1. Attitudes are evaluative statements either favorable or unfavorable. 2.

. Attitudes are the feelings and beliefs a person has towards a particular object, thing, place, event or another person. 3. It is a tendency to react positively or negatively in regard to an object.

The attitude is the evaluative statements or judgments concerning objects, people, or events. More precisely attitudes can be defined as a persistent tendency to feel and behave in a particular way toward some object which may include events or individuals as well.

Attitude as a mental and neutral state of readiness, organized through experience, exerting a directive or dynamic influence upon the individuals response to all objects and situations with which it is related. By: Gordon Allport Attitude represents the cluster of beliefs, assessed feelings and behavioral intentions toward an object. By: PR Lawrence

1. 2. 3. 4. 5.

Relatively & generally enduring; Situation related; Hypothetical Construct; Not directly observable; Inferred from observable behaviour in a particular situation; 6. State of mind;

1. Cognitive Component; 2. Affective Component; 3. Behavioral Component;

Affective

Cognitive

Behaviour

1. 2. 3. 4.

The Adjustment Function; Ego-Defensive Function; The Value-Expressive Function; The Knowledge Function;
Functions EgoDefensive ValueExpressive

Adjustment

Knowledge

Types

Job Satisfaction

Job Involvement

Organisational Commitment