BAHAGIAN A Bil Maklumat hasil dari temubual Four Season 1 Jenis hotel 2 Kadar bintang 3 Lokasi 4 Hakmilik 5 Luas

tanah 6 Urusan 7 Jenis binaan 8 Tahun Binaan 9 Kemudahan Restoran/Coffee House Bar Pool BanquetMeeting room Recreation Karoeke Jacuzzi Spa Tennis court Kelab Golf course 10 Bilik 11 ARR 90 2005 - RM1384/2006 - RM1500/95% - international 58 - 62% 48% Datai, Andaman RM1177/Management co (10 yesrs contract) Low rise 2004 Management co (10 yesrs contract) Low rise 1993 Management co (10 yesrs contract) Low rise 1990 Management co (10 yesrs contract) Low rise 1990 Beach resort - Boutique hotel 5 (upper class) Prime Datai Beach resort 5 Sekunder Sheraton Beach resort City 5 Pekan Kuah Andaman Beach resort 5 Sekunder

LAMPIRAN D (3)

4 restoran (3 meeting room @ 150 pax) (Agen pelancungan) (Kid's Club)

3 restoran + 1 lounge

(Agen pelancungan) 106

(Agen pelancungan)

200.00 RM460/RM700/-

12 Kumpulan sasaran 13 Kadar penghunian 14 Break even rate 15 Pesaing

International 71.7 30% 4 Season

International 69% 55-60%

Andaman, Tg Rhu

4 Season

16 Cost of construction /RENOVATION COST RM300,000,000/Land cost RM20,000,000/Upgrading cost

RM200,000,000/RM6,000,000/- for 34 villa &

5 - 10% per annum including P & M & Fixtures

RM3,000,000/- per annum RM50,000/- per room every 10 years

BAHAGIAN B 1 Revenue Room F&B Others Total revenue 2 Expenses Cost of sales (F & B) Wages Admin Incentive Maintainance Engineering & Ulitity Mgmt fee 3 Net profit Marketing strategies 4 Expected return (%) 80 20 100

6 rooms (%) 62 32 6 100

61 30 9

60 40 100

8-10%

8%

9 16 7 10% of GOP 5 2 2% of gross rev 2

18 25 8 7% of GOP 5 - 10% 14.2

38 18 11 10% of GOP 10 1% of rev 3 25 - 30% of GOP

5.7 10 of net revenue

42% return on investment 420 4.67 Advantages: Tourist destination Limited no. of hotels bigger market Disadvantage Limited no.of flight September 11th SARS Tsunami Flight problem Competitors

35 - 40% of gross

5 Number of staffs Staff to room ratio 6 Advantanges & Disadvantages operating hotels in Langkawi

400 3.77 Advantages: Exclusivity - jungle nature & beautiful beach

368 1.84

410 2.2

7 Factors affecting room and o/c rates

8 Future trend