By :Rahul Ninawe (11026) Annirban Bhattacharya (11016)

History Of Innovation

BCG MATRIX
Product Growth
(High) MotoYuva ZN200 Moto Yuva Moto Rokr

Motorola f3

motorola -a16002

DynaTAC Phone Moto RAZR Moto Aura

(Low)

(High)

Market Share

(Low)

Google's acquisition of Motorola Mobility

Google's $12.5 billion takeover of Motorola Mobility, priced at 32 times the latter's earnings, is the costliest takeover in the last 12 years. Motorola's impressive array of more than 17,000 existing patents, and 7,500 more that are pending, in mobile technology. The price of $12.5bn, or $40 per share, represents a 63% premium on the closing share price of Motorola Mobility. Google CEO Larry Page The deal with Motorola would ``supercharge the entire Android ecosystem.' The acquisition dwarfs Google's previous biggest deal, the 2008 purchase of Double Click for US$3.2 billion.

Product Life Cycle of Motorola

First commercially successful car radios, battery eliminator, walkietalkie, defense electronics, cellular infrastructure equipment, and mobile phone September 25, manufacturing 1928 Motorola overtook the intellectual property of Sendo Motorola RAZR line has sold over 130 million units Motorola's handset division Motorolas market recorded a loss share dropped of from 22% to US$1.2 billion12%

Android & Smartphones 2004 - 2005 2006 2007

Conclusion
Lack of Product Feature. Focus was more on Moto RAZR.

Price Cut Erodes Brand Image.

Sudden promotion of Chris Galvin.

Zander Becomes Motorola's CEO.

Used Apple Policy.