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Transcripts 03
133 .

( )secondary data

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2.1 :
2.1.1 :
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:
1

Cover page

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2

Research overview

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Executive summary

Main findings

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5

Demographics

(
)
6

Appendices

Recommendation

Contact Info.

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(:)1



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Pie chart -1

Doughnut chart -2
-1

Column chart
)(Clustered

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Column chart
)(Stacked

Bar chart(Clustered) -5

Bar chart (Stacked) -6

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Radar or Spider
chart

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( ):
-1 (:)speedometer chart

-2 ()thermometer chart

( )

-9-

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( ) ( )
()Infograhpics


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:)Tabulation( 2.1.2





" "
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( )Tabulation

( )Tabulation (
)

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: 1
()Tabulation
:2
( )Total ( )Jeddah

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)%( : 3
6-1
%

03

11

213

() ().
)Base( :4
( )Total 213
213

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131 + 133

213
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( )Total %133
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2.2 :
2.2.1 :




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:)Transcripts( 2.2.2


( )Transcripts
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.3 :





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( )Tabulation
( ) Tabulation
()Tabulation 2

() 1

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()Drill down analysis :

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(:)Cross Tab Analysis

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()Chi-Square for Independence

() 1

( )SPSS

)(Chi-Square
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)1 :
) 2

| . ()http://drhariri.com/blog

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)(Correlation Coefficients
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()1

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( )1
( )2

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(Spearmans rank correlation coefficient).

(Kendall tau rank correlation coefficient).

(Pearsons correlation coefficient).

| . ()http://drhariri.com/blog

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)(Weighted results
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25
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!! .

28

%77

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%17

111

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1.2

12

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()Weighting
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%33
% 13

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1 7 13.

()STANDARDIZATION
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* ) /
( )Normalized scores
( )Normalized scores

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( ):





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()Significance Level test


( Quanvart )SPSS

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( (Tabulation
% 66

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( )
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-7 ( )SWOT Analysis .

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( )SWOT

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8.2 :




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-3 ()Explanatory commentary

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-4 ()Design

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-6 ()Verbatim




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""Proposal





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.6 ()Confidentiality Agreement

.671 (:)Freelancers







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:


| . ()http://drhariri.com/blog

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:
1175 1881/. . ( ) .
Synovate 2778 2711 2711
Synovate Ipsos Ipsos
.2712
21 2712 . . :

m.sbeai@gmail.com
http://twitter.com/msbeai

http://sa.linkedin.com/in/almohannadalsbeai

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