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By Nick Best
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Chapter 10 ......................................................................... 112 Capital rationing and project control ......................................... 112
1. 2. 3. 4. Single period capital rationing (not multiperiod) .................................... 113 Project control for investment projects ............................................... 115 Linking investments with customer requirements and product service design. 117 IS/IT investments .......................................................................... 118
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1.
Strategy
A strategy is a plan of action designed to achieve a goal or objective. The aim of a strategy is to gain some kind of competitive advantage or to help to exploit future opportunities. A strategic plan tends to be an overall guide to the way forward rather than a detailed step by step approach due to the tendency of the real world to be uncertain. In the example of a chess game, a strategy provides the over-riding approach that the player will take to win the game, but the exact set of moves they undertake will vary depending on the opponents moves. In business a strategy will focused towards achieving objectives, which can be both financial and non-financial.
Financial objectives
Maximising shareholder wealth In private sector organisations there is an over-riding objective ensure shareholders wealth is increased through paying divividends and increasing the value of the shareholders equity (for instance through a higher share price). Public sector Value for money Public sector organisations do not aim for profitability. Instead their focus is of the 3Es of value: Effectiveness achieving the goals of the organisation (e.g. education in a school) Efficiency using resources as efficiently and productively as possible(e.g. best use of school teachers and schools) Economy gaining resources at the lowest cost (e.g. buying books at the lowest possible cost ) Each of the 3Es needs to be balanced to achieve the best overall result within the limited funds available.
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Providing a surplus Achieving a surplus (e.g. additional cash in the bank) is a key element of financial risk reduction, as it allows for businesses to survive periods of financial difficulty while the economy or business is turned back into profit. Crucially it provides cash for times when cashflow is short.
Non-financial objectives
Financial objectives need to balanced against non-financial objectives of a business which can include: Employee welfare Customer service Ethics Increases in market share Being competitive Health and safety Environmental issues Good supplier relationships Putting up barriers to entry to the market
2.
A financial strategy is one key element of a business strategy as a whole. It has three key constituents
Financing decisions
Businesses need funding to invest in capital (e.g. equipment, machinery, buildings etc), to pay expenses and working capital (e.g. salaries, inventories, utilities etc). Financing decisions relate to the decisions about where this money comes from, and is primarily about balancing: equity (i.e. from owners/shareholders) debt (from lenders such as banks) retained earnings.
Investment decisions
Once raised the money needs to be invested, and investment decisions help the organisation decide where to invest this money to repay debt (and interest payments) and achieve a good rate of return for shareholders.
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Strategic options are generated as part of the business strategy setting process. As part of the evaluation of the strategic options, investment decisions can be made using techniques such as: Net present value (NPV) Internal rate of return (IRR) Payback period Return on capital employed (ROCE)
Dividend decisions
Assuming investments were well made, funds can be returned to shareholders in the form of dividend payments. The directors have to balance the payment of dividends with retention of cash in the business to allow for future investment and growth.
3.
Dividend policy
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A dividend policy is a general statement about how dividends will be paid. For example, companies in large growth markets may have a dividend policy of earnings retention and no dividends as they need to cash to invest in the business and believe shareholders returns are maximised through business growth. Conversely a large listed company may pay a set dividend each year growing at a consistent rate (irrelevant of actual earnings levels) as a signal of stability and to attract investors who want consistent returns.
There are two schools of thought about the importance of dividend policy, one argues that it is highly relevant to shareholders, the other that it is irrelevant.
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In summary the dividend decision should be made as follows: evaluate the available investment opportunities to determine capital expenditures needed. evaluating the amount of equity finance that would be needed for the investment to ensure the optimum debt/equity finance mix (see WACC later). use retained earnings to finance the equity element of investments (retained earnings are preferable to raising new equity capital as it is cheaper since there are no floatation costs). If there is a surplus after the financing then there is distribution of dividends.
The value of the firm will not depend on the dividends paid out therefore, but, instead, the availability of good (i.e. positive NPV) investments. The dividend policy of such a kind is a passive one, and doesn't influence market price. The dividends will also fluctuate every year because of different investment opportunities every year. However, it doesn't affect the shareholders as they get compensated in the form of future capital gains.
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This, in turn, may influence the dividend decision as managers know that stock holders closely watch dividend announcements looking for good or bad news. As managers tend to avoid sending a negative signal to the market about the future prospects of their firm, this also tends to lead to a dividend policy of a steady, gradually increasing payment. Dividends reduce shareholder uncertainty Payment of regular dividends reduce uncertainty of the shareholders and increases their perception of security. Under dividend irrelevancy policy dividends will fluctuate which will not be popular for some real-world investors. Dividend clientele A particular pattern of dividend payments may suit one type of shareholder more than another. A retiree may prefer to invest in a firm that provides a consistently high dividend yield, whereas a person with a high income from employment may prefer to avoid dividends due to their high marginal tax rate on income. If clienteles exist for particular patterns of dividend payments, a firm may be able to maximise its stock price and minimise its cost of capital by catering to a particular clientele. This model may help to explain the relatively consistent dividend policies followed by many listed companies. Conclusion In the real world it can be argued that dividend policy is relevant, and in reality most large companies tend to retain stable dividend payout levels where possible, to keep their shareholders (or clientele) happy, avoid shareholder uncertainty and to ensure the right signal is given to the market.
4.
There are a range of external factors that impact our 3 key financial strategy decisions (investment, funding and dividends). These include: Economic factors impacts the availability of good investments, interest rates (on debt), inflation (impacting discount rates for investment appraisal), and exchange rates relating to funds and investments in foreign currencies.
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Funding availability of finance in the market. E.g. high up to 2007 and low thereafter due to the credit crunch. Regulatory bodies - Regulated industries (e.g. utility companies, rail, telecoms, banks) can have restrictions imposed on them such as limitations on prices and service levels (affecting investment decisions) and cash reserves (affecting funding decisions). Investor relations and strategy shareholders and shareholder perceptions affect what investments can be made, availability of funds and levels of dividend expected. Regulation on business combinations Most countries have legislation to stop monopolies being formed through business combinations, limiting investment decisions or merging with a cash rich company as a method of funding future operations Political factors affects availability of funds for public sector companies, or private sector companies undertaking public sector contracts. Grant availability is also an issue.
5.
International operations
Funding issues when operating internationally include: Political the political situation in each market operated needs to be considered e.g. grant availability, interest rate levels set by government Economic impact of interest rates, inflation rates, exchange rates and funding availability in each market operated. Legal Each country has its own law and regulation which must be abided by in each new market entered e.g. rules over obtaining finance Banks and banking system Each local market will tend to have its own banks and banking system, which will affect sources and terms of finance. Suppliers New relationships will need to be built with new suppliers who may give credit terms as a source of low cost finance.
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Strategic Mock Exams E3, F3 and P3 Based around the latest Preseen 2 full mocks are available for each strategic subject Full marking and detailed feedback Full mock marking Detailed and personalised feedback to focus on helping to pass the exams Personal coaching on your mock exam 1hr personal coaching session with your marker Personalised feedback and guidance Exam technique and technical review Strategic and Financial analysis of the Pre-seen Strategic analysis - all key business strategy models in E3 Financial analysis based around the F3 syllabus Risk analysis based around the P3 syllabus 30 page strategic report Full video analysis of how all key models apply to the unseen Video introduction to all the key models Personal Coaching Courses Personal coaching to get you through the exam Tuition Course Personalised tuition to give you the required syllabus knowledge tailored to your needs Revision Course - Practise past exam questions with personal feedback on your technical weaknesses and exam approach and technique Resit Course Identifying weaknesses from past attempts and providing personalised guidance and study guides to get you through the exam
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1.
Having done a comparison it is crucial that possible meanings of those comparisons are evaluated. If the profit margins have risen compared with the previous year this could be due to higher prices or lower costs. If further investigation shows that costs are the same but prices have risen, this could then be due to better marketing, reduced competition, shortages in supply and so on. Further investigation is needed to acertain the reasons why so lessons can be learnt and the performance of the business understood.
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2.
Financial ratios
The following example will be used as an example of how to apply each of the financial ratios as they are explained.
Arethra is a manufacturer based in Europe. Balance Sheet Non-current assets (net) Current assets Inventory (including Work-in-Progress) Trade receivables and accrued revenue Cash and short-term investments Total assets Non-current liabilities Bank loan (repayable 20X8) Current liabilities Trade payables and accruals Tax Net assets Income Statement
31 Dec 20X3 m 31 Dec 20X2 m 31 Dec 20X3 m m 31 Dec 20X2 m m
395
366
47 88 7 142 508
Revenue Total operating costs Operating profit Finance costs Tax expense Profit for the period
The company has not paid a dividend for the last 3 years. Its current share price is 10.22. There are 1m shares in issue. The company has the following financial objectives: An operating profit margin of 8% A total earnings per share of 10 Financial gearing of less than 30%
Profitability Ratios
Profitability ratios look at the profitability of the company, and hence how well prices and costs have been managed. Profit margin looks at profits compared to revenues, which you would expect to be consistent over time and against competitors.
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The profit margin has reduced compared with last year, and is below the companies target of 8%. This suggests that prices have been squeezed and/or costs have risen. A 1.4% drop is significant and if the company can not halt this decline they will soon become loss-making. Return on capital employed compares profit with capital. It gives a view on how well the capital is being used. 20X3 Operating profit Long term capital
(Total assets current liabilities)
18 = 3.7% 566-77
The return on capital employed has reduced significantly. This is due both to a reduction in profits with an increase in investment, primarily in noncurrent assets. The return on capital employed is very low, and shareholders are unlikely to want to accept such a low return on their investment in the long term.
Inventory days had increased. Possible reasons could be worsening inventory management, an increase in unsold items.
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Accounts receivable days measures the average number of days before customers pay debts. The longer the period the more free credit is being given to customers. On one hand this could help maintain good relationships with customer, but on the other it can mean cash receipts are delayed causing cashflow difficulties, and potentially increase the risk of bad debts. 20X3 Receivables Revenue x365days 111 x 365 = 79days 516 20X2 88 x 365 =66days 484
Receivable days have risen by 13 days, so customers are taking longer to pay. This may be due to customers exerting their buyer power, and paying later, worsening credit control or Arethra extending credit terms in order to keep customers satisfied. Accounts payable days are the average number of days it is taking to pay creditors. Longer payables mean longer free credit being gained from suppliers, but risks worsening relationships with them. 20X3 x365days Payables Total operating costs
(or cost of sales if available)
Payables days have increased by 15 days, suggesting Arethra are delaying payment to their suppliers. This reduces working capital requirements, and might be legitimately due to them exerting power over suppliers to extend credit terms. However it could also be a result of cashflow difficulties, meaning they are having to delay payment. If this latter situation is the case, they must be careful to ensure supplier relations are maintained to ensure security of supply. Working capital (or cash conversion) cycle - shows the total number of days credit is due for to support working capital. It represents the time difference between cash payment for raw materials and cash collection for sales. The cash conversion cycle indicates the firm's ability to convert its resources into cash. Because this number effectively corresponds to the time that the firm's cash is tied up in operations and unavailable for other activities, management generally aims at a low net count. The longer this is the greater the working capital finance that is required. Working capital cycle = Inventory days + Receivable days Payable days 20X3 43+79-52=70days 20X2 36+66-37=66 days
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Overall the working capital cycle has increased, which is an extra strain on the companys cashflow position, and this must be closely managed in the future.
Liquidity ratios
These ratios examine the companys ability to pay debts as they fall due. Poor liquidity means that there is little cash and short term assets available to pay maturing short term debts. Current ratio this measures the ration of current assets to current liabilities. The larger the ratio the greater the ability of company to be able to pay debts as they fall due: 20X3 Current assets Current liabilities 171 = 2.22 77 20X2 142 = 2.67 53
The current ratio has worsened over the year, suggesting there are fewer assets available to meet short term debts due, although it is good that assets are greater than liabilities, as this suggests that short term liabilities are covered. Quick ratio (acid test) this is a shorter term measure of liquidity, as it recognises that inventories can not be immediately sold, so takes them out of the ratio. 20X3 20X2 Current assets - Inventory Current liabilities 171- 59 = 1.45 77 142 -47 = 1.79 53
The quick ratio has also worsened over the year, suggesting there are fewer assets available to meet short term debts due, although again it is good that assets are greater than liabilities, as this suggests that short term liabilities are covered. Overall the liquidity position of the company appears to be satisfactory, buy worsening. Both the current and quick ratios have worsened in the year, reflecting what appear to be difficult trading conditions. However both values appear to be relatively healthy, and do not suggest immediately liquidity problems.
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Debt ratios
The financial gearing ratio shows the level of debt to equity. Since debt means there are compulsory interest payments each year, debt is higher risk than equity, and so the higher the ratio the higher the risk. However, debt finance is also usually cheaper than equity finance (as the lender takes lower risk) and so suitable balance must be achieved. 20X3 Long term debt Net assets 102 = 26% 387 20X2 100 355 = 28%
Gearing has reduced in the year, largely due to an increase in non-current assets during the year, which must have been financed out of equity since debt levels have remained similar. The company is currently below target gearing of 30%, so a level of 26%, there may be some room for further future financing secured on non-current assets (e.g. buildings), although lenders may be wary of lending to a company whose profits are so low, and are likely to want to see clear plans in place to demonstrate how the company aims to turn its profits around. Interest cover this shows how easily the company is able to pay its interest payments out of current profits. The lower this figure the greater the risk on non-payment 20X3 Operating profit(before finance and tax) Interest payable (finance costs) 17 = 2.13 8 20X2 24 8 = 3
An interest cover of 2.1 is very low, and the fact that this has worsened over the year, suggests that there is a significant risk on non-payment of interest in forthcoming periods, and a clear need to improve the companies cash position through improving efficiency and increased sales.
Shareholder ratios
Shareholder ratios measure the returns from the point of view of the shareholder and the price they pay for shares on the market Dividend yield is the return on the share price from dividends paid 20X3 Dividend per share Share price
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20X2 0
0 =0 10.22
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The lack of a dividend combined with the worsening business performance is a real concern for shareholders. It suggests the company is facing cashflow difficulties which is also supported by the earlier ratio analysis. Earnings per share shows the earning for each share. Ideally this will rise each year. 20X3 20X2
5=5 10 = 10 Earnings distributable to shareholders Number of shares in issue 1 1 This has reduced in line with the profit reduction, and will be a concern for shareholders, particularly as it is now below the target EPS of 10. Price-Earnings (P/E) ratio shows the ration of share price to earnings. The higher this figure the better the markets view on company. Analysts typically compare this with the industry norm to compare how the market perceives this company against others in the industry. A low P/E ratio could indicate the company is undervalued (and a good buy) or is higher risk due to market uncertainty. Many industries have a P/E ratio of around 8-12 with high growth industries of 20+. 10.22 = 2.04 5
This is a very low P/E ratio, suggesting that the market believes there is significant risk from investing in Arethra, no doubt due to the poor performance and liquidity.
Example
In the case of Arethra, it is considering raising 50m of new debt finance based on its non-current assets, payable at the same rate of interest as current debt. What will be the impact on the companies ratios?
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Cash rise by 50m to 51, so current assets rise to 221m Bank loans (and non-current liabilities) rise to 152m Total net assets remains the same at 387m Interest rates are currently 7.8% (8/102), so interest payable will become 7.8% x 152 = $12m Interest cover will worsen 17m/12m = 1.41 which is very low and increases risk of non-payment Financial gearing ratio = 152/397 = 38% (above the target gearing levels). The current ratio would improve 221/67 = 3.30 (showing the increase in liquidity). The quick ratio would also improve (162/67 = 2.42). The key issues for Arethra are: Is it willing (and able) to remove the 30% financial gearing target? Is it able to raise more debt with low margins and interest cover? This may depend on the current value and availability of non-current assets to act as security.
4.
Forecasting financial statements is the process of taking one set of financial results and based on changes and assumptions for the forthcoming year, producing a forecast set of financial statements. The key to this process is working through each of the changes step by step and considering what balances change on the income statement and financial statements. Note each change on the statement as you progress and then when you get to the end work out the revised balances. Do not consider cash as you progress as this can get complicated, instead work out the cash balance as the balancing figure on the balance sheet once you get to the end of the process.
Example
Arethra are considering a range of strategies to turn the business around including a range of new products which will require investment. They will finance the strategies as follows: 1. Raising 50m using a rights issue (i.e. from existing shareholders) by issuing 0.5m new shares. 2. Investing 40m in new manufacturing equipment
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3. Investing 10m in expanding inventories As a result of the new strategies the following results are expected in 20X4: 4. Revenues to grow by 3% 5. Profit margins will rise by 1% before additional depreciation costs. 6. No sales of non-current assets are planned, and the depreciation charge on those assets will remain the same at 15m. Depreciation on the new equipment will be 3m. 7. Tax will be 3m 8. The ratio of receivables to sales is expected to reduce by 5% 9. The ratio of trade payables to operating costs are expected to be increased by 2% 10. Loans and hence Interest charges will remain the same as in 20X3. Arethras financial data is as follows:
Balance Sheet Non-current assets (net) Current assets Inventory (including Work-in-Progress) Trade receivables and accrued revenue Cash and short-term investments Total assets Non-current liabilities Bank loan (repayable 20X8) Current liabilities Trade payables and accruals Tax Net assets Equity Ordinary share capital (Ordinary shares of 100) Retained earnings
31 Dec 20X3 m m
395
Income Statement
31 Dec 20X3 m
Revenue Total operating costs Operating profit Finance costs Tax expense Profit for the period
The company has not paid a dividend for the last 3 years. Its current share price is 10.22. There are 1m shares in issue.
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Solution
Adjustments must be made item by item: 1. Raising 50m using a rights issue (i.e. from existing shareholders).
Revenues rise by 3% x 516 = 15m to 531m 5. Profit margins will rise by 1% before additional depreciation costs
Current profit margin 3.3% (17/516) increases to 4.3% Profits will be 4.3% of revised revenue of 531m = 23m Costs will be 531m 23m = 508m (before any new depreciation) 6. No sales of non-current assets are planned, and the depreciation charge on those assets will remain the same at 15m. Depreciation on the new equipment will be 3m. Previous depreciation costs are already within the profit margin. However 15m needs to be taken off of non-current assets Operating costs reduced by 3m for the new depreciation. Non-current assets reduced by 3m 7. Tax will be 3m, and is paid in the following year. All previous years tax are paid in the year Tax expense 3m, and tax liability up 3m Tax liability down 6m 8. The ratio of receivables to sales is expected to reduce by 5%
Old ratio 111/516 = 21.5%, will become 16.5% Receivables is 16.5% of revised revenue of 531m = 88m This is a change from previous years of 111m-88m=23m 9. The ratio of trade payables to operating costs are expected to be increased by 2%
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Old ratio 71/499 = 14.2%, will become 16.2% Payables is 16.2% of revised operating costs of 508m = 82m This is a change from previous years of 82m-71m = 11m 10. Loans and hence Interest charges will remain the same as in 20X3.
Finance charge of 8m. Final adjustments The final profit is 9m, which must be added to retained earnings. The balance sheet needs to be balanced with a cash balance of 65 (447+85+1)2-417-64-88 = 65)
Balance Sheet Non-current assets (net) (2) +40m (6) -3m -15m Current assets Inventory (including Work-in-Progress) (3) +5m Trade receivables and accrued revenue (8) -23m Cash and short-term investments Balancing figure Total assets Non-current liabilities Bank loan (repayable 20X8) Current liabilities Trade payables and accruals (9)+11m Tax (7) +3m 6m Net assets Equity Ordinary share capital (Ordinary shares of 100) (1) +50m Retained earnings from income statement +9
31 Dec 20X4 m m
31 Dec 20X3 m m
417
395
64 88 64 216 633
Income Statement
31 Dec 20X4 m 31 Dec 20X3 m
531 (511)
516 (499)
(6) -3m
20 (8) (3) 9
17 (8) (4) 5
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New profit margin is 3.7% after depreciation, so is still below target, but an improvement on 20X3. Continued improvement will be needed. EPS 9/(1+0.5) = $6 still below target, but an improvement on 5 in 20X3. Financial gearing 102/446 = 23%, which is below target and allows opportunity to raise more debt in the future.
5.
Cashflow forecasting
Cashflow forecasting is where the cash impact of expected changes, for example to economic variables such as interest rates or business variables such as volume and margin are noted and the change in cash balance calculated. If required as part of the same question as the change in financial statements, cashflow forecasts can be prepared at the same time. The cash impact of each transaction is noted. Standard cash in and out The most simple elements of a cash forecast are basic cash and out of the balance sheet. This might include: loans, interest payments, receipts from shareholders, tax payments and so on. Sales As sales are often made on credit, the actual sales made does not necessarily equal the amounts received. Some of the previous years sales
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could have been received in the year, while some of the sales towards the end of the year may not yet have been received. As such the following calculation is used to calculate receipts from sales. Sales + Opening receivables - Closing receivables Costs of sales As purchases are often made on credit, the actual sales made does not necessarily equal the amounts received. Some of the previous years purchases could have been paid in the year, while some payments towards the end of the year may not yet have been paid. In addition if depreciation has been taken off of cost of sales, then it needs to be added back on since it is not a cash item. As such the following calculation is used to calculate receipts from sales. Cost of sales + Depreciation (not cash) - Opening payables + Closing payables
Example
Continuing the previous example for Arethra: Cashflow forecast for 31 Dec X4 m Original balance Investment from shareholders Spending on assets Increase in inventories 1 50 (40) (5)
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Receipts Sales + Opening receivables - Closing receivables 531 111 (88) 554 Operating costs (cost of sales) Operating costs + Depreciation (not cash) - Opening payables + Closing payables Tax paid Finance (511) 18 (71) 82 (482) (6) (8) 64
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Example
Cashflow forecast for 31 Dec X4 Non-current assets Inventory Receivables Loan Payables Tax Share capital Retained profits (22) (5) 23 0 11 (3) 50 9 63 ~B/f C/f 1 64
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Strategic Mock Exams E3, F3 and P3 Based around the latest Preseen 2 full mocks are available for each strategic subject Full marking and detailed feedback Full mock marking Detailed and personalised feedback to focus on helping to pass the exams Personal coaching on your mock exam 1hr personal coaching session with your marker Personalised feedback and guidance Exam technique and technical review Strategic and Financial analysis of the Pre-seen Strategic analysis - all key business strategy models in E3 Financial analysis based around the F3 syllabus Risk analysis based around the P3 syllabus 30 page strategic report Full video analysis of how all key models apply to the unseen Video introduction to all the key models Personal Coaching Courses Personal coaching to get you through the exam Tuition Course Personalised tuition to give you the required syllabus knowledge tailored to your needs Revision Course - Practise past exam questions with personal feedback on your technical weaknesses and exam approach and technique Resit Course Identifying weaknesses from past attempts and providing personalised guidance and study guides to get you through the exam
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