COMMUNICATIONS

ASPECTS WE NEED TO IDENTIFY IN PLANNING MESSAGES

Purpose of the communication

Intended audience

Content of the Communication

Organization of message

DEVELOPING THE CONTENT

Positive Communications or the YES LETTERS Negative Communications or the NO LETTERS Persuasive Communications or the SALES LETTERS

POSITIVE COMMUNICATIONS: THE DIRECT APPROACH

This approach is used when your audience will be neutral or positive about your message. This "up-front" arrangement is by far the most popular and convenient for business reports. It saves time and makes the rest of the report easier to follow. For those who have questions or want more information, later parts of the report provide complete findings and supporting details. The direct approach also produces a more forceful report. You sound sure of yourself when you state your conclusions confidently at the outset.

ORGANIZING THE MESSAGE IN DIRECT APPROACH

Use the direct approach for this common form of correspondence:

(1) main idea

(2) necessary details (3) courteous close. The main idea is the single most important idea, concisely stated.

Necessary details:
Satisfy reader's information needs. Summarizes main point. Indicates what should happen next. Highlights reader benefit. Builds goodwill. Courteous close:

January 23, 2013

Ms. Marcia Crary 809 S. Murray Street Darling, WI 53511

Dear Ms. Crary:

Congratulations! Your home equity loan has been approved. You now have $10,000 available for your remodeling project, your new car, or any project for which you need additional cash. All you need to do is write a check for the amount you need, up to $10,000, and you will activate your loan. We have enclosed a checkbook for your convenience. Once your check has been processed through our bank, we will send you an acknowledgment with the interest and repayment details. You may be interested in the other financial services that we can provide for you. We have various types of checking and savings accounts as well as several options for retirement planning. Please call me at (608) 555 -8576 for an appointment to discuss your other financial needs. We appreciate the opportunity you have given us to serve you. We look forward to assisting you in meeting your future financial needs.

Sincerely,

Richard Swenson Personal Banker

Enclosure