Professional Documents
Culture Documents
William G. Zikmund
Fieldworker
In-House Training
RECORDING RESPONSES
ASKING QUESTIONS
TERMINATING INTERVIEWS
Probing
Verbal attempts made by a field-worker when the respondent must be motivated to communicate his or her answers more fully Probes enlarge and clarify
Probing Tactics
SILENT PROBE REPEAT QUESTION REPEAT REPLY
NEUTRAL QUESTION
Fieldwork Management
Select Train Supervise Control
Interviewer Cheating
Filling in fake answers or falsifying interviews Verification by reinterview