You are on page 1of 1

Abu Dhabi Tourism Launches Major Branding Campaign in U.S.

By David Cogswell May 16, 2012 10:59 PM The Abu Dhabi Tourism & Culture Authority launched a branding campaign in the US through its dedicated promotion office in New York City, which is staffed by a team of four and led by Country Manager Kershing Goh. The authority kicked-off a multi-faceted campaign, which includes a promotion in New York Citys Times Square, branding initiatives involving taxis and a series of new travel offers to the Arabian emirate. Titled Travellers Welcome -- A Taste of Abu Dhabis Hospitality, an Abu Dhabi Interactive Pop-Up will take over Times Squares Father Duffy Square, May 17 to 19, opening daily from 10 a.m. to 9 p.m. and showing a glimpse into true Abu Dhabi offerings, with a traditional majlis in the iconic landmark offering dates and coffee, henna artists and perfume mixologists. It will include video footage depicting the emirates future progression, from the upcoming Louvre Abu Dhabi and Guggenheim Abu Dhabi museums, to Masdar City, the world's first carbon-neutral, zero-emissions city. The United Arab Emirates national airline, Etihad Airways, will also have a presence in the campaign. Opening a U.S. office was a natural progression for us, said Dayne Lim, product development director, Abu Dhabi Tourism & Culture Authority. Abu Dhabi is rapidly becoming an important travel destination and with all the exciting developments over the next few years, it will be a destination to reckon with. We believe what we have to offer will appeal to visitors from the U.S. on both business and leisure fronts. With increased air access from the U.S. planned, this is a timely initiative. To coincide with the launch, Abu Dhabi has partnered with leading tour operators Abercrombie & Kent, Cox & Kings, Linara Travel, Ritz Tours and Goway Travel to introduce travel packages to the emirate. These special offers, as well as information surrounding the launch activities, can be found atwww.DiscoverAbuDhabiNYC.com. The opening of the U.S. office is Abu Dhabis first major foray into America and a part of the emirates efforts towards economic diversification of which tourism is a key pillar. U.S. hotel guest nights in Abu Dhabi have been steadily growing over the years reaching 486,488 nights, a 16 percent increase in 2011 over 2010. The U.S. is the emirates second international source market for Abu Dhabi.

You might also like