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Same positions used throughout magazine advert and digipak Continuity This is key for recognition for audience members. Different simple Background differs from magazine advert, but continuity is still present
Magazine Advert
Digipak
Simple font and vibrant colour used to contrast with the white and blue outfits
Sophisticated outfits worn in both digipak and magazine adverts still portrayed as sexy convention of RnB genres
Bright, Vibrant colours appeals to a young demographic e.g. late teens/early 20s