lagna

sara[-
RECEPTION COMMITTEE
Rishal Bhide
Reema Rijhwani
Ankesh Bhandari
Sahil Gindodia
Prashant Relwani
Vishwas Sanap
Urban Vs
Rural
Disadvantages
Of Urban
‘N’ number of players

Competition (shaadi.com,

simplymarry.com)

Overlapping of customer
 Scope Of
Rural
Large market size

1st entrant benefit

Untapped market

Improving life

Increasing literacy rate

Availability of technology (eg. Internet kiosk )

Non Operating Income (eg. Primary data)

 u r al
R i n g
d
 Feasib
On account of –

Cost
ility
Revenue

Location

Target customer

Promotion
 Introdu
ction
Rural vertical of established matrimonial site (e.g.

shaadi.com).

Pioneer in rural segment.

Localized Internal website.

Joining hands with traditional players.

 Const
Revenue raints
Resistance to change

Gestation period of Investment

Business risk due to untapped area

Reluctant to pay
Marketing
Strategies
 P
rod
Data Collection

• Census, Panchayat, Upadhyay

• Agents, pandits etc.

Formatting Data

• Hard copy format

• Soft copy format

Data Updating

• Password activation
• Data integration
 P
Maharashtralac
• Villages
• Population

Reason
• % Target Audience
 P
ric
Differential pricing

Volume-based Pricing
 Prom
otion
Mass weddings / Community

weddings

Melas

• Puppet shows

• Mock wedding followed by movie

Posters on inter-village buses

Stall at weddings (aaher)

 Prom
Events

• Haladi kunku
otion
• Mahapuja

• Mahashivratri

• Nagpanchami

• Pola

• Wat Savitri
lagnaalaa

Aapalao