Type

limited

Industry
Founded Headquarter Product Revenue Parent Employees

Mobile Telecommunication
March 26,1997 GP HOUSE, Bashundhara , Baridhara,Dhaka-1229 Bangladesh Telephony, EDGE, GSM 891 million USD Telenor 55.8%, Grameen telecom 34.2% & Public 10% 5100

Type

Subsidiary

Industry
Founded Headquarters

Telecommunication
November, 1996 Tigers' Den, House # SW(H)04, Bir Uttam Mir Shawkat Sharak, Gulshan-1, Dhaka-1212,Bangladesh

Area served
Products Slogan Revenue Parent

64 districts
Telephony, GPRS Making a Difference , Onubhutir Network Tk.1300 million Orascom Telecom

SWOT Analysis of

 Good Ownership Structure Market Leader Network Availability Brand Name of Grameen Image Financial Soundness

Skilled Human Resources

Effective Support Organization

 High call Rate Many Men Many Minds Complicated Pricing Structure

Lack of Harmony among SBUs

 Economic Growth of Bangladesh Increasing Demand for Telecom Services Declining Prices for Handsets
Flexibility of Mobile phone

 Upgraded Technology Used by Competitors Political Instability Risky Position of Valuable Resources No Cooperation from Government Agency

SWOT Analysis of

 Low cost provider regarding its competitor . Banglalink all connections are ISD & EISD Only company using gsm service. From the very beginning its providing free TNT incoming. it has provided incoming facility up lifetime. Its contribution to our economy can be notable.

 Weak Financial Position Lower number of human resource Weak management system Weak Network coverage

 use the image of multinational organization Introduction of new technology and services Expand the market in the rural area Banglalink can use soft switch network 3G

 Price War Competitors Regulations Unfavorable Business Environment

Synergy : the concept that the whole is better than the sum of its parts

Synergy

Market Synergy Cost Synergy

Aapon, Bondhu, Spondon, Amontron, Shohoj, Nishchinto, smile & djuice are different prepaid packages Subscribers area allowed to migrate between these packages. Thus GP has established market synergy successfully.

GP uses a form of cost synergy because all its products and services are served to the different customers through the same channel of network, customer care is provided to all subscribers through the same service desks.

Porters Generic Strategy

Porters Generic Strategy

Differentiation strategy
uses this strategy for its normal consumers. GP provides the best network in the country with the maximum area coverage for all its customers. GP spends more than any other mobile phone operator in advertising and promotion, which help the product to stand out from the crowd.

Focused differentiation strategy

GP uses focused differentiation strategy for its star subscribers. Star subscribers receive special customer care treatment and special discount in restaurants and shopping outlets.

Strategic Objective
Business Level Strategies: increase market share by expanding the network, Raising capital from the stock market Functional level Strategy: main focus on After Sales Introduced 24 Hours Helpline We are Here to Help
Global Level Strategies: Telenor, Grameenphones mother company uses multidomestic strategies in different countries with different name

Corporate Level Strategies: they establish ed some plans to grab more rural customers by producing Handset exBadhon

Synergy
The services offered by Banglalink are prepaid, postpaid, priyojon program, international roaming, and different other value added services. they are extending their products to new market, thereby increasing sales of both new and existing packages. So, market synergy is being used. Cost synergy occurs when cost is saved from combinations of common base operations, resources, and facilities. Cost synergy is also being used because Banglalink uses the same network, infrastructural, workforce, to serve all its customers.

Market Synergy

Cost Synergy

Porters Generic Strategy

The company is offering cheaper call rate both in prepaid & postpaid packages. Customers are getting attracted with the 'low price'-attribute of the service. Also Customers are served with differentiated service offerings that ensure greater attraction and it ensures greater usability of services.

Differentiation Srategy:

Cost Leadership Strategy

Banglalink is renowned for low pricing practice. Being the second largest operator, the company has more than 13.5 million subscribers. The company has the ability to go for cheaper call rates for Banglalink to Banglalink numbers. The company is offering cheaper call rate both in prepaid & postpaid packages. Customers are getting attracted with the 'low price'-attribute of the service. Banglalink therefore is using cost leadership strategy to penetrate a broad segment of the market.

Strategic Objective
Network Expansion through New Infrastructure Sharing

Market Development through Targeting New Customer Segment

Product Development through Greater Practice on Mobile Banking

Financial Fund Raising through Capital Raising from Shareholder's Investment

HR Management in GP
Recruitment & Selection Process Training & Development Compensation Employee Safety & health Employee Motivation Profit Sharing Performance Bonuses Reward Services Benefits

CSR PRACTICES
Safe Motherhood and Infant Care Project Education Environment

Fight against HIV/AIDS

HR Management of Banglalink
Job Design and Analysis

Recruitment and Selection

Employee Relation Performance management

Reward and Compensation

Training and Employee Development

CSR PRACTICES of Banglalink

Coxs bazaar sea beach cleaning project and international coastal cleanup day Donating blankets at orphanages Special arrangements for hajj pilgrims at the hajj camp Water & date distribution and iftar at orphanage during Ramadan ICT support for underprivileged children: computer lab set up