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ESOMAR Handbook of Market and Opinion Research 4th edition Chapter 26
[Employee research Ruth McNeil].
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:
1- Peter Goudge (2006) - Employee Research: How to Market
Research Society (MRS)
2- Mark Murphy [accessed Sep 2012] Why 5 Point Scales Dont
Work (and other problems with employee surveys) [Online]
http://www.leadershipiq.com/wpcontent/uploads/2012/01/Why_5_Point_Scales_Dont_Work.pdf
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