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BA (Hons.

Module Code Module Title OUGD303 FMP Semester Doc. Code




Brief/Session/Document Title Brief

Food for thought? (ISTD)

Investigating and exploring the science of food through the production of a research driven publication. Printing processes, finishes and illustration will ultimately inform the design direction. The finished product will be aimed at food enthusiasts distributed within the retail sector Background / Considerations We have arguably a greater than ever proportion of broadcast time and print media devoted to food. Certainly the ration of television programmes is very generous to the point of repletion. Echoed by the range and volume of foods now available to those of us in the First World, we define aspects of culture and societal perception by our relationships with and attitudes to food. Consider how the form and aesthetic of the publication itself informs the content it displays coloured or different textured stocks could represent different foods, for example. How does the typography support the content?

Mandatory Requirements Content must be supported by extensive research and investigation into the science of food. Product must work within a retail environment. Target Audience

Deliverables Printed publication range and cover design Packaging for product Retail advertisement graphics Web and interactive design Illustration Range Tone of voice & design direction

Amateur chefs or those interested in cooking and experimenting with their food Food enthusiasts Children Studio Deadline

Imagination, creativity, fun, educational, caring, quality, nostalgia

Module Deadline

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.