food
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Bangla food Any kind of drinks

16. What attracts you most? Coupon Gift Free ride Packages

17. Do you prefer others entertainment programs like concert show on special occasion? Yes No

18. What kind of entertainment show you prefer? Live concert DJ show All of the above

19. Do you like to be a member in our park? Yes No

20. What kind of membership do you prefer? Bronze Silver Platinum Gold

1.11 Limitations:
There may be some limitations behind this report. These are 1. Before this report, we did not prepare any business plan. That is why we faced some problems to prepare the report because of new comers. 2. In the point of view of Bangladesh there was lack of information which we searched from internet. 3. People sometime seem very unfriendly while asking questionnaires.

4. The Managers of other theme parks did not share enough information with us due to their privacy. 5. Some time the managers provide wrong information. 6. We are failed to survey outside of Dhaka city. 7. The market survey is not sufficient to justify the total market condition of Dhaka city.

2.Description of the Industry:

In 1980 at first the theme park concept were introduce in Bangladesh. At that time only one theme park named, shisupark was established for entertainment of the people of Dhaka city in Bangladesh. After that time another theme park was established in Shamoli named shishumela for fulfilling peoples demand. Since these two parks serves only childrens. Thats why after that another theme theme park was established at Gulshan named wonderland. After also peoples were not satisfied comparing with neighborhood countries entertainment. So for fulfilling these types of demand of peoples, the renowned concord group of companies was introduce the largest theme park in Bangladesh named Fantasy Kingdom. The park fantasy kingdom provides entertainment service as foreign theme parks. Now this park has become market leader to capture maximum market share in theme park industry in Bangladesh. After that another theme park named Nondon Park was introduced by nondon group of companies which is situated at Nobinagar, Savar. This park also provides entertainment service as foreign style. But due to some poor strategic management they are the second market share holder of theme park industry in Bangladesh. This park is a major competitive theme park of fantasy kingdom. Our Paradise Theme Park is going to compete with them by providing better service than any other existing parks of the country.

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3.Description of Paeradise Theme Park:

Name Location Mission Dialogue Product Type Area Website Business type Paradise Theme Park Sonargaon, Narayan ganj, Dhaka Fun Unlimited Entertainment Service [Theme Park] 50 acres www.paradisethemepark.com.bd Partnership(6 partners)

Map of Paradise Theme Park:

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Logo of The Firm:

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4.Description of the Service:

Paradise Theme Park will provide service with the various international rides. The park mainly categorized by two types of entertainment

Adventure World

Water World

Adventurers World:
Paradise Theme Park will provide service with various adventures and exciting rides. Adventures rides will be categorized by three types of segment:

Family Rides

Thrilling Rides

Children Rides
Adventurous Rides

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4.1 Thrilling Rides

For some of the most spine-tingling, heart pumping scream rides in the country get down to Paradise Theme Park. There are five thrilling rides we will provide to our adventure lover customers. Roller Coaster (DRAGON EXPRESS) STATISTICS Length: 200 mtrs Top Speed: 80 k/ph Ride Duration: approx 1.30 mins Number of Passengers: 14 Requirement: Minimum 150cms. Manufacturer: Built in Germany

Bumper cars STATISTICS Length: 1800 sqf. (Rectangular) Top Speed: 30 k/ph Ride Duration: approx 2 mins Number of cars: 15 Each car contain: 2 passenger Requirement: Minimum 120 cms.

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Bountys Revenge STATISTICS Height: Stands at 14m. Swings in 75 degree arc. Ride Duration: 1min 30secs Number of Passengers: 54 Requirement: 107cm accompanied, 137cm unaccompanied Manufacturer: Built in Germany

Giant Splash STATISTICS Ride Duration: 5 Mins. Number of boat: 10 Each boat contain: 4 Passengers Requirement: Minimum 150 cms. Manufacturer: Australia

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Reef Diver
STATISTICS Height: 60 meters Speed: 50 k/ph Ride Duration: 1min Number of Passengers: 34 Requirement: 107cm accompanied, 137cm unaccompanied Manufacturer: Built in Germany Attention: Thrill ride is not for the faint-hearted!"

4.2 Family rides:

Paradise Theme Park will provide service through family rides - catering for the younger thrill seekers, slightly less adventurous and tiny tots but still guaranteed to delight.

ZOZO Train

STATISTICS Length: 300 meters Top Speed: 25k/ph Ride Duration: approx 3 mins Number of Passengers: 54 Requirement: Any height applicable

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Ferris wheel
STATISTICS Height: 150 Foot Top Speed: Normal Speed Ride Duration: approx 2.30 mins Number of Passengers: 52 Requirement: Minimum 150cms. Manufacturer: Built in England

Bumper Boats
STATISTICS Height to operate bumpers: 122cm Height to be a passenger: 90 cm Ride Duration: approx 5 mins Number of boats: 12 Each boat contain: 1passenger Maximum weight: 136kg Requirement: Not below 3 feet Manufacturer: Built in England

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Paddle Boats
STATISTICS

Ride Duration: 10 mins. Number of Passengers: 2 Weight Requirement: 150kg (2 riders) Manufacturer: Built in England

4D Cinema

STATISTICS Capacity: 300 seats Sound System: Dolby Digital Environment: Air-conditioned Manufacturer: Built in England

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Magic-Carpet
STATISTICS Ride Duration: 10 mins. Number of Passengers: 16 Weight Requirement: 90 kg each (max.) Height Requirement: Minimum 150cms Manufacturer: Built in England

Speed Way

STATISTICS Ride Duration: 05 mins. Number of Passengers: 2 Weight Requirement: 150kg (2 riders) Height Requirement: Minimum 150cms Manufacturer: Built in England

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Swing Rides
STATISTICS Height: 150 Foot Top Speed: Moderate Speed Ride Duration: approx 2.30 mins Number of Passengers: 52 Requirement: Minimum 150cms.

Manufacturer: Built in England

Rail Rider
STATISTICS Height: 4m Length: 500m Top Speed: Pedaling power Number of Passengers: 34 Requirement: 90cm Weight Requirement: 150kg (2 riders) Manufacturer: Thailand

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Lifting Boat
STATISTICS

Height: 300 Foot Top Speed: Moderate Speed Ride Duration: approx 10 mins. Number of Passengers: 40 Requirement: Minimum 150cms.

Manufacturer: Built in England

Crazy Car
STATISTICS Length: 2000 sqf. (Rectangular) Top Speed: 40 k/ph Ride Duration: approx 2 mins Number of cars: 15 Each car contain: 2 passenger Requirement: Minimum 120 cms.

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Space Wheel

STATISTICS Top Speed: 40 k/ph Ride Duration: approx 2 mins Number of Chairs: 50 Each contain: 1 passenger Requirement: Minimum 120 cms. Manufacturer: Built in Australia

Flying Kite

STATISTICS Top Speed: 60 k/ph Ride Duration: approx 3 mins Number of Chairs: 25 Each contain: 2 passengers Requirement: Minimum 120 cms. Manufacturer: Built in Australia

Speedy Cup STATISTICS

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Top Speed: 50 k/ph Ride Duration: approx 3 mins Number of Cups: 20 Each contain: 3 passengers Requirement: Minimum 120 cms.

Manufacturer: Built in Australia

Magnetic Train

STATISTICS Top Speed: 80 k/ph Ride Duration: approx 5 mins Number of Container: 15 Each contain: 5 passengers Requirement: Minimum 150 cms. Manufacturer: Built in England

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4.3 Children Rides Paradise Theme Park will also provide service through children rides - catering for the children who want to get little bit adventurous and tiny tots but still guaranteed to delight.

Mini Wheel

STATISTICS Ride Duration: 3 mins. Number of Passengers: 12 Weight Requirement: Max.40 kg Height Requirement: 50cms Manufacturer: Built in England

Mini Train

STATISTICS Length: 200 meters Top Speed: 20k/ph Ride Duration: approx 3 mins Number of Passengers: 34 Requirement: Any height applicable

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Little Leaper

STATISTICS Top Speed: Drops 2 metres per sec Number of Passengers: 6 Requirement: 90cm Manufacturer: Zamperla Rides

Coffee Cup

STATISTICS Top Speed: Normal Rounding Number of Passengers: 4 Requirements: 90cm Manufacturer: Zamperla Rides

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Air ride

STATISTICS Top Speed: 40 km/h Number of Passengers: 2 Requirements: 90cm Manufacturer: Zamperla Rides

Little Speed Boat

STATISTICS Top Speed: 30 km/h Number of Passengers: 01 Requirement: 90cm Manufacturer: Thailand

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Cinderella ride
STATISTICS Top Speed: Normal Number of Passengers: 6 Number of Rides: 10 Requirement: 90cm Manufacturer: Thailand

Dragon coaster
STATISTICS Top Speed: 50 km\h Ride Duration: approx 1.30 mins Number of Passengers: 16 Requirements: 90cm Manufacturer: Zamperla Rides

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Rounding car
STATISTICS Top Speed: Normal Number of Passengers: 12 Number of cars: 06 Requirement: 90cm Manufacturer: Zamperla Rides

Mini car
STATISTICS Top Speed: Normal Number of Passengers: 8 Number of cars: 06 Requirements: 90cm Manufacturer: Thailand

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Swing Horse

STATISTICS Top Speed: 20km\h Number of Passengers: 30 Number of Horses: 15 Requirement: 90cm Manufacturer: Australia

Mini Air Craft

STATISTICS Top Speed: Normal Number of Sits: 6 Number of Passengers: 6 Requirements: 90cm Manufacturer: Thailand

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Digger Land

STATISTICS

Top Speed: Drops 12 metres per sec Number of Passengers: 8 Requirement: 90cm Manufacturer: Zamperla Rides

Video Games

STATISTICS Number of Gamers: 10 Screen: Wide Sound: Smooth Requirement: 90cm Manufacturer: Australia

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Crazy Bus

STATISTICS

Top Speed: Normal Number of Passengers: 26 Requirements: 90cm Manufacturer: Zamperla Rides 4.4 Water World Open all year round, Paradise Theme Park will also provide service with the water slides. Here people will get wet and wild with their family and friends Located within the Paradise Theme Park where will have thrilling waterslides for older kids, splash pools for the very young, restaurants, DJ shows, dance zones, changing areas, and everything else you may need for some splashing fun!

Water Mountain Mat Slides

STATISTICS Duration: Unlimited Number of Passengers: 01 Weight Requirement: 90kg Length: 150 mtrs Requirement: 100cm. No eyewear and no jewelry permitted for safety.

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Rocky Mountain Rapids

STATISTICS Number of Passengers: 1 Requirement: 110cm. No eyewear and no jewelry permitted for your safety. Weight Requirement: 90kg (single tube) Length: 160 mtrs Duration: Unlimited

Aqua Super 6 Racer

STATISTICS Length: 110 mtrs Top Speed: 40 k/ph Ride Duration: approx 10 secs Number of Passengers: 6 Requirement: 110 cms. No eyewear and no jewelry permitted for safety.

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Secret Cove Pools

Two Pools with 4 interconnecting waterslides. Depth - 0.3 meters of water. With a Dragon & Spooky tree water features, it makes this water playground a favorite for the younger children. Mum & Dad can even relax on the lawn and watch!

Pool Slide

STATISTICS Length: 130mtrs Top Speed: 50 k/ph Ride Duration: approx 10 secs Number of Passengers: 2(one slide) Requirement: 110 cms. No eyewear and no jewelry permitted for safety

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Rocky Island

STATISTICS Length: 130mtrs Top Speed: 50 k/ph Ride Duration: approx 10 secs Number of Passengers: 6 Requirement: 110 cms. No eyewear and no jewelry permitted for safety

Wave Pool

STATISTICS Length: 300mtrs Wave: High Ride Duration: Unlimited Number of Passengers: 300 Requirement: 110 cms. No eyewear and no jewelry permitted for safety

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Cannel Way STATISTICS Length: 180mtrs Top Speed: 50 k/ph Ride Duration: approx 5 mins Number of Passengers: 8 Requirement: 110 cms. No eyewear and no jewelry permitted for safety

Swan Boat

STATISTICS Length: 200mtrs Top Speed: 50 k/ph Ride Duration: approx 2 mins Number of Passengers: 12 Requirement: 110 cms. No eyewear

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4.5 Schedules and Facilities:

Age Scheduling Segmentation Children rides Family rides Thrilling rides Age 5-12 13-above 15-35 Quantity 15 15 5

Opening & Closing Times: Weekdays Park Open : 11.00 am Park Close : 9.00 pm Friday & public Holidays Park Open : 10.00 am Park Close : 10.00 pm

Other Facilities:

Water Park Facilities We will have: Separate changing rooms for men and women with lockers, toilets & showers. Towels and swimming trunks for hire or purchase For health and safety reasons, children under 10 years of age must be accompanied by a responsible adult. We will have fully trained lifeguards all over the water park.

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Restaurant facilities Big Fort Restaurant: A superb Thai and International menu at this restaurant where diners eat in a castle surrounded by dinosaurs, lagoons and mist pools. Sea Shore Cafe: Set in a lagoon and surrounded by water on all sides, the Sea Shore Caf is an ideal place to while away the afternoon. Mouth-watering pizza and BBQ wings are some of your favorite dishes available here. High Fly Station: Spicy Fried Chicken, Burgers, Fries & so many on.......

Bus service Paradise Theme Parkwill provide service through their own transportation service. We will have 10 buses which stops at various busy areas of Dhaka City.

4.6 Customer:
Paradise Theme Park will segment their customer on the basis of income level. Basically we will target three types of following income groups:

Upper Class Upper Middle Class Middle Class Lower-Middle Class

Corporate Clients and Groups: Paradise Theme Park will provide as a destination for group outings, picnics or company family days. For groups, schools, companies, universities and other organizations we host:

Birthday Parties Company Picnics Group Outings Family Days

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Wedding Parties Conferences

We will try to make as a corporate client with some renowned following companies: Airtel Banglalink Robi Grameen Phone Nokia Ericsson Walton Standard Chartered Bank Citi Bank HSBC Homebound Cocacola Pepsi KFC Pizza Hut BFC Dominos Hop Lun Bd. MM Ispahani Nestle Bangladesh Keya Cosmetics Ltd. Rahimafrooz GMG Airlines Etc.

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4.7 Competitors
There are two well known and big theme parks in Bangladesh. 1. Fantasy kingdom 2. Nondon park

Fantasy Kingdom
Fantasy Kingdom is one of the largest and number one theme park in Bangladesh. It is situated 30 minutes distance from Dhaka city. It has approximately 25 acres area. The park is well design with various rides. They have around 25 types of rides. They provide good service with this rides with high amount of charges. Although they have captured more than40% market share in theme park industry as a leader. The one thing is that they have also water park which is excluded from the fantasy kingdom, thats why customer have to pay extra amount for entrance in water park which is not desirable for todays customer.

Nondon Park
Nondon Park is a second largest theme park in Bangladesh but fron the area point of view it contains around 33 acres then other existing parks in Bangladesh. The park is situated around 60 minutes distance from Dhaka city. They have also no own transportation facility, but the water park is included within their main park. In spite of the water park is included in the main park, after that also customers have to pay extra amount for special eater related rides which is also not desirable for customer.

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5.Marketing Plan
Image: To get business we need to project an image that attracts potential customers and clients, rather than repels them. The image we will project by telling people about our business will be the key factor to attract and retain our customers. Image of an organization and its profit margin are positively related. More renowned the business is the greater is the profit margin. To develop the image of PARADISE THEME PARKTHEME PARK, we have decided on three major components:

Adversising Sales Promotion Publicity

5.1 Advertising:
Advertising is any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor. Our advertising massage is our international rides and exclusive services will thrill customers mind with cheer, joy, fun, and adventures.

Advertising Media
The most important thing for Paradise Theme Parkto choose the advertising media, which are the advertising outlets, including newspapers, television, direct mail, FMradio, magazines, newsletters, brochures, telephone, internet, billboards and outdoor displays.

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We will use the following media:

Print Media
Newspapers: Newspaper advertising is flexibility, timelines, good local market coverage, broad acceptance and high believability. Newspapers allow us to reach audiences from small local communities to national readerships in the millions. So newspaper is the best media for our Paradise Theme Park. We will use the following selected newspaper: The Daily Prothom Alo. The Daily Jonokontho. The Daily Jugantor. The Daily Ittafaq. The Daily Star. The Holiday.

Frequency: Before weekly holidays.

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Magazines:
Magazine has high geographic and demographic selectivity, credibility and prestige, highquality reproduction, long life, and good pass-along relationship. Thats why we will use following Magazines as advertising media. Anondo Alo. Anonna. Bichitra. The Star.

Frequency: Once a month.

Electronic media
Television
Television media is the most favorite and powerful advertising media for any product. Television advertising is combines sight, sound, and motion, appealing to the senses, high attention & high reach. Although the Television Media is very expensive but if we calculate the reach of the message, then the cost will be lower for per person. Paradise Theme Park will mainly broadcast its advertising within the most popular programs. We will use the following selected televisions:

Ntv. Channel i. Desh tv. Rtv. ATN Bangla. Banglavision. Ekuse tv.

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Frequency: 5times a month. FM-Radio Fm- radio is another electronic media which is very popular now a days and also first reachable to teenagers. Thats why Paradise Theme Parkwill choose popular following radio stations:

Radio

Frequency: 3 times per day.

Web Media

Internet
Internet is the most important advertising media now a days, so Paradise Theme Park will also give advertise through internet. We have already bought an Internet Domain. Our Internet address is www.adventureworld.com. People can easily access to this site & get detail informations about us like ticket price, park opening time, membership details &so on.

Outdoor
Outdoor is the other advertising media for Paradise Theme Park. Because outdoor has flexibility, high repeat exposure, low cost, low competition. In this advertising we will use billboard & banner. We will establish billboard following locations:

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Dhanmondi Banani Baridhara Uttara Motijheel Firmgate Gulisthan Kachpur Sonargaon

Mobile Billboard:
We will also advertise through our own bus services. Our company logo and name will be printed on the body of buses in a very colorful manner.

5.2 Sales Promotion

Paradise Theme Park will promote sales with the best effort. To promote sales Paradise Theme Park will take some effective promoting tools and will arrange various programs for increasing sales. Paradise Theme Park will also arrange a training program for sales persons of the park. Discounts Paradise Theme Park will give discounts on ticket prices of every special days like fathers day, mothers day, valentine day, every Eid day, Independence day and so on. Raffle draw Paradise Theme Park will arrange a raffle draw program for theme park visitors on every public holiday with prizes.

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Concert Paradise Theme Park will also arrange concert with renowned celebrities on every public holiday and special day which will be free for the visitors.

5.3 Publicity
Like advertising and sales promotion, publicity is a non-personal form of communication. Nevertheless, it is transmitted by mass medium in news story form and is not paid for directly by a sponsor. Publicity is actually part of public relations, a set of communications activities designed to create and maintain a favorable public image for a firm. Again, publicity is the act, process, or occupation of disseminating information to gain public interest. Publicity is the deliberate attempt to manage the public's perception of a product. The product could include anything from traditional goods and services, to celebrities, or works of entertainment. Firms attempt to gain publicity for several purposes. They may want to increase awareness of their products, to build a positive image with the general public, to gain recognition for employees and accomplishments, or at times counter negative events or news stories. Publicity is all about informing the public about a businesss existence and its activities. Before publicizing PARADISE THEME PARK, there should be clear statements of what makes the business different from its competitors, what is hoped to be achieved
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through publicity plan, who are the target customers, and what should be the target media. After having a clear picture of what is hoped to achieve, publicity plans should be designed by putting greater emphasis on it. The following will be done to publicize PARADISE THEME PARK,

Grand Opening When the business will come into existence, the first thing to do is to create the excitement through a knock out grand opening celebration. Contests Paradise Theme Park will take part in different types of contests and will promote its products. Sign Board Outside of our

theme park, there will be an attractive sign board of our company. People

will be able to know our through board. Meet the Press When Paradise company that sign

Theme Park will go for any product extensions, changes any kinds of facilities and want the public to know about new arrivals of products, it can do so by meeting the press.

Carry Business Cards

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Business cards, logos, letter head are some important tools to get publicity for Paradise Theme Park. These will help to spread the word about Paradise Theme Park. Specialty Advertising Paradise Theme Park will put its logo and slogan on calendars, note pads, ballpoint pens, T-shirts and will give them to prospective customers. In this way, Paradise Theme Park will get publicity.

Setting up Company Website Paradise Theme Parks website will be set up which will have detailed information about it.

Media Newspaper ads, magazine ads and articles about Paradise Theme Park will also help to get the targeted publicity for Paradise Theme Park.

Besides, all these we will also create publicity of our business by following waysEvent sponsorship Make an analysis or prediction Conduct a poll or survey Issue a report Celebrate an anniversary Road & Street show

5.4 Other Marketing Strategies:

We will also go for an agreement with KFC, BFC, Pizza Hut etc. by which they will also promote the customers by giving them our company leaflets, special offers on our park upon purchase of foods of predetermined amounts.

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KFC Pizza Hut BFC

5.5 Pricing Policy:
To compete with other theme parks we are going to set prices by following competitive methods. Children below 3ft. Children above 3ft. Adult Entry Rides[per] Family Package Picnic Packages Free Free Tk.150 Tk.50 Tk.1600 [4 persons] Contact:+88025252501-9 Tk.250 Tk.50-80

5.6 Location of Our Project

Location selecting is an important factor for the organization. In here we will choice that particular location that is suitable and also minimize the cost and maximize the profit for the organization. Paradise Theme Park will be located at Sonargaon,Narayanganj in Dhaka. It will be approximate 45 minutes distance from Dhaka city. It is the western side of Dhaka. Other theme parks (e.g. - Fantasy kingdom, Nandon) are located at the eastern side of Dhaka.

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Reasons for choosing location: Beautiful and Lucrative site. Pollution Free Environment. Easier communication. Availability of Workforce. Sufficiency of Public Utility. Scope for Expansion.

6. SWOT Analysis:
Strength
Various rides Own transportation facilities The land of park area is own, not leasing High skilled employees Large area, for further business expansion Natural based environment unique international

Weakness
We have insufficient money to operate our business.
High cost structure

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Opportunities:
Technology advancement. Changing customer needs.

Threats:
Inflation Political instability A new competitor in home market Cost of technology investment Competitor has a new, innovative product or service Tax increases Economic pressure

7. Risk Management:
List of Risks: We have categorized the risks in three categories: Uncontrollable:
The political instability in Bangladesh. Inflation of money. Partially controllable: Damages of rides equipment due to fire. Damages of assets (Vehicle, Office equipment, AC etc.) Accident cause during transportation. Competitive risk. Controllable: Operating problems of rides. Employee conflict. Electricity failure. Dissatisfied customer.

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Dealing with the Risk: To deal with the risks listed above, the following actions should be taken:
Make a satisfactory working environment for employees. Make alternative provisions for power supply. Offering the most adventurous rides and best customer service. Employing more experienced personnel. Maintaining & upgrading equipment. Extensive training on new equipment or procedure. Providing iron bar on windows. Maintaining adequate security, guard etc. Shift the risk by obtaining suitable insurance policy. Make adequate planning to absorb the risks. Plan and implement policies to beat competition.

8. Partnership Agreement
Paradise Theme Park
Nabinagar,savar,Dhaka. Bangladesh. Telephone: +88025252501-9

1. The agreement is made within the following six persons, 1) Imroz Mahmud, H.no. 41/c,Rd. no. 4/A, Dhanmondi, Dhaka 1209 Mob: 01674909602 Email: imroz@paradisethemepark.com. 2) Lamia Hossain, 95, West Dhanmondi, Shankar, Chairman Goli, Dhaka 1207, Mob: 01674669849, Email: lamia@paradisethemepark.com. 3) Gobinda Ghosh, H.no. 36/b, Monneswar Road, Jigatola, Dhaka Mob: 01671487961 Email: gobinda@paradisethemepark.com

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4) Nabila Rahman, 23/A, Rd.no.11/A, Dhanmondi, Dhaka 1209, Mob: 01673710146, Email: nabila@paradisethemepark.com

5) Sajal Ahmed, H.no. 36/b, Monneswar Road, Jigatola, Dhaka, Mob: 01815265349, Email: sajal@paradisethemepark.com

6) Pongkaj Sharma, H.no. 14/b,Road no.27, Dhanmondi, Dhaka 1209Mob: 01923340835, Email: pongkaj@paradisethemepark.com

2. The type of the business is a theme park business & the investment requirement is total
amount tk. 180,00,00,000.

The amount of investment by each partners are as follows:

Name of Partners Imroz Mahmud Share Investment amount (in taka)

16.67% 16.67% 16.67% 16.67% 16.67% 16.67% 100%

300000000 300000000 300000000 300000000 300000000 300000000

Lamia Hossain

Gobinda Ghosh

Nabila Rahman

Sajal Ahmed Pongkaj Sharma Total

180,00,00,000

3.The profit and losses will be shared equally among partners.

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4. Each partner can draw 65% of their income and remaining 35% will go to retained earnings. 5.The important duties of the partners are, i. Justice, Faithfulness: True accounts, Full Information: Partners are bound to carry on the business of the firm to the greatest common advantages, to be just and faithful to each other, and to render true accounts and full information of all things affecting the firm to any partner or his legal representative. Sec-9 ii. iii. iv. Equality of losses: Subject to any contract to the country, partners are bound to pay the losses of the firm equally. Sec- 13(B) No private benefit: A partner cannot use the partnership properties directly or indirectly for his own benefit. NO secret profit: If a partner carries on any competing business of the firm, s/he shall account for and pay to the firm all profits made by him on the business. Sec16 (B) v. Unlimited liability: Every partner is liable for the acts of the firm done while s/he is a partner. The liability is joint and several. Sec-25 6. Decision making for every possibility will be done by Imroz Mahmud, Managing Director of Paradise Theme Park. But, every partner has some right to act on behalf of the firm. He has express and implied authority. 7. Each partner has a chance to write down, the name of his authorized nominee (Wife, children, or third party). If anyone become disabling or incase of death, the authorized people will get the amount of the invested money. As well as this contract will be broken down. The third party will not be treated as a partner. 8. If anyone become accuse of doing a bad situation, he must be punished based on the intensity of the impact. If it is high, he should be expelled from the business and this contract will be isolated. 9. Any partner, who wants to leave, has the right to transfer his ownership to another person, who is capable enough. 10. The rights of partners, and the relations of partners to one another, are determined by the agreement of the partners.

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11. Conduct of business: Every partner shall have the right to take part in the conduct of the business section 12 (a). 12. Equality of profits: The partners are entitled to share equally in the profit earned. Sec.13 (b). 13. Every partner has some right to act on behalf of the firm. He has express and implied authority. 14. A partner has the right to get the firm dissolved under appropriate circumstances. Upon dissolution, the partners have the right to get accounts of the firm and surplus assets according to their shares. 15. Right to carrying on a competing business: By a special agreement, an outgoing partner can be prevented from carrying on a similar business within a specified period or local limits. 16. Right to share profits after retirement: If after retirement, the continuing partners carry on the business of the firm with the property of the firm the outgoing partner is entitled to get share of profits or 6% per annum of his share of the property of the firm, at their option. Sec-37. 17. Paradise Theme Park partnership agreement will be registered by the authorized register. 18. Before doing this, Paradise Theme Park will complete the licensing requirement by the concerned authority. 19. All individuals of this partnership business are liable for payment of income tax by maintaining government regulations in regarding sector.

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9. HRM
9.1 Work policies Work policies are one of the important things, which the organization should consider very carefully. There are certain factors that should be included in work policies that may affect employees. Due to poor labor law and increasing number of welfare organizations in the country, the workers sometimes want to fulfill unfair means. This is why nowadays the organizations signed the Job Specification and Job Description so that they are totally aware of the situation and later they cant raises their voice. The purpose of policy is to provide guidelines for administering a modified duty program. We have considered certain areas in which we will reveal details of our work policy. They are as follows

HOURS OF WORKS:
10.00 am to 4.00 pm 4.00 pm to 10.00 pm

SAFETY ACCIDENT PREVENTION:

1. First aid box will be there for small injuries. 2. Fire extinguisher will be present on the spot.

Clinic will be there to deal with serious injuries happened to workers at the time of duty.

COMPENSATION:

The most important and the most vital work of a human resource manager are to plan the compensation program of an organizations employees. Job evaluation is the process whereby an organization systematically establishes its compensation program. In this process, jobs are compared in order to determine each days appropriate worth within the organization.

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Employees exchange work for rewards. The most important reward and indeed, the most obvious is money. But not all employees earn the same amount of money. This differentiation is explained by the compensation program.

Employee Benefits

When an organization designs its overall compensation program, a critical area of concern is what benefits to provide. Todays workers expect more than just an hourly wage or a salary; they want additional considerations that will enrich their lives. These considerations in an employment setting are called employment benefits. Employee benefits have grown in importance and variety over the past several decades. Once perceived as an added feature, employee benefit administration has transformed itself into a well thought-out, well organized package. Employers realize that such benefits affect whether or not applicants accept their employment offers, or once employed, stay with the organization. Benefits are, therefore, necessary components of an effectively functioning compensation program.

For the employees of Paradise Theme Park, special benefit programs will be provided. The benefit programs are explained below: a. Employees Compensation - This is for the employees at the park of Paradise Theme Park. If the employees are hurt at the time of working in the theme park, then any loss to the employees will be borne by the organization. The injured employee will be compensated either by monetary allocation or by payment of medical expenses. b. Sick leave This benefit will provide the opportunity for employees to take sick leave and also get paid for their absence. c. Vacation and holiday leave This will be available for the employees if they are with the organization for a specified period of time. Common

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practice would be to relate the length of vacation to the length of tenure and job classification in the organization.

TIME OFF:

If a worker is suffering problems related with family, in that time he cant work properly. If we allow him/her a couple of days leave the result will be better. In this way, we will not lose skill workers and win the heart of the local people.

GRIEVANCE:

We will arrange a session every Friday for workers, where they will disclose their problems without any type of hesitation. This will help the management to know what their workers have in their mind and by this way they can reduce the gap or miscommunication between them. This sort of open discussion will help the workers to feel that they are part of the organization.

TERMINATION:

The management will inform the concern worker a month ago that his job will be terminated at a said date. The worker will receive a month or half a month salary depending on the situation in which they will be terminated.

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9.2 Key Personnel: Name Imroz Mahmud Lamia Hossain Gobinda Ghosh Sajal Ahmed Pongkaj Sharma Nabila Rahman Designation Managing Director Marketing Director Finance Director Service Director HR Director HR Manager

Their Roles and Responsibilities: The role of a Managing director (MD) is to: Design, develop and implement the strategic plan for their company in the most cost effective and time efficient manner. The Managing director is responsible for both the day-to-day running of the company and developing business plans for the long term future of the organization. As the title suggests, the Managing director needs to manage everything. This includes the staff, the customers, the budget, the company's assets and all other company resources to make the best use of them and increase the company's profitability.

Marketing Responsibilities Provide leadership on serving the client better Support sales team & distribution partners Manage advertising & promotions Manage client relationships

Finance Director Managing the financial risks of the corporation.

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financial planning and record-keeping, as well as financial reporting to higher management. analysis of data.

HR Director HR director has responsibility for all of the functions that deal with the needs and activities of the organization's people including these areas of responsibility.

Recruiting Hiring Training Organization Development Communication Performance Management Coaching Policy Recommendation Salary and Benefits Team Building Employee Relations Leadership

Service Director: He is responsible for: Managing, controlling, and directing all the operations in the park. Monitoring and directing the service managers, security managers, and restaurant managers.

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9.3 Staffing Plan:

Designation Managing Director HR Director Finance Director Service Director Marketing Director HR Manager Finance Manager Accountant Service Manager Restaurant Manager Security Manager Marketing Manager Sales Manager Executives Engineer Driver Cook Boy Security Guard Sales Person Helper Total Number= No. of person 1 1 1 1 1 2 2 2 2 3 2 2 2 12 3 10 6 20 60 7 10 150 Salary per 150,000 100,000 1,00,000 1,00,000 1,00,000 50,000 50,000 40,000 50,000 35,000 50,000 50,000 35,000 25,000 50,000 18,000 25,000 8,000 8,000 15,000 6,000 Total= Total salary 150,000 1,00,000 1,00,000 1,00,000 1,00,000 1,00,000 1,00,000 80,000 1,00,000 1,05,000 1,00,000 1,00,000 70,000 3,00,000 1,50,000 1,80,000 1,50,000 1,60,000 4,80,000 1,05,000 60,000 28,90,000

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9.4 Organogram:

HR Director

HR Manager

Executives Executives

Finance Director

Finance manager
Accountant

Engineer Managing Director Service Director Service MAnager Driver Restaurant Manager Security Manager Marketing Manager Sales Manager Cook and Boys Security Guards Executives Sales Persons

Operators Helper

Marketing Director

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10: Forecasting Results

10.1 Sales Forecast:
Rides Adult Children Family Water Total[visitor] Total [In tk.] Jan 3900 1560 2340 200 8000 6400000 Feb 4050 1620 2430 400 8500 Mar 4500 1800 1800 900 9000 Apr 4500 2250 750 2500 10000 May 3750 2250 1500 3000 10500 8400000 Jun 3080 2310 2310 3300 11000 8800000

6800000 7200000 8000000

Rides Adult Children Family Water Total[visitor] Total [In tk.]

Jul 3200 2400 2400 4000 12000

Aug 3820 2460 1920 4300 12500

Sep 4000 3000 3000 3000 13000

Oct 5000 3750 3750 1500 14000

Nov 5600 4200 4200 500 14500

Dec 5960 4470 4470 100 15000

9600000 10000000 10400000 11200000 11600000 12000000

5 Year Sales Forecast Year Total No. of Visitors Total Sales [in taka]

2011 2012 2013

138,000 158,700 182,505

9,66,00,000 11,10,90,000 12,77,53,500

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2014 2015

209,880 241362

14,69,16,525 16,89,54,000

10.2 Cash Flow Statements:

From Jan-Jun [2011] Particulars Jan. Feb. Mar. Apr. May. 73,50,000 73,50,000 Jun. 77,00,000 77,00,000

Cash Receipts 56,00,000 59,50,000 63,00,000 70,00,000 Sales Total Cash In 56,00,000 59,50,000 63,00,000 70,00,000 Cash Disbarments Utilities bills Telephone bill Repair cost Salary Tax on sale (15%) Transportation cost Food stuff Insurance Others Advertising 5,00,000 5,00,000 5,30,000 5,20,000 50,000 60,000 40,000 50,000 10,000 15,000 28,90,000 28,90,000 28,90,000 28,90,000 8,40,000 8,92,500 945,000 10,50,000 1,50,000 150,000 160,000 170,000 8,00,000 850,000 50,000 50,000 50,000 10,00,000 8,00,000 850,000 50,000 800,000 900,000 50,000 30,000 800,000

5,30,000 60,000 20,000 28,90,000 11,02,500 1,60,000 950,000 50,000 20,000 800,000 65,82,500 7,67,500

5,40,000 70,000 25,000 28,90,000 11,55,000 1,55,000 10,00,000 50,000 20,000 800,000 67,05,000 9,95,000

Total cash out 63,30,000 61,92,500 62,75,000 64,75,000 Surplus/Deficit Cash Balance -7,30,000 -2,42,500 25,000 5,25,000

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From Jul-Dec [2011] Particulars Jul. Aug. 87,50,000 87,50,000 Sep. Oct. Nov. Dec.

Cash Receipts 84,00,000 Sales Total Cash In 84,00,000 Cash Disbarments Utilities bills Telephone bill Repair cost Salary Tax on sale (15%) Transportation cost Food stuff Insurance Others Advertising 5,50,000 50,000 40,000 28,90,000 12,60,000 1,50,000

91,00,000 98,00,000 101,50,000 1,05,00,000 91,00,000 98,00,000 1,01,50,000 1,05,00,000

5,60,000 60,000 30,000 28,90,000 13,12,500 150,000

5,70,000 5,75,000 40,000 50,000 40,000 45,000 28,90,000 28,90,000 13,65,000 14,70,000 160,000 170,000 12,00,000 12,50,000 50,000 50,000 40,000 50,000 10,00,000 10,00,000

5,80,000 60,000 50,000 28,90,000 15,22,500 1,60,000 14,00,000 50,000 60,000 11,00,000

5,90,000 70,000 60,000 28,90,000 15,75,000 1,55,000 15,00,000 50,000 70,000 12,00,000

11,00,000 11,50,000 50,000 50,000 50,000 60,000 10,00,000 10,00,000

71,40,000 72,62,500 73,55,000 75,50,000 Total cash out Surplus/Deficit Cash 12,60,000 14,87,,500 17,45,000 22,50,000 Balance

78,72,500 22,77,500

81,60,000 23,40,000

Five Year Forecast:

Year 2011 2012 2013 2014 2015 Surplus/Deficit Cash Balance 23,40,000 26,91,000 30,94,650 35,58,850 40,92,000

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10.3 Paradise Theme Park Income Statement

For the Year Ended Dec.31, 2011
Particulars Revenue: Sales Total revenue Less: Expenses Amount [in taka] 9,66,00,000 9,66,00,000 Amount [in taka]

Utilities bills Telephone bill Repair cost Salary Transportation cost Food stuff Insurance Others Advertising Depreciation Total Expenses EBT Less: Tax on sale (15%) EAT

65,45,000 6,60,000 3,35,000 3,46,80,000 18,90,000 1,29,50,000 6,00,000 4,50,000 1,13,00,000 50,00,000 7,44,10,000 2,21,90,000 1,44,90,000 77,00,000

5 Year Income Summary: Year 2011 2012 2013 2014 2015 Earning After Tax [EAT] 77,00,000 88,55,000 1,01,85,000 1,17,11,000 1,34,68,000

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10.4 Balance Sheet

For the Year Ended Dec.31, 2011

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5 Year Financial Situations

Year Amount [in taka]

2011 2012 2013 2014 2015

195,74,40,000 205,53,12,000 215,80,77,600 226,59,81,480 237,92,80,554

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10.5 Break-even Analysis

At break-even point, total cost and total revenues are equal, i.e. neither less nor profit situation. Cost estimation: Fixed Cost Analysis: Fixed Cost Land Rides Generator Furniture Office buildings AC Sound system Lights Computer Television Fan Park construction Interior design Architect expense Water facilities Electric facilities Others Total Amount (TK) 25,00,00,000 150,00,00,000 1,00,00,000 1,50,00,000 2,50,00,000 30,00,000 10,00,000 200,000 20,00,000 5,00,000 1,50,000 10,00,00,000 50,00,000 50,00,000 31,50,000 50,00,000 100,000 192,51,00,000

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Variable Cost Analysis: Variable Cost Utilities bills (electricity,gas,water) Telephone bill Repair cost Salary Tax on sale (15%) Transportation cost Food stuff Insurance Others Total Amount(TK) 5,00,000 50,000 3,00,000 28,90,000 10,50,000 1,50,000 14,60,000 50,000 50,000 65,00,000

Total Cost= Fixed cost + variable cost = 192, 51, 00,000 + 65,00,000 =193,16,00,000

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It is very difficult to calculate the selling price per unit, because Paradise Theme Park offers various packages, some enjoy all rides, others enjoy a few rides. Moreover, our sales also include snacks and lunch as well. From previous records, we calculated that a person coming to theme park generates a sale of TK 700 And we are expecting to serve on average 10000 people per month. Variable cost (VC) per unit= 65,00,000/10000 =650 BEQ= fixed cost/Selling price per unit VC per unit =192, 51, 00,000 /700-650 =3, 85, 02,000

We need to serve 3, 85, 02,000customers to reach break- even.

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10.6 Ratio Analysis

Ratio 2011 2012 2013 2014 2015

Current Ratio Acid Test ratio Debt. Equity Ratio Operating Expense Ratio Average Collection Period Return On Total Asset Return On Investment

79.78% 79.78% 8.74% 4% 7.56 0.39% 0.43%

80% 80% 9.25% 4.25% 7.75 0.5% 0.49%

83% 83% 9.85% 4.8% 7.95 0.65% 0.51%

82.5% 82.5% 10.5% 3.9% 6.9 0.25% 0.39%

85.6% 85.6% 10.75% 4.15% 7.15 0.79% 0.53%

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Conclusion
Paradise Theme Park will be a big investment project of nearly Tk. 180,00,00,000.Our business will provide entertainment service through various international rides and exclusive customer services like foreign theme park. The companys management hopes that the new theme park will fill up the satisfaction of the customers in whole country. In our business plan report, every aspects of a business have been portrayed including marketing, human resource, financial and forecasting. This business plan has documented that the establishment of Paradise Theme Park is feasible. Considering industry trends, marketing analysis, competitive analysis, management expertise, and financial analysis support this conclusion. Therefore, it can be said that Paradise Theme Park business is going to be a successful business. We are hoping to become the market leader by the end of 2015.

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Bibliography Mr. Ram Prasad Sales Manager, Fantasy Kingdom Ms. Asma Akter Marketing Manager, Fantasy Kingdom Mr. Kamrul Islam Operation Manager, Nandan Park Web: www.google.com www.wikipedia.org www.concordgroup.com.bd

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