ABSTRACT

Devie Rufaidah. Study Analyse Product of Ready Made Clothes of Man Shirt. Survey
[in] Mal Ciputra Jakarta. Skripsi. Jakarta. Program Study Arrange Cloth, Home
Economics. Faculty Of Technique of University of Country Jakarta, 2009.

This research aim to to know and analyse product of ready made clothes of shirt of
man [of] pursuant to standard gauge SNI, price, merek,motif, and [his/its] related/relevant by
loyalitas [is] [cutomer/ client] [in] Mal Ciputra Jakarta.

Method of Research used [by] [is] method of descriptive research with approach of
technique survey. time of Research from December 2008 until April 2009. Sampel taken [by]
as much 100 people. technique of Intake of sampel [done/conducted] with technique of
sampling incidental. Test validity consulted by 3 [is] dosen of expert and test-drive
instrument. Technique of data collecting use angket/questioner, interview, documentation and
observation. Analyse data use statistical descriptive analysis in the form of prosentase.

Enquette consisted of [by] 30 question. Really there are 2 problem which is not valid
that is problem 2 and 22, so that totalize question become 28 problem. Test validity and
realibilitas of research use SPSS 12 obtained [by] value r = 0.933. [His/Its] meaning [is]
realibilitas very reliabel.

Observation [done/conducted] to size measure used [by] there are more amount size
measure of product of ready made clothes of shirt of man using size measure of system letter.
Ironically BSN as body of standarisasi of national of Indonesia not yet specified standard of
size measure of letter system.

Most of all brand of product of ready made clothes of shirt of man [do] not use SNI.
Quality become primary factor for consumer of product of ready made clothes of shirt of man
in taking choice to buy at one blow primary factor in creating loyalitas [cutomer/ client].
Brand which is at most bought [by] [is] brand 9. While motif which is at most selected [by]
[is] lines motif