Professional Documents
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How is the function of Reward Management being applied/used/effectively used/ by the organised sector and other organisations in Indian context? Explain with suitable examples, and base your answer on the credible studies and findings available in this regard. Give proper references and details wherefrom you draw your answers.
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Tax Net Income 50,000 50,000
Calculate the degrees of (i) operating leverage, (ii) financial leverage and (iii) the combined leverage from the above data. 5. What is meant by capital structure? Explain the theories of capital structure in brief.
(b) Discuss the concept of service and report on the reasons for the growth of the service sector.
2. (a) What are the various elements of marketing mix? Explain each of there elements and their importance in the marketing planning process of a consumer durable company manufacturing room air conditioner. (b) Discuss the procedure of conducting marketing research in the Indian Context.
3. (a) Who is a consumer? Define consumer behavior and discuss why a knowledge of behavior in essential for Marketers. (b) Discuss Product Life Cycle concept and elaborate on the importance of PLC as a tool for monitoring and nurturing a the brand. Illustrate with suitable examples.
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4. (a) What do you understand by the term Marketing Communication and its role in the promotion of a firms product or service. Discuss with two suitable examples one choosing from FMCG & other from a service offering. (b) Discuss the importance and relevance of sales and distribution function in a manufacturing and marketing organization of your choice.
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Discuss why management needs information. Is it possible for the management of an organization to make effective decisions without the aid of an information system? Discuss.
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What are integrated software applications? Talk about their advantages and business utility. Write notes on the business software solutions provided by: a) SAP b) PeopleSoft c) Oracle d) Microsoft
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4. What are the different phases of traditional system life cycle? In which phase of system life cycle the following are performed? Defining the problem, identifying its causes, specifying the solution, and identifying the information requirements. It is said, Information and communication are most of the time complementary and sometimes supplementary to each other. Elaborate!. What do you understand by competitiveness of ICT? Highlight the impact of ICT for the developing nations with respect to the economic activities.
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3. A salesman has a 60% chance of making a sale to any one customer. The behaviour of successive customers is independent. If two customers A and B enter, what is the probability that the salesman will make a sale to A or B. 4. To verify whether a course in Research Methodology improved performance, a similar test was given to 12 participants before and after the course. The original marks and after the course marks are given below: Original Marks 44 40 61 52 32 44 70 41 67 72 53 72
Marks after the course 53 38 69 57 46 39 73 48 73 74 60 78 Was the course useful? Consider these 12 participants as a sample from a population. 5. Write short notes on a) Bernoulli Trials b) Standard Normal distribution c) Central Limit theorem
6. Write short notes on the following: (a) Product Differentiation (b) Equi - Marginal Principle (c) The Price Elasticity of Demand
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2. Discuss the concept of strategic alliances. Why do organizations pursue strategic alliances? Explain with the help of an example. 3. What is the balanced scorecard (BSC)? As a strategist what challenges will you face while developing and implementing a BSC? Discuss. 4. What do you understand by an organizational culture? Is there a relationship between service and culture of an organization? Justify with the help of a case of an organization. 5. Discuss as to why evaluation of a strategy is important for an organization. Support your answer with the help of an example from the corporate world.
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b) What criteria should be evolved before assessing an expatriate? c) Discuss an expatriate Performance Management Model. 3) 4) 5) Discuss in detail different barriers to cross-cultural communication and the challenges related to it. Briefly discuss the issues relating to international Industrial relations. Give few examples as to how trade unions have responded to Multinationals. What is Cultural Sensitivity? Briefly discuss the strategies for dealing with cultural differences citing examples.
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1. What do you mean by Financial System? Explain the various components of financial systems detailing their purpose and functions. 2. What is a depository system? Discuss the process of dematerialization and the process of creating pledge of securities held in depository. 3. Describe in detail the important aspects of the pre issue activities. 4. Explain the concepts of leasing and hire purchase and point out the difference between the two. 5. What are maritime perils? What is the difference Marine Cargo Policies and Marine hull policies?
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a. Purchasing and subcontracting b. Independent and dependent demand c. Competitive Bidding and Negotiation
6. What do you mean by the terms Patent, Design, Trademark and Copyright? Explain briefly the role of WTO and WIPO on IPR issues.
2. (a) What is data? Discuss the various types of data and their sources available to the Evaluate each of there sources in terms of their merits, demerits and limitations.
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(b) Discuss the importance of developing a questionnaire in a research project. What are the dos and donts that should be considered while designing the questionnaire.
3. (a) Elaborate on Qualitative Vs Quantitative research approaches. Explain any two methods of conducting Qualitative research and their limitations. (b) Why and when multi-dimensional scaling technique can be applied in marketing research? Discuss.
4. (a) What is conjoint analysis? Explain its application in marketing Research. (b) What are the different types of probability sampling methods? Explain with the help of suitable examples
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(b) SUV from a leading automobile company (b) Discuss the relevance and significance of creativity in adverting with suitable Illustrations. 3. (a) Explain advertising pre-testing and post testing with two examples for each of these activities. (b) Discuss briefly the different forms of marketing communication available to the marketer or advertiser and the benefits and limitations associated with each of these methods. 4. (a) Discuss at length the role and responsibilities of an Adverting agency in providing suitable services to its clients. (b) What are the reasons for internet growing as a strong medium for adverting and marketing? Discuss.
2. Discuss the rural environment in terms of the infrastructure available for marketing. How does this environment affect the marketing decisions and opportunities? Explain with reference to any one of the following (i) Marketing of banking services (ii) Marketing of Fast Moving Consumer Goods (FMCG) like toilet soap & detergents. (If you so desire, you may take any other FMCG of your choice)
3. Explain the factors that influence buyer behaviour in the rural context, specially highlighting the impact of social class and reference groups. Use appropriate examples to illustrate your answer. 4. Discuss the various product strategies marketers use for rural markets, giving suitable examples.
5. What are the major objectives of sales promotion? Suggest rural sales promotion methods for the following products (any two). (i) (ii) (iii) Hair oil Cycle tyres Ceiling fans
2. (a) Who is an retail customer? Briefly list out the characteristics of a retail customer and the various consumer behavior patterns that you are familiar with (b) Explain the process of choosing a store location and elaborate the various criteria for evaluating location aspects in the following situation (a) a chain of hair dressing salon for the elite . (b) Multibrand footwear retailer (c) PDS for lower income group by the government 3. (a) What constitute Retail Mix? Discuss various considerations to be kept in mind which planning for store merchandise (b) Explain the term sourcing and discuss the challenges associated in sourcing merchandise by the following retailers (a) Grocery Retailer (b) Multibrand Woman garments. 4. (a) Enumerate and discuss the various issues that impact retail business in India. (b) What are the reasons for growth in non-store retailing? Discuss.
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b) Select an organization of your choice (Name and describe the organization) and briefly discuss the various types of policies it has adopted. Q2. a) Identify the unique competencies of Ranbaxy Laboratories. b) Discuss in detail the various modes of entry adopted by Ranbaxy. (Refer to the case study given in Block 3) Q3. Q4. Q5. How can creativity be encouraged within an organization? Discuss with the help of an example of a creative organization. No business can exist without ethics. In the light of this, explain the importance of ethics for a business. Write short notes on the following: a) Need for Corporate Governance b) Strategic Choice c) Knowledge Management.
problem 2. How would you use a Likert scale to ascertain the image of a leading Computer Brand among some consumers? 3. A group of 11 students selected at random secured the grade points: 1.5, 2.2, 0.9, 1.3, 2.0, 1.6, 1.8, 1.5, 2.0, 1.2 and 1.7 (out of 3). Use the sign test to test the hypothesis that intelligence is a random function (with a median of 1.8) at 5% level of significance. 4. Write shot notes on a. Regression Analysis b. Discriminant Analysis c. Factor Analysis 5. Write a brief note on the important elements of communication dimensions namely Purpose, Audience, Media, Message, Time, Place and Cost.
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4. Compare the global strategies and the organizational structures of MNEs of any two countries of your choice. 5. What are different types of subsidiary roles? Discuss by citing examples that you know. 6. What is partial productivity? How does it differ from total productivity?
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1. The values of individuals are different from work values. Briefly discuss this statement giving
examples?
2. Distinguish between the Anglo American and German Model of Corporate Governance? 3. Explain the composition of Board of Directors with reference to Corporate Governance in
Indian Banking Sector.
4. How are Employees rights different from Consumers rights? Examine these differences in the
context of a nationalised bank of your choice.
5. Discuss the Collapse of Global Trust Bank and identify the remedies suggested by RBI. 6. Write short notes on the following: a) Cadbury Committee, 1992 b) Corporate Citizenship c) GRI