ATRA

DC
POWERTRAIN
SEPTEMBER 19-22

2013
Hosted by

p o h S r u o Y e ! k p a o T T e h t to
Washington Marriott Wardman Park Hotel WASHINGTON, DC
powertrainexpo.com

ATRA Powertrain Expo

WASHINGTON DC

In Washington, DC, youll enjoy access to fascinating, FREE attractions and historic sights. Touch a moon rock, marvel at the Hope Diamond, view Dorothys Ruby Red slippers or explore Native American culture at the Smithsonian Institutions fifteen Washington, DC area facilities. Discover treasures like the Gutenberg Bible at the Library of Congress, the only da Vinci painting in North America at the National Gallery of Art and historic documents like the Declaration of Independence at the National Archives. Away from these celebrated federal sites, Washington, DC unwinds into a fascinating network of neighborhoods where visitors discover trendy boutiques, hip bars and restaurants, plus art galleries, historic homes and lush parks and gardens. Shoppers love the store-lined streets of Georgetown, while jazz music fans wont want to miss a trip to U Street, where Duke Ellington played his first notes. The citys

international character shines through in its Adams Morgan and Dupont Circle neighborhoods, two prime destinations for eclectic dining and nightlife and the historic center of the citys embassy community. The arrival of several new eateries has made the nations capital a prime destination for dining out, with many of the citys top tables located in the downtown Penn Quarter neighborhood. DC is also earning new recognition as a thriving performing arts town, with 65 professional theatre companies based in the metropolitan area presenting edgy world premieres and celebrated Broadway musicals throughout the year. Thanks to DCs pedestrian-friendly streets and its safe, efficient public transportation systemincluding Metrorail and the hip, new Circulator busits easy to get from your hotel to Washington, DCs attractions. Celebrate your pride in America by visiting our dynamic capitol and attending ATRAs Powertrain Expo!

DC
TIP
The U.S. Capitol is open to the public for tours Monday through Saturday. Tours are conducted from 8:50 a.m. to 3:20 p.m. Tours are free, but tickets are required. To guarantee availability, you should reserve your tour in advance online at visitthecapitol. gov or through your U.S. representative or senator.

September 19-22, 2013

Washington, DC

Sponsored by GEARS Magazine

TRAVEL INFORMATION

HOTEL

Washington Marriott Wardman Park 2660 Woodley Road Washington, DC 20008 (800) 228-9290 Room Rate: $189 | Cut-off Date: August 27

AIRPORTS & TRANSPORTATION

The hotel does not offer free shuttle service. Please note that there is a Metro Subway station within steps of the hotel lobby. There are 3 major airports nearby: Ronald Reagan Washington National Airport-DCA 7 miles away 30 minute subway ride Washington Dulles International Airport-IAD 24 miles away 1 hour subway ride Baltimore/Washington International Thurgood Marshall Airport-BWI 34 miles away No subway

DISCOVER GROUP TOUR

DC

Saturday, September 21

Join us Saturday evening as the city calms down from the hustle and bustle of the day, the monuments shine brightly under the magical glow of the moon, creating the best photo-ops for you to catch that perfect shot. See the city in a different light as you visit DCs most famous monuments: the White House, US Capitol, World War II Memorial, National Mall, Smithsonian, Washington Monument, Lincoln Memorial, Vietnam & Korean War Memroials, the new MLK Memorial and more!

powertrainexpo.com

ATRA Powertrain Expo

MANAGEMENT
This year ATRA pulled out all the stops, for a management program thatll change the way you do business. Were meeting some new faces, like management speaker Jim Cathcart, whose techniques for relationship selling offer a fresh perspective on successful interactions with potential customers. Don Hutson is another new face to the automotive industry. Hes a recognized expert on business negotiations, entrepreneurship, and selling value: All critical skills for todays transmission shop owner or manager. Check out our full speaker lineup below:

THURSDAY September 19
3:00pm-4:30pm - Confident Selling Maylan Newton, ESi Seminars Whats the difference between a Service Writer selling 50% and one that sells 90% of their attempted sales? In short, Confidence! Confidence selling is the key to most GREAT sales individuals. Join Maylan Newton for a class in Confidence selling, the Techniques, the Attitude and the results you should expect. 4:45pm-6:00pm - Branding Brings in the Bucks! Danny Sanchez, Autoshop Solutions Your brand is far more than your logo, its the entire customer experience. Stop competing on just price or warranty and build a brand that drives new customers in your bays. Danny Sanchez, former shop owner and AMI accredited instructor will outline the many moving parts of a powerful brand and how to make the best use of it. Marketing, telephone procedures, sales processes, customer service, and ways to leverage your brand with inexpensive tools. Dont miss this brand new class for 2013!

FRIDAY September 20
8:00am-9:00am: Providing Your Customers with REAL Value! Dave Riccio, Tri-City Transmissions There is no doubt that creating value is important, but how do we provide real value? Transmission shop owner Dave Riccio has developed a business strategy designed to increase sales and profitability through a value-focused business plan. David will show you the simple but important steps on how he has turn perceived value into Real Value.

September 19-22, 2013

Washington, DC

Sponsored by GEARS Magazine

Take Your Shop to the Top

POWER SESSIONS!
September 20 - CONTD
9:00am-12:00pm: Sell Value - Not Price! Don Hutson Americas Foremost Authority On Selling Value Have you worn yourself out competing with the lowballer down the street or internet pricing you cant match? Why are you attracting the very people that cannot afford your services? In this three hour session, Selling Value expert Don Hutson will show you that there is NO discount on VALUE! Learn how to create the one thing your competition cant and get paid for doing it. This is a must attend session for every key-person in your organization.
President of the National Speakers Association (1976-1977) Member of the Speaker Hall of Fame Toastmasters Golden Gavel Award (2001) The Cavett Award (1986) Consummate Speaker of the Year (1999) New York Times Bestselling Author

FRIDAY

SATURDAY September 21
8:00am-11:00am: Relationship Selling Jim Cathcart, Cathcart Institute
Relationships must be treated as Assets! A relationship without a sale is merely a social connection. A sale without a relationship is what one gets from a vending machine. Our clients deserve to have us as their partner in problem solving. Jim Cathcart

To change the way people think about selling and teach them specific techniques in order to generate more sales with less resistance. To build their confidence and give them a clear direction for action.
Best Selling Author Member of the Speaker Hall of Fame Toastmasters Golden Gavel Award (2001) The Cavett Award (1993) Member of the Sales & Marketing Hall of Fame President of the National Speakers Association (1988-1989)

powertrainexpo.com

ATRA PowertrainExpo Expo Atra Powertrain

SUNDAY September 22
9:00am-10:30am - Marketing Automotive Service to Generations X and Y Bill Haas, Haas Performance Consulting LLC Meeting their expectations is the easy part. Communicating a message to attract and engage them seems to be the challenge. You cannot ignore these two groups at 120 million strong the opportunities are enormous. We will examine what makes them unique and what influences their decision making. Understanding the obstacles of reaching them beyond their incredible filters will lead your business to connecting with an extremely loyal customer. 10:45am-12:00pm - A Millennials Approach to Marketing Jordan Olivas, Budget Transmission Masters Long gone are Andy Griffith and the idealistic Days of Mayberry. Families used to sit around a dinner table talking about their day while interacting as a single family unit, but now we are brought up in a time where families are more concerned with whos texting who and what shows to watch on their iPad. The kids are almost a superhuman feat that can eat, talk, text, and find the answer to even the most complex trivia question while being bombarded by 250 bits of advertising on a daily basis. Throughout my presentation I will address: How to get the attention of your future customer, the Millennial How do they think? Why did they choose your competitor over you? How to better prepare yourself against the Web-Equipped Warrior How to capitalize your resources in order to handle the future customer

DC
TIP
The quickest, most efficient & affordable way to get around DC is the Metro. Make your way down to the National Mall area for as little as $2 - and the Marriott has a station right outside the lobby door!
September 2013 September19-22, 19-22, 2013 Washington, DC DC Washington,

Sponsored GEARS Magazine Sponsoredby by GEARS Magazine

TECHNICAL
ATRA has always been about providing the very best in technical information and training. And, as this years technical seminars are sure to prove, that isnt about to change anytime soon. With nearly 30 hours of all-new technical training and hot-off-the-presses subject matter, this is the largest, most diverse seminar program ever created to support the transmission repair industry. Nowhere else in the work will you find as much valuable technical material under one roof, and all orchestrated to provide you with an experience that youll never forget. If youre someone who takes pride in calling yourself a professional technician, then this is the one program that you have to attend.

THURSDAY September 19
9:30am - Hot Tech Calls from the Hot Line Mark Puccinelli, ATRA
Mark will be covering some of Hot Tech calls from hot line. In addition, he will discuss and clarify GMs 3rd accumulator system for the 4L60E. For years many have plugged it off in hopes of eliminating 3-4 clutch failure. Once you see Marks presentation, you will gain a full understanding of this complex system and understand how vital it is to be left operational. A must see presentation.

11:00am - ATF: Whats Beneath the Cap? Scott Halley, The Lubrizol Corporation

In this talk we will provide an overview of Automatic Transmission Fluids starting from crude extraction through to finished fluids and answer questions like: What is base oil? Where do the additives come from? Is there a difference between mineral and synthetics? In addition we will explore how the continuing evolution of transmission hardware changes the formulation and requirements for fluid.

1:30pm - Essential Oscilloscope Know-How Dan Marinucci, Communique

Dans double-session presentation shows technicians the vital details they need to know to use a scope correctly and profitably. This practical info on setting up and hooking up a scope takes the fear out of using this important diagnostic instrument.

TIPS

Go nosta, pere, obse, cupio intilius endum iactum videmus consupimura? quonfenam unte perid dius, triondam inatide fecips, quam
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ATRA Powertrain Expo

September 19 - CONTD 1:30pm - All Filters Are Not Created Equal John Eleftherakis, Filtran

THURSDAY

This presentation will focus on aftermarket filters for automatic transmissions that do not necessarily meet the OE requirements, as they claim. The features and benefits of OE filtration products will be explained and discussed. Focus will identify low quality replacement aftermarket filters that do not meet the OE requirements and pose significant failure conditions. The newest patented OE filtration systems used in recent applications will also be reviewed with attention to the important features which provide the clean oil required for transmission operation.

3:00pm - Highlights from the ATRA Tech Department Bill Brayton, ATRA

This seminar will include the latest fixes for those pesky complaints as well as new transmission previews. Parts updates and computer reprogramming will also be discussed in this information packed seminar.

4:30pm - The Ins and Outs of Kias Very Own 6 Speed Front Wheel Drive Mike Souza, ATRA

This is the most compact model 6 speed front wheel automatic built in todays market. Mike will be covering all the electronics and internal components of the A6LF1 transaxle.

FRIDAY September 20
7:30am - 2014 Chrysler 948TE 9 Speed FWD & AWD Automatic Transaxle Alan W. McAvoy, Chrysler Group LLC
This is the most compact model 6 speed front wheel automatic built in todays market. Mike will be covering all the electronics and internal components of the A6LF1 transaxle.

September 19-22, 2013

Washington, DC

Sponsored by GEARS Magazine

September 20 - CONTD 9:00am - Hydraulically Speaking Maura Stafford, Sonnax Industries

FRIDAY

Maura will be discussing late model valve bodies and their similarities, differences, common problems and methods for diagnosis. 6T40 / 6F35 6T70 / 6F50 6L45 6L90 ZF6HP19/21/26/28/32, 6R60 ZF8HP45 U660E

10:30am - Tips & Tricks from the Builders Bench John Parmenter, Precision International

Covering current repair cause diagnosis and repair jobs in the shop today will cover scan tool and diagnostic aids and their relationship to trouble codes.

4:00pm - Hands-On Hybrid Transaxle Diagnosis Jack Rosebro, Perfect Sky

Many hybrid transaxle faults can be isolated quickly and accurately, without special tools. In this seminar, well practice diagnosing such issues as well as more complex issues, using actual failures. Students will learn about scan data, shudder tests, mechanical issues, and motor testing, as well as some of the specialized tests unique to hybrid transaxles. Well present case studies of hybrid transaxle faults that have been correctly diagnosed and repaired by shops around the country.

SATURDAY September 21
7:30am - Inside & Out of the Honda 6 Speed Sean Boyle, Southern Illinois University
Sean will be covering the Honda 6 speed. He plans on going over the entire transmission inside and out. This comprehensive presentation will no doubt leave all the questions answered!

9:00am - 6T70-6T75 Updates and Product Issues Steve Garrett, ATRA

The 6T70 family of transaxles represents one of the most widely used transmission in the world today. The 6T70 applications have undergone massive changes for the 2013 model year. In this session, we will explore which models were updated, what the updates are, as well as the interchange issues with those changes. In addition we will explore the current product issues for the 6T70/75 applications.
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September 21 - CONTD

SATURDAY

ATRA PowertrainExpo Expo Atra Powertrain

10:30am - The ZF 8HP and Torque Flight 8 Speed Under the Microscope Niel Speetjens, Speetjens Transmission Service Get a clear insight about on the newest 8 speed transmission built by ZF, Saarbrucken and licensed to Chrysler. More speeds, a new generation lock up converter, just 4 planets and 5 clutch packs and the complexity of the mechatronic chopped up into microscopic bits and pieces by speaker Niel Speetjens from the Netherlands. Introduction A domestic foreigner 3 way torque converter Slipping away 4 planets 5 clutch packs - Gutting the glory Mechatronic - hydraulics and electronics at its finest Dos and donts - Tips and Tricks

2:00pm - Learn more about the CVT Coen van Beek, CVT Pushbelt BV Belt assembly and remanufacturing (regrinding) pulley surface. Belt Alignment after repair. The New generation CVT 8 Jatco. Update CVTs and Questions about CVTs in General.

SUNDAY September 22
8:00am - Testing Hybrid Electric Motor-Generators (MGU) in the Field: What Works and What Doesnt Dr Mark Quarto, AR&D, LLC As the hybrid electric vehicle (HEV) vehicle population continues to grow there is more demand for accurately diagnosing MGUs in the field. Whether the HEV is a Ford, GM, Honda, Infiniti, Hyundai, Kia, Lexus, Nissan, Porsche, Toyota, Volkswagen, Freightliner, Kenworth, Navistar, or others - its vital that a transmission technician know what diagnostic tools and methods will provide accurate and repeatable diagnostic data. This session will discuss the different tools and methods currently being used in the field by automotive technicians and some electric motor service businesses to diagnose MGUs. If HEV transmission MGU diagnostics and repair is part of, or will be part of, your business this is a session that you wont want to miss.

9:30am - Mechatronic Communications Dr William (Bill) Henney Ph.D, F.I.M.I., BlueReach Automation & Control LTD CAN BUS vs K-Line BUS. Identifying and testing of Ford 6R series and ZF6HP series Mechatronics. Come and see how it really works.

September 19-22, 2013

Washington, DC

Sponsored by GEARS Magazine

EXHIBITORS
Allomatic Alto Products Corp. ATI Performance Products ATK and Parts, LLC Autoshop Solutions, Inc. BAAN Powertrain Corp. Chrysler-Mopar Dacco Transmission Parts, Inc. Educational Seminar Institute (ESi) ETE Reman European Exchange, Inc. EVT Parts Exedy Friction Technics Ford Motor Company Gandrud Parts Center G-Cor Automotive Corp. GearSpeed General Motors GFX Corp. G-Tec, Inc. Hayden Automotive Hot Flush, LLC Jasper Engines & Transmissions JDS Worldwide Corp. KRS International Corp. Lintex Auto Parts Co., LTD Management Success! Mudlick Mail Northland Transmission Inc. Omega Machine & Tool, Inc. Power Pusher-Div. of Nu-Star, Inc. Precision International Precision of New Hampton, Inc. Raybestos Powertrain Rostra Precision Controls, Inc. Seal Aftermarket Products Slauson Transmission Parts Smart Blend by Life Automotive Products Sonnax Industries Sonnax Road Show Steller Lubegard SuperFlow Technologies Group Superior Transmission Parts, Inc. Sussex Auto Parts, LTD TRANSBRITE / Allen Woods & Associates, Inc. Transmission Digest Transmission Rebuilders Network Intl (TRNi) TransmissionSpecialties Transtar Industries, Inc. Transtec by CORTECO VBX - Valve Body Xpress, Inc. Wesco Automotive, LLC Whatever It Takes Transmission Parts, Inc. ZF Services North America

Trade Show Days

Friday September 20
2pm-7pm

Saturday September 21
12pm-5pm

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11

ATRA Powertrain Expo

SPECIAL EVENTS
THURSDAY
September 19 6pm-7pm September 20 12pm - 2pm

FRIDAY

Kickoff your Expo experience with food, drink and conversation at the ATRA Welcome Reception immediately following the seminar sessions. Itll be the perfect atmosphere to catch up with your fellow attendees and talk some shop while enjoying your favorite beverage and appetizer.

ATRA Welcome Reception

ATRA Luncheon
Back by popular demand! World-renowned speaker and bestselling author Larry Winget will kick off the Luncheon with common sense solutions to your common problems. After the Pitbull of Personal Development has presented his no-nonsense and entertaining approach on how to improve your life, enjoy lunch sponsored by Raybestos Powertrain. You wont want to miss this special 2-hour event!

sponsored by Raybestos featuring Larry Winget

September 20 7pm-9pm

FRIDAY

Cocktail Reception
hosted by
Transtar Industries, the premier provider of world-class driveline solutions, is delighted to once again be the sole sponsor of the Cocktail Reception at the Powertrain Expo. Enjoy drinks, appetizers and great entertainment!

SATURDAY
September 21 7:30pm-11pm

(please refer to pg. 3 for more information)

Discover DC Moonlight Group Tour

SATURDAY
September 21 7am-8am

ATRA Member Meeting

Whether youre an ATRA Member or planning on becoming one, make plans to join us at this years Member Meeting. Help yourself to some coffee and help shape ATRAs future!

September 19-22, 2013

Washington, DC

Sponsored by GEARS Magazine

REGISTRATION OPTIONS
Friday - Saturday (Sept. 20 - Sept. 21) Access to Technical Seminars Access to Management Seminars Expo Tech Manual Expo Tech Program CD Expo Management worksheets with leather binder

TRADE SHOW PASS

Thursday - Sunday (Sept. 19 - Sept. 22)

TECHNICAL CONFERENCE

Thursday - Sunday (Sept. 19 - Sept. 22)

MANAGEMENT CONFERENCE

Thursday - Sunday (Sept. 19 - Sept. 22)

COMPLETE CONFERENCE

Expo Management Program CD

Coffee Breaks Friday Luncheon Friday Cocktail Reception Friday & Saturday Trade Show

Audio recordings of both the Technical & Management seminars

As low as $10

As low as $345

As low as $345

As low as $395

TIP
As a Complete Conference attendee youll receive access to the audio tracks of both the Technical and Management seminars!
powertrainexpo.com 13

FREQUENTLY ASKED QUESTIONS

Can I register at the door?
Yes. The following are the dates and times for On-Site Registration: Thursday, September 19: 7am - 5pm Friday, September 20: 7am - 5pm Saturday, September 21: 8am - 4pm

4 Easy Ways to Register

Call: (800) 428-8489 or (805) 604-2000 Online: www.powertrainexpo.com Send Reg form by fax: (805) 988-6761 ATRA Powertrain Expo Registration Send Reg 2400 Latigo Ave form by mail: Oxnard, CA 93030

What are the hotel rates?

Hotel Washington Marriott Wardman Park Hotel (800) 228-9290

Room Rate $189

Cut-off Date 8/27/2013

Registration Information
Enrollment is on a first-come, first-serve basis. Seating is limited by room size. Seminars start promptly at their scheduled time. Arrive early to be sure of good seating, and to meet with instructors and other seminar attendees. Recording is not permitted.

Does ATRA make hotel reservations or is it included in the cost of registration?

All attendees make their own hotel accommodations directly with the Marriott by calling (800) 228-9290. Mention ATRA to receive your discount room rate. Room reservations are not included with your conference registration.

Whats Included
Complete Conference: admission to all technical & management seminars Thursday through Sunday, Friday Luncheon & Cocktail Reception, coffee breaks, Friday & Saturday Trade Show admission, Expo Technical Manual, Technical seminar program CD and Management worksheet materials. Audio recordings of both the Technical and Management seminars will be available to all Complete Conference attendees after the Expo. Technical or Management Conference: admission to either the Technical or Management seminars Thursday through Sunday, Friday Luncheon & Cocktail Reception, coffee breaks, Friday & Saturday Trade Show admission, and the Expo Technical Manual, Technical seminar program CD or Management worksheet materials. Trade Show: admission to the trade show on Friday and Saturday.

What are the registration cut-off dates for Expo?

The early registration cut-off date at the discount price is 7/19/13. The cut-off date for all pre-registration is 8/23/13. Any registrations made after 8/23/13 will need to be done on-site at the event.

Did you receive my registration? Am I registered?

Your confirmation will automatically be emailed to you immediately after your registration is processed. Please contact ATRA at (800) 428-8489 if you have not received your confirmation.

Does my guest need to register?

Yes, everyone attending the seminars or trade show must have an official badge and registration - except babies in strollers. Spouses and children of conference registrants may be eligible to receive free trade show access. Please call for details.

Cancellation Policy
All cancellation requests needing to be made after 8/23/13 will be subject to a $50 cancellation fee.

Can I change one of my paid registrations from one person to another?

Yes, you can switch the name on one or more of your registrations before 8/23/13. Please call (800) 428-8489 with any changes youd like to make. Any changes needing to be made after 8/23/13 will need to be done on-site at the event.

What if I want to attend more than one seminar in a session?

Audio recordings of both the Technical and Management seminars will be available to all Complete Conference attendees after the Expo.

TIP
ATRAs room rate is a great deal at $189/ night. Normal rates at this Marriott for the same weekend are $499/night reserve yours today!
Washington, DC

September 19-22, 2013

Registration Form
Company Name Contact Person: (will receive all correspondence) Address City Country

September 19th - 22nd, 2013 Washington, DC

ATRA Account Number

Email Address

State

Zip

Area Code Phone No.

Fax No.

TO REGISTER: Call toll free 1-800-428-8489 or FAX this completed form to 805-988-6761 Badges will be issued from this list. Use a separate sheet for additional registrations.* ADDITIONAL CONFERENCES
PLEASE PRINT CLEARLY
TITLE:
(Includes Luncheon & Trade Show)

TICKETS

Owner Rebuilder

Manager Diagnostician Manager

Complete Conference Technical Management

Trade Show Lunch

Saturday Tour

Other NAME ___________________________________________________________________ TITLE: Owner Rebuilder Diagnostician

Other NAME ___________________________________________________________________ TITLE: Owner Manager Rebuilder TITLE: Owner Diagnostician Manager Other NAME ___________________________________________________________________ Rebuilder Diagnostician

Other NAME ___________________________________________________________________ TITLE: Owner Manager Rebuilder Diagnostician Other NAME ___________________________________________________________________

Discount for current ATRAMembers only. Join or renew today and enjoy the member discount right away!
REGISTRATION FEES Qty Complete Conference Registrant* Technical or Management Conference* Trade Show Discover DC Tour (Saturday, September 21st) Extra Luncheon Ticket
(Included with Complete, Tech & Management Conferences)

Every 5th Conference attendee is free! Call ATRA for details July 19th - Aug. 23rd ALL Member Non Mem ON-SITE SUBTOTAL $ 445 395 10 45 45 $ 545 495 10 45 45 $ 595 545 30 65 $____________ $____________ $____________ $____________

Before July 19th Member Non Mem $ 395 345 10 45 45 $ 495 445 10 45 45

_____ _____ _____ _____ _____

65 $____________ TOTAL $____________

*Conference Registrants may receive Trade Show Passes for spouse and/or children by contacting ATRA Registration at 1-800-428-8489.
I do not wish to receive any advertising or promotional material from Exhibitors.

PAYMENT INFORMATION
* Check enclosed payable and mail to: ATRA, 2400 Latigo Avenue, Oxnard, CA 93030 Check # ______________ Charge to: * MasterCard * Visa * AMEX * Discover Security Code Card Number____________________________________________________ Expiration Date

Print Name on Card___________________________________________________________ Signature___________________________________________

2013 ATRA Powertrain Expo

THURSDAY
September 19
7:00am-5:00pm Technical Seminars 9:30am-11:00am 11:00am-12:30pm 1:30pm-3:00pm 1:30pm-3:00pm 3:00pm-4:30pm 4:30pm-6:00pm Management Seminars 3:00pm-4:30pm 4:45pm-6:00pm Attendee Registration Hot Tech Calls from the Hot Line - Mark Puccinelli (ATRA) ATF: Whats Beneath the Cap? - Scott Halley (The Lubrizol Corporation) Essential Oscilloscope Know-How - Dan Marinucci (Communique) All Filters Are Not Created Equal - John Eleftherakis (Filtran) Highlights from the ATRA Tech Department - Bill Brayton (ATRA) The Ins & Outs of Kias Very Own 6 Speed Front Wheel Drive - Mike Souza (ATRA) Confident Selling - Maylan Newton (ESi Seminars) Branding Brings in the Bucks! - Danny Sanchez (Autoshop Solutions)

September 20
7:00am-5:00pm Technical Seminars 7:30am-9:00am 9:00am-10:30am 10:30am-12:00pm Management Seminars 8:00am-9:00am 9:00am-12:00pm 12:00pm-2:00pm 2:00pm-7:00pm Technical Seminars 4:00pm-5:30pm 7:00pm-9:00pm Attendee Registration 2014 Chrysler 948TE 9 Speed FWD & AWD Automatic Transaxle - Alan McAvoy (Chrysler Group LLC) Hydraulically Speaking - Maura Stafford (Sonnax Industries) Tips & Tricks from the Builders Bench - John Parmenter (Precision International) Providing Your Customers with REAL Value! - Dave Riccio (Tri-City Transmissions) Sell Value-Not Price! - Don Hutson ATRA Luncheon featuring Larry Winget Trade Show Hands-On Hybrid Transaxle Diagnosis - Jack Rosebro (Perfect Sky) Cocktail Reception

FRIDAY

Sponsored by

Hosted by

SATURDAY
September 21
8:00am-4:00pm 7:00am-8:00am Technical Seminars 7:30am-9:00am 9:00am-10:30am 10:30am-12:00pm Management Seminars 8:00am-11:00am 12:00pm-5:00pm Technical Seminars 2:00pm-3:30pm 4:00pm-5:00pm 7:30pm-11pm Attendee Registration ATRA Member Meeting Inside & Out of the Honda 6 Speed - Sean Boyle (Southern Illinois University) 6T70-6T75 Updates and Product Issues - Steve Garrett (ATRA) The ZF 8HP & Torque Flight 8 Speed Under the Microscope - Niel Speetjens (Speetjens Transmission Service) Relationship Selling - Jim Cathcart (Cathcart Institute) Trade Show Learn More About the CVT - Coen van Beek (CVT Pushbelt BV) Longtimers Meeting Discover DC Moonlight Group Tour

September 22
Technical Seminars 8:00am-9:30am 9:30am-11:00am Management Seminars 9:00am-10:30am 10:45am-12:00pm Testing Hybrid Electric Motor-Generators (MGU) in the Field: What Works & What Doesnt - Dr. Mark Quarto (AR&D, LLC) Mechatronic Communications - Dr. William (Bill) Henney Ph.D., F.I.M.I., (BlueReach Automation & Control LTD) Marketing Automotive Service to Generations X and Y - Bill Haas (Haas Performance Consulting LLC) A Millenials Approach to Marketing - Jordan Olivas (Budget Transmission Masters)

SUNDAY