MOBILE HANDSET MARKET IN INDIA

MADE BY :SAUMYA SIKAND NISHANT BRAGTA SIDDHARTH SINGH RATHORE KRISHANJALI SAXENA SHIKHAR SHARMA

Starting from bulky mobiles phones which were as long and heavy as ones forearms, to ultra thin and techno savvy handsets, mobiles phones have covered a long way so far.

India is the second largest mobile handset market in the world after China and is poised to become an even larger market with unit shipment of INR 208.4 million in 2016 at a compound annual growth rate (CAGR) of 11.8 per cent from 2010 to 2016.

Mobile device sales in India are estimated to touch 231 million units in 2013, a rise of 8.5 per cent over the 213 million units sold so far this year. The mobile handset market is expected to show steady growth through 2015, when end-user sales would surpass 322 million units. With 150 manufacturers selling devices, the Indian mobile market is very competitive. India, accounting for approximately 12 per cent of worldwide sales, is an important market for device manufacturers. And 85 million imports.

Growth of mobile handset market in India

Low call tariffs compared to other countries Innovation Growth in the number of towers

Market Segmentation
Low end products Mid range products High end products

Mobile Market Share In India

Challenges Faced By Mobile Handset Market In India

Competition Chinese Presence Other Challenges(like high tariff plans, high speed smart phones,etc)

Competition
Presence Of Various Foreign as well as Indian Players like Nokia,Samsung,Sony,Micromax, Karbonn,etc.

Chinese Presence
China made phones keep on adding various features to their respective product.

Other Challenges
Challenges like high tariff plans, changing trends, latest technology,etc.

A Future Outlook

Local Market Players

Some of the Future Trends In Mobile Technologies

Desktop replacement
Augmented Reality 4G and Beyond

DESKTOP REPLACEMENT

AUGMENTED REALITY

Mobile Generations

5G

THANK YOU