UNIT 3: BUYER BEHAVIOUR

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Objectives (Times New Roman 12 Sentence case-Bold) Times New Roman 11 Sentence case-normal Times New Roman 11 Sentence -normal Times New Roman 11 Sentence -normal

Structure ( Title: Times New Roman 12 Sentence case-Bold) 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 Let us sum up 3.12 Key Words 3.13 Self Assessment Questions 3.14 References Times New Roman 11 Sentence case-normal Introduction

3.1 INTRODUCTION (HEADING: TIMES NEW ROMAN 14 UPPER CASE- BOLD)

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3.2 SECTION HEADING: TIMES NEW ROMAN 14 UPPER CASEBOLD

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3.2.1 Sub heading: Times New roman 14 Sentence case-Bold)

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Further branch in sub heading: Times New roman 14 Sentence case-Bold)

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Activity: A ( Heading: Times New roman 14 Sentence case-Bold)

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3.11 LET US SUM UP (HEADING: TIMES NEW ROMAN 14 UPPER CASE- BOLD)
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3.12 KEY WORDS (HEADING: TIMES NEW ROMAN 14 UPPER CASE- BOLD)
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3.13 SELF ASSESSMENT QUESTIONS (HEADING: TIMES NEW ROMAN 14 UPPER CASE- BOLD) (Please put Serial Numbers for Questions)
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3.14 REFERENCES (HEADING: TIMES NEW ROMAN 14 UPPER CASE- BOLD)

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ANSWER TO SELF ASSESSMENT QUESTIONS (Please specify the number of Self Assessment Question and continue) Page layout: Line Spacing: 1.5 Paper Size: A4 Top: 1(inch) or 2.54 cm Left: 1(inch) or 2.54 cm Format: MS Word 2007 version Orientation: Portrait Bottom: 1(inch) or 2.54 cm Right: 1(inch) or 2.54 cm