Index

The water bottle.

The target group is age 16+ Brief history. Wal-Mart is a super power in the sails industry and has the ability to offer a great verity of product. In the past this has been a great benefit to them but in recent years decided to cut back on the brands that are familiar to the public and start caring their own brands. This in not bad but it is not helping their sails as much. In the course of their switch over to their brand (Great Value) they have lost a lot of customers, Customers that want what is familiar. Big idea. My plan is to make this water bottle more enticing by giving it a sportier fresher look. Something that would say look Im cool. I want to look into changing the shape and the look of the bottle so that people will want it for the bottle not just the content. I know this may sound weird but I really like getting water and just for the bottle. to me the better the bottle looks more people like me would want it.

Page 1 style Guide A.

Copy Type Gaill Sans regular main body is 14pt Copy Type Gaill Sans bold main body is 14pt Title Orator Std. style medium i 36pt

R0 G 117 B 255 Pantone 7468C R 14 G 17 B 145 Pantone 2748C R 30 G 28 B 84 Pantone 2766C R 35 G 31 B 32 Pantone Hex.Black C

Logo
The logo is an important advertising tool as I thought about it I came to the conclusion that this logo would continiue to work and that it could be a good way to keep this well known brand out there.