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Prof. Dr.

Dominik Georgi Retail Banking and Service Management

Master and Bachelor Thesis topics 2013 In the areas Marketing and Retail Banking
Most of the following topics are general topic ideas which have to be specified bilaterally in order to determine the final thesis topic. Students are also welcome to propose own topic ideas.

1. Determinants of customer switching and loyalty in retail banking 2. Determinants of customer loyalty applying Latent Class Analysis to an existing data set 3. Quality of customer advice in banking 4. Determinants of advice acceptance by bank customers 5. Analysing the relationship between marketing activities and customer value using time-series data 6. Identifying customer needs review and application 7. Measuring willingness to pay Approaches, methods, application 8. Measuring market potentials Approaches, methods, application 9. Effects of customer satisfaction applying data of the American Customer Satisfaction Index (ACSI) 10. Determinants of customer satisfaction applying data of the American Customer Satisfaction Index (ACSI) 11. Impact of service employees on customer relationships 12. Success factors of online-offline conversion 13. Determinants of acceptance of Word-of-mouth recommendations 14. Effectiveness of product ratings by customers (e.g. amazon, holidaycheck) 15. Determinants of a customers share of wallet with one firm 16. Customer relationship authenticity definition, measurement, impact 17. Determinants of active participation in customer forums 18. The role of homophily in word-of-mouth communications 19. The impact of tie strength on participation in referral reward programs a conversely Ushaped relationship? 20. The impact of participation in European club competitions on club success in national leagues motivation versus focus versus stress

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