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The Role of Marketing Mix Elements in Marketing the Information to the

Beneficiaries
An Investigation Study for Central Library (Mosul University) and
Technical Institution Library
Nibal Y. M. Al-Murad (PhD)
Mosul technical Institution

Mohammed M. H. Al-Mullah Hasan

Assistant Lecturer
University of Mosul

Abstract
The importance of this paper is benefited from the science of marketing, almost in the mix
of marketing the information and libraries to the beneficiaries. So, the importance of library is
posited to be presenting services and information for all classes of society. As the library
provides services for individuals, it is important to be acquainted with the needs and
requirements of them. Hence, it is the core of marketing. The growth in IT and communications
has managed potential changes in the nature of work library, and consequently affected the role
of service quality presented to beneficiaries. Thus, the paper has been targeted to:
1. Theoretical aspect:
The researchers took the identification of marketing and some difficulties of libraries to
market the services. As well as, explaining the marketing mix of the service, the the library
can market the information and services.
2. The second included a field study carried out on a sample of (200) individual on the frame
relationship between the marketing mixes on the one hand, and the services of information
to the beneficiaries.
The frame relationship has been presented through statistical analysis, regression,
correlation and the effect between the two variances in the study

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1. Alyaser. net. 2006