QUESTIONNAIRE

1. Where do you buy products for your daily needs? Local Retailers / Kirani shops Stores like Big Bazaar, More, Reliance Fresh Both 2. How often do you shop? Daily Weekly Fortnightly Monthly
3. Which of the stores (organized / Unorganized) you find more convenient or

accessible? Unorganised stores Organised stores Both are at par Does not matter 4. If you purchase the products in kirana shops, how long have you been purchasing there? From past 1 year 1 to 2 years 2 to 5 years More than 5 years 5. Factors that make you customer to local area retailer Price Quality Proximity

Past Experience Credit facility Relationship with the retailer Others ( please specify) _______________________ Rank your preferences for shopping. 1-high preference, 6-low preference

6. Frequency of your visit to organised retail shops? On regular basis Occasionally Rarely Not at all
7. Factors that attracted you to visit Organized Retailers.

Quality Price Proximity (Nearness) Ambience Shopping Experience Wide variety of products 8. Where do you experience your shopping better? Organised retailer outlets Unorganised retail outlets No difference It doesn't matter 9. Do you find difference in the prices at these stores? Yes No

10. Which of the following offer better prices? Local stores Organised stores Both are at par Insignificant difference 11. You are influenced by the advertisements of organised retailers Yes No 12. Do you consider ambience as a critical element while shopping Yes No 13. How do you rate the ambience of a Organised retail store
5 very Good

Very poor

14. How do you rate the ambience of a Un-organised retail store

5 very Good

Very poor

15. Which of the following has a better shelf space or variety in product offering? Un-organised stores Organised stores Both are at par

It doesn't matter 16. Is retail store brand ( private label brand) important in your purchase? Very important Not important All brands are same Product brand is more important
17. Have you made shift from unorganized retailing to organized retailing?

Yes No 18. What suggestion would you like to give for organized & unorganized retailers?