Abstract

Cups Above is determined to become a daily necessity for coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all in one. With the growing demand for high-quality gourmet coffee and great service, Cups Above will build a core group of repeat customers beside AUST university campus in Saida. Cups Above will offer its customers the best prepared coffee in the area that will be complimented with pastries, as well as free books that students or any other customers can read to enjoy their visit. The company will operate in a three 200 m2 area coffee shop within a walking distance about 150 meters from AUST university campus. The location is a three-year lease with an option for extending. The project will cover a business plan of this coffee shop; a simple start-up plan includes a summary, mission statement, keys to success, market analysis, and break-even analysis. This kind of plan is good for deciding whether or not to proceed with the project, to tell if the business is worth pursuing, but it is not enough to run a business with. A feasibility study is also covered and which aims to objectively and rationally reveal the strengths and weaknesses of the existing business or proposed venture, opportunity and threats as presented by the environment, the resources required to carry through, and ultimately the prospects for success.