Presented By: Mohammed Jashid

2007 Pearson Education 17-1

Macro Processes in a Supply Chain

Supplier Relationship Management (SRM)

Internal Supply Chain Management (ISCM)

Customer Relationship Management (CRM)

Transaction Management Foundation (TFM)

2007 Pearson Education

17-2

Customer Relationship Management

The processes that take place between an enterprise

and its customers downstream in the supply chain Key processes:

Marketing

Selling
Order management Call/Service center

2007 Pearson Education

17-3

Internal Supply Chain Management

Includes all processes involved in planning for and

fulfilling a customer order ISCM processes:

Strategic Planning

Demand Planning
Supply Planning Fulfillment Field Service

There must be strong integration between the ISCM and

CRM macro processes

2007 Pearson Education 17-4

Thank You
2007 Pearson Education 17-5