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All artists side by side no obvious leader common amongst girl groups connotes sisterhood and equality

Same positions used throughout magazine advert and digipak Continuity This is key for recognition for audience members. Different simple Background differs from magazine advert, but continuity is still present

Magazine Advert

Digipak

Simple font and vibrant colour used to contrast with the white and blue outfits

Conventions of RnB genre: artists are the main focus

Both have simplistic look

Sophisticated outfits worn in both digipak and magazine adverts still portrayed as sexy convention of RnB genres

Bright, Vibrant colours appeals to a young demographic e.g. late teens/early 20s

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