Profitable Death Exploration

in Japan

2
I.Introduction
II.Historical Overview of Funeral Industry
III.Expensive Funeral and Profit of Death : an
Ethnographic at Bellco
IV.Funeral Customer Community in The Economic Crisis
in 2000-2010
V. Religion, Funeral ceremony and Money in Japan
VI.Funeral Ceremony Professional in Japan
VII.Conclusion
Graduate School of Art and Letter
Tohoku University

Expensive Funeral and Profit of Death :

an Ethnographic at Bellco

Graduate School of Art and Letter
Tohoku University

Suzuki2000

(
,2007)

32491
834.500373.0001800
149.40019971997625

20081020097
10

2013/8/25

2.
300

10


Sendai

21,000

000/

151

80400

39

49

239

2003


21,000

000

1999
42.4
35.334.7
28.8
2001

30.927.2
20.6



5
Porter1998)

3
2
5

Five Forces Analysis

Five Forces Analysis

E1980

()

//

1.

2.

Pricing Method
1
a.(Cost Push Pricing Method)
+ =
.
+ =

c.
2.

780
630


McCracken (1988)
Mc Cracken

 Gian Luigi Longinotti- Buitoni,

Selling Dream

()""2

Roy Goni,2007

45
[Jesper ,1988]

[Stone,
2008]

()
NK
NK
NK
NKNK

250

NK

780
630

Main Idea Sougi Business

For long time,,
Japanese Funeral
Undeground

Happy
Funeral

Task of
Funeral
Company
Main Idea :
,

4.
Need of Customer and Selling Dream
Happy Ending

Selling Dream

Managing the dangers and defilements of death,

and Mediating between this world the next

Need of Customer

By : Hariyadi 2011

1.
2.

3. (
)


Need of Customer

Selling Dream

Soushiki harganya mahal ,

karena
1. Jasa soushiki tidak semua orang mau melakukan.

2.Konsumen dalam posisi yang lemah, almarhum tidak bisa komplain. Dan
keluarga yang berkabung ingin penghormatan terakhir kepada almarhum
yang indah
3.Pada bisnis biasa, untuk menjadi produk impian diperlukan beaya yang
besar (contohnya brando mono), namun dalam bisnis sougi, produk impian
yang berupa romantik death sudah ada dalam keyakinan konsumen mau )
4.Barang2 yang dipakai dalam upacara kematian mempunyai makna ritual,
sehingga harganya tidak seperti biasanya.
5. Bila seseorang meninggal dunia, maka bagi keluarganya tidak punya
banyak waktu untuk memilih sougi kaisha yang murah. Dan keputusan
keluarga yang berkabung biasanya didominasi oleh emosional.

Economic of Religion

What is the Economic study of religion?

The economic study of religion comprises a variety of subfields, which collectively embrace all aspects of the social-scientific study of
religion. It is by no means limited to questions concerning the commercial economy or monetary aspects of religion.
Studies of the current and historic role of religion in advancing or impeding economic development, social progress, moral development,
scientific and technology advances, and so forth.

Economic studies of religious beliefs, behavior, and institutions. (Examples: Explanations for conversion and commitment that emphasize
choice and rationality over irrationality and indoctrination. Rational explanations for the success of extreme, fundamentalist, and
conservative groups and weakness of more liberal, mainstream groups.)

Religiously-oriented critiques of economic theory and practice. (E.g., Christian economics, Biblical Economics, and Islamic
Economics. Religiously-oriented critiques of capitalism, socialism, materialism, specific economic practices, etc.

Theoretical and observed differences between different forms of religion. (E.g., religion versus magic, and monotheism versus
polytheism. Why Christianity displaced Greco-Roman paganism, and why polytheism is less morally constraining than monotheism.)

Studies of religious markets. (E.g., Alternatives to traditional secularization theory that emphasize the centrality of innovation,
entrepreneurship, and competition in the religious marketplace. Market-oriented explanations for Americas religious vitality versus
Europes religious decline.)

Studies of religious commitment and religious groups influence the well-being of individuals, families, youth, communities, and nations.

Studies of religious trends, the personal and social determinants of religiosity, and the relationship between religious and
political/social/economic attitudes.

Policy implications regarding the state regulation of religion, religious liberty, church-state relationships, the treatment of minority and
deviant faiths, etc.

Source : http://www.economicsofreligion.com/

151

39

49

239

2003

80400

ustomers, business partners etc.

To the top
To the top

Pricing Method
1
a.(Cost Push Pricing Method)
+ =
.
+ =

c.
2.