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    International Strategies (ethnocentric, polycentric, Regiocentric and geocentric) and Market entry strategies (export, Licensing and Franchisee and the whole lot) 115,16 3. Product Life cycle (raymond Vernon's theory) 238 4. Globalization - Driving and Restraining forces 136 5. FDI's importance for the Host country and Home country.

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    International Strategies (ethnocentric, polycentric, Regiocentric and geocentric) and Market entry strategies (export, Licensing and Franchisee and the whole lot) 115,16 3. Product Life cycle (raymond Vernon's theory) 238 4. Globalization - Driving and Restraining forces 136 5. FDI's importance for the Host country and Home country.

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    4 views1 page

    Mncs

    Uploaded by

    clarence7349
    International Strategies (ethnocentric, polycentric, Regiocentric and geocentric) and Market entry strategies (export, Licensing and Franchisee and the whole lot) 115,16 3. Product Life cycle (raymond Vernon's theory) 238 4. Globalization - Driving and Restraining forces 136 5. FDI's importance for the Host country and Home country.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    . MNCs - Merits and Demerits 2.

    International Strategies (Ethnocentric, Polycentric, Regiocentric and Geocentric) and Market entry strategies (Export, Licensing and Franchisee and the whole lot) 115,16 3. Product Life cycle (Raymond Vernon's Theory) 238 4. Globalization - Driving and Restraining forces 136 5. FDI's importance for the Host country and Home country 6. WTO - Objectives and its achievements and problem areas 7. Porters Diamond Theory244

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