Consumers Buying Behaviour Survey Hari-Bhoomi Newspaper

Consumers Buying Behaviour Survey Hari-Bhoomi Newspaper :- Marketing have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. We are exposed to marketing in almost every thing we do, we see marketing in the advertisement that fill our newspapers. But marketing is not that simple as it appears to be. The mission of present day marketing is not 'telling and selling', but, satisfying customer 'needs' and 'Customer delight'. Customer is the fulcrum around which all marketing activities revolve.

Hari Bhoomi Introduction

Hari Bhoomi, the Haryana based news daily has spread its wings time. to Hari Delhi, Bhoomi and was Chhatisgarh in short period of launched on September's 5, 1996, in Rohtak as a Hindi weekly, It used to come out on Mondays with print sum of 2000 to 3000 copies When the circulation went up to 15,00020,000 copies, the owner

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decided to convert to in to a daily. That was in December 5, 1997.

Contents

Preface Acknowledgement Introduction about the topic Consumer behaviour Why to study consumer behaviour Model of consumer behaviour Factor effecting buying behaviour Consumer buying process Chart of purchase decision of consumer About Newspaper Process of Newspaper production Research Methodology Analytical Observation Objective of study Suggestions

Findings & Analysis Limitation of study Questionnaire Bibliography

Project Description :
Title : Consumer's Buying Behaviour of Hari-Bhoomi Newspaper Category : Project Report for MBA Pages : 61 This project is our paid category, its cost is Rs. 2499/- only without Synopsis and Rs. 2999/- only with synopsis. If you need this project, mail us at this id : qweryallprojectreports@gmail.com of call me at 09468269340 We will send you a hardcopy with hard binding and a softcopy in CD from courier.