Outline for Kyron University Bootcamp 40 Hours Total **DRAFT** Tom Duening 1.20.

13 Each team should begin with a large poster of the business model canvas. These should be posted in a public place and teams should be instructed on how to use the model. It should be emphasized that this is iterative, and sticky notes will be used to post ideas, remove ideas, change ideas, as the overall model evolves. KU Bootcamp should also emphasize the need for teams to begin to interact with customers. The lean methodology that is common today promotes the idea of the minimally viable product (MVP). The pathway to the MVP must be through potential customers. Their feedback during this stage of the product development lifecycle is critical. The initial sessions, icebreakers, and inspirational keynotes should be carefully planned. We want to introduce our venture teams to the Kyron environment and culture. Keynotes should focus on the importance of developing a discovery mindset during the startup phase. That is, it is important to know that NO ONE has all the answers at this stage not even the mentors. What must be done to become Real and Fundable Fast is to engage in product development iteratively and via interaction with potential customers. 1. Entrepreneurial Leadership (3 Hours): This three-hour part of the bootcamp should focus on what team members can do to develop their own leadership capacities. Tom Duening has developed Five Minds of the Entrepreneurial Future that can form the basis of this module. The five minds are: 1. 2. 3. 4. 5. 2. The Opportunity Recognizing Mind The Designing Mind The Risk Managing Mind The Resilient Mind The Effectuating Mind

Marketing and Branding (2 Hours): This module should address target market identification and identify ways in which new ventures can test their value proposition with their target market. Some of the topics to be discussed in this module include: 1. 2. 3. 4. How to develop a compelling value proposition Marketing channel identification and selection Trademarks and service marks Vertical and horizontal markets

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Latest Technology Trends (2 Hours): This module should be managed with a local speaker who has knowledge of technology trends in India, specifically, and around the world. This module should focus on providing the venture teams with useful resources they can use to continue to monitor trends on their own. For example, venture teams must be introduced to and regularly visit websites such as the following: 1. 2. 3. 4. 5. www.techcrunch.com www.redherring.com http://www.techstars.com/blog/ http://onstartups.com/ http://www.killerstartups.com/

4.

Design Thinking (2 Hours): Design thinking is a valuable new approach to building products and a business around those products. Design thinking means that the entrepreneur seeks to create value for specific markets, and to design a system that consistently delivers that value. Key concepts here are scalability, agility, and adaptability. Design thinking ensures that entrepreneurs develop the capacity to put all the pieces together for massive market opportunities. Some elements of this training will include: 1. 2. 3. 4. 5. Techniques for logo design and look and feel website design Product design and the product development roadmap How to use feedback in the iterative design process Fundamentals of nurturing a creative work culture Innovation and good enough

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Funding Your Company (3 Hours): This module will center on developing pro forma financial forecasts (a requisite output for any fund raising). Venture teams will develop three-year forecasts based on template Excel spreadsheets that will be provided by Kyron. This module will focus on helping venture teams think about: 1. 2. 3. 4. 5. Pricing and pricing options Scaling and the costs that are associated with unmanaged growth The important distinction between profits and cash flow The cash flow cycle and techniques for managing it Cost factors associated with an operating business and how to estimate them 6. Sources of funds, both equity and debt 7. Resources need for a funding pitch 8. The ingredients of an effective elevator pitch

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Building a Winning Team (3 Hours): This is a very important module as decisions made regarding personnel are critical in the startup phase of any

company. This is the phase in which founders equity is being distributed and key people are being recruited. This module will focus on the following topics: 1. 2. 3. 4. 5. 6. 7. How to distribute equity to founders according to their contributions Setting up vesting schedules and/or stock option programs Finding and selecting key talent Managing and leading talent to promote extreme effort Discipline, termination, and other difficult HR issues Employment agreements, confidentiality, non-compete

Legal (1 Hour): This module will center on legal issues surrounding incorporation, intellectual property, and contracts. Among the topics that will be covered include: 1. 2. 3. 4. Incorporating the venture and setting up legal counsel Intellectual property development and management International intellectual property issues Contracts and contract management

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Developing a Fundable Business Plan (9 Hours): This module will center on the various components of a fundable business plan. The primary focus will be on developing a business plan that will be used to communicate the business to potential investors and/or lenders. Among the topics to be included in this module are: 1. The purpose of the business plan (it is a COMMUNICATION document) 2. The various sections of a standard business plan i. Executive summary ii. Product description iii. Market description iv. Competitive analysis v. Go-to-market strategy vi. Risk analysis vii. Financial summary

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Entrepreneurial Best Practices (10 Hours): This module will focus on key factors that are associated with successful ventures. Topics to be covered in this module include: 1. 2. 3. 4. 5. The lean startup and the business model canvas The entrepreneurial method and how to practice it Iterating business models, product designs, value chains Operating and scaling the business to serve massive, global markets Intangibles of venture success