مقدمة فى العلاقات العامة للدكتور محمود يوسف مصطفى عبده

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I . S . B . N : 977 - 223 - 894 - 2

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(2) Scott M. Cutlip, Allen H. Center and Glen M. Broom, Effective
Public Relations, 7th ed (New Jersy: Prentice - Hall International Inc,
1994) p. 4.
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Z :R )R R VR z ,W _Rz :VR R R
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(6) Jerry A. Hendrix, Public Relations Cases (California: Wadsworth
Publishing Company, 1995) p. 35.
(7) Otis Baskin and Craig Aronoff, Public Relations: The Profession
and Practice , 3rd ed (Memphis: W. C. Brown Publishers, 1992)
pp.106-108.
(8) Charles S Steinberg, The Creation of Consent: Public Relations in
Practice (New York: Hastings House Publishers, 1975) p. 45.
(9) Lawrence W. Nolte, Fundamentals of Public and Integrations, 2nd
ed (New York: Pergamon Press Inc, 1978) pp. 99-101.
(10) Doug Newsom and Alan Scott, This is Public Relations: The
Realities of Public Relations (California: Wadsworth Publishing,
1976) p. 11.
(11) Scott M. Cutlip ,Allen H. Center and Glen M. Broom, Op.cit., p.319.
,gRRR RRRRR :RZ) ,zy Yy _RR R RR ,zR RR}RR( )

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(13) Lawrence W. Nolte, Op.cit., p. 331.
(14) Scott M. Cutlip, Allen H. Center and Glen M. Broom, Op.cit., p.113.
[_ :c )T} R a RW ,{V } z ()
.o ( ,na
(16) Bertrand R. Confield and Frazier H. Moore, Public Relations
Principles: Cases and Problems, 6th ed (V.S.A: Homewood Illinois
Inc, 1973) p. 55.
(17) E. W. Brody and Gerald C. Stone, Public Relations Research, 1st ed
(New York: A division of Greenwood Press Inc, 1989) p. 2.
(18) Scott M. Cutlip, Allen H. Center and Glen M. Broom, Op.cit, p. 319.
(19) Lawrence W. Nolte, Op.cit, p. 1.
(20) Scott M. Cutlip, Allen H. Center and Glen M. Broom, Op.cit., p. 4.
.o ,xz Z ,|( } } )
( ,~R RY :RcRR ) ,R R RR R RRR zv ,RY RY ()
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(23) Rodney Bennett, Inside Journalism (London: Peterown Ltd, 1976)
p. 220.
(24) Denis McQuail, Aspects of Modern Sociology: Social Process:
Communication, 1st ed (New York: Longman Group Ltd, 1975)
p. 102.
(26) Herbert Lioyed, Public Relations, 2nd ed (London: The English
Universitiess Press Ltd, 1970) p. 38.
(27) Sam Black, The role of Public Relations in Managament (London:
Pitman Publications, 1972) pp. 1-3.
(28) Scott M. Cutlip, Allen H. Center and Glen M. Broom, Op.cit.,
pp. 27-28.
(29) Op.cit., p. 31.
(30) Norman Stone, How to Manage Public Relations: Practical
Guidelines for Effective Public Relations Management (Cambridge:
McGraw - Hill Book Company, 1991) p. 3.
:c )R RpaR _R` R pRR :R ,{V R} Rz ()

.-o o ( ,na [_
.o ,xV Z Wa ()
.o ,xz Z ,cs _ ,Y Y ()
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(35) James E. Gruning and Toded Hunt, Managing Public Relations, 3rd
ed (New York: C. B. S College Publishing, 1984) p. 223.
(36) Rodney Bennett, Op.cit., p. 220.
(37) James Mac Groger and Jack Walter Peltason, Covernment by the
People: The Dynamics of American National Government , 6th ed
(London: Prentice Hall Inc., 1983) p. 29.
(38) Rodney Bennett, Op.cit., p. 220.
(39) David Wainuright, Journalism, 3rd ed (London: Northumperland
Press Ltd, 1982) p. 192.
(40) Marvin E. Shaw, Group Dynamics: The Behaviour Psychology of
Small Groups, 2nd ed (New York: McGraw - Hill Book Comopany,
1976) p. 55.
(41) Pradip N. Khandwalla, The design of Organizations (New York:
Harcourt Brace Jovanovich, Inc., 1977) p. 292.
(42) Marvin E. Shaw, Op.cit., pp. 155-157.
(43) Op.cit., p. 158.
(44) Pradip N. Khandwalla, Op.cit., p. 295.
(45) Charles S. Steinberg, Op.cit., p. 116.
(46) Doug Newson and Alan Scott, Op.cit., p. 30.
(47) James E. Grvning and Toded Hunt, Op.cit., p. 52.
.o ,xz Z , zv ,Y Y ()
(50) Bertrand R. Canfield and Frazier H. moore, Op.cit., p. 267.
(51) Sam Black, The Essentials of Public Relations, 1st ed (London:
Kognan Page Ltd, 1993) pp. 255-270.

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.Yt : ,ah ,T .tY:iY ,ah ,rn kn - Scott M. Cutlip, Allen H. Center and Glen M. Broom, Effective
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.Yzi (Y
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.Y , ,ah ,u og rc ,rn kn (bb)

.b :Y ,ah ,T( b)
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(24) Wilfred Howard, The Practice of Public Relations, 4th ed
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.zb ,ah ,T( )
TP Pqs ,P P o h ,] _Ps Ps( i)
,rc P :TP P )cg P P k PP\ P_ P
.t (Y
Y ,P rP Pn P P^ PP P ,h PsP( t)
.ib (Y , \ :T)
(36) Roger Haywood, Op.cit., p. 70.
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(38) Otis Baskin and Groig Aronoff, Op.cit., p. 73.
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(40) James E. Guning and Toded Hunt, Managing Public Relations,
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(42) Doug Newssom and Alan Scott, This is Public Relations
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skills and apportunities for a career in Public Relations, 1st
ed (United kingdom: How to Books Ltd, 1998) pp. 19-21.
p.5.
(47) Philip Lesely, Public Relations Handbook, 2nd ed (Chicago:
Prentice Hall Inc., 1962) pp. 785-788.
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(1) Scott M. Cutlip, Allen H. Center & Glen M. Broom, Effective
Public Relations, 7th ed (New Jersy: Prentice Hall International
Inc, 1994) p. 109.
(2) Elliot J. Feldman, A Practical Guide to the Conduct of Field
Research in Social Sciences (Coloraclo: Westview Press Inc.,
1981) p. 2.
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(5) Kenneth D. Bailey, Methods of Social Research (New York:
Macmillan Publishing Co. Inc., 1978) p. 3.
(6) Nan Lin, Foundations of Social Research (New York: McGraw
Hill Book Company, 1976) p. 5.
(7) Otis Baskin & Craig Aronoff, Public Relations: The Profession
and Practice, 3rd ed (Memphis: W. C. Brown Pubisher, 1992) p.
107.
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(9) Charles S. Steinberg, The Creation of Consent: Public Relations
in Practice (New York: Hastings House Publishers, 1975) p. 45.
(10) Lawence W. Nolte, Eundamentals of Public Relations
Professional Guidelines, Concepts and Integrations, 2nd ed
(New York: Pergamon Press Inc., 1978) p. 101.
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(13) Scott M. Cutlip, Allen H. Center & Glen M. Broom, Op.cit.,
p. 319.
(14) E. W. Brody & Gerald C. Stone, Public Relations Research,
1st ed (New York: Greenwood Press Inc., 1989) p. 2.
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(16) Bertrand R. Confield and Frazier H. Moore, Public Relations
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Irwin Inc., 1973) p. 55.
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(1) Sam Black, The Practice of Public Relations, 4th ed. (London:
Butterworth - Heineman Ltd, 1995) p. 82.
(2) Scott M. Cutlip, Allen H. Center and Glen M. Broom, Effective
Public Relations, 3rd ed. (New Jersy: Prentice Hall Inc., 1994) p. 260.
(3) Op.cit., p. 70.
(4) Lawrence W. Nolte, Fundamentals of Public Relations, 2nd ed (New
York: Pergamon Press Inc., (1978) p. 126.
(5) Bertrand R. Canfield and Frazier H. Moore, Public Relations
Principles : Cases and Problems, 6th ed. (Illinois: Richard D. Irwin
Inc., 1973) p. 51.
(6) Charles S. Steinberg, The Creation of Consent : Public Relations in
Practice (New York: Hasting House Publishing, 1985) p. 14.
,(e ,S` y` `:)`ò , ` ``` `` `` ` `b`W ,( ` `)

.ee
: )`,` `p`X `V`S ` aZ` : `,f` {g` W ()
.r-o( e , X
(9) Jerry A. Hendrix, Public Relations Cases , 3rd ed. (California:
Wadsworth Publishing Company, 1995) p. 114.
(10) Scott M. Cutlip and Allen H. Center, Op.cit., p. 233.
(11) Bertrand R. Canfield and Frazier H. Moore, Op.cit., p.217.
(16) Shirley Harrison, Public Relations: An Introduction , 1st ed.
(London: Routledge, 1995) p. 102.
(17) John C. Zacharis and Coleman C. Bender, Speech Communication:
A National Approach (New York: Wiley and Sons Inc., 1970) p. 180.
(19) Scott M. Cutlip and Allen H. Center and Glen M. Broom, Op.cit.,
p. 224.
r
(20) Shirley Harrison, Op.cit., p. 106.
(22) Op.cit., p. 185.
(23) Phlilip Lesely, Public Relations Handbook, 2nd ed. (Chicago:

Prentice Hall Inc., 1962) p. 371.
(r ,S` y`" `: )``X ` `` ``W ,( ` èo)

.r
(25) Roger Haywood, All About Public Relations, 2nd ed. (London:
McGraw - Hill Book Company, 1991) p. 108.
(27) Roger Hoywood, Op.cit., p. 109.
(29) Roger Hoywood, Op.cit., p. 63.
(30) Philip Lesely, Op.cit., p. 110.
(32) James E. Gruning and Toded Hunt, Managing Public Relations, 3rd
ed. (New York: C.B.S College Publishing, 1984) p. 251.
.e ,lW ,f {g W (w)
(37) Norman Stone, How to Manage Public Relations : Practical
Guidelines for effective Public Relations Managment (Cambridge:
McGraw Hill Book Company, 1991) p. 154.
(38) Leonard Rutman, Evaluation Research Methods : A Basic Guide,
7th ed. (London: Sage Publications Ltd, 1982) p. 16.
(39) Leonard Rutman, Planning Useful Evaluation : Evaluability
Assessment, 2nd ed. (London: Sage Publications Ltd, 1985) p. 15.
(40) James E. Gruning and Toded Hunt, Op.cit., p. 251.
(41) Jerry A. Hendrix, Op.cit., p. 35.
(42) Philip Lesely, Op.cit., p. 110.
(44) Roger Haywood, Op.cit., p. 110.

(47) Op.cit., p. 180.
(48) Shirley Harrison, Op.cit., p. 105.
(49) John C. Zacharis and Coleman C. Bender, Op.cit., p. 180.
(53) Op.cit., p. 180.
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.( , \:)
(59) Bertrand R. Confield and Frazier H. Moore, Op.cit., p. 225.
(60) Op.cit., p. 226.

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3rd ed (New York: C. B. S. College Publishing, 1984) p. 489.
- Shearon Lowery and Molvin de Fleur, Methods in Mass
Communication Research: Media Effects (New York:
Longman Inc, 1983) p. 37.
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مقدمة فى العلاقات العامة للدكتور محمود يوسف مصطفى عبده

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