BAHAGIAN A Bil Maklumat soal selidik Awana Porto Malai 1 Jenis hotel 2 Kadar bintang 3 Lokasi 4 Hakmilik 5 Luas

tanah 6 Urusan 7 Jenis binaan 8 Tahun Binaan 9 Kemudahan Restoren/Coffee House Bar Pool Banquet Recreation Karoeke 10 Bilik (2 + 1 lounge) (2 ballroom @ 500 pax) (Agen pelancungan) 208 Owner operator Low rise 1997 Owner operator Low rise Dibeli pada 2004 Operasi 2005 Owner operator Muliti storey 1992 Owner operator Low rise 1990 Operasi Jan 2006 Resort Chain Hotel 3 going 4 Sekunder - sea (no beach) Bella Vista City hotel 3 Pekan Kuah Langkawi Seaview City hotel 3 Pekan Kuah Frangi Pani Beach 3 Sekunder

LAMPIRAN F (1)

(Agen pelancungan) 227 (Termasuk apartment) 32 unit - 2 bilik dan 16 unit 3 bilik RM 135 - RM 145 Pakej - RM 85/- (twin sharing) 99% pakej kerajaan

(Agen pelancungan) 146.00

(Agen pelancungan) 101 Chalet 2/tgkt & 1/tgkt RM250 International

11 ARR 12 Kumpulan sasaran

RM 120/- seorang atau RM 60/- orang (twin sharing) Walk in Konvensyen Kerajaan Bussiness Perseorangan

RM 65/- seorang (twin sharing) RM75/- - kadar kerajaan RM 85 - RM90 (pakej kerajaan)

13 Kadar penghunian 14 Break even rate 15 Pesaing Berjaya Holiday Villa RM25,000 - RM30,000/- per room

30% - 40% - harian

45% - 60%

65

16 Cost of upgrading over 10 years

Grand Continential Seaview Langkawi Condo Istana RM20,000 - RM30,000/- setiap 5 thn

Grand Continential Eagle Bay After 10 years

Holiday Villa

BAHAGIAN B 1 Revenue Room F&B Others Total revenue 2 Expenses Cost of sales (F & B) Admin Incentive Maintainance 3 Net profit Marketing strategies 4 Expected return (%) 50 40 10 100 (%) 75 - 80 20 - 25 100 (%) 50 50 100 (%) 75% - 80% 20% - 25% 100

34 45 % of total revenue

30 70% of total revenue

KL head office 5% return on investment 130 Small island Many competitors

25 - 30 % 10 - 15%

5 Number of staffs 6 Advantanges & Disadvantages operating hotels in Langkawi

7 Factors affecting room and o/c rates September 11th SARS Tsunami 8 Future trend UP grading to 4 star Change market segment

Govt's event Promotion island Duty free