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EvaluationProposalResponsetoRFP

SubmittedbyJamieDoironConsultingtoFarWestLaboratory

1. Introduction
JamieDoironConsultingcreatedthisresponsetotherequestforproposalbyFar WestLaboratoriesfortheevaluationoftheDeterminingInstructionalPurposes(DIP) trainingprogram.ThisresponsewillcontainadescriptionoftheprogramasJamieDoiron Consultingunderstandsit,detailsregardingoursuggestedevaluationmethod,aschedule anddescriptionoftasks,informationaboutourpersonnelsbackgroundsand qualifications,andadetailedbreakdownofourbudget.

2. Description of DIP Training Program


TheDIPTrainingprogramisanew,modulartrainingpackagethathasnotyetbeen testedorusedinarealtrainingsession.Thepackageconsistsofthreeunits,eachwith fourtosixmodules.Theunitsare1SettingGoals,2AnalyzingProblems,and3 DerivingObjectives.Theunitsareeachselfcontainedandconsistofreadingmaterials, activities,andfeedbackforthoseactivitiesthatmaybeusedinquicksuccessionforan extendedtrainingperiodorsporadicallyacrossdaysorweeks. WhilethecustomerisusingtheDIPtrainingprogram,acoordinatorshouldbeon site.Thisissomeonewhohasgonethroughtheprogrambeforeandwhocanhelpguide andmonitortheactivitiesineachunit.Allcoordinatormaterialsandunitmaterialsarein printformonly,rangingfrom155259pages.Thecostforallthreeunitsis$24.95andone unitmaybepurchasedalonefor$8.95.TheCoordinatorsHandbookis$4.50.

3. Evaluation Method
Thepurposeofourevaluationisthreefold.Firstly,wewillprovideinformationand recommendationsaboutamarketingandsaleoftheunitsandtheDIPtrainingprogramas awhole.Secondly,aspartofthemarketingstrategy,wewillrecommendwaystoeducate schooladministratorsaboutthebenefitsanduseoftheunitsaswellasthebestwayto purchasethembasedontheirneeds.Lastly,theoverarchinggoalofourevaluationisto provideFarWestLaboratorywithrecommendationsastothefutureoftheDIPtraining program.Wewilldetermineiftheprogramisworthyofinvestmentgoingforwardinits currentstateandproviderecommendationsforhowtoproceed.Asaresultofour evaluation,FarWestLaboratorywillbeabletomakeaneducateddecisionaboutwhether toinvestintheDIPtrainingprogramand,shouldtheydecidetoinvest,howbesttomarket andselltheirunitstoschooladministrators. DuetothestrategicnatureoftheDIPtrainingprogramtoFarWestLaboratorys futurebusinessgrowth,theinformationresultingfromourevaluationwillbeprovidedtoFar WestLaboratorysseniorleadershipteam,evaluationcoordinationteam,andtheDIP trainingprogramsmarketingandmanagementstaff.OncetheinformationisinFarWest Laboratoryspossession,theymaydisseminateitastheyseefit.

Toproperlyandthoroughlyperformourevaluation,wewillrequireaccesstoa varietyofinformation.Firstly,sothatwemaymakemarketingandsalerecommendations, weneedtogatherinformationabouthowFarWestLaboratoryiscurrentlyplanningtosell thispackageandhowtheymarketandsellother,similarpackages(ifapplicable).This informationmaybeprovidedinprintorelectronicform,butwewillalsoneedtointerview marketingandsalesmanagerssothatanyquestionswehavecanbeclarified.This informationincludesandstrategicmarketingplansandcurrentlistsofdistributorsoronline saleswebsites.WewillrequireafullunderstandingofhowFarWestLaboratorycurrently marketsandsellsallrelatedproductssothatwecanmakerecommendationsabouthow theDIPtrainingprogramwouldfitin,ornot,withthatstrategy. Secondly,wewillreviewallcurrentmarketingandsalesinformation,flyers, pamphlets,websitesandothermaterialalreadycreatedfortheDIPtrainingprogram.We willneedtomeetwithFarWestLaboratoryseducationaladministratorliaisonto determinehowtheyhavemarketedothereducationaltrainingmaterialstoschool administratorsinthepastandwhat,ifany,relationshipstheyhavewithadministrators, unions,oradministratorprofessionalassociations.Additionally,tobettergauge administratorreactiontothemarketingmaterials,wewillsurveyandmeetwithschool administratorsatelementary,middle,andsecondarylevelsbothinsideandoutsideofFar WestLaboratorystargetmarkettodiscusstheirinterestinandreactiontotheunitsasthey stand.Thiswillincludeapilotprogramwithteachersandadministratorsattheelementary, middle,andsecondarylevels. Lastly,tomakeoverallrecommendationsaboutthefutureoftheDIPtraining program,wewillperformextensivemarketresearchonyourcompetitors,theirprices, marketingstrategies,andformatsoftheireducationalmaterials.Wewillalsoresearchyour targetmarketandotheropportunitiesthatwemayseeofthesematerials.Thisinformation willallowustomakerecommendationsaboutwhethertoinvestinthemarketingandsale oftheDIPtrainingprogramandwhat,ifany,improvementscouldbemadetoincrease competitivenessanddifferentiateFarWestLaboratoryfromcompetitors. BasedonourpreliminaryplanandunderstandingoftheDIPtraningprogram,we plantousethedecisionmakingmodelforourevaluation.JamieDoironConsultinghas performedmanysimilarevaluationsinour20yearhistory,andthisparticularmodelhas provedtobethemostusefulbecauseitallowsforbothqualitativeandquantitative researchmethodsandisfocusedondecisionbasedsituations,suchaswhetherornotto continuetoinvestintheDIPtrainingprogram.

4. Task Schedule
Thisevaluationwilltake24weeks(about6months)tocomplete.Pleaseseea breakdownofourmajortasksbelow:

Week 1 2

Tasks MeetingswithFWLstafftodiscussadditionalrequirementsanddetails ProvideFWLstaffwithdetailedplanfordatacollectionincludinginterviewand surveyquestionsandtheplanforthepilot.ReceivefeedbackfromFWLstaff andreviseandresubmitplanaccordingly. MeetwithFWLmarketingteamtolearnaboutmarketingstrategyandreview materials. Meetwithadministratorsatelementary,middle,andsecondarylevelsto gaugeinterestandthoughtsonDIPtrainingmaterials. Coordinatepilotprogramwithadministratorsatareaelementary,middle,and secondaryschools. Conductpilotprogram. Surveypilotprogramparticipantsandcollectdata. Conductmarketresearch. Analyzedatafrommarketresearchandpilotprogram.Sharepreliminary findingswithFWL. Preparefinalevaluationreportandrecommendations. PresentevaluationreporttoFWL. MakedecisionsregardinghowtoproceedwithDIPtrainingprogram.

3 46 78 912 13 1418 1920 2122 23 24

5. Project Personnel
About Jamie Doiron Consulting
JamieDoironConsultingwasfoundedin1993asanonprofitorganization.Weare locatedindowntownBoise,Idaho.Ourgoalistohelpmakeotherorganizationsmore effectiveandefficient.Wespecializeineducationalevaluationsandmarketingstrategies. Ourstaffhasacombined250yearsofevaluationexperience.

Personnel
JamieDoiron,founderofJamieDoironConsulting,willbetheleadevaluatorforthe DIPtrainingprogramevaluation.Shehasbeenevaluatingprogramsforthepastthirty yearsandhasperformedoverfifteenevaluationsrelatedtoeducationalprograms.Priorto

foundingJamieDoironConsulting,sheworkedforapublicaccountingfirm,performing programevaluationsaspartoftheextendedservicesdivision. Dr.BrianLang,assistantevaluator,hasbeenwithJamieDoironConsultingforthe pasttenyearsandhasatotaloffifteenyearsofevaluationexperience.Hespecializesin educationalevaluations.Heworkedasanelementaryschoolteacherforfiveyearsbefore leavingtopursuehisPh.D.incurriculumdevelopment. ZoeLang,marketingspecialist,hasbeenwithJamieDoironConsultingforfive years.Shehasworkedonavarietyofprojectsrelatedtomarketingstrategiesandisan expertatperformingmarketingresearch.ShereceivedherM.S.inMarketingand AdvertisingfromCornellandworkedfortenyearsatamajormarketingfirm.Herexpertise willbeextremelyvaluableindevelopingamarketingstrategyforFWL.

6. Budget and Fees


JamieDoironConsultingisanonprofitorganization.Assuch,weareableto performanextremelythoroughevaluationoverthecourseofsixmonths.Ourpersonnel, travel,communications,andmaterialscostsarelistedbelow.Pleasenotethatour personnelareoftenassignedtootherprojectsandwillnotallbesimultaneouslyworkingon theFWLevaluation.Someonewillalwaysbeworkingontheevaluationactivities,as outlinedinsection5,butwhilethatactivityisgoingonourstaffmaybeworkingonother projectsorevaluations.Forthisreason,weareabletoprovideyouwithhighlyqualified andexperiencedindividualsatalowercost. Personnel Professionalsalaries: JamieDoiron:100daysat$300/day Dr.BrianLang:75daysat$125/day ZoeLang:50daysat$100/day TOTALPERSONNEL Travel Estimatedmileage:300milesat$.55/mile TOTALTRAVEL Communications JamieDoironsPhone:100daysat$3/day* Dr.BrianLangsPhone:75daysat$3/day* ZoeLangsPhone:50daysat$3/day* TOTALCOMMUNICATIONS $165 $165 $165

$30,000 $9,375 $7,500 $46,875

$46,875

$300 $225 $150 $675

$675

MaterialsandSupplies SuppliesandPhotocopying Materials(6classroomsetsat$100/set) TOTALMATERIALSANDSUPPLIES TOTALBUDGET *Phonecalculationsbasedonarateof$100/month

$300 $600 $900 $900 $48,615