Professional Documents
Culture Documents
.
.
.
.
.
.
.
.
.
.
.
.
:
.1 ) )
"
-2
)(
"
"
.
-3
.
.
.
------------------------------------------- .
.
"
".
.
-------------------------------------------------- :
:
- 1
- 2
- 3
- 4
:
:
/ 1
/2
/3
/4
/5
1984 1986
1990
----------------------------------------------
) (
3 :Ps 3
-1 ) : (Planet
.
-2 ) : (People
.
-3 ) : (Profit
.
------------------------------------------------
:
:
"
")Wasik
.(1996
) (Roper
:
.1 :
13 %60
.
%22
%54 .
.
.
.
.2 :
.
.3
.
:
.
.
.
.
.
:
-1 .
-2 .
-3 .
-4 .
-5
.
:
.
.
)
"
) ) ( )
)
-(.
.
.
--------------------------------------------------
:
.1
:
)(Paying Customers
.
)(Providers
.
)(Politicians
.
)(Pressure Groups
.
)(Problems
.
)(Predictions
)(Partners
:
/2 The Internal PS
:
)(Product
.
) (Green Products
.
) (Chloro Fluoro Carbon
.
)(Price
.
.
)(Promotion
)Environmental
(labels
*
:
.1 ) (
) (.
.2
.
.3 .
.4
.
.5
.
.6 :
.
.7 :
.
)(Place
)
(
) (Two-Way
)
(
)
-------------------------------------------------------------------------- :
.
1
2
3
4
5 .
--------------------------------------------------------------------------- : :
- 1
- 2
- 3
.
.
----------------------------------------------- : /1
/2
.
/3
.
/4 :
.
----------------------------------------------------------------------------- :
:
.1 :
.
.2 :
.
.3 :
.
.4 :
.
.5 :
) (Green Consumers
--------------------------------------------------------------------------- :
4 :
-1 :
.
-2 :
.
.
-3 :
.
) (
.
-4 :
.
.
.
.
.
:
" "
:
.
) (Infinity
.. .
) (Finite Renewable
.
) (Finite Non-Renewable ..
.
.
.
.
.
%42
.
)(AT&T