, blo Cyaall Gygautill Gentlaitig dy tail Crs entails Byurteviitas — ple denis} % EUS Rr RONt Raves Ab Techno releen rer iter ante http://www.c-imamm.com% hgintt oseiaaest Supt eae Selah el apt Sinu4y) eb ne “int ore Seat leah FS pale Set clean be eo le A pole Uy PoN aetna So G04 py fot Eh dh 1 Ao gh de yA Alga oe Metco Sak a il Sart aay Yor wee Bey Aya Dab YM Seis ogiaatiuegt Sethe Ati Sates Sewer peal gia ek Sp 23 et aiayies Bip Jd aed) Sales gS md Si Saag Bp nid Bape lati Spd il yd a ua 53 Sedu eat ae pte 8 Ue sy tiny Spal hme ST le 3 MII pes les eM TS ees Bh 8h po Gt AA Phe pe GE PEM Sei OE Glad pa Sa pedal pl eae eu ld pata veal Seh eee eseexe eggs Soler gl oll eMbass gl auld Seal age gla SoS ary Sa 1 oa wud Mite gh cethae Mitel gel ai tungtt Aaencanase eau 1-2 Bald i 262 TaN iy folie? AE he Hale pe SN Al las el 2 ASS aly el “Gia oy Be Fd te wea Yello Botevt ma elie alt ext ae oe* alas bey bey ee ae ea ban cate Latin ein ending Stes Upc . anaes ost Ane Lt des sol chew ue eat bs esse aL alae ota ae So Ls ata iwi BL Bladen Sp jal a a, ulewas Say tee Bein 9 el un) cinta we eee Aapstian Siete bat slg it Sip fi Sgh8 ip Pt esa jal Tipo alg Ste Jol tot Pal tali ghee Pret gL giza jaa ee a a9 poet aah pabl Ja ett tay estes! Aedapath gmp aga! bat ol egal I$ prepereyres) by asst aad St2 2 26 se ete was Betton ial teeny Rea aang Les Sap Sig der cab pe tpl ole) oe ota ge Slap aed oe ble Bhai ee ab Sos Aylligbt oe oles Gea el ll tah cbr otk ai ae 8 Sno ex rin pad pte abla Sy (SS a pal 8 Solna lt eel S88ee 210 2is 26 be 22 nalts Perens NL taal Jnl a jal ob al il Oya sl al ee Flas leg Shyaly Aa -6 tot et apt Sang Ripdnd lesa Ht LAA 17 abl ge 2-7 ub Li ee 3-7 6 4! 6M tle td SL uy asl i a Spl aa pe BEL A Bia LS Tete v0SSe888 om bs bas ni 02 pt clgt Jaap aatols eM ous Le kept meat Ui trgiclae kates pst aang sa geeks te (giselps ud, 2-10 eos eat eialelgs ero Laide gil ols atl coe gilt in 5-10 prperany Sab e710 ul gt10 A i Alpe 910 (ih fl eA ae wills niet Ja ak 2 veges sup a a oat gist iad ai a gD ad BERRRERE ESS 20 Rzeee tt Sung sata par mereres Asia 99 erento alata oh shel gt Maa Rolaloesbl Jia a8 Seidel Joh Seda etch tse iy Saas sa Ge SED EH get emo fash eto Sasa at jbo BIN lie soa a iene te errant as as ge Bie gy as oa Sa a fad go ged 88 Spel egelas ytast Mey AY pon Sal fcetierrecenan Pua Jouy sett Soul gps Seah onay ge Wl japBh geet PT gad Hie al tL Py seg este Poa Igg Bb lee S88 ; we EM Slip a eS ale ae Daal oa areas panlgeel ree Pome! Po! eg pasate eT Sati gd ogi yale eet os om Be 39 seat gi FEN el or Sig IS bay Myla sa J ag ad st ge tile ean mt eet aul & gt ay ele Sap iste ie sol Se islets te e10 gal opal kp gat Si A aaa sla 1 ing wink til egg aati as baat ‘il alas th (ar Bas gual 2-1 AF ea G38 Bit “fiddleiAP el og oleh EI BaD ll Bo GeE) See i508 aig 25 pe «e250 Sa Jol SM ge Gott SRM dantlg ens gh Sa go ral Ald Cd ob S55 ap Bll OE lens Ql land feted at Sp iA tg le gales gel a hpi ees ML lg BART Ly ey peo feat soley is Bale esi fla bat fae Kale tata seal egal sa tputtiuegt easel AsO Sun (SAGAN al lagi a ot (hl Kea SEN 212 Se il pig 12 MeAIB dad em lt ai oS aS el Sale dS il ayy alae SA na ObsArt ential eters pale ele bas oles sch sl a6 ist a6 tt ah a og 7 Repl ball ot ala salle cee 9 Sa sce Sa te tl dg 29 Ops fh d99 (BE) Jar aes ag 10 SPlenyl Stell Lilia ola t0 Atal otal Oia oi I0 Rial nies to Aad gytet0 ig oy peal ole 610 pel al 5 gl bag Pot ney oa ala taht (aA Gea 21 Pode pnt yas fI3-IL aD hy Aa Jb atl Jonah it eA eps Jolp Il ‘sl J gb 711 Bi Ail f Ia yf SSA ond Hs yo Buy ote spat haba ont np al yt ay pice god eae lai hb At let See a O98 gla ‘aula bl ga ol al ga aa ep Ge Jagd ina 2 ost Bed ag se tgsl te p32 74 RAD SAL ey eA A al ole 2 in BA lal Jae 52 PD Spl 62 Napa i 2 Sole bil instil Fa pe in Rel 2 He gp Rin 39 pat OL 1 Ap ABIES dole tt Be A yaad ya Bi iehe ag a Sk eg a ar cll et ole aay aT acl i Ls otaeaatt Shee Lt ha es ey ga SY San fe yh GB AU gb LA pt ta DA SLAB Jad oY Lay ln oe gE oa cas Las Ly SL eld A gap at 5 Sl SE nes phy AE pl Ee gy Sly ay Ea Bl a Jel gy pols y clay Soe I LMI Lay Lads os etl ne Pane GES oe SS hae Sa hp Sb Ga BS] 538 gi SE US oes Se ely tad GM el ba fcuk ly dy dine (8 oe Sp ial oA ta 6 gil Li erly Bhd yy URI PED yh aay Le By BH Sled tl be Soil 5s oS Ud lak gels Digindl aet py hae Cpa 2p ge ay al gal gL i § BL ade BAL A pel TS le gab Jo once phen By Soll J ll a ge ol PE aly Len Sart pala Se ah Leip ey lille A aA aly Bas Age SEG Sarl eal qin LE Ar We ES od ery! lt Sah oo Sa gt tls ai at Uo Sart (tae genes RAN teal phar Sort Ae plas oe nad Poe Saad EA idly 19 Peal Spin ies esl? pe eg shay ai See I Ll at isle fot QLD aa 26 enter they all SGN og (27 (Ber) dat ab es w.ite ai iy Da ee j ged ID ae ey SS hae Bo dl nd Ay ga Sl Syl ply ep Li Iss UB Bis AM Ll pal UA Ley incl Jl Rei AL pea ele MLSs ae ed gt BS ily ul gyn ep Sl gh BB AN pd guilty sd gal ole de Pr ald En bE ly pe Hl ogy SMU ST Lay 58 al pay Val Bas Use ala di J Ate py baby La gal ghey Sal gad JO Uy Oa SAN SIRS ip IE gly Sha Ce i Lage JL JEL ey A RsASI) apie dU] SAY go Say a Lo Sl oy AS a a gd J UL She 0450 gay aa sally laid j YM ela ab ARI gi lal ela Mey Ml an ty dee RUNG A gh Kis ony hel Sl Oba al po aR ye ag tol oe ArH el orally Lest Ly 9p at ay cle de ety Sigs eg Bagh gal Ss ly el ry AID eth capaly Joell bee gl Gand seal godly ogi 2008 a /aae ery EAL ph I a op YM ae SS ily Gar gt le at ol BS] SuSE Ql iy eh SoBe SA he op pl eh his Yan LE Headly Ly Aly eal Lair ll posta See ies SI ty La iy SBI} LS J Tag Syl ge Jota dad chy BM pet pd WSS By Ld Sy IU apt go pc peal Sree AE Jo al lg Seal stp te ors LANs A BU op pA H2I Jol dy eS gi Sse Ja 3 ppl bin ade DE (Oe et ply ob gM) Lal gh abl tal paly ap olay fay oll eas op Aa iy Lae A alti lst Hal | UL Le gat aly bl ga Ua Hal gh si ly abl nel a le pe ppd I AB LI an hl a oy Sahl AL gL oa fe Bg dll LARS eed op ey oe Tega gy ens pot A pl pee ae A St tpi SE EID blogg baby tab Goats lab ats 2eis Gest ge Introduction To Marketing inte Bet aaa ene Beattie Aen A Pan ant Sencha et etsy nett Sor ay teaeto Gaga aaa Introduction se Sr gpl lth atin Sa Seas Sy pl acl sane gata al BN Al el SI He elt Git ad as SG eto Side in ea TOL cy a eve SLB OBL Sing 3 Jeg Jeo oF jams ps ue San psetezt aan gle Sl asta he tal aloe ade iat a lel fC ad an dhe ase Tl Bite pel auetl oe atll ob ply 2g ty GL Bay ak al 532 Neth Cy 61 chp a ay ag Sge 22 eo ek ae lak Age a gh te OT goa des eT Sad OMIT Sart Se le J Lag Ys ne 2 a yy el Say Se Sy a ply eb ge aan Sy “ASS Jacl eet pl ei pad gh eS de he JES Sl ppl id GB hag 2 Se MSS lyk gar Uy cat llpS Le pl aby lla Jo lie nd Feral 3 eh IS Be ony ty aN she Bae Se me ea Si all i gas a ness Sg deh te ip italobe oUt (Sok aay pel Da Aj py ae rst SUL ede cn a Eel Lay Aa ps 2 srt Gps Ua kt, Sap ol steeple ghd Ste Pi dap ie & Feel Le LB SL op Ge ad hs sal ss pl ably a8 AN oe 08 aural pO oy Sp Ue ie J aL OU th Phas bau as wags OY obit PEN gg Bye oe er Pat td Za Sn ey say Lael iy gly el ble 52% SONG Sg Shay el 8 Mga al gu hips lg! Ub gil iS S34 PDL a heme pte aml Php Kale Lay Wada oldae Oke oo cA ly And eal ne Lin ag a pe Oh er aly ln DP cd Sigel lp aly Lg la gh a iy Lele Qh gabe gl JS al . 1960 ple JCAMAY™ Sa nt eal ee poe el gel yp aly GL Gh ns iar or sy ig a al tiny pt Joe (ie US id 129 a HL el CLS MA) Sp Sb SH 1985 Ls Jy Se Aes lis ts ata xt olla dy aha Sl oe cas) a aM Sul gad gaol go aPC ae ghia Et an hel wg pk Bs peat gids Bagel SiS Ls De Ql BL tny BIN (SA SI atl Yo Ss ths tb hele de ey aol Sigh ea Eg alee 2 Os yal inal op BSN beg te oly ae Sa ee eH ate SUI glia tee 3 (Goal Bea obte piy ML AMAY Srl a 2205 ee iy Ese IAL: yy ty beh lo gh Sa Sls * pd De potty hy LOM is gud aes oe OME ey ly Sd Be ps La AGL StS ad Fer EE aids uty aes Ih eps a ly li Shel tday tneED ae Gy plertclae Hershel pes ght OF ot pes nat eleatleed Repeal oe Ta a oe Toho | [aetea |) | NED “| | sent tae eeus-| ener Jeo) | “gms eae penn GG Lk a ks Sd a ey * gel LAY bu ye ge dy (rN ol aad 86 oh BUN Jo gy posers! 8 ma su ah oShet by cle gh) PEs fo SST SA pee SE Sa aby nt a glans Bs 2 Cea eee a jg ed woe hy wily SHE ll 5d oll yay 9 Sheen ply Aa ey Jl Jol 6 Loe Sst Se at SCA) Joa yl Sele yl 4 hrs cul Je gi ole ge gE Ly ad Sy asl Lely atl asot pl talon leh 3 ily (Lie Ul pele ss gly Wham (PEG EOD 6 jms Ls yy tll gad ote oe a oe ob tan ay GO wlan sb SSG AE spe a AS a op Ao eo G4 A aly Re Re 18 ge Be 6 Slabs del gos Yang LY ht pl pe lel a los ba ey se 3p Syne Leh yp al Wo Jnlobe heh ase bags penal bL Ie boa a 2 SA ps All de ain Wants ots: SR Ws oe et JEL LL Lae pg gl an ab el ga gl ny se Sn JN Sale dia Uhl oe Bed po ABE ena yf tet pl eds ey Sigel td A834 ge te (USE eal Ee ge ate Be oH St i pas nly Sale GLY ds Lye cle gl Cay Moots a clio ghcbetl gulp ole “ae a, a Res / Apa ep gee EI £19 BL lll gs Ue td eng Saray OL pl ptesellighaly Needs ote) A yb NL EL pal too PE a ht aptlg Deyn 38 ly GAN ibe ans Joydel log a els else UDG Uae LA Sele ge ly oy a LT ela ns GS ps BN otnAd LE pe yall oa GL oe Wee Sa gh panel ote este oie Neg oe ag etal ay Le alert Sl ly al LIL cin oR edt ote a Ell gly SLB 2 Scala foe heb iy le ON SA Wy emg pel ee PB jee yal EAE Std kn EN op tet he a ole 3 Spell ay pA hy ohare la 8 Febiale id ual og gab fy le Bei Ble SMA pat nbsp laeMelele 4 (BET eee Le ghey ee HE Sie et gh See bald Lae ee gle de et wilya Prous Sin a ph Aa sa eins gl de rte gl oy ayy tale (ay Desa pelea ate JHU Sv ll (QD ho opm te able yy PS ot eH scoop Jal eb i hota lt “AL Jot pay oleae PRA the Wty ace yey Gandy gt SMe SUN Ul LIA Jy Sa gost EUS Ge Eo ol Sees a as AS ooh OF Sele FUE he yd oe Saray dots oh ly Leal OI wt ate ld SoG UE SS apa SAL itn G8 IAEA eligi A Mpa dd Sl ey Pp Keer GLI ee dnl 26 i ny sab leg Say Fee a8 Pees sit Demand i 82 i ag le pl By gle 8 da pa A peel § Las) gD Pacing Powe oS ta FL iS le Hl BA pe AR yn eS a Let Jay ay Se fe Fle gad gl "asnng Powe Llp SS) Bae SAY A Sly ts Ody ely cine pad S96 acy Gee SLUR oo hn gpl LAR gt SM pac dss Lae 3b ly hl (ll els 291 See a idl IO a Age BS ly PP iil be ee Bp ge IS WAN dpa Jer Ute SY EA Gog ot AS pmo t Ae Soe tle Milan Feral OC, 2 Meng Compe sound Tis i pat Bia SPSn —_—o ] | otretaigs Myce [setae ose he ggg OIE ob Jee . Siete sap Marketing ras bya ay Joie 1 desl dos Be Le A all BS er Leg Let sletd et pel a d Sony ah a We Seda ey eG ye Ue hyde ‘The Production Crcen yield 1 ee pot yt Bge l op ph he he abet PSS te yin ll aa flat (pA Bada edo Any V1 gh 3 | Pe pe LB A a 5a 2 Le ate oY El lat Ply nl oS Wt achange igh Late AAT egy pele tL IM phate Su in PS ela ee ge al Bah ay Opps SSA tg ua Ae gle Spay AT at gt Sat redaction lg) 1 Uae NE op fhe ab Si A at gD ned Coron Mla 2 SIH a Spal Sel gg att A eth Bernt aneigab! 3 aD oe fab le oa el atts hey schnell 4 Abel DE ge fab a pa 6 hate gl ab eel abe pal Jel le J ga eA a Ta Gia 0 Ged part Jeg A ATLL sd ST Ua op Sant hy St a a Unlined bases | PUA LLB aS by gs og ala Ew Pid a Jo pall db Se PN He) Da din ib IF + Se the Han dat gi Besarae poe +erste BeeV Rt es ly lags Sa pl glk Eiht gpa an je gly al Peel sa pt tp las als oly 194 Gh Ly (Leal iy ULI Bye aes tab, EB de at Sl lo ia i St ae i iby nia al e383 Sia Mp A pina Jo 383.2 hac Set gH aBORLY a 3 PA Se Bll ss Se yh 4 tiie s “The Markt Cone gly ay SF py LU Ne Bu J Sl atl lg SpeSlby ee agtl Lill Jo Sor vee es oll id Sg dD Bag Ub gel Za PAS ho nl lps BA ll ay GD) JSS ly » SAB aad ane peak Ps i 8 ll 4 Pe NS oS Pe gel Se ol bl Urade Gable 5 Sa tn ii LY GE Edna at Sees Mat ab ae JS Sly ae tll Lt op Sh gece ee Hany Ferd SMO le yo gylln oo al yah fg HO BLM a La ie pa gg I Le SMG gf GATS gg gage ele Je (on See ‘he Product Cone gel hy Ue en ee a me Sl le el pt ed cdl Qa al ers Slag xo al Atal cr pe in eae tat Ut Gad degli Lats ome han MS yams hit gl 2 Magy pH LB oe ay Ha hl a het eer) shy AN all pe RE ae ge de ala A EI Lie pe py GH Ural ass ca ng ey “Te Seng Concent gle as A 5 al ago gt theo yo tea oy NS Ys Et oo ay atl gl aeeleven a eb all yp Se le Le pl gl ole 3 2 Sra lg Gard etl Sle Ads en de agar atl § ABE ep Sen i abe 3 pl ll JIA a We gl ol IR pe hy La A poe Sl he Sie eg Spm pay ABN) Sle AL eel gy Gp Ure as aL Jol gid «JS gl Tae REL Gels well fl gy Haile Oe gb LH 18 oe rtp dD Je gS easel Jag pl pt Iegate maceting 6S jr pate! day Lele BLS LA ae oe de hl Slt EL bg a a ot gs Fae url loo P05 yl eA gl Wd ate ei dm 10) A a ae 3S 0 AS 8S yg Se Lele ye Gl dg yy 5 De Sly eal gh le only 9 i ak Jet rl ry HA LY op hes Selo SEY 5 AY ADs Sort oH y Sp BB Sh 6 Seon dle Maing Mix I gl poe or a rr fe ee | tee | sara | Bre [ome | | ‘inte | “Stage | Esae Pete | Pen feeaegae | | tees Seng Er gph ty werd] ae] ee | Aton | pes | aga |S atame., [ees] ee | | Mastetng Ee. jor np woes Sere ctl bite ERED Ko eto tr a a fn Nt Sr Ags gl Ae one a A J op ke aeneon ses pee Beate daat Lah pata Je al lel tly as pe I eee ga lin Jot iy pela hah pa ay CLE og FeO oh ge Uh Joh pe La oe A yd Satta LAL el SDSS Sper lyn le 3 ub se 3 BEL Sel | GAN gle UNS sal GS aS SPS AA Llp Shh ge Jo Ey Se a Sg PA Se ey po ty ge gM Ags ob Se aS se Up on ploy I Goya AYN YI Promote Mi ys. gl 2 Hells etapa Pie a3 AM gs Pace gilt Led gal pba Le Jey LAY WS lp ns . weet) otal ut Jel lg Sy yy lel Qh 1 Ph ce ey Eo Se SN A ho JA ad 2 SA Rp op ll, Ue De Ly al Je J ge lt 8 Sly ey cle! eek SALAD gd OLD UY a ay 4 Tue yep oad Jd oS Scie Marhting Concept ole le Lae onl gaa pla tl Per ip Eek Bye Hoty cleo ad Le gah Bre WE iy lny Sel Sit Ua Sy yd BI SloL2Y jn Re al ge bly hele pS ae 1 JS Bary la gayG8 GAD AVS SL bell gO iy Tae i pha) ory BM op Hl ashe ae Si ae PA bs es Spi 2H yh on CUD oan jab Et Sa dn Sie ed gl Sal op gal Pe Sat ey yal lg ch ep aly gal Sipe lily het 38s oie p ely et dee Uae ye jlo LA 1 Ag YL Li Synch dae nt DUTT Ye 3 ENE Ba Pats sie pik ell aes hn tee Bp alg Marketing Myopia ye) uk ab 5.1 Bj at Dd ade JBI SE eh I Sale WSs Syl gs a ges he Made LAN yj Bases Spade cha abe o ee Bs kd cL es a a etl eM gy Slab Ll elk en he Sptclebt gael ie Sty BN pk gly SA iad fo gas tay hoe yl ed (aces EP) ar ra as aged DEL § Jy S) Ee ps fen oad le gS IT Sok) lly et Uy ele el allah oN bal flew en! EN Gols tabi ASIST LB lew gies BH Evie Soph sry Go = Commer he ie > 2 fed CD Sud te Spey alisha 35 gs yy Ly aL Solon NA Eat OO Gee Marking 385 ued eee Ming Sant Spa bl Sr ons Gas as HD Oe 8 enc Mil Sy SG I gibi allj clay eet Goll oa ol 2 a ge che pe A ALLS etn jl ol HA | (as asi81 Sra $5 GANG oat pal Jl ya 2 GPA) gud focal Pee Bye Bailie al Syl oe 8 ES op AUN p25 lt ely ab Ell per Ser ad a hy SiG Ene 6 ly SyaetG ely Marketing Eile 3 fg ale a5 Jatt © ee yell ple gh al yy Se ey AN pag ag al Cle By hal opel Lay OME Le BLS iy at PUNE Gaba Ne gl BIBL ey aL a cp teea Mi ppp pe 61 PDS yt ai a th Ap dba SL gl ll re le I ea Slee i jal one Se) MS Ee Price pl Prot ell = Promotion gualy= Phe oi- pp6 pS ly tg dey PA pola JST] AyD SSE je oS paella Jain te al eas pots 8 rls ae bate pra Al ole OD] fw OA ig roe HE ny gob url geld Provides tga People i= Physic Evidence gl Jl Phys Exon Prosete ab gat bar ~ Lill LA nel gl ol ey et gh ds Product gel GoD te SD pyle ae gee ay Lm hy ysl ay Gl eatlabloclbal J See dug oh sy Ay ch Hol LW LY slg ob) EAS une By ging LI CU Soy oly i NE Ue pa oe ee labo el Joa Se Che pas jelly la it ply Say Leona La pie 9 ai AB eee ee et Bae ly ab Ole j Jel aL iy ee Ao? Hn a OE at oe gm of alg ll Lc se Se ape ad Sf a de Gyo ge elas pe dh er SEU be fe Da a ae eb th bie dy ye ach ge gag Bales f ed Lg Uae a I SUB eg aly FANE ae a 3A IG i Be tai tl Ag eS Ue gall gh Bh Fey CD gall 8 hy QB Ld ; - 2 ath yal YL Cees Bae wo hayes jst ob ao Reig ila eta a el gel Seo iY a 2 Sein Eat gh 8 Yea aN 9 AR Bk Hah een ines 04 dplonviaissa Ppt ea ASE Aap EL Marketing Opportunies and Marketing Mix: Pol pl el op A Rp oop ob Hey hil haha JS, gl Maceng Mix ot ne i tl ilPrice go ae Len ae ga Ll al gpa py (GA Tally ll 6 hy wlegly lay wlncad a Ya es aby he ly romain es, Dua ak f ws Se pl Ped pel aes Pl ell le ny ae ca al Set Te pean ang pal ao Asvering SDEY) a Qual Tae pal ees Ply Sales Potion i Pace 8 A ll pn th aN ts aa gly iA Ne ly ae then cup J Sea Dye Bp Mahl 32 DN De go Ay el by 2D Sl ad By ly NB JOS hoe 8 a

Sh led Aa Ul ga lel Sy gal tly ape pha JAB ps SRA ad lly 3 aby AD Sie sll ge he al a ly ge he er BIS BD poe ako JES gs er GIS Qs hl gl ae 89 Eo 10 gpd 5G sal ak Fo AG Wh 8 esi oy a HG Ba Ss ap ike BM Sy A Si oo Tl sk! Wp op Soha gabe BB op 8B Sar co yl cen er BLD aes siete I gored Dee lw 9 ll ts Jo nt lg IE ap lg pete tay get ly A a 0 6 NG ey Re a acs Le A Ha atl alypts et il a ap Je Wer tals I drat oe ey tad a () Form Uy 463 a hag CL Gn at pa ok py 25 Jy Lop Sat LG ay ee LS pr Ob J pe Task Uli eh lng ae 2 Lip hae pt lley A ait ab a gly ase NN ce tab ges {By i My dl ln ope WS Se ed) Time ty Se ett ere gj cin ad Qi py oR Ba A BSE Place ay a) 2 Se Ag arg SI Gna ga gy hel a gly UN ps oss Ui gil aid 3 (USL St pray tne thet al a yay ee let ga ipl ose ay ga ely A lf ik la ey pe alah peentenra oes! Sera et aga UIE SS Sgn le Se LN gf ao ede petty Uy aay emo iy Salas Seto GS gos ALO pny glob ice Lees Pg AB ED EE ar od pL ps Eee DORE Nate oe ees ‘owe ts me re HennLette Cate Study Agee ts A Diff Kind of Company A ie of Cr OM SS AU SIS eae Lt le te SN Sats CW pl il UE a de a ASA De eee erly EE Jt gy Selly agp OM char oe Sal a Sten Capen 9 Babee GSB pas OM pd ly ley Ue de hae Les SN eRe OM SS 243 tens SAAS LA pa 2 eI Jay gid Teese Ny SU es J Ne ae Sy OMB ES Ay ti te SEY BY a Se A A oe! ey Scns ays BA coe Bh a A at SB age el cll Jl age ios WONT Dy all hig gan Et i Plot al ge OM 8,2 ae gl Dey Yingthl bl ul 12 ID. power Co) ash gr be ps nS in 5 a pie Nig 9 OM ole Oa Dae le 10 py (in GE ange wf Cards eS sli oifss ie OM ole Aut eb eos gi Sy 1 + Be O-28 pcb Sip OU Nena ee A ee li ly + (Crim of Marketing aya aa ggg A165 Srsly ohaeg heh A dot Slo Js ISA Lge gly hal lh SM ha Fa oa Job egal fla eae Jy eel sey Del aad ime oe le Sotnlieg gh a Sa Jl sl leg ob Ha Sal 3 Sole pine a oh LN a See pat bee lll St ety Baal ie Fa GU tll IGE KUN GS Ae oy lL ae Dee Sa td Boney al A 36 tad il lh 7 se ye lA ny AS gab al al oh leLaine Lh ody Say pelo dy cate be gyRs gall gl A Ay GOL IS 1508 SU oI Si039s atk Bg fl ay 900 hp Ig cashes Boas MG BL a el al de ak J gl I 3 Eales we St cet 5891 2 ae SU oe BEM Tegal by tage sl og eae EN Lit ln ll SL pe NY Od yd tf ON ge 0 ll (Re ins ool Sp OY ghee Shey Loot gpa pl all Lal GL lo Co eee tpt Bo EA hy gl Spl BOLL Ca Ba th aA Sl I era lh oe gol Sab od gt A BL Lad i Mj end GIL dal Sy Pat thegt obtel tf te op BI Hay oped Ay Oe a Al St POM 8 20,55 La ot ly Leta hl tte oles glide SLAY ual be ets Ayr Se gM Ee SLID gle be Seb SA die df congcy 8 een id ofa Ss 1990177 je er ae Jay Pret da gl ant er SCI tbe + dep Sct © Worst © dorsi. « any lt aly te ie lk 199 ey ox ogee SWI + erase he We + ep ob eS + i Sat ee ca 1996 gy SBULW key pnb LS Sa 1999 9 Gy BVI Ae help Mes Haake Le a 202 fey nib UY I oo te ag a Sie tl I tl IETF ly ppl Ey TOS, ghee or ip leh ae 08 is les Ly Cae John ill ONG op Lab bl tly ely ie es G8 Np a cl ye al Le Loe ial! Gord VM Gilly gin git tase A Am Ae BH ll EAE SY Gal Hy SN Be une isseee ade hang clesinae oma ene ‘ti Deeg an cig Aion AMA) ‘ech Por Poe Poe aon Ee eng Cont eat ert Mss roar a a a re oon eae potato Se Aaa Rania 2st fay el diese A {ye SA Mareing Ma fy gl oie 2 lel er eV Neel fel pyle ta Ja 3 Sl oneal pl sal all pote ol Sel S LS gas gh il aae §eit etlenbe © 2.0 pa ds ri 8 i. Win Genel Min Dion Makes 9) Wee 4 NAW TEES ore: ovina go 2 Ee Snes Ge Sc Mio. oe 1 Rte GOT Maken ap The 1 ESRD Sin Bela staan PBN er PONE Se AIH aye tae 9 ip il ty Ge CI iy 1% Ky holy eg Mee Th Hee En 1 ey arate, hak et > eye ey eT 1 Eee mang ete Cesare RUE pi pict gtd 1 le ta ee i a ae eee 2 i he oo Mink A cebtingra rth TWIN puting #530 SCS arte oi om it Greg Downie antag ce aren Mer Seta petin Pye Eevee ‘Mata Deepa rot ope Py Tukey Mati Se Pasar rey Sa cut setae eS ce ft neti abot At a ii aaa ire pared Sela ote Sala eect eau er tte yeas biota ae uy Het acca Sa donk er aa tansagen Rada yt ‘Marketing Environment Introduction anda 2 Eine Mis elation tha Has 28 yf BLS nl eH othe Sty alld ail UAL Ea Ub 2B ey {pen wie se FALL a hele 2 ge Ue or dn gp le Fay 34:08) EA eSA5 So 1s A589 Sh AB ne at 2 ie LR olga oo 82! RE ST lip Ko BRE Me dH ly eal hl Pe ee fie DT i at Te Gay ly Maton Barsoeny Ble at pll Definition of Marketing Environment 44a 28 esyal2-2 BY Qh ls op tet op 4825 ty BN a SUNS oy hi oS J gly ibe 169) BNA Ss Gaal ty ge HAI 25 Jia sy Fp Lae He tl i oe as atl fone i lJ Vary Fron” Ai elas Ui pa hb Hl SL ad lt Cones sel 5aeh sp tahoe 8h eral fe ole ge a A gall 5! SAH I th ele oy apt tS SA a gh —> ota La te gal ool 3 7 ada 1 333 Process ole i} — cers BEE] tes ghey iat aoa spotter i ttt Lg gies uty ny ah =e tg a ah at Sau ter il emg GIO tg, Pe Be es JAB pay ly lly Jol, be Ae a le ee pad SREB A tte a 35 gh Sg! SM stall Jo Sey ole Al aly eb gay ome "Ati pl ote ss ote ply tea Sas al Sal ga gab LA Le ee ls Sy LS = On peel A at aan oN rl Sel gS) Sem gel a le 8) JEN le Ale ity Piet gy bye oe lal penta Ja yo FE gL Bd EY ye ye PSI I A Sars do Salad Jas Papaya ol Aloe ad le Vel Wl gd ol ge lye py gree os Rago elena Jb Jo alige dh Ae Ile A Slay SLE yale ep va GAB Lak aly ay ae ye elt gach? wid ebinal BS SS gb LA Fpl hens TD A ol ASD Jo bh ae tae gsl” elsounaee ape py ge a gp ej gt Ley HE asl Joy Bitoni Bk ints eS ns a J (alystiagn 0M Se eh 2 1 up jy Come Va eb Sect ap Jo Une ee SADE Japs Sesh Miso p7e ee ll etal aa 6 LAT ty Lely 3 she ph og leg at Ly Ll Event ipl pe analy Gy Dad og tll at Pel Jai i yal Maw vege IC idl ty elo Atl Sa OBA at abet an Aw nee olen bs Yash, AONB Hyd OP ave ye 2a i eet Yeo Fie he =| Suan Ee ETD ~ | Ci ee Pre yeep EM al peat Lp go ggtl Salar Ke Aa do or oy ly WLI ay foe Jal as ole CH asl yd (I OE BAIR Sale eA Se Jal ary Ag le Sh hs Wl eB Jol oe HB Geta ns tal is dye neo Ufo} (EY S gp al P Ly BSy py ge [ASN gael Ls Nike Lg ais Ig A aN Lt el em 1,8 Le Se Lal th ll nt te Ot A ats Say pirat oS Lae Sy leas cated St BED ak lle atl J Syl ls tt Sain ae Lh nl tes cil Sig ey Slab ll Bg RY Le gt capa alge haat ‘Marketing Environment Factors Variable or Sly Bl Bo 35 goal ll a8 GD ody AS Sigs te Be oo aly ee gy BN te 3 el i Ltt Si ps BL oc comone 582) ers i Sty aps hgh Yo el SLL al al ale apd a atl j iadyh,BS gle Le biped SEY Ua sy Jat ane Laat 81 gy A in ae Ss ae ent es el cle 238 py 8 ee Li AL le Sal aan Aly YB A Jay SENS She eee AS ile SI pas oes 9-2) 62h iu =a : : eens —| aon : i alc — : GRE ET hy 2 ge pth a 9 gall | ots : | | E eeftegE ET | one nana 2 fh ue Eavrrmen) t tm BS es el a f Rad ole i3lh pel a sel oe 2 te lly Loch ey LBs le J Me t Be ot 2 ENG dy pt UE BY Dy | gle 669 ht (Exteel Forces) be ih Eyal Farm) Peewee Saw] eneee PeeteAN PRET pelt he) Soll pha A pet ays at (6-2) NG ay US Rp ead jt mpeg 29 SM ay Bl le a a rl Ue yah or old cals OL eg Uy WL ple Sly Ll ae lly kt ISA SN Fe NY Gen ion tle EA A CL he Jy eb Spl Ae (Cheably LD eel oat fp SJ hgh Eb isle Hla By Si yn We Weal ak ee Gh Pea faNG-2 69 gph FO ore le 28 a Ry a Jl tori pt Sal ga lp 530 il ay Ay EL peas peel dd + wy, Fase ML get oe dase gil gana es + SE ahi fool he cy ce date igh + SG ntl hey Hy yl oo pee alls a Seth i ie fy sa ls LMA au, oe ae A pA Aes be ILO eet rt ODA al Mera Enveonment it ay Sy he oe ley tye aa Sle J al eb o HeLa tle JR te So ag Je Sl leas PSA Ga ae pane aay A i aeMidloes shes€) es and) a ee lh Ls gt a8 gay Da By ALE Jat ea Wy ln dy Mp Anse el oe Oye eA JBN gil 3) Peps Distrbaton Firms DSU WUE SU op Cl Ja a Ye LO ay ED al Jay Ad th 8,8 Ue Bees pe STI Jol Jn A fy leat Bl eA yp ‘Marke Services Ages Hy abl GN (g) Say obi ty ering tat Olt aA ys Cats Ni Sad 9 gale obs ps pels al dy In Wied ‘Financ terme yl te) pet ae ae pales li os Bas ihe Ls je al ad Ae a el ie papal ae tg al doce ghd Ui tly SA le pa el Cheat ah 4 Se Rept 5 Bip 8109 Ba We oi I El Jo bsp Wb en scat dl ay old Shp WH IAL BG Jam aon al 162) NS poy ps ch su\ eye Sabie Me Gates 2D yA Aen Sapper dyes 2 Rash Al pall dy ll A ID py is S25 ANA pny cad ol gL PN Ag Bp Slee es 2 JS Ag Roe hs hal pe be Site i et joy jl 38 a 9 AY Sd le Bee J ARS OY sal lpg CW SA pte J de ge te al a jl ge lee J ta te EY Jo ig oA ny SAN Gl eal ge Slge E ct e Marketing Intermediaries yey 3 A 8s ene ped SN oh OI oy We pil She! %seo ras Maras 5 5,9 SS oe rapes 88 po Laat oo yas iE ie ae dp OL ey ge slolssoseis sy le Se ep dll le ly nad Competion dpi Wee LSI nc ie hee at POLE y Sot sles A lle oie Fy Ja gatos Ante BD GED pas pe ENE HI Ie GG HOO ol PBA ply pene ap sl eB ola er O95 Seco esa Using VA le WN Ln BUTE JS oli ead ny il ti eas Cds Pubes 3 Opal t/a anh ots bt kl EE gl oh PBN RE FT he Le SS fe Lt SHAR PE ely AL gdp aol egh ip bl oti eB a Jy JEM a Fnac Pts apa Ll FD pb dead gE ota Jo UL BSL i ij lt tysy eaMl oA yl id Mea Tbs OY gape UY ebb Lo gyal aa fay get shpay Blab Ba op Ll pn 8 ay aie! Nek Megan te 20 sy Ba a iad wer Market -Consumer Markets cfg! ye! eae Al CL ND gl ge at ap fe DEN gab opie obits ‘nde / Orpaniztonl Markets Aa ipl yo 8 PILL ed otal Lae a olan he gay ss de Gal bea Joh ‘Resell Markets 3 oe) pel @ Leila dal op all ges ld Jap oo ie yas Spc Jy A LE CUM nd ‘Government Marts 634 lhe Say bby LU GH EL 36 abba opal eb Ss Bl ds2 ipa KY Tae BOA BY gl Demographic Evironment S92 Ila a eg lp A a LaLa ctl gh elles mds bly Sie Mg Una dye 8 a Ke Bothy Joaleenys ably Se gh DA Bag SUBSE le Je UM BA lao eae ts J sal oles dh gos ola de Shah Soe LS Eg Se elgg BU gee Pes JE gp HRS aA alge le i re pe ab ae ath a J gl eis pala gy cole pints aay yl ebb an GEE ALOT ye ak ey 2S olga J ere ‘Government Pel yb 9 G2 esate dl sl Jo only 3 go ce PON Reade ny LM Les hall “pally tia ay tang ayia Je 09 {Chee Acton pubis gl ayah! © AINE A Sel Jo id a lg ile la Aly agp a cae gab al Br ome General pbs lay © ence dl ye ay ol 29 Ao gd a She 35 iS cp lth go ad aly De Sas ler Ob J IASI A ag Mh lg gee we 2 sera ea foal alabto Ye aly cul el op 3 jel gt my ee AY ge oll py Ho 1 be algo oe Fete be Sa bY a ayy yo gle Maia gy, NT Mace Eaironmeat ii ae slay Macro aves ay fel US ed 3 6 Tb ake ntl Ne ge UE la TY pl OD JE) pap ls ps SUE heSeba ytlg Fesnomie Cre fala lJ 28 alll UE ep Ula 2 epee ple as iN SIL en BUS. EG tl So ee BSC aly Sy ay aS so) PERSE be Sl doy Ol A ed PG AE ala ll ay lg ol gh be ae SE oh Ley al oo lg Sl Je ye La ii Ie al Sel ey Ba ph bay lp Wel Pres pase af yey dy de dela py ila LU BOM ty eth Sal es he pe ln abnce Lgl oa BL A sy ba oak is EY bgt ag Ee ge Slt SpA Bde nce fp Bad gis We geo 9S cp hy Recon Pa a5 lef MLSE AD pty Ble Np 38 Sy Diy ABS esha dy Sa Jy gio Al ML AH alae Ln Ul A a ok Le aE DL i el pl gn al ad EY CAA gL So od JM ay Se Et SUT a te le ame gol Ble soles canon Envrooment iad 2 1 pl 95 ol ie pins I JT SYN BA A eB he op O98 SLT A 199 ENG ANU de Se cl do ot a Spd SAI eich go dill a Jc LAS FOL ol gil Ne ale gt OLS eM SOU a pay ys SE BANA) a alge Set Si gh in Alas Joly og MMS ob Jedi I eat hae ley Ge el gSalf boly LY ols ot GARE AL See pil ae (iy) paca Ow § wh Sg 2A ab gv SUR YS es 25 dN pn iS se ta gly Syed ey She ob J Sle oo lege a iy Ya Seay Lt le ll Be sal J gee Gio aD Gast Saya Sl Si gh hg Bag bee oe Joh ot aS J Slg Sa SUN ls be 8 Stl al Joyal gan lo SY ad 9 Jos ei et eV L) “2ale a DA ad UW Ah al Jat 3 9 GU lal US say hl fo Jo Ba a ge Sle HN ake ny lle cd a oh AE gaol Le tor yell ly ay ee hal GLY gS pt 4 eee Le taal gh ta ll dy SoM) Ee Ud Soy emeal ly Le BS Ul 3 We a A ele AS Nidan GIN oS hr : Ss Reeth mde ey aphely onl ej Jatt 2 oy a Aly Sl BN ly lle ray ‘Technologie Environment: Sh eke eae 0 gy Sr JS pl Jo le hte Rae yoy he a SLU St oe Si MEN lhl ley Apa UU Wey gl gel qa age Bi | Wa ys gly Dy ll ops ot Bal beset yp i ay ly J ee vy gatnle Get or op Sea ob lp el ef BE a ll a gi el os Sy Racvery Pete a el ef We aS ee akg) Jp a ee tae lal at jae GB tga ty 331 Sane colt i hdd Sant g SD os Apt po go So ‘Naural einen eg 83 Se ge ly Ml halo Bs Pan reat Gy ya ia Jo 38 gly Se le J pS Sool a gl age mE SALA dy BOR ack op al ph ily tn EN GEIL SOLAN Le cede pl ei ub ass Pala ebb 8 2 USS ah a Raab Eh shally Lye le gl oll al os CY RAS a LD pe BIE yp A pein ek Le lp OE yg lly all abl staid chal tee sits ae 2 pA ey Jj ad AR Loe fl fehl J tel ob Encl pall el ge SpA ps 50 le gt Ail slg ly nll a J, Rely ae Soo tg SE be Bop Sol oly Ast el aloe Bop a lygin fal pt A a oY ha pa lil Jone 6 SL Mey lb yA uw ls hala Td he eae J te GL yl ly wi Se Alyy Shay le gg yb ayn Ji a PoE Atl dl IS po UL lat Hbchase oe ee a apy A lly a J Eppa pS LSI gap ay tet oh yy a PE Ay Cpe ly Gall Ew po gil pl le iStel g alipall e dba ile cae AF LL ol py tel Sula aie yy rte ons ye Me Sb on lg I ar PMptenl ig JS Je ct ‘CaltartEvcoament i gh 28 NSB eds an VL il 3,62 (eo eo, Sy SIs Whe j abiy PANY pb Sly tly pl 3 apy BI i hy cha So yg gly Soka eS So gp ih HOY Ug il SV Fee SLL A Jad anal fy PN Set Sale Ap gh Jel BS tad ota it PAM Re BE ie fey teh mig hee pry JB jie Gat wines ell elas pai Sl Anat Ee AY es pS Oe Ll ly Sn 2 ply Sola Wl cp yoy URL NLT yy cl a SLs eal get pl a yy foe niet ass Se gl pd inte od ld AEG po tae SI ps yo se ley LT cin SEHR Sp oe Sela asl Ge UL wig de Jy Poel and Legal Environment 8 lah ine cob hh a ly At aa Se he gs ght Sat ih BY ed Bb a PINUS Joa is p eI cial, = PAU aS gop Js eal Jal 3p PIAL, pho gto Led TL 3g GL al as Soe te ea Sp ay Ula j Ly EG elaChae Uap ed aja La eyat Sha oa po ha ny Sl il ogy LS Sey il Lal Gln lang 6b gly claAaa Adee Case Stuy SA I ly Nise ej aS yp Saban th 2 2S ph Sh Yo 2 ll ed By Hy eee ab at ES aa hye Ua ly OD ply gel J] islet Jes Lage el ly deg ey Spon Holy pa La hc gl Jol pll LD Lot ot a Bde nse OLS yl ae slg IE 8S SET SESE elon SES I AIL ta Aah gl gl ote B58 HE etl ate Be Sly Set ee eto Gale eae PEW oh gt St « Solilhale GE Yea gale pl 2 eens BY Soa SY pil SAA ge lt AB gl AS Uy ty iE gle le ay et ASN a yy fl Site EMO pt oh tly ll Wee eB a do Dabs aol 9 aes le Beart oh ots J SE ay IL li PBN ey yD i Jd 98 yp Sp ea OH St OSC ph Hl ep Ei oly lily Eh tay A de ny a 58 I Ck Rag ly le Bl ta Il Jt Joy a!lib clntaas ] ey Eve wrath Aaneavaet er rsa ee Pap A a AL yo by hg ae ~—— ea ip otros peu oly eal py ier bed eenaeeennaadd ve ot in etgiaee YU Akal BM Lta el dy Dy ge ae eae, coors a fate ple ‘cree sah see we ewes Maes elds Ly LI El pale ate te Pate at Tek Comet ~ asthe Emenee stoi ell 8 ce! pe woe AY eet on rsh Ma ah sa? cn ; a Bag MS Se Jo SE Rg Piet Stags |e eh aah lee be Ta ee ene et Bonde “ae monn one ve Team eis soars Neot oe Commas aa em we Scie gaeat Suen wile tomate ‘uae. eae arto ane waeos, ln, th in ‘Eyl, rn geen Arig ng. elena Send Wert ae RS pin fa Bea arctica o— en aed “ “ Si Sharh et ee SO ote ea The penal Mag Senge eh yd, a1 faite K Eevrsmm Maing Vp. i ang So, te, Memnet Tey, fan of "Tae er 8 sm, ih fen Pe AL Sash, Aven eaph ing ice, rt Bib ‘cia bent Cage PS Rar saeateee mM Se eee Als ges ane ie | 208i Bate ed Lashes sheds 2 BIN Bobi as a BUDO AGIA Jose yn oe et ae ot 4 2 Mok 185 J AS we pe 2 2 ~All ny 20 han ga ple el Sg BAIN Joe Sl ne yg ge Tom 81) oe ial ss SA ge MT rl tl pi ge WH aa int cane ey edge ently a Pe beg aang 28 A dar oul i a 2 ipe= ends ed Repl AD ay peat gt ID 7 Mae 95 JA pt dare td SA eI ti Dt See pl ti 8Es A ra Spall pad je Market Segmenttion reese sed reagan paola Aa la ea ya IMarctan oat aya 3983 date Sek Ua Lol A Spy oy tl by Leh le 4 gh Sel rl gl Hi UE AIS EM Spl a See ll le ge aj MRL Be oe eA tal 2 pel gl bl ay cay pes go yal ll at FAB oy dy jal gt Bed SEL Sad pe LHe ena eM a ae ee pt Market pa 3 Ay gp gall hia al Da ge LS sans yA A gl ULSD pole e+ Art ay Sls Seal Sl Jad 3 Rd had So gs * WMS Pr gh GBA oa gy Shs pet iggySpee i tS lal gi lel let Spy aly Say Oy pl Sat UNOS aa Lb ge 3 ‘Orzizana/ nda byer- er Markt Ely th ged gl UA Mp Sl ay Ie (Oe (QO) ohne oe BLY say aly Hil AAS co I A BOLLUL We 2a Ce Stal NTI gst CY Abe sd 1 POR EL Frd GL pe te Ja alg ede hy 2 tee Ae eB Ly BE 3 re SA Lab e L o g aK UL bl Sa aly Call ll ety tal Ty _Marketng Strategy yu en 233 eh ll RY aa lel LI PP aN yo El a Se Tepe Mate apt AMES laa gta so es ly ig Segoe ad Magis ilps al ll cel phon NAH Syed tng! olay YG AL de Ib ee WY ge ty BU IA 2 ap Je ee a St J td ie S88 Layee! A Syl Sod ts Ales gol Say pty aps OL LeU gtd Jl el Lent adn pi Gh Oy AAD wha oo Ly Sal ek egal ors MOA pad tbs J 8 Wb g Ace ‘et 8 Wane) ly ged eb J ib pip (ering NL J Le let deal Jy 2 ewe) HD pease pH OLA LAM AL fy 9 “abi ob) (bey By nce al Jnl gol UL 3g 4 Hae My AEH gy Ny fi J Sl Ary g/l aed one SNA Sy BAN ly OA Ny EA al fl Beal sly All hme yan? og aloe PSL A ty Ge Slee oe bey AP ac Ne (Consumer Markt eu Spt 3 By Aly eth el a oH a1! A ge 3S Pre ti ese [eh ote 2 I aay CL At A a al nl et Al 8 in |dent Soy A lspci te oe Say Yt Tey Bel SiS ee Ol ye pee a lI PSU Le gS fennel cl bet Je ey Bey ele pl be lel yo dn 3600 et FM ey fw in bs se i Ea Sa 2 Spots ole HO Sr tps Rel AN le gaty © GAS a pal ag dM) Aas Benen of See) oS han cLEMy gl atl Bae el a lig BO oe yt aS id 2 PB pas Sy yO ants ny ye ty aly esl es I BS. gp whale git ly ge eS pb lage 3 Bh Ie apa age lt Market Segmentton J 82 Rll Gt Se GA Sy pe Ma tt Say 25 os a ne oe ee yl SAS Lay ARI ong AN So dy CCA as Opel pe alk tly 8S oly Ht pee INGE hg Soto gba acksyyolete! | 03 Maseing Mic ig SD pH fd oe pe 2 Gah B6 ohdyy elon le drt gu ena al Poesia Se (Pie) ga Pade (Promon s(P 8 ~ SSIS geB Le ie ple a tt ysl ip te Sp pin Aj abl agate Se to Ua i aga Seber it 23 pele Am cats i ae SLSR A T-D JO Gedy AS Dae Sie ar Yih ay Ad ly ole or tay Syl RSLs lee [along Bide le eR T ge PO Ul gl 9 Sl tl Gl SAS pt oe hed em ila ab J Sl ng U pb DA ole Aare py OAL LS BSE ep Bye Wey ak od ll dle yi, SEE A Sol pe [nna pas Mg al tabla e Sp Ae hel gD Sol tel Sd pesisgelt Spel gl ae La pi ya gh Jolly (ely ery ny Lkal ge bp thaes / l Soae A lee ob etl Bl Spl eA Soy a ESI go SAT ole Jay olay potableSL 8 go ae ih oe (td tag ata BB ly 9 6a RN ene a SD hy Bik nl gl es Sim pa ts pln f Oishi al cle ay OLA J pba yal es Ua Oper SES Sn a cl Va ae ole iL Sele BIEN Rit aa ae nd seg DE SE il pO Rat Jah oe po Sl poh 2 Make Rs el te bbb Jy dp Ne eat LAAN oe Liege Ul ps CL PP Bally gab Ady SG oe LD gy sad J aa Spl pe cBhesicteloly tos gy dit BSS lee 5 pt pend Badan a3 Sl pe ip Lb he all cp stl eke ig Shas aay Oda Yat ss ‘Concent Segmentation een i 84 CB sets rt de i ge ade pay SHA A Nil Rl ae ty A igs tly oe Spal Se oe Se ilps aye 5535 iy iB QUI 103 (Terenas a | awe Taya eo a + “| on faestsys ee on gen Sete delet santAd Sea gol ese ie gry or JE pe et, ib pe gl) aly he gd wer Are hee : =| >) =| > | > 7 7 SE re] come sane cus ne aus wees] [eases] | cules (a gat tse spit 7 (Aj RUSTE gape pe LS ag ODN JS SN Sg Ae ASD etl op HE Hey ep yp GELB | pli oe {Beal oy Spl op QS hse Cs Cea Behe set Seameot corny FB eB it Conte Spann appt Diterndted Segment pen e233 Sap tne nes (sB LILI Up M oe BG Ge 555 Vs ap a el 5 2s G3) fag eo US OU gene Jo ed ce ly Sin 39 fa ee 3p bg BO Je oteRenchable gt dp oe SL Sl ae opel deal Ah eg egg Sl eb at Se hy H , PY EY Ley UN Jey ere cad UA oa OA gi 6h G03] nal ts ‘eterogemty Das ye Le Sey ly ny Jy le 9,6 oF oe Fey che fle Sil BA GD SHI es BAS UD tal Jak by Sete UE ‘Sp pent / Wes ena cae AAN lne 53 EY GL tpl el SE 0p alba ay Mea eo fall opa Company Reoerer $2) iy ay FS eH JS Ys gt APE ala 6 oS EN Snel lle go Le 8 2 AS me monn li ins 2 CHI LY st igedoon es Li BES apy Ole Ul yl al ob dm GRRE tel Gell op Op HIB ee Mache omogsoes Syl ul 3 BB OLED eI cg Spt asl LE Sal Bt hl Se wh eld ea LR a gay pei gy He AFA A ae Jo ole Ng Sty iy C683 eg Mag Ha as PH AM ole Ue Lip at A yl ly py GN) AIS Benen gpl J LS $8 Stel ga I ae Soe gil 4b iy sip Maa ajay 4d Ba Be 8 ey Bhd Sl po 189 bi 8 Sy Sa hci es oy ry es SU baled 52d ae A iy a ge il St aS ST he Sie Sloe Sake en oe Ulan ae 1B Aly td Sia ele pny 3 JS oh lle has yaa les pins poy ides ashe SAN gal te gas ei ld ens ly hd Y Peg ASU lly lg LN ld al a Sit Sal id al A {Profile & Sabie ayy PP ins bt one 38h bah uy PICASA Cet ee ll gi ine a Sib ty CEL sar gl peat pep Sha ge ly bss hee tt ppt ST BE BEI jy Laas—] oho SS ARN SLi te iN NUE Peed ei ly a Meh ae tina =e =a Product a Crde nats Set gill Gnd Anne nnansisiger en PHB SN GAIA Sd te i a noo See LT BL all ge gl ge Ban LOL ely ne pig l it ten a wait haa samsonite fy ho pelts bee caine Ga | Pees mn ot in lg etl rant me Let ape ad i Set | seta pi ae os pee oe on 2 comet Market Competition 11th -s GP poe J te ep Sl i ed BBR LA lp 06 ly ob I yale bop ly jm tht ss for Segmentation Maeda Spe pet yal 63 Spb Sith Piggy Le yor Sap ge SRE ih a al hl de Spe bn alo WTS, Sal ely oll rea aa pray | Foie ee Nips yal Teen wa Seige aye Sie pete tp ee woe Wb Sonne dep dn sti pl ARAM edad] et ata Heiner een setae amp sat pin 28g id — ‘ Datel EAM aol Wis oA ge rat} ols Ca ay le dc i 2S gral Sp Sy pe AV ba desl SMe PB A SD ect tay eS ee Ge se pth tab MOM Spe gee SAH eet Dente a lab Ye nt Ban salaiagh PEA ps nly pee BL gl Sy Ath Preto! il oly Pctogphice 9) Syl 2S dy Denes La (BL Paomlis PN Gp pe 2 ae al2 Sy aby va i Sec a peg PEG EAI Gl go Ay SAS ely gale SiS as Pal Poche pone AN noe tc nlp gy SU Ue Soe Joep RIM Me Ce pa sn gh a ol Sse A yep ag Dn ae BEL AA pol gb Occup = =e | sesstey meal et Aap onr asi pipe ieripcipmcaphe ago oS | “aisha plant 63) “ aaa ee | Hepes wos aes | en oom eosasgeal ne Sow | 25 (UE dy Slee AIS Sh a lc oe Sol pal gg Hh etna le pa gy Sey ee el Gy a gd glo Pa pa HBAI nee pe ella ice Sol Bind ALM JV cn Se dl ne aS 298 Se NSIS ate fay lhl pe 5 SHY OL lg gene onl ad lly Se Gy SO OL Late cle IN aly hl pb eal aad SFI gle as JS gl Ron Sl -g ROBSON ASL wt gh pla Seas Lo ST Both mat ef BN al BLN Ly ot ATONE ay SLs pb gh opel SBS Be Je Ley tide despa Sell al set eet Sp geal 69 Sol pi ake gly ah a la se AS p09) Sb El he AB xl mee SA Daal pet SE Denogrsphic Bs or vgmetaton By OE ad any! Lgl go Oxmopnpy i Se ha Bp oll Se Sab al STAD 0 fy aah ala AB yg ea AH ee co elds SI by EI alla pAb Sate J Sl ek Spl ay Age pal Sal ee ON ULSI po Re BIS La pl he FS / i HL iby aie Pits A ne GB iy dy date 0 8 Bl SH oe Jel Jlah oe 2 ene Ue ae lig PLP L Ly ART gl bs Sanh aks A or Jyh gy AN SEL eH leak Ie Soy GG NN a eal gp SS Syl Se galls Consumption Rate 282 Jie oe pee oe bo ALN a ed Sil TN Sih ge Sate pS peel Bg Uae (20 a an nell be rel pla Sei hen 10 a SL 80s 80 Ye A J ig aL G8 gL Re i IS poly nl LB op pd Aad L AY te eae yl peg “Loy Brand Name and Trade mak ae he Jis Spal ind Ls GLAS pl iy pd SNPS pe NP ys a lt Jo dy are Male 51D gb dl ford gd gh ad pata ee A psa Uhl gS ag ae Ul goa od nee Sid pa day tne La by ges GS ad cos fo GL i tall a ae Py UL ABS pl le 55.5 tad ie AY pull) ele ga peal is a esp ey Sigal Gh Ae lay J pl Lal tl ie A ty AM oD Spl get > Mote Base For Segmentation pga pene SURGE aap et ELL Sean ote py LM ie MAL LEY LL di JAB Ae he Spl pet ‘Geograph ba for ermentaon: Reh Gt gl ly eM gg LS op Midas le St A gk Rel A a BS Gps hape Ns a ee the Po ee pO Sl at pts te woe ae eB pp ALS hy il pe S82 ok Mj gl ey Sl Magee Spl Uy ap gS Shoe ALN gy ee aly pL ody Serta el pot web Aig ple lj Sh 8 gL 3: CiategLl Pe getnsl pie Jay Ue IE LIS, ahs ey sk 6 CEL! AR | CO gh ep pe UE a Mel gid Ug Phe Spl ain RL A ‘eka ates for segmentation Sil ped ON BATAAN ll lags Abses eying Reston lI) pt oF Bs ely el hy eg 8 Le le FB lity ate GU ca a as plBenet Bas for sepenttin gn Sy pel i Sy Aste Hat Jo 96 oj pL ep! Poe D ls et A eg BEALE Set py Lhe ie oo Sng Sg Pit pa ay algal I gel DH as jy gel PE Qe LE Sl bp a ge ee AI Ie BE Blk eel de July Oat A apn all ep ae nd solar PBB Selon iid me Gt BG rt oe line A ape gi oe BTN gh St ly ad or AS US ay gl Ud PALL to oh Bak ees a Pre VS pL Jeb yp Jar ope Sg Gp a Ls ipl ikl ld oI pn ge by se J hy Lda iy gal NS PRE Sant BAe aah ly bl ostinato SHA Sl Ulla le pp i al snd St Bens peels SI td eg SAS al Baa a al lal Jed aly pal ea Se JU! edges etd Bais for segmenting Bates Indes marae: WG ticle yeh aah pM poked Jae ees Shi gah ol Legh BL Joe Be Ni Eg hele ol gk, Sab ey aly Ly phon ey BOL oo ia Aga Ee Spe ae a eld We tng age pee de as ae et Spl eb EL et Sell sal Lal Jods aL 28 Atl Hil ae peo "Marketing lafuence abate fr seman atl nl Solon Als ig Jel ge tae gs Sip Bp gle St gt lo og lal ey 2691 Bil b SSI ty yA a Dyer os PBI A De eas OL Sas oops Shade oa al ay el old Peele Bas for segmentation Inc aly ly A ALI on eye 1 AN ay Pe Ne el alo gM ol Se Peronaly fable aR oS gl tL Syl Sey Sa yh a rs Soe Opty Bly AN bel as ct SS a el ot Lp et 252 ila etal e GSO al ‘May otvag yay SAM Lh By hal hi se pd Ser ok de ls phen op PDI lll gil Rhoden Be al yea nealone Fagan na passin St me Se je apse ie — Coinngeorgrbchedaiesonicnet maaan oo cae Spe Bidih a aieden tees Rae gE els pe aS gee = ipa pal Syl! Ujnd pat gle oly pl craigsa ego singe Nga iggy pi aaa spe each ca FR adel edie Ua ‘ale ol EB Je Joc | Jace Hs lf Fa to adil 27 Je i= Has escalate eas tee OSA he a Magan eA DED gi 3 Lo tale e det SPIE HG 8B wins SBD pe SRS Ae ess tats feng ane Pia ey ota SE SI Fe = tea Tape ee LIAL Dole al St gk Jel Jae 3 ple py pal a Fell pmo th fl pa J A a yl A A IAAL i Sat aC eS pial hs ge BA gelka Al: woe by i iy ye ABM Ay de St ke fe) Gy PRL Gs geht al say lag ay le pot Sa PH hg Ul hay DD ON, USES cee He Ll le iy he on ge Lib yh il AE So eg a ley ly Bo 195 le Uy a pM Syl ge) OL EAN A Ghigo AAD LEN EPR? @ 8 (AY le a pl gil hdl Sy Jo 9 eral “A CSA apt Skt a eM get ely or lossy Shree Og ta 2 py gill Gah a Map eh oe A le Sa LAL Shenae A ny ally tb en Haag Ak pe cata Sol lis gh ee hae ate ly in PAIR Ue GLO piblege Joe Sev ls ly yp SELAH gel le gy iy PS pb gle dbl tale ass 5 1 Oe SEY SAS gl Ja a By pap pl ay eh Sl le al ae oe Fal Poe tej ote oe Ce OS Ue BU dS oa Poe SAS qi 8 all yp act Spb es eyes AY I ly ads Soe oe JB oe Seas ga ene pai Tene pte pat 22 a PN ye Hg feral ee ET ten iy Sil es ene tial fz ae ih tesulend she fh ad 3 Jol pn gO Ds ga oa as cepa sl Sasi Shwe: Ky, ily Mig Maenawww SSN Sg ke Sot Leal QUEL teal Seg i AY gues peal oll pb (ROSE) Soi ib gh pail Qh aE pe NYU ge lye Lp Sale Sige abe Suet SHR nd yal yt pls GS eae BAA by Poe pe ae pl cl aa gf el Angle boris yl Say BL ob ye SA 17 ip a ie pa Reel ke de ade g cael i el oll ib 3593/1 SN tage oS Jal Rohe Spe Sa Jon peor al Poe wy Reorig 66 SeLEeem LggSi Qa ey pe Poe at yy asd ONL eke lel ity I ROSE RAE Rey th TaD So ages LAL pir i Sh Jos flat Baad fate jc ly hob be hens ipa ll Bt BU alo ile ay 3 Sy Ry ad gop gw RAI gle Ry oe JH Sag pl by et el JR ad SEL el gil Ol, Dole ihe pk BH ly a UL Sy ELLE hn te ace eh lal Or PUES ole gp oles ge UNS hh Ses ah Ap” gl JE I pn Diab SO i yp ta ppp apSly ghee TVA Slit ol J Ol Had SL mE GIF ply ET op LI RY 2 Sy so ela oe sat SAN Sl py pa NEA ey 1 Pride. Willam, M. Fapelt_O (1987) Maeiag Cones and ‘Soapes Houghton Millon Conpany PE. 10-195 um.Feonesl ect we AW Regt ete Sa Mae Sel fea saab Coane Pens Goyer anes rn ie pola, ime e Manes sence en sn pots Matron Saag Cepia ge OC Unset sy areereeray tant a2 iment ep eae Sede gins Dit’ Sepsis ela Tide a _ Sina Seams Rete Seltid aos ego ea Mantle aie Moser en ‘sani wie Pooper snSiat ed ae Pes a oye at ino ig cine sore pent Yecabie “ope pea ie Reeser Conpnyranans Salle Poca sec ale Mate tamapree aie Sina ar Bal it Pret omen ae ema eee fetta Matt compene Pane Bee react Slot Demet aie pal pilot Gepmienee Ba ia ot Postal as Sabet bps! Batra anes BD pi lotat eee ab ae Seca ee Sati Co as 9 Sip ae a tem Fa Se on Onna aies setidanatl ene A PPA DMO og gad gah 3 WD eesigia ape : 2 lg ter, atin Men in nee 2. MME pn eget 9) Emig ia: aa Se aa A aes I ai a $ aaa 28a Sf NAD ily ll = ds yo! pain 2 rae ten pte te an tc Nanas metnnasousee nate Pesrerir iene nen eae RSG ae maintain See mesg Rees el aug BoP 9. Ramat ys Bin mgm Deen - red Rech aire a 10, Kadri -200 Maan geen ile Ein -Prtice machearies git le Consumer Behavior Iavroduction aaa NE yo Bet Sie egal gL BLL | FA USE de at EY hi pry Sos aly gh De SF AA SLY gly le fing ca te 5 Ages dy el pan le yl hal it Seal J al eles J o6 ted Pas lee QO By Lid ie Soe dp oh oe lak Wg aa well gr ie A gl ply tg ie ee pel Spal ge che BL gD ay BL Ge EA op ya eye» Spa Jo SE II gi pe ay Las Chen ile Cea fn oe jak GS alla Boy dhe thoy iy a tl ak Consumer Markets dnignt Sip 14 eA octal ole gota dys Se Sp MS ely Sa ak teal Bak lh eal ji Aubry ty anc a Ie gine Bolg Sto Peal gS eels gle thet bese apihl gl aL 2 1S a pS gl te pleat gS Sp as 384, bach eld eid epee akon ie as ame SEN aie sua AN B98 GDS no Ue od gl lett UL Low lvovemere igh tevovenest TRA peta elle Chl el op etaly las . Ree eer oe) [ee | [Re ie ely ges ‘Repent Beaver ‘Save At gl aly Urieat Conuer gl ig Nccarerere eens prea an eeere a a caegoe iceereyt ee wate ie ceria age Spee eee ges neers pistes can oe ere ped pers fern eee ere oo Ee anes arenes vw See er cea ree eae eae Problem - Sevag Catnwum Sus Mary Shi wd Pee 9) Bs Mig En, i own Response Bebvier egy gi gl Seep ets el Yt BSL op ey Bh ASS fe MGM aes et ella aly Se ass See tala Ae goesMh de) da tat Sp gag 24 Dia iy heal YL GTB on jel Se (18) J ay US Ld BW shel lLpt pa aS ae Joe 4 dan proce PALS AI Uldae eo iy AL ag 29 JIS Sip (esa) . Seige Ta] Cie Tiana] cro | sts ae St I71 oie ot se to i SAB cg pe del nied Protem Sing ga 3 fbn ap SL go ll al op ke ypy Bo Le 8 ns oS BB Se Entenie problem ing yi LI Pe dint Ji le lal cp she yy Yl ASSL efile god Bg Se pedy le AIST JG GI esl plantas ye Shall gr Be cree -Consuer Buying Roles yaya plot AN LG a fl Ble al ip ie stb ey Lae et i gl abel py ltr pt BAI iy oP 1 yes 38 gl aby sate 2 eta phe aplag LOD STN la Bot A patd ola opty oa At BE a AHS diy gil pabll gay Decker 1A dhe 3 . Nadal lng ats aI Jo ge Sf aS ap ah og yal ager gl A ‘ial Teak ag lis gl abl a Us poll A pel 0ip gg a ch ne go Bl Rae Oy LW Li ay I AaB ee med 28 A LN pl gy ol a a pal Lal il eS ag So Sl fla, By AM a 40 ats a lle 8, bd Lay 109 JS pra 20 9 oil al oo TS) alae At ual Te ee 7 9 ? te q fae 6 ee oo ea ye i tape saps she pl lel ot Jag a 8) la nyo Up 3 AR lag Sa #160 )10402618403-9 104 aby EL Al $70 WG0 3 DIE A a LM pl #15 010071020191 0.3) 0004 xSLag LA ll $1608 # 067x030 D4» ye AA lal $10,141 10.96630.)610 1 4 ghey el ll bn GA pp ey Jeo ty aaa Problem Recon Ink LS Lip abe SA pS oa SLB SAS le ly Ads pp le gb I Ses PE JE Bg EIB lt Yo ly A Tee pS Peg pt eth Spo rman Seth hl 3p oh 2 oP Mga Lay eal ob lg 3p 0 ln lal plan Ugh ial = ba tabs ale IOI = gl Des At pe gl Sn a= eye shag valuation of aeraatves pa 3 My ada Lp al at lel pe eG A dg Dpadly oa op eta peB ee et gd pba Uy dol al oh 5 lls P64 gily Ertan irs) Hie Hee sieht 3 Pe BIEN oly Pal J at es 95 gs hg Hl RA oy 2 LD se al EE oe ANON GBS pl ol po geil LS ged gla a BU play Ota at! ‘Consumer Behavior mod yah gi S-4 Seco pena Dl ae ll BI SADE Spa ge pl gh Sof lly a i gy SA al Ce a 3 gt Pas ps rll 3 SI oye bpd ced Pa oe i 25 lea ISG Jo gal gd an Sata iy bpd plage pte op Nl ly ae SE i Lp eS FB ele Seal le PLS A Se le 24 gil il i 8 he of 2 em So [aE ase del ons Betae | gate wet | ce ine a] Te Sj ses] as ve] gaat od | perl sisted jes woe Paige ee, 10 Meg Magne: Pre al 7.7 Cre ee Hl ale eal ge yl pa Salle ‘Purchase Decos Making 1 J eB i tg Joel et ay EAN oe ILS yl 098 yey aha ine AN LA By le AN le ay es ANS a So os gy Aides of te oye Zt. tie aS te a ee Sp nepal ts Uopl 2 Baliga ee Jad gly igs WON Sy, ADEs gy SN Post Parcs Boao shag Bye § ie 6 gl Myo lst ge ap A lp ib LAN tag nt Bebo el ag pk pelea) OM op ed pabt Cig pte Sheth ebb go < fab ly Pst Pouches Conte Dionne ogo jh Fee DA plat el psn ngs ag 29 et 6 hl A Rye Ls ey Sr Ie PS MOE OL ae Sen lg lage Mase asl pte i A 8 llColne aie pL HUA, YM oy ole ala op Wo Byes lg Bg pln 2 Ue Se ys Sebel aH gy ell LGU plop tae le I Lek Srl ror DEF wh Se gh AS SS ee FE ga a ie ee POD Oy GNIS L ay Boe ea panne ik gt JI MN Cee pct etme seo 3 gly orl) AI, Lg Ea fA al LL Sel Stl fa tpt Joe YA 3 Se py a Ag EB Sa cia oh lB al Rac inal al Bobs ule gat i Sebel BH olay pe al ha a Jie pa JS ek ie Ll a Sy Tap Ewes ne be pol gl pt ne te ll bil el BS SAS LN a os eG pay LUI AA shot ype ple pl al os oly oe bp AEN) el ata Co glad i) Pos pat dosh BA LER CASA gS Se a oo ie i JS ans te Se Sepals A AION oe le BAS alts Soci Clas oar! lg eho etd gil al ao leas tploe a Tega Ue Se NB Ss Sy eal Ma yal daly ok actors Inftaencng The Conse Bayag Behavior (5) JSG pe LS ol a3 8 Call acts yt) Sci cts ohn Joy Pe Factor gab Jo p82 Payboogal Factors 4 Joy Cay Cara fcters 2a) ap Sy) ide gry pep Lab op Sede a Ca Soc Che a ral Hot | at Sel bl si | ican ot | etme] cots | ay ay [oa | oy why | SE free gal de | Be a | esta ums | as oar ed Jos nt Sore ip ae 97, Matai Manpne Peni P17) 16:git LAL dy al Lata soll oy gw Fea Groep iy isle Ue RUN A llaysr olin way oh gt aI ge Y oa ln Atl el ab Aa ge Le aya ie goat La te Se ona MeN had A Wes Discs Group Rap ea le yl esl ala pay tans ey a Ah oy ee gS J amy il ( pe L GY gi Lele UU ob a8 ot PMU ey st Hd gel ae ELST gly ROL Spal Dl AN Ue sy toads Sly eal Roe ae Stat By J bah Sa SIN TL lip es rd late be gl ssl any ey cr Reba gg UL All gs oye eal Py A san at yO hy ea dT cat 9 eM le A 8 9a aga lag YS ASS Gh UE sn ah engi Seat eB" el Bb op at SON TEN pte sas ok Eg 19. Bi olga Wl Bite ye Je gl oh ese Y pt SU le el Ql Se a Sglgy Be elo ge aya I i Jol J Joe i Sy sol Lene pS sy heal ak bl gall gay a FEY By Ul ayy Rh 3 ote i i Hoe i Ja ts Swit Factor ate ets eM GS AHL le oben yl eee 3 eleence rep fae ie Family oes ad Stns ip 8 ce Group fan lati 1 296 ly Leth Ll ye lle gd Tent oe Ly el 3 OY te eB te Keath call oR ne bb yes a PLU gly pj cad doy lat aly 2A gl Member ip pil hd te Pad Bs ode 3380 ve by el se dein tel ay Pir Gr Uae TALE Jot ol of UU Jo pct i Ino rep Say ob ioe yas Da te La yy a 095g ea gy Seta Groep gi wee Uday Sak ae Ha on al Sly pe-Oveapaton 15 Posy leat YAH Se dalle PRBS Ct at ast Lies os Wee ie We Ce TSA hey ges pce ay al OSS ‘ode io de Lesa e RM Ty ao oS ac—e aL AAI, Bly A op A pl 6S 64 yp Saga gh OBE rs AD LN a joy cag By Do Pe aly nl ipl gee Sea Lael Act ALL (ALO De AA op ol Gp Bh a oll pad SSSI My Gay La La AA en oy > tly pal Eaten La py JS gl) Cpt ally EWN ae LB pL ay pat pas isi Economie Stanton Salas A SL Jl Ja 3 ab HV Lf Pa fe cee fled abl og a oop Sy ay a aS pL Ga dg Jy SE Jed EN tegen gh gl ated Peron and Se Concept Ah pp eb BB hey Siete) Jo 38 Eat la oh PANE eh 38 Ql at Oka ap og gat ry Ue ges AL oo gol Jo ty eet Get PRAY JN g oe gle Peso ctr Aga al ts se AA Al ea ath by [Age sag ao Life Cyle Jokes xspnon Sa zooms anion gots oe Lies A he bod Personality and el concep iy Sal Ce ZAge sages and icy pal Jon HL app eh a aly ably LH ese be Sere es Ugly tl es ay ld NUE oe eM yea yt IL Be Ba dole 2 29 Spl ge ne i ap he ages Vag SGI lp Bye ini 8 te J fil nl UO he Joi a J ol Jo cy A Jolla ae J Ag ahd yo gh Mt ele TA ae tage ail dala dae 2 NUS ae 2 HeLtpere Sela le Le nhl be fy go Tay oes yeLlp gl gt yay mahne Motes able SBA ae pl oy Lt eS 3 eal, ly ala cl, es etd py aon Motives Ae gd yoy Sahel eat eg I gal ah opt yl ge Lig ype EMT ELS gp Hg AL LS yak Je LR, (local (ane PS thea ot gy Sl dpe Bll AAS ga sy te Uggs Jl ee Li SEN ae ALS al BON pl fle Sal S91 Ly 9) oe "egal gt ee eg ABH ll it a al Apa otal hoe ant Uo ge ah ay od Pan 8 Jang 28 Gly 2A tl ably oy SBI GRAD It I gn DS pat ay eg SS oe Ay Lipa op Ch DE NI a GAH IL EG Spl able yl Bo chia AT alo el Ly Gaara il aba Sa Cong ll ein ygath SPL YS PUB gs Sil ede or ail kd Seal tine A sy od gl apa ay bgp yan Soret in SEL STC gee Ey A pp oe BI pd ntl Jes oH ea ey PH af BAP ag 5 te gl rd ga SH oe Ll pipe oul e255 py Peco Factors pial iy et Pehl BPN le Sn Perens Yl Matin yl / ayn ein and LEY call Leaing Ang Matatons ya ¢ AY tie ete a pa OL 4g LI sag ELAN gy Mai ly La a a a yt so Gee ne a oe Bh I ah gl Jo ae i tye it Loa patseal J ae Re oe ad pe tl i Ae SG I BS a SNA pay SDSS apa BE oy Bly la pel ms 3D Reser i ly lel Ae gad fo US Sta Rasps Thay My yo Sgr aenaren = ep ger ae ws ‘ena oon iS Response Action ra sree | |i tase > seins \ See fies ehngig tant we Set or ott scans x gee HK Gl se gat BANA gl gp tat tad] gute SHobUI Lally 2 PB A lb Lap dl Oly Jy (OLR ae pets pes play lad opel hel 8) Peceton Bs3 og Ral Wy A iy J tal ot Pe ghey po ogy WI Gel ag aby cig ad yar oye eed PUD sadn ASB Le QL Be ga cea Sa ly Hd Sil gery tl Pa sa.ay) ‘Selev peep /Eapoare g 2 PLS eat Jae gos Obl del Bt aes TL olga gan ea eda gab AIL hes ese Leal gly te {Seed Ditoron gles Vy PAM el aS i LAB fod BONG poy SB Sa ig atl fl Sdetive Retenon g 22 Sil Sf le yay ayy lary agg gl EL op ad lal cin typ pigeons gldee Casey Sr Sey NSE A he a ie el SAD BAN IE by pep SS GS 9 le Rtn hot he aye pad ng PPA BBI J gS "7 Rah ia Je op Hy pl J Th By tal ay REN) 2) ap) REM les ed ud liye ole dt sel Gl J ey oso el go gl 22 peg ad 3 I Sol a gy He ADO pal Dh ons eH A lt ML BAM Gf BIS Uy gon ts ssh Ope IS yl qa gn ng isa ph Oy6 LH aa GL Mase gs As BL Ee a ay el di ej ALIS pe go ote gab J CURE al ad eal ay Baie and Aide ily al apd a ll gt Sey gl ll Sy al PCA Se pe Bye ee gk Ql ngs eal we IS olpel al an UE g ae wg y e sal EUG S SAI lS, haa ae J py lel! soles ai Joes Aas rel yay olny te gd aig AAs hd LA SU a gy 2 “BAI ps A a yd pd Bgl at Et Nee SITY YE It JS BAU QL Sia aahayaa! cndinae ome Bir ses Cenier Bovi Be vets Come ac peas] ne ees Bei epaee nied pen hie Tak Ge aca nse bien Slt aga Bin fates ‘se oa ‘ee oH ei a ae es ra ao Dol ts eee ‘sro ah lp co on of eae pole an Cire pale Pee ie par ft say Unepite Sauae i Sl pil rept er Jatagt pe oe pink ae in Boe 6 espe et ‘Sse aaa ite iat it — See Jae le EE ts te gL teas Sa Da nah he as Yolotolballss 3 lal Ae ANM- Apfel gig gt = BBY oe pie ISH ts PALM apa ts he Naked Ls Zia fle het aa alow SB es BN bid pelle eB il : ‘ee Nee AMA Be PHN SL JS gel eTRatti gale Sos ea Arnel Jo) | Sc al foe pace a wy in 2 20 ee eee + anesgemaragencmmece ee eae setagh gee narte ole 4 ” pete rrp ert Pra aa eens oan erties eater Sn tbe sands shee emrteneraonoan gn acer ery ee ee oan 2 peo cat i Rape ea emo Sr an tan ws sep! pay asl ote ances epee rte fact pace taf Ba 598) et ig Eee) rte part ayind ee ake ay wen ged petal se 5a oy an ey oa,aka Syma Sgat abetMaeeempicene! pene] Asya Ola Information Marketing Research Tatrodueton aust SAN Rp ee ily ty ay ae Pore Shel tel gb 5 ght jt Se Sy aa E pdy cellly A lh SSB phy De gy ck ily Ge i pel ol Sl es J ap pl yg oe ely yl GE to GE Goal JEN My ll gd AS Bp SIE L Lie gle SL Sp Upl e gOte et lly tl 92 OB lg oat gy SL Jel pad peg ple ae hi Sp ll pl ey ede BB SL ULSI elt Ole yp ol EL gl ly yn pl Lgl pr gt Jo a ond gry Si phen Marketing Information System yay tal i Uy Shy gal ge Leg bay Stl abi Stl pay Jd as ok pt saat AE BS cp ly kl JOA Phy oll Kater Ee ate ed pe gDY SHA edlyso apntte Pap gat yan Ady Ha a sap gy 8g Les el 2 EN i wah pi Bay La Dg 2 spa ai lay plan Jal sey oti J eal i oe tl oll py By Bel vind | (I een ht ty Ale 5 2 ee pA atin A etl et gl he pate a Leda oe span gt pS ee Inoral Record Information Js 2 ome / ag pl Lay MA a pa sola fol gay Be ol gp Selly Je SUNY, yd Macaig Igoe yal LAE eal 2 gy papal eg LA ll Ope Regd ell gs Seti aty bes et iba 3a lalla a ne Gepnsh baghj DE rAl ell r Set ge Sy alga ety hel ar le idl DU ao Sy Op ‘Marketing DaconSaport som i go 3 (URI eee Sy Ys Le pal ey te TI ip Oe oo tlt Jo gh tel 1s ‘gigi so cree Fa RTI sel eg I lee oe pally Powe. Sel gel Ogle pl PAN Ge dys 80) Pe Sahl is Sell 8 jal gb Hall ah Sly AE Le Ags dad alae gulp eG FB hora al yy ral Slt AUS fa hl Lal oe pl End eal (05) lll Ng ae war ea St] | oersiottes | Sm eH | cee |e fens) a = es] |] oa ee a A ry aH [2] [Af 2 aoseeni seep tl mn a eye Se tg gf a 8 J i iy GE cull JB Gp gl el en ng oe Seka MOL bly SA eh gy BW Sel Sapp Lil ih pi Sly Ag JB a Shp Ly pails bl jy ll JE cel Mele 6Sly LISI ell ey pl Jats tone i eG Bi A tbe ey Sle SSGe Ia nk a JS fats oe 1A a 2 Jey gl al a BB ION aby So an Jatt le ak 3 BF BI Bj ped Gas A Sy ye cL gr J tan ys St gat Sl Ba oe Py Sklep Js gull oe Poneyy gu aly ota Sed Yoke aah (peat) oma [of ent [feats Pa fe] wee] [aa ee Marketing Rewarch yl oye 4 eae 2 pen De on ily ep DLE op by ay HEB ay A eg ie ty ey ae yi K AM ipull Sips ha shoudl gaaeeiy, PUNE opal Aton Maing Asati) Sendo pal DL ge cnkg ged beet A) CULE ay HL py Ui ly at Resi) 22 pe es St lt JS yh a ond Lentil 86 ba nelle an pa Vy ale SM As Sae Sy elas dis cea jut ct ee Alga ld BP be 8 ty J gens dsl Oye 5 oo tend iho Sct he (97 Seg Mn, Na BaP Hal Making Rete Proce yup al lg 2S Sete AS be fd eo he ae as Josh sel ty BL a cen st 2 ents iy ks 3 SH fob Jy ik 4 Me pall RI ty oe 5 Ah JOS Atl a pay tg Gaeta hal gl Se OL ay SLAG yyy Stl Ol Sia Alt dd eis as ‘Sl Aas oe i Sy ‘Quaotinve Market Study Sl) 26 Lh AA 8 58 jag pl nel 2 Sigg ‘Quaative Market Sady Sl fay 2 EN re Se chia oe pati lg guy Pl (Es YE Shy Lbs ol whnuty ‘The Scope of Marketing Research Su payne A tl pel ee US Jatt GS ge OME Joe(Caml Research geil onl 3 (case (290 igey Colle ll JAY a oo a as GINS La Lot ¢ pel abl goer Jol Joe oad ee) Ada Lb ob Sone 3045 Ae el LOBE oy BLA LW ae aey Sly BR he of Em I lett Ul eels ene JSS lo on Prepying the Reseach Project ana ay A Lh png GAS apd el Ha le oP Seal ge Yas al sae (1 alae aad Lot phan id So ee el Hel gro AaB Uda peta paly SILL eR ad gy Pagal oie Bt PIU A iat fata JH JL pbb Rol, AE de Syte hoa Pry py My hyper obey 61 taal all pt Ee So HE EAE al A al a 81-9 al PB jl ae Smeal Se yo Std a af SCL Jail id ail el bl ay6 Uy eo ae DIE A Legh pS ie J BE al fa ears Sp pe ed I 3h oe leh ea oa yl lg BY ins pM Lh yo JS eb eHoa TUS (1p a Si WEA TL ey ll hae PDO ile lS 2M Ls op ae Undone ea Ste i gehen Uae j Mee fi gun oh Pot ably cighihny ph (BU HELI I ee gol ee ey Laci eB Nay fle eas Lala Celi aah AUB aye gue AE yada 460k sed ead rt Sy splratory Research Yi bee / BUSEY Spl ARYA ed es gS py aoa Descpive Research Sieg Syn 2 Slee 1A tl a ay dint a gk as My ay eM ole LUE clay Al ALL J gl GM gaSample Mae gw DP UF Ge aS pee eat elle Ran gh Bellas oe etl Jey aL LEY Lia eae J ot Pl gb gl st PHL p oe Gila dy Convene Simple pat ll Se ead gota by aad geet el ail A 6 te age os Ipand Le ay dgmenSomple a ell bale Ae ay de ns gay to Se Ace ela ta sample Lab aa lg Paty Bias os Jo JL ee po Se afl Aap el yl any toe ‘Dat Sores tae Be Gut eat ate gel taal deflate SOU ay any UCB Vp Secon Du iit gl ( ProwryDe 91) @ Seendary Data SoU 1 PB Prem oists Jp ta ih phot Soe gly A Sy gal IY ae SUD Lge he tN ye Sul (pas UN ae dl 3 i SUN AGE he ng se pay ai» Aegall gH guts ob es ily Sample Deige L pat 2 Syl ep Ly ip ad Oe BAT ISLAY pol pate “eat Cll gs al nd ey fe Aas 26 Pal ee ay Prbaiy Seople J jes / Par 8h Non Pty Spall AS / ae gh wl 2 Probably sample lor ol eB eet ge totally pled ya BIB : Meth g de je GhlgeN goal 5B 531 . ‘Yhse pl Simpl Random sample th 0) Ie i eal ad JDK lal pla gj Spal gg opal Li afl gad el ey eo ty bp 0 kt Sraied Random Semple 40 ll yl) op ab Joy ott LE gat ps eile Bb I op Mine Be Aap ging Se ae ‘Csr sample 8Q) Ae pe Leh I Se et LL tp ee ute te‘Math trary at 8 ila ce ps el J SUI ye 1 AD gy pal hell in LUM Ll gant SM al eal es 1810 ea le ey le Ml yo Spo de heel a pM aed DAE gene Lie dpa sol Boal gy “OA AAS hele 6 he a a a? A ag ge op aya tga aly Hel Sy Cd cal Jano Df 5 SOLE p88 ony ll “Raper Method ul nd [2 RS pe Late dy pk ely Sal er BED GE ag oh el lly yal oe oe elie Soe SLs bay SHEN A yg he OOS ela BO god Gl eit Survey Mahe yb ge Sat hell e Sill le pal ol pe Ly La yey Lee eH Aetna th Jal ay ht PLS AN thas gs ATT ap Slee Tish J gb MAN SE sp SM gp at ung IE Oj ite pe Le aL a wipe oy ae ge J op cp gk dpa gly Oberst testa isin ge il AL pal of Joel Rouse He lar Co By AEA eh a YE Exel Rasuoe ela Ge hy ed 23 ola Sth waten aly 8 dye wl aa Spot ened aie gy Fe ho? Bath aig 2 Se We dpb dst SIR a Agi gh pan 4 | gy Beha GW at # ts ere Perre eer eer een) aa Ba el aS tht pal oS gl SoU oy Up H ny Spoor aby Be py lay bye RL (ph gh lt] Ya oe ek ed Primary Dat Hct 2 A BY Lely an ne gp IE os ae a Ee pt a ae Sts eo gl ters BLY At Us aS YAS Ee aaaly ag has as eat nl ipl tee INE Ae a tl yo fake ALA A LITT al del ges UNL Fe ts pas lg ol lel ly aga UM Gh Gaal il ae oe he ads eat ad Lay LL ag ll abl Here All Jo ok PPA ce Hie gy Il nro i Ae at FSO to est Gl Jal 8 fal ite Peds ci et SSN Uy pl ye ig Th get Vil te ea Jt BUN a gD 3S alae Mil! Ls Shan Se oc 0p 8.2 ya ey row Teen SL 2 Sop Se GM hs a Oe Se gts dar lens Lit so ahcey La At gale Bie SL J hay lly lS, ly Bl gpa SSCS AE ote J Sl Lee Jats Flt A bil ph 5 Gy 58 oy SUL gel od ep i os oy RA EI, Pp ste abies jot oly dent sy acl JS A Jal od ot Aida jy mpleentng the Reach Pn ang A SB Ie ge A ey tl yo a gat a AE Jb 88 9 goth “Toot of Cletng rimey Data gap is (6 he WU Shel llores een ‘Qeeionsire Bee 02 SB ph MA et Lat M1 yay AHRENS Aes a Je Che YIM yee 1 ee el oe LE ef Vall Saale Al ee ym gtd te Jnl ay OS Aa Bab A ees UL a al Relay Aloe “Teepe Serve Ul oa BN tay ALIS OL eb Bb Jal py Bat cl ES Sal EM gg I gly Sy see Lay ye IA gl ae ghee BY aS Be Be Joa ted ep il ll 29S Bel UE yr lo cH aA OG HY bela ashe Ses Seles ge il StL gil Be ee Lets pr ny Sin 5 ey ly ya Pesoal tev iat Sg YI Oly Moy Sap hth ay (ey As lg ce Jahaes Ate 5 ine ty gl al gal eae Jar a eal pe sf Date has VISE EAS re 8 ot ae oa le ye a pl ay a0 TD § OGD Ke Gest all Go gts CAL Ll tet e Jo dpa pStte oe op Gib eld sel aly foal? sh engl ll age 3 th Anca ep 4 BSB lal s Loss UD er He 4 I JM eG eee HLT ge pad Z ght Cree SGI ta a pS SS SAU as shi WS Jol AN ge Gap ee the Go nS ORS arb Ons UO eM tig gol Sole ge Spel OUI ee Preset the ndings et yn ty Ua eM JE ell ee ey Lyn ely ll oe a ly 19 eA alo MLN So oat gh A Laat BBs a pg EER GL elf gat eeuial se LULL SL ate Anata i ay ae BO hb aay le gp ye el yang LAS A a yy ing lt Fyne il oe ol fsb olatl ly Ade ne Jt ql aay Calan eng LSet Je at Uae fas py Tabane (e Nye J aN 6 pte etd Ke to Al gid al poe by At deh 2th py ted any ee EY Bg opal ple Url ib Sle Col “par M SPSS) abe aeSecrest Lend Sanyal Sey ge Nanri le Caters omens ge iowa Sey ae Teepe ig Hepa ol pean pate paseo pala gare ee uae pe Pemerar) emg aial pares) Byes wD eae Ear) table suet grt oa ea cee ao aura aloe el ee A ‘ i pana Aaya eos | Hpdoteillew 1 nn) Bea g ea ie py Ska] Ue de as goal ohtl et 2 tet HAY Slot dA ie 2 a gt Ae gh aS pt yk Sel gL" sean We slob itl ELAS el +ests iuegt eee 22.000 ppb sh inj rt nes BE Meola 208g tn Gar nla Je 198 il yp as 97 AS HAD pelle NES 4 Like el Jeti ee Alla deat to egies Ay SL eased get 6 Bale lps rj HB M7 Se nebtehibiR PO Arnel BEF Dh ty plo pil 9 ABABA le er yl da © sates rs si re Goods Decisions nnd Plies 1 ae tc 0 0, Eshwin ler 1 nee. anon Se Tt. prt 1S Me wt Se MRALawaiey Mab HyClal Introduction ust EM AM past EN tly gi ES Los Soa ass tl ely BLN A sd Bil ly Jey hj al liegt re Sass I lg ena Ly CUM ge pS Bagel Spl J Eel Ob sy Ole QL ele BAG ge ab gh Ayal ny gy ty ae Soe OM eB Mall SL 2 ay BE ny gs 8 pl ne UE opp BySly a LOS ALES Lee Hes eo ge ib OL Pi reas tr al ps A pal bay ancl Pedra esi JAI BN la jill hl aly Fe sls Jule SS 9 a Orde 5 ols Pate a a SG yd eae GN et SIE le oe igo Bs Be VO) gel aS gy Pay ody ig Hd Fe GL ee a lot a Siok Le ee 2B lel bh aeete Leni oto tat leah ga espe heb 0938 pb oe aga Ope ce vg glableggeg elt aah is Mee op de Spal Sg gh Cee aa De eel ele Ble DLS ae HS ae ae Sd SSG Sy pl By SB pesky gel pee oe ly Np gyn gl Ja sei sh ST Gy lg go gal 6 ee has Ha 9S AES ge ue ps Sl Bp gel Meaty Per oo gay aly oy SE eb th ae Bae ee oe Sl ner JF Tee eller yes ep Se al yan Hebe ay Ab J fate NEN Ak Sy eel ngs PET lb ba dll Jat pay Sry Feta gs Prt tn gp JM otal SUN, eb a ls ll ly aly pl J ata nant abs key hdoo ane "A le gS Fol oJ el LUE aay ll al JR el fll (Bech al gl bt ly gin ae is ly ranch At 2668 gpl GEA ay iy oe gd Jo Tek pb cones Oye be Sa Be eh ea il onl Seaton 4 Jy Sly A eh De at ie go 198 Sap Ses he fetes ly ere ASL ky al ce Se il ep hh gh AI ge al A Res Latent py a gos Sadao gl IM BIN Ise Bley ene Jae age phd dts ipl ge ph hj Jae cs ek Py Ap oe a he sy SMO ft age SY pty gle le yl She Se Yl peg ge el (8 Mp Gy pene SETA Sly pc iy pgs gi ly oly se i sf J Ly uy to Sas Me aL age ye aly il ce eth pg Lal gh al gy Os pl il RAR ia Ll asl lo dpe Spe a Lay Reid olny A LIF hy eal gel SS le SLA Sd ee eG UB ty Ll a pal Sp a ey el esd tly EU Ne op a Ha ay US gL el ib LNA So al ln eae Ll ye al kG i le yl pd SU Sy Relea Old Jos te Loi gph Lal thy ot Apel Sly (Concept of Product) iat ay 16 AL II 9 toupee nal gOS Bae gp Id Janda Ses Sl 8,2. Noyiy pl Dlg pelt, Gholi et slag ip BR gpl oy Lp eho pl a al ENS LAN nay a ly al Jas Sit B Sas JR Fe TL gaa sSty ey 6a Tange rode yl fl satay HHL oe Jb) gill lg be, Pe IY bs Cary lca gh pty ey Shel ae ded Site pe naa hs woe Augen Prot il gel 228 g PAU Jel Pa] se pga gg iy Say ely tly By HL HOO 6) gs he df Ge gs ep eS 8 gop dy ll Ula Ue oe a il abt Clssietons at as 2.6 Me a ile ol gS la pnd Sashes pe a Ms NB MS 5 Sl Be dy el LD fl eM ghd aey dil ie Cr SE Lapa ee he gle oslo SEG tL gg Uy pital ge Ste SAI GLEy Gea Eat ra ig pg Sol ip aS Lt a nl Vp ol Babe he pi a gl asl yh ela Comsme ond goa PRM Sel eel el Jd oo ger I Op Ua tad AEA LD cay pat Lpesly ll ple LAL I Lal Lally ANGE Se 8h BE on oo ete yp ae aly SAL aS ay Lay il eye II we eA aa IAL NSA Get ee ph as 8 ea PUBL tae le gan 86 JI ll dp lt PAGO ep ONG es PALA pl or sel J gal Sl nl go 6 gs SA Sg DI ll aS ayes ellewieckee Mani ove 181"Maig Nee P0280 Care Product jah gl 9 ll Shag pa gl AA gh e ell BS Yi tb CLI ase fll e292 Be ya ee Sy G88 Ags SU deh gt Ly6 p8l Sj By Le taal ye Lal 9 Sad PS ee ty Gea OE WY LUE Be oy ly pe pal ye gid gl ie oo abi got gin Go rb cal ll Ja SNA oo Sy dea gel IS Sp ed ip ae te Ne pl ye 188 pl Joe Aap Bay LS AA a dln a OE wey eth JS Ri el ES al SY Sah St eps Ba re lar oa gh lle Josh gall guest OS 98 ILA Bl py hn OS TA get Qh rill GU ipa g A Shy Apa toga geal A ne op le ll Specaty Gro al gt Lap HA La ele le gl yl ply (hf gb Dy gh LAD eM Jp gly GN Sb alo hel Llead h a 23 Sag) Bel U0 gp od tJ Une og Dap heal Sad as Ep gts sd Uyak Ain oe oe ay ae Cs eas SL pes hn elle S25 SA WAL I Dey au fe SIGS Eesti oa pl la al gl St BGS pM gyal lined pte He ll a8 a NE Be Je np cSheN y bdy E Sethe ab Lg pil J) of gr a hes venience Cand ht Spe A eA le Seg pl Rey pl el ce a A al oo, lye fi all et pas on gael pel al el Le i Oe Jp le ahaa gy pip Ml Oe Le od fey Se a dg plblg olay cpl seal ag Sly yal Jo a rl any Ao Ally SH JS AE pnb ed ly eS OL oe Gp lg Eo Ee FONG J a6 pL Seg gr J eS af hal ge allo Sh dt Seance de 6 eu 6A LILI TE OK gust ia _Sneppeg Gods ee Sapp Lie J le tle i lt Gp gle Ul py 2B lly ll ELAR ey RUNES AMT gl Bye abe gl el Stl gl gb Ugly ly end eo yy» ILS Bho pall ah ae ob op MEL SAA op Sl Sl oi ee Slee PIS So eS bes 3p GUO al EE ph ode Set ie bg lan ote oy gh SI BS al ey ei wld sya Se Ze aE se Blan sh ge esol ley ey getdoe IesecLa tek sewed are a = eer Barer | eee eta | enc erase] Saget Geng tae | maae | ves |yeasegnasa . paren wares | ares | ae fuwcreran is am tea x Pe | | ee as ser so Wiesultesde| at lee Getelan ge | Soe Conse | Gunn oe oe sie | op pes Ale! wt | sutyt eae ot dite | Taare sates | tenant rei niet Te sa PA aI Phy Sine leg apse Le ip a An JE We! ey ae aR sl le it Lib a 8 SANS Bae gL pl lS hdl 2 it in AN le A lel op EY sit Ueseahe Godel 2) ag gt a 4H let gee Uo 9b ae 2 ple lg fc th QL fy OS cy EG EIS Le lpia gd J ee Y 6S PAP Sy Lp Sap lg USE BS pl ey Let 1 BT al 8 LNRM Gey Sih AA ple cll LIMB So olden ally Sut Lee egal elt ab gtd 2 alll bay AN el ably ei MEQ oy em fh So lh tie Ie aS ea sles Titel a eal Reply A yy eg 05s Sake cae SPN oe BH Be dy eecnc Bg oes ds I ght acy Saba ru ingee * MN Lael Ay La ah Jo ge tal AT lg ay di Le ea TY OS fab 63H see ‘dori Good stat tt es PS et LU Ut Us AE Lt J bs COU AY ya tae et a j Seoul BL Die tal FOIE pS patil De AW ipa SS hay te Al Sin abt a yee al (cleo Detvd Desa 3 lb ng Sa gl Aone Sagi he Rol Le Lgl ee tne SEI gL CLI AY Sr Se nd BA SL 45S Jo pg LY EI EN at yl ge ge Lb se Se LD the i pa YA DL gut os oe sel dg ie lac La Lay AS eae ae iat Ah GU Ll ss radacton Gente te t(D Pie ete pe JS geal Se one nhs i Ll gry Soper Goods AL LIN) pabeds GN OU Sg Boe so Tc oly abl Lt Loe I rodacon Dir: Gods 3 fe ll ELGAR gy paRa Meit gel BLAS Ea le lade 2 oo eee iy lg 18s. ston Conds po gt at 2 Nj JO ORTH Set tae See SY ee NAM Lt es Dy of aus sae Shee ol pn hay LDL, gh Jt el ata an a lly ely ee BG he a he eg an St le dis SS a af el 9 gy SYST set ehhh Bis SS 1 SN pal al ind 2 Gale oy inthe p ayaa MUI STG A eS St ON ye yl Ose Bia ote gl bl ASH aap Hee BS a any 2 (Gab cab oghy had eee yy 1 Sy sige ie BEB J 6 24 I ge Up oh tothe pps Lge ose tl gl ote esl gu ob a Base aie ago a ib ake OLE jal oe Uppea T le Li lp alg SL Sl Se Li AU U e t on pa i Aad oe sp BI Seal dos Seen casa l gllng Kab ci 4 aS heal LA LU el dp by 2 pat i fee A oes i i lt JS 8 hab 0s ys as Lg Oe stn plnln Bh lS SLM oS Jl ALLS pe 6 Ue ke ipl nee heel eG Ub afer Dla 7 SANE pall er lhl JAPA ASV IH PBL AB ol eS 8 fi Sig ee dey i a Yay A aS 9 ee 5 Eglpmens Lhe ee gill ay al Lele pl a el Ey EF eM ll ky 23 one as ie CALL ASS RW Sem Jt lle al lng gs SAM 28 Wi gl Ly al He pe A gy Hay ie Hl ay Uh we he ae lll AY ger ty al LS df By Sl Bal OLY tn Le Gills gist eth J a ll Sy LIS Sls OE or Spl Gipbt je pre eli A ge yy Dll OLS As ye a Nee ta Hg il pty aby SP SON ge pal le helo gb a8e SN J hal Sa 2 EB BN ai ee Je pala 2 ee eg FA BN ca ei gay iY pt, ie le sag gl hal ee OF Lg eal AB opis Sl alas py cot ay Si ce pl lel gh al Ae op gl a iy ney LOLLY Diya Jos a J AS Sat Beene pt g66 Ya dayae s8 gl eg Ue les ie eb el ls nl pe EMTs aay OL beds an yo We es Je iP ie ohiny phat pa ey Ht OY hy at lad A JG Ss ed Sages Vp ee Yl ye Jaw GD ASI ME Baan ghd MS gl ll eal gel AEE ahs Ni om a ll Sy ie IS Ui gas Sy Sa Ald nly Be sanly Sa 8 ey ally och JS a al oe 2 Sool de Ap cll yt eg eM Sl ay Sol od sagt a hgh 41 rig Jy 8 SY Rae SL yt dy Pe ing uA eal A ip BS fd pl i Lal He ae fei)oa eesti acting art aloe af Gb ha el gl ge eo gl lel JA Dp i il il dey ea og eh Joa ty 4G] SARL Se ph GSB I GUA oe ad gi SGN a a a a oie I a ne co TR a het ay ts Oh ge bey ip ee nl as Ugh BY A ck Spe eon bn i ple Udy pep aa Une elon ipl oh ga jp ig ll ply nl Oy pe eset gsey cura cet gD Lae by By AD pl BL ballad pag ll OAM chaly ee i atl AAG ‘Sepport Gao A 3 te ght :Accevry Eames ital led otal | Yes ge ae GJ i ola ely ep a Jas ARTA Leela yo Le gy gel eG Joe Elly el clad oy gpa OVS LBM Ce moe etude 0b det ha GR Se ke Ps gl oe gay JL oe lg ay ll le ay Ae Le a gy GAS pL lam las hs al ha Ya ee ed ashctu : | eo tees BLU gl bias 3 pth eae Jo coll ARNIS, J ‘Component Parts ty gil olan ees pl ty hl tp Uh le Pe ell he jostle OL be oe yl SDB BG yas LENG JAAS Jo pd al A Sta fel Cs Sy DIN Ja el oye By Sm Se a A Wb baad Slay Bap ipl iba Proce Mati a ih > GL tae ty EHD He Uap Jou le i sey GS PEI Le yligel Bee dpe plop Lol AN Noel oy Jad ns SM iy etl ois i pa el je sl lly Glace Line, Sha LL Ug 29 Bette Bs gakiy pl Li yey nly gl BABS ay apd ang lle ay GD SS Ja ae ps GSE ae ade A ea CNP GANS ee DEN sy acl UB Sal ge saps OM ill Si LAS lb Jat ap ats tl Ag oe pa eg ad ne be A hey ge tal os ely le i ng (PS Aa ge I et Ja ey Je hep sll te oe Fol in ol ol RL an He fa ey Se yn veaD Se al Ll tae ee ee ue {Conamable Sepp 49a REVUES CLM Le of SOLE pane et oe AGI pls Ly hl pon op pe Reh Lele gay aly ley ct Pe eins Sea nS Sapa bi ably Inds Serves foal lable pate JETS ob Jot ple lace ola ales Tilly LN bk he LE oye gl pote ele OB yl en py aly Le Sy sl Je le leg a Us sl aa ay pas Maskeog Character of adr Goods SP te Rl aa op egg ial a js A able 3 oS sg RB el le bl op lb al ge ta AB eA ba I ll A A pt gl Gi pies UP a ee OL al Le 2 Se ae I eal SLR Soo el a tl AM lig gal ela Oe Uy gene Set lel do on ye dsl HL oat oly Sealy A ops gy pl yh dS aiOA LYN Suh cp tle Ll loo pull eID 1 gl gate tal all bp Jal ons, ge g GL AH ES oth SAY LS pa DL gy Cine ape gh json cao Gat ell Stans ile sah itis Laie GL eS oles as 2 “ably Le inl ele ALB to gt atc 3 De BN eS oi gal a pal Poa i ae oe es yids ard Hh yell lapel el be ei capa taco Ee eV NLL at he i gah Pel Ae A nk Phe 5 Oily BO ably Product Life Cycle gat an ys 346 2a eat Masel eal too el Hae 9 gat oe 980 ela gL eve) al lil § a Be fol ok plane = Oe OL heat AD aes ap IS Ee SAA ete WE ns DSi CN Ge Bad only a lb ye Bla el gl AE NEE dee eg gl ls C8) JS gay ws hat we HR MN iy ANANSI AN gee Bt 3 he ay Say ay pie ; Ae) yd gL RAVE le pall oe ee Ce ap cll peal gsi Pte cia Seley ya APT YL aL hee Lh a 5 PN ea Yolbe S e o igel ae 21 et od BS Stl dp all Lh pa Bee OAS a al oisiagas ig oe Ht JS) Greats cad gl ote Us Sata gL (ha pking gle lle Jpg 2 Rene gh al lle JL i ag al ag 8 SSPE et ase nt elit Uae ue tp si ee Ml hee gt a LN pa Bs Lae ak tl lg Sg oS ab SC ol a (La oS ey ab FI BAN ole pb Sy el ip A eh iy toad egabet Claes LS fed cel lone oles ee ap ae 0 La oP Sal pa ely sine ey Je Oy BAN Soe pS Ly LIAS th fy hd ey eg J al op BSS ge 8.8 Jos EE il pe 8 op SNL Unda sy ge SFI ll i hy eg pli ly Ye SS aS a oe oy a So PU ab Ne call ae eye Po ghlaiy ig Mn) sgl gay ig oes SEL SALI yl ole Joa pty 6 aad pa Pasa lg yall WL Seo, ea Generation aa JE tne Sadesbenenbaiemenuate cketed ae jay 8 ane i a gel BL Ul M9, L thesade GOB dy gens yay dha alg AIS 3S Site Jong De eV fl al Introduction Stage Spa Aaa at ny SSE SG phy Wey Ue aba g Se en Yo ee 8 gl Sahar pb ai gly She Lisle Sah oS sede al 3K Wea dy BARAT ge gay J Se al op ae Ahly Saad EM p WU oud Lat ala a J By eS lead Ae ancl ay ue oly SU SG hes ch ity ad US a gy Caps 7 cerry ae, daa ae = le tae Se 0 pd a AI ALE Bs ea il pg ps kl el ty le J Heil eae eH AEH RE Py it BSL IL Be, ee ey pel gry ele i oy Pale arasoslet old ole sre pk Une dl Bp LS LS GY oS ole Cy see (Bs et ln GEN yy Ee By Hep ihn Ck soe oy alle yw 2-0) My ag pee STS gal all pa yay SL ah os gh i ets A pan lp 0 ag SIS Spal Une Jeg GN A ley ea lgfo PI be or iy byl NAS Jed 13 Ser po Sih TLE oy Ursin dt ease le ab yaa fai BL gp ei eo joe It aaj oh sl tl bel oy Went SH Lai date Bp Jos IS ee Me a eal de BANS Ub gL AS dy se yo Sag 2° (hen RAST iy Lay hs Jo Ul Qu tl Ja 3 Bal Atl eal poi ied. Lobes cy tl ee MLA Le 4 Sea a DI ly SH Lp Sos eS fl a gl Al LAS |g cSt Wel Bag Sp Mig A wl JSS so clngh ee gi 6 See APM GLA Miia hed 7 = eg TAL Gal BB gd dp BS gl nd (ga at Growth Sag pangs BE A A La 8 ala SS UL gb ep eon Os SN ht So hs Se CL BI i IADL gne§ Ss Fg WLI ltl de Sp ly led Gaal an phe ef a I hy Sn ULE ont F190 Spl ge ghey Lleyn § oy da pl alah al yi SS a gh eh ‘abet LH ays ag fea Uelh Lag gS ella 1 By gle tly Sg emt AB Wal = td = iS yah ey SEA BI La al ye alts Seat Sl JS pe Ua a ots eg Sly talaen 3 tl Se Bp peg LR ed Ay gd gh wl Load op Sab J Lip gAV GNIS De posite Myth olnsliMiaslsle 6 es ts ur elas et Ay DY Se 7 Jal UL gh A floated 8 al Np lly Lo Lille 9 aah py Ua SDL fala all ate 10 tte Spl tle PBS i dl Lt) pb 9B yes IDeM abe jos pI Sl oy Ske Ld ial canes J Jad} cel type) eae 2 De LM BEAN Jel op yy yj COL Aw ie He el ane Ho A 5 le Boe Spam ile ee JAA AR Nip Ly Lo 6 ou, Marty Stage et Ay phan ne LS LM he tas Joly Ua Saat OR ely dt ay ogo ge pl al Jo Beg iy ABN Gg My dy Heda Jpeg SS Ltt Lele Sahel Be oe ep Joly UH Le pk 605 dp Bol GP Jat oa 8 8 Cla Bet SASS oe J oy ou op lel Sn pl ne PA A Spl A aN 9 eS ple pa Ly BN gl lye wal esl dyes Sel Up ing AIM Gj lag 8 U ade a ably Stl 9,28 hilt ey aiiages ganles A SLANG Ty aaa gle ot Bapy LAS ep gt OM WL hall we pe eda ghee Gl aby cli ny lg Sah ah ae SPAM UL a eye Bl ll Je had 1 li be Laks yo OMe eats GONE Tyas 2 is Ay Bag lg 9B iy LN Jo YE ae pes etl gle CUAL op aly dl op teed Loa 3 Sj 1 Uses oon PE LU yale ea chy ble od de gt Sit Ladle gts s Srlths 6 SrA SIE Ly pt Sle ea 7 afoot ph IE BI Bee a iane JS) GN GN Sp J pee od 9 Sy hd ste a a a a0 Sela pH EN se sone BY lt fade i Jp geet pat PL Lap Ste hy Sp LS og i te 1 DD A El he GAM OF Spt LE a ype had ge SIA)eae fel ap Lay Sos apse abel Be 13 Stee j CLs gl chet os pte Belo Sly II Gt tte al yo) Bi Sgt go ee Hap lasting oe Se Faby gt 2 Gemctalt aes atee tb ars gl os gil al att EA el fase Lgl hee fly aR oe Epa qe eM BL, aly lp CA, Dido Stee Jun alne ¢ Uae gga tas ely ey AWM ot Bp Ag lel Lg fl A oS BAL Gee SREY TL fas ed A sy SAD Sty a he yh ot ll pe al ale PMI oe GLEN eg pt J gt eb a ee as ain ae UT aL ga HET Ay aly ll Be ee i oA (btn gl SL pa a il ed Uefa gala Ue ae ge ha J aL i SZ 6s fled guy i alee 2 GAA Se pp hg SUE ph nt LILA oslo, “siest ite hd ay yes JARI 2 Ula ar Lab Yl ye de Boy eine Ue eee a Ta A dejar dei die beter JUL das Sele shee Mees ust aide jLplige ye eplal $ es ist BE Jets edn le gnrlae 6 Bee lg ge 357 Say Bie at CLAN A fly eh ae ut Gettin OL ae LOE ga See oA ole ge Ni end Gyo Sah eI jo ony VO Ships a taape llyp ang Vas nse 9 FAs isle Ly EA) SEG Slay iy a Dene at J a ala Le ll ley Sa al AY i Shed FTEs 3 a Soya Mgt ft ign pte id 2 PES ee IU Hh eg Ea) he Uebel Oe oye a and 20Bake op Wi 8d if om gs 10 RAB Ny Uhl ye EI et fee glial slaty Lal Ue RA ld Ep B Bi py be ip th gol SY Up AU dee dole Be ole PEI ey pa gpg Uy de ie ae dele oe oe bt a fa ane RS te ply oy BN ae ar gp ake ge PB Sane la Ge gel Labo Judie yay sake Jb ay Se el Jal pe eas Ral lag De lie yey Sf Unie cu SA fl pte SS TST pa es, Ce Bs at lM elle lp pny Bet Pt A gph Geld A Hen IM LR ta pel bea ge PO as a ae gS itll Wl pM, alll LB LY Sol jes Bp ay SANSA LA Ne MDa din! ABE INE BeBe 3 Ae pae Gos) PUD the LIAM pal OK 4 BT pa ge d8b nds GIES Ged ene iB Dead jl gS Sole Yioulay rida pi 6 oat ole g Sl nab 7 Peale johns pl Bi hm os BLU ay eS at ool ola gayle WOM GIS ae 2 SIS hi ag ISL LS il VR BE A op oa til PEM he edd ULI Ske rly 4 BAN ne ge a gy 5281 gl ARM OSU aba J LI Saal at Lela tll id gi el i ole as Wie a A oo a et cmey Sal Ud te Ah Sh op nebo 7 We Ait eh hl an tj tell ae aL pe 3 ed FA Moly ye Wasp Med oLegyins 9 gulae goat ep DI Se ala ef Se 6S tS Nase a he i je ay al il go Bayly PS ae Sp 96 pl 6 ped op Ser Eley dy tests oar hd ea inet Sot gl A ay ee gl srl a inl Sha ol le M HL Brand Mark yin Uo 46 Bape! op Uni Ug do 3 lt iy Gea lg as OD ay BO tl ly AS ell ad j UN ae Pe ie JB BD ee Je Ey bl Ss Delain Band Mark eS eh gy hep ay WL gad Lt a pa atte FLA ya 3 le CH ig cl ae soy ol ge SY kal Lal op oy loLiAl op 8 le AS rl Al a alga gt Spee GLEN lls 9 eae Ee ng go ota an a JS oo ge Bey PPM AY fl go Sash d Hada Ss Gs GBI cli gabe oi pe na Boob sel SAY eh a Ue he pal Sig steal pa al le ot ey Sl J pe gel pe nal LA le pal Se | AYE ee 32 Fd eek spel ga so cdl nancial ae ERS LAN leh ly JE HEE gp lel adele ese Ley nl ge te sey BBL el, PUM oles ant Hb ee seal gs we sors oS elie un ea hl ech 6 Sp hg dpe Ale gp aye lake Shenoy gill eh pia tL eg} 7 Appleton o Predet Lile Cyl ga ey ps Ae ce gl Be tay ye Je age Sn | Peal yA BE 2a ly JEN ipa 9 esl axe ell egret ae St Mae gelled Mpa chine oe I ae Lal oe gel oh Ugg 16,9 499 sd eB tad ya Lad etn oltre pre eal pa ome Hy BP ellen ole ele EG gh) CAE! pices ta oh Mo 1 3 ina tl Se ciate Peed ABA ded lly eee ee eH pl pe ly An i a Eloy tighly jd SiS iy gl Jo opp an ch pt et ta ONS gale ly 2 pled ae Se ly al ogd a seals yf ll ot gauss ak Ba MLB le ps ae od eM a Sel ge PIS tesla BH ediley SUA Git polaA plan AS gg a Io Ly ya Lg ate col Hl Bd a Ely Sy Al 8 jae Ba ONE eg ode we ably St igh Ae Dp yl ge Sle es tl Jo ad ly al ey a Lita a fs Sil Sip Sl Je ll Ul lg Mab ge atlas ila Selena aL ye LE Gt Gl tly AS Ul J “al peau gi a pa estat Gl Ges dee 5a SAVE oe eM a gh LD ey ps yD pal ep as Sil BL Je gable dU jl ky ie 3509 Dy ly Sy Ud ea WML Wego tne 2 ests tie tole eb EM ola hye ISLA Uy te nel Ser oly Yo L256. 31 Strap Nes fu ce Uist Ma aI tn ‘Brand Mark Strateges Magis as A yt REM Ted1 o nd LA op et lly es tg ell lj ld pt eh Berens se BB pth iy Sey Bs He gh A oe el oS fby A peal hl La ole dl pee ga GL Pope nh Sl A A ey ly SIME yO hagas op UO as gl kp ge ale bel ll Ol iy at ee po a Jey ae Ne ke ad es aM ly edi La gs IA ll le ete ge Upadiy al o Spll h ok ao? (Gh a S38 Doar Sal URI Op Lt 2 So lS Je 9 pl ety! Fe I A yl Ba aa pl SL A ate et el i 8 Se ge db da fo Gi i Gb iy ary Benen LN id Stab La yell Jp che Reeth ola Sere Sp hl Lg oe lg Os ALS CL SEI ie ol bs bad Spb) le Slane pl Se SAS gle dl SU at SS Grea LE SGU eh ape et ag gt okey Ly a TS ole at 49 le ASAI oAll pany gol Ab gal ei kyetc Ye ttle ad ea LL Spe Yr tpl LA hallo oll Lae fs (aL es le Pole ye et Was ep ps a by rademac icing igh gaat a gat id al Ll a Baty eae Sak ga sid a ly Ean UJ a J bl a 791 N78 ae pas 2 She SU pe ll, be Wal tN py MS led Sh oo Fee 10g jl ell oy ae Nan gh St Many, el Bole ya aye Eg UN ke gy Sy MSN Re A aad Sele er eA ll ee ac Ga ep Hyg Oe yo bgp wigs ee T DUa BS oe eet dy all Ia gh ol pal AB gly eg IBE ol (ne! Brand Mark Life-Cycle ge Rept Le jal pn ee eli nd le Bob Se Spl ll OU Je ld kl FSR al ES BYE pe ey ls Ey Cpl oy lad pS otal oe eae gE GAEL, LE bch i A a sgh OSE Maa tl te Re Ud el a Ses Ul 96 ye aE EA pa et ate Jo cel aah Ge ela bd oe Pe pale etna ge eb Al ay Mie sa et eset PR es Nl Lael hop tay Bay iagey Holy gh of gel la Jag Bc a gh a 6 gl Ub J 8 J aie j % nl tay fetsinge | OM eye wapaneior | Ew Pee) wet epraas | ngeaios tye ttle ta] ingest egitaas | nae poe soy sy 2S peers Oa td BS pe LAY LM nA JOLLA IS Bp cbs eA J EEN Uses Sl ne ee Jeet ane Rep gs gS AR Id lo Ub a ge ly abe Se ah plas a BI oo! PO pad fake gy LL aad Ld Choe UE yp i Neh bh Shee ab Sy ae ee tp a tay age ge eS Sy al Al ta seERS ee atl fall obs Ole a prt a Se ore Et ll SY gry gl 2 ite UG a ie Jy al aL Ha Ny ONY C55 gy gre BA Lah jal 3 PU BNE oe eal Lyd cae Sa oe AW i lb el OD J ay ey Se SA ppb By elle gil Wy ah 2 ol ee Lye EN ko A De ily ae 4 Ph Jp ea ely Sa pp lL PSE lp Ue Wye gots LI got SO} ApS) dn BN gS Chloe LI ye AAS to gid oe all old 2 held ts Bl dll Je Dane 3 PH gl alee BY oad elt Wb Gd) Boal ws 4 SAUNA 3 ot ge Yel) Wo pe BAC a a te ile ie en aging tt SD | Bi oe SH cna op de JS Leu BS BE gh eit OMe op Ne 36a SH Se 6 Megha het Je halo “rae Mark Capa ye Sel YsF BUI YU el in EN dels ies Lal ple OL gly apt ih ok ae he Laer at ton BSS yl oo idl El FAA NBD co ee Bey ai sy Cu SelB ap oe ant pis eels gill MN tg ane BO De lO te Sok gp Ul LN AS le ch tol dle) pl dy BB AS Jo sy Syl rs CLM Gel Oe op oe Tabs oe Packaging leg asi56 el ey UIA Hs ny SI aL SNe SAY LL AIC ll joi sol Gs) PABA AST hg ipl le aj Wd el fap ASAI gt A gaol ie US LN gp Sgt! ee BS as ht Bier BL Se EAS tpt ASE A tl Jews dsl QL ol Sl Neb ll iy SIG 6 20s abt rity ep Saget te SEB tx ge bt pal yp ha pens ll Ls ge dhe Ad py quay gil eM ps oe Ed ily ele EJ SiS Leh ote Gp 3) SH yA ne Hip es gall) Laity GL a oags yal ip phe ll pl QB ay al gala lb Cel pais al fan lal gt SELLetcnmciee Py BJS SB a ye to LM i eal a sg le ae a IEA tae yds isl Le oaghs gly OLY Ge ee ye al Jp PAG Gil lB gale ey Bl OU be PSL gral TA Sal Ae el al I Syl cel Pohang Palle el hee SAI ete gal Ml MI Gi oa. a Seely Sth nas ne Lae slyly cet i Si lg TE ye pn se eS LH Bin lt ay eae ll GEM me I ed OL ft SS nh Sipe es ey Lady SL gal ye YS gl pe HL antl Daal ple ad GMA el Sn ily a Eg le Jy SAR le yl aS eb la gp Ds Sab Hy al eG al gi ty 29 GQ JL BYE sendy a cht alt A NOR Lg eo ad SM ENN eles Jigs Jol Stee aL ULL g haat omy BI ae fa le Sal SN GN gl land fn el anes ssa we they ay Jo Ag Jo Stel Je ah chet Ja JI SH ty 9 SIE pall pe Ue oe BLD aM ay hg Se gL Ie lo ho ny gl dl a ie S510 hse aps ps gh Ml ell be Ri gehts Lats he ae ed ig gl eI 28 py eM i Ne Ag De a Sg Nop il He 12 250 Ay lg yy $1 olay Sly Ag ll yal sp 8) Je ts js SI ah Sieh age easy ou (os e) ea saul, 8g 0 apy a gtnna Case Study Abela andes Be by I gay aye Ty 1969 lo ca Se eth ly lj UA ee Be Sh oy oa lly CH 9SN GANG SI Sly otal eae Sst 2 Soh Sto LM ay 250 ae ents Le Sg 200 ge PLO ED ey by aby STO Sa ae 15 ed Ay aay tht le cal EASON ys ea OM oly ll al ge eye Re TAU ger chad ple ot STI EY souy fal yt pl gh Egy Loi tad CA A pase ad gpa Uy San ss Tipe 8 ees ta ey Jo iS a pee dang BE pe JL ote 36 py Jal US | LL asses gy Sb oe ha le pay dye Phage pb gals dhs Ua Pasa tay be dey 38 Ty He tls Byily ATO MEM ch aH lll ad Ul AS aly es Ny OS Lia pal aly Bell al Jas ial cen a oS say Hh gh hy ay Y gS 21s. Perce snes Summary Las ety Ls Joey HL all Sl a os Se ey ll yee ib lly AA I SN gal ges EI ge BB ye ad A cea a aC Jel Me lr pe BS PAYEE pe Ll el the all FU oy BIEL LN ay ly SB A lc cP patel PN Se oe A he Jb oo g 38 BME! Ce ab ty th yt yl etl uae yee ols GUeukel ya ee LAA Hed EB Stal ey STA ety ae Se eal oie ly Alyn ly ly 28 th Va a too Ae pat BO Many Sa i leg pas le Joly le J gpl lee Apres ppl op ella gn adel Slee AMINE ey gl J gd ee ay pe nl gt J D9 J Lola a ate sds Sgr ay ay 29g i BN ih def hon oo Aah i ge 13 yin Jetenon Ia ll AU SLANT Ut ARS et oS Se Ne ya a els os pb Bs) gp FeV a Ds ga ast Sty fo ily Say be gp | ARIA Ol] Bp ell aN lo SL tne oe era Sb ge gj gh lye ey gp pte pl pall eta ja lois GAN En gl Lap ly lb a 5b So ol otal iB eo igs an At jal pp J lel 1 Bb lle 2 Sobel 2 aah Soh Aha go al got cs 3 soll ayn DaY ap dn cg al an 83a pa Ea peel i iM Sd i ob be he eth gel le fy a an BAB ty HM Be j EA te ly AU Abi bl Ly aM Ca aa ob Aaa, DM BO Ot gy gs aN ob EAS pith ah Is ce 8 Wa Se ak ah gl is Ale a lta BS he hy pal a SB pba fl Bl he pA LID oo alll de gts i Viel ore) Be py oS ol op whl 9d se OL OMe SiON ond sit) A Sat AH hs ly a soba eA 26 lo US Mb ily Wis Syl pe SN oyS og a h ne Ne ea pe LS ay aya le gL i bl SO gt Rey ay Sy ded YS Sh goa pln at phe 96 be oe pF ola ye Ce ASL Ce, ALM ot 9601 a atl al Gua aly) Ja ne hy (taken wp Tough proce ly gb Le yy les NH ky kyu Lgl tly ed ia 4 yy depletion of ii) 26 ml i Ly IDB i Sop in 5 il 38 sh Al pa by AGA ye abl ah le Spry Sl eg SY tl hi Gaal en alg ph 3 gn Sh ol ly comtase ie We oy el alone ay Gah a? CNG LENE pa AL alt Sty il Apis see g Slash» yet Pe ele Las JY Hee a 8 Stay SA Aap BSE lal otal ota! eal ood als slg h Bt LLL aS ae pj a8 pl cL. et em el ts yp gto pl Bint gel iol rpg ils gph ee poly cho Uo 10 eee eae Vleet LAY las BH GM SNR a a ad ll EG Syl iy Bl dl hly al loads ena aut oe ae ab ety tao Ue ge ape CAs NR ee gle! oe Fall Jak Sp he Ie Lt we 2 BA lly jel inl we Bab ent alt ty iplon ile ees PU bsp atte ye pb ease 3 bole Sh wie a ee i pny ey ants gel OgS Gg Jo Saal aay bse wel alae! Buds ella Mae eg algae Heese gly 5 Bett gh teil! Srtleo ie Se rae 688 opal She GU ge 6 ye peal ee! revit i teeeu etal Rang nlnne sete natin oe ees pai ert alg eae ee poset ve na Te Soe one balls Dee wl ss aiigt ‘pall ypc tA at medal Berd Bay pL acu eaten seals Set ble gine heytoe Aearaangtl eats Aa Ths lA Ja eae c Dip ALP a Ia Nd pad 2 po Haga) Silk le ALI Gea 9 Re Wath sy oat es BA pa ae Saga LIT Bp ae jo Sl Og aa SS Ae ADAM BRI pede 8 1 ta tee vale i Sa 26 Nang AE Bap yA pe tl pens 9. acy nd el ef aig Rad Gia Sekine. 1 Sn Pa, C107, “eam Miaiy Neiae 12 Me $4 Ray, a Ha, sn fa pa aN AB ogee yf ep ere Gin shee 1S age Joab Sl” ST al 16 1 Ms gt ca ns Ma, Wo ine 1a, Mele i Bon War Son 2 215 2 Po of Maing "Pc il need cre wre cose Soe zr eee Soe Si woes omBard Gla yt New Product Deviapment atating SS pha arabes 2 len ma aptenone te ae A EEE Tn EL rtf ptt mt 2 ert Mince nar ta 2 EEE Sa nee use este apt ne 3 Senate endest mains 3 ot * ee Del obec el aly SHE 2 a a nga 2 SoM aes or 2 Sie 2 race pr tg ran 3 i tegen emt Beeler i tS > fi fay ag irc Son St o Batetee fa serena reopen wiper isp nasa 2 ppm nde ea oneMyerson Sagi Stat ys ‘New Product Development Introduction ust ae hae Bt ps Bal Last yp JL SUNT Ae Le tte tego eee aT Tete pl oly lnc ee Ah SEA OLA Le ie [geet th inal gle Lib a ae ll Gee iy la lay Lote atl Le gd lnc Oot pl Jat ay py CSU CN a ae Pte SAL yA LS pale ly gl Md on Seale i yh le La le 18 ay le he ages gl Jp ln ely at ES te os 1 aby ge ck ( ae PM oly Legge dln ay ty SASL j Jy A ge al lp ete OW LO Conse Ud ead egos jt ety tie oe a oe LLL ls fatal Ue yl gts a gt ae Oga dy dy ges at teal go as a= pe nS Se Pb elas Bb La) pes Je 26~ AUN cAnel aah Olas es 126~ Sy U8 oi pa ogee C8 TN ~ Ll pb ge lage J: ely GS EP a oy lg abyss Be UL sy ay heh aa AS ht ll nl reg = bloat ee pares Sth tat Cae ee [ae] it my | de tt =a 7 a | ae ESTEE T OT PB toh sa BL peal el lagi del Uo ty Spey il LA Jey CLE lt ta da Heb lt Joly aay fom Sipe Rada yy 1-7 Poly tee tat gp Lop GL a AES abl PY EN Io ge Ns oe 3 |New Goods D 29. (A i Yel ye gh egy ag hp etl SO eS oo Jo BAAN ES aM Bary opt ol ay a se dt gl Jd Si ly pe Gea gS BLS ly hej pol adel SURI GIS Ga Rell AYMAN Se SRE J pee gy ADM Sl ap > pe et Bp pAlb Lapa dct play yg vl clncs assets Jo Binks! Spas ae nee ALI Ye del pl oT SoS ab Jp hg lace Bi a ay Jo gla gf lest Spe og Ugh Ss Ao yey SL nal te Sy he aes ty te pj Br ea Siecle geil ec ly mel bl db 3a le Je Sp age y gel Bde es Vga Gp bey BA abl eae ge 00 a AG Sd CIN J eel gem "AD Ln ip J tly a lel 291 he pe RE AL pe 6 Lala UE gay Pen ll tll J cgi a iD the Sl thd We Al glad al 66 gy pr Us QA LD oh Ugalde Wa Sp ge int el 110~ SB 61 ye Ul in lal 10 - SD de CA ge me ga nel 7 ae satHt al eel 27 Reasons for New Goods Development Le Lt Ly ec Ap deg Se Se Sonal BSD cary nel ABS ly BOGUS gy aslgte RUE Dyes pote Ph PgR GF eel ale Gey SI OSISIY Gal ol? a Bose cS jd gages lle ol ay BD ily AB Le Jl nee LE ay RNS ge oe hy lige OHA ll thy AM a ON II pny Sf oe eg Sle a at SSI Sie te pl ly Styl is il 1S Sad SI ad ely De SU ug gl Lace op ay 29 lo a BOE BM ENG Libs fas Le HL ot lp gl SLM attest Tee pet tp Lt emg lesa Me jy ike ogee Sa aps la ao (258 a2) hop chap ab a Cah tigegatac dig oi Jab ds gt Sed Sy grat at tone Sak a Shape Gel i cal et SAM aeons Stet PN Ae lpn age tel Sal gg Soa Le Spt pl ge any Of ale SHEET a or HALLS ST pal op oP aa LI hl 1985) rey Mg La Se 96 es eae se Pe SL ea ng! gl ge a BL A gi Hage ass in Sg go Jl gd Lots yey Sd baat BA] JRE G Un I pe le ee ad g (es 2009) 5 gl ead Sy Ha AE a 3 "eh aS op 1 ly eg JEM zl dd Hite le Sl p= ee Bay ge ge Se Sie De ye SIL Age gh 3 ee oe Lak go ALI ae sh LE aad LH ay BT LL UA Las a ot cS ate Ph AD al yet el Kony ge iy I ef ga ANG ey end hey Stig Fg eB al tes SEIS IG glo or Ye CAS bso BA De Bp OB Si 8 i PARIS pip IEE oe gles PER Nr Be CGM ade gate ete gh HS SST SES Motel ge Js Paro drPAE GAM oe LLC ea te Leg le ine Shas SLM Sp Lote lhe ojos ge aah ag? SMM a Say by rnd oe eo gl Nan saat or hg cleo J pl la li Selo Sly Obey ht he oo in el ge Wil Ss En od Ao Se Joe gl JSS SAO lake pm ye J a cose! Sie aA iy te ep at pe ot SB Ue See LI A iE ok gah ope ol A @ Hal, eo ee je Ue eS Lil oa ib al cll ees yal ea IELy oly a Uy A G3 le Jo a eke Bl ye tod te ole 33 call appl Bele Lal Je A ete LSA JS go Sn ody dl LT ae SZ Ep pte po Be ae a ey gl cae pl son SSI ea oe pel Lo AT ty ola yap Shy opabel J Sigel ny UA gpl een Le BAY ya Cb SSS ll ope Saat abl J peal 3 6B yA eS pe el Sg ae ape ies ale Shep 6 lat al gel eel ge ie Sua at Lf J yal oi Reh and Davlopon Ay om) el Ahly ley A by BL yp oy (HOLE Jas hn J AL al pa Sha Jay ott ya gy UL ey Leas egal gon ph ik ub abl ake Ces St pis std Lop lg ae a Sip AIS ee Je I Godse cM ge Bl 8100 ho Kay ay Tes ODN a FM pM 90 06 es 128 cal ast EES 14030 pee LD ef ts lt Sb eM Lak pl a lal ot BS eA Ld a Ey SH AL Bee yd gy AY dy ete nse ae UW SAN UW a tr yp fl boy eh eB le Ei od le BULL lg ge Gate gS JEM Spal la eld SSB G WLM pe a pe Bayt LW OL fl Sa a IAL ef lt in QE ey anee Lily any Ly dG dol ll tay aga pos einen 1 ye BAI go pepe ot ge atl im ly Set ooh 1H abl Stal i OL Sul a od Wy Sp ci pol i gad msl yy DEEN pol Sel ee ood ell oh Deco Maker J bees PERIL ST See Sy es ay a ay He Saal radios dil 5 2B Atop pele glee le se Aa Sh a fl a ln mad ea Be Ap day an ph Es cdg 8 joe eg Che aad sal Ja go loys a4 Monitors dail Sa a A Leg ar Opa A le PS SEM ila gh SL dg oe Ab TL ely Uy hae pl el ne or Major SI Gel js gst otal ake tS he oy Pec fly pe Say UB pe od Utell saa plan Ma Lape pci pale ela 5 Ue We foe ell Ube Sd J Lt Jaga ae iF Ue pny I eth te lt Kae ad Jai PEND JS Ul abs JB pe ett go A Ne Yap Lg aban gat leks St gt cpl Sg el eg LAS tl ie iy Tavorstor a6 PA de ass ude Ay nt eo de py ty pl ee kes le oh a Lg Jol old PO ate peal iS Rete 2p 9p SSL Hd peat ho aga Sg gay AD pea iy etl Tela 8 Np Sle Say h Sb 58 ly al gel J uk Jd wanes 28g SD Al pA MJ jan 28e cll pS py Hid Gon pa Cel yd Jia ote lon ln SA Le Cab J pa ll al gay lol ds ll EIS Lt “Doge dy, Ae ply aA hae LN 3 Lay FA Ee a pg Ned ge 0 Sarl po 2@ [eatso ae v @ sets v o el et v © BLU Sete call v o dest ba at v © Lt as Set ane a ghee Je Ine ee ci ge a fet Dep rome aes 3yabet og ee Ne labor ll lB oy ety aad jpg ae dnd gal patos 37 1 of New Goods evelopment ny ge A Bg leo hi oe Le inka nc ty St St oe BL S55 an BSL eS aga Lass BAO ad esse Sr ge an gl A io kL Tey Nf IB i ets re Khe UT ad a fee ctl Lay Sk ego nin ht Jb pHa ay pe gy CL JS cs a eB hk AA GL tg Eile 7 Sy ENG ea pa US oy BSL Oe i Up Boa cal il gal aD gS ob lt ph SUE ae J spl RES oe pay Sey phy he i J 8 Ce aw Selo es I ee eae et Js re pee poe atl gel go Joe Pir arte te ig 8 pat ay gods | Ste EI 25) New ot Devnet Pc eal ae weeg Sr Oa tee ia LI JOU Le 6 esl BM LH Sate By Le he HS pls ae pn a PO fey tant og SIAN hy GI gl he jes 8 gan abt Lae aL ke ly iS sa Sa stl qe ped pid yo Ls ads Sa fis Lat! ey Set Ld Bee T Si Bl sca GLT MCA gy aN a ped in UNA 9B dp pa ae Ee Gane en Uy ue pe Netlog est png ASSL Bp og iy 60 lA Cp FARE Sy a aby i EH in Se LS lb pS RY ERT Ch dae te Jo ‘kee Seeing jeg 2 wl op il J Aa net Sts JU A ge he Jolt ge eh Cbs EM ee ey weg ASH esl PALI op ds Jar chy olny ole SST aL Gh gee ep ol 9) PAG nd bt gga ook le Se Ny sly laps SPS ae ad eal le 9A Ng Sue a ori 8 Slt ge ape Sma oy ye a a a al hn eel gp Sil in Oe lis (RAD ; Reseach & Delp) ey FMI Otst MSE ap Bl bog? glee, ISCAS et Las I iy IME ye Se ne tt Spy hy pM oa ph el gd ns Ue ye Ged 2 ja lal ge IIE hd ly Shad pal ty Ray uN I 5 J hap sae SONU al Sy ay yop el oe Cys Lees esl a tsk 9148 psp GND 293 Bel aS ell de ee gh ah SOTA Mh el lad LT a DG aE aly Lael de a Sig RM gh ta Hg a $6 hal al SeBN td St tl pk SH Sel gp i FU Pas et ly pen te Spy aly Ab IG gel rl Jed 8 A ens Sy Aas pe ENT 56 lM al oo ce ony Sp ed pth et J be oe 350 i 9 Bee SS te ed aly eal cpt The pe Se pe al oc os ae tl le gle La tp a SN Ag Sa te SL pj ole KEG al pl ep 0 Un yy el yyFenian a | pat Spe Se By Leb gl Jl Uap ag JS Joven atl Ore | lee Spi jmrboie Geoit “oieni0ge | ioe oo AN Co eh ot AW Se has Atl Se salle Gy aa i ealy SU a a 5g eS Jrsvoter—» | eens ci cat ast Bt Sh 5 de ae HS Ba pa Sy ih ela § YS ns = stl JS Ss ak Syl le ee ple pS pl og aah oe Le ceili pol aS patil gas Lal 3659) | a Sion ty gah lh ak (OT date salt a Leone ar dsinin oD in a4 tah Gh JO yo san a Gisaivd beiatcd G see or ct Aa ge] IDeA) | pa oe Seialot at | Gent [olnaty | en se 7 re soars Jeon on a Jenner dpstetiaw Pus) | Bee ei ord ove wagon] Sette Jian Rope ‘ou Suet ~ nie ecm PM Te Now Rat Oppo, Rech Ms oe Spam Tee ome Sosag est fo etapa Bh ea ps Uy Cie We he ULI ley Obed gale ph Ae HS al Jl J gE a OF Le SAL eg NS ge geld al goo Se SL pe Ge ed ae gt La la oh a ply ST Qe Hell pad Et He nee ab BIBL Gp Lae a ye 1a Fab pa je eet yA i Joy Dead a yy BLO Gb gm gh Sal ONLY gs ued! BL gl Sul ntodaeon Sp aad ei. oe Wh gs Bag yo AE I AL gy SN Le LN GA cp QL ole ASMP HELI uel gh onal Maktng Rech yt 85 GSU a Jy Dip aA LD pl A ne Ga IS Sl de A HY BG EN Se Sn i HL SLE ye He ly LU et ee Cal iy 29 Ae FIA IETS le Sy GH Jo et Piso! AGA Se ot gt bh pl Ja tay sy IN ope oe eae gh gel ge ae Pe lt ete a Sg gb SU Joa ay Bie ge a bis Foo Up al 2 il gy Sl JAS PPB Si Eel he giles Be 6s eS Ne 365 a Conca Teg putas 3 Tab OM aa te eda a 6 es Sol lb ey fl Lin NY pe slr A el eas CNM ALI ESL co ply ge Se ob alee el ABTA al CaN take Jas Ne al el aa LS Ml hy ehaptaal Me op abl LIS py ol SLIM LA py at ely de Pater Sat pf a PN ab 6S Js oe J 0] Ciel ae La a pe LL gird Gh Hal LL Ee GEL Led al yl py a ldo ger CARI ol ell a ged Lag (lly ed Tigh ghee pM 2 Lele LI ge gy ah LL BL ele pt yal gh Be ey pe AL “AS gy All a ld Set ie Development and gvods To iat ge PMS Mahl LD hl yd tng a eda SoG Sig id es Jo iD ale fh gl JS Spb REI ot SE Ue Ha Sl Hu LH ay SUSE Sed ly Lab Test A Se Sl I JA g AS Sb cp WLI A Soppng Coe oh fea ap al ad ede 7 ‘Succes and Faure of New Product pe Le ated pe ae foe i de YG Eo Ut lS gl ts SA sb JOR AST Sa ply Hae tl pa JS Labs SOY Sif ta abl LL gt jd Ma eg ath eng Sey aa LU a at 3 ee pl LN SS MAS ge UA lh ly a (eng lel op ghee ad LUNG as tpl Dal Sig ps Bo A SN Ls abla i § lp 8 al te Jey SUA ea ee ah AL eA aA CM et IRA ge le ae Send ey Sab WL ge Sala dss Seal bak agit yo Lbs 2 (MR LS a oy sy ead BB ep HA at BL cud Jel eB UN it BLD ye ge A dit oe Sad lS J i 1 So Lely nal Ip eS WEAN gl Khar Chl QL pal le Ky sah OS LS ISN An tl aL A ie Ut 1S Se Bn SUNS sa od oe — i | ny eri el ky pg Ly ae AL BB Spay Sg Se! BU Sp pe ll Sp al LL ey Has ey pe tl yal bibl Da ome sha ee SUN af aay is a gd Sy UA OL, Ap Bd lt ey a TS I oe MB Rae Jp sll eal 0d Stitt Spl jt le gh i gl gee la amare Ste pg ey Sp jd gligah SLUG tagalog tren Stage pL ey 2 etl op Alte pant a adn Ly ell vation Sige pal lee 2 5A Bate ee pe Sage ad Sha il Jol eh lal Sage I at i ny 4 Hi Ole ase gh TUS ae ll Jo SMT iy SSL Bl el A Aegon Stay pl ey gag. rl gee ASG Jp tnancomet Stage ele 6 SB SO CAS De pa ail pg a Eg (GS ala osFalla of New Prods Sl msl Js pS LG A ll Uo gdh LD fe die PLD gn gw A, ey 60 25-115 ipl Lal 130-120 ad aa yl ag A160 i ly NGA LD 160 140 cy by ese pit eV il gly al Lt ise Ne ADO A Sp A Ap ey AP ype Ly bake a i ede nas gh OS gti? SG Sl Hast Leal) Sr Wh 25s SEL Sayeed f08 al sey Sle EI TA PM te LoL ye ad Lt tab Sek BS ee de ae VSL A I i ei He pig SM la ite 1a ete J Sl a te ala 2 So one a wo I eS Hae see ey geste ‘at ete Lae JP Lgl Mt gga a aps ind dl eb Le ak Yn ht a gi gl g6 ob 3 Sh G2 BS eyed galletas ge Shah cles apes ib LN 1 Js agey 6 152 ako il ale shel ey all ey a al 4 Sets wily ele Seal egw 6 (Pte gat LAS ae A ge 7 BSS a9 on Sa loge ay al aay fhe al pt lag id chp fa ala cl 8 Bee fl SoS beeen tylal Spal gin § sn ge hl lea Ly ti 28 ed att eb Maye ets glial IL ge 9 SB eal BA J tes tly AN od vas ek ee le SM J abl JOM el yo 0 Ae Ally olghl tel pe 1 Upon ah Lt edt ob 12 iP 1 Be iit gala She A eG Ay JSS SIs 8 iat al gL § etl ge. 14 Sb ADH 8, Jose bal LIS sl ih ye 16asst Summary kD aoe Lay LA ot Srey ll ie ea ats) Jy Dad Cee ae ayaa Sp lenge peg ph any A sy BA CA pe a a ge fn gl Shab ok Eps eM psa ny by ob dar Je a oe a ly JSG a gy sy SN a bp ys 38 te BL ky gi LY hy JN A al ed a Any agen yesh ey ely Bid che gi Bese ayes cle abl LD spe gl leon ad go Eby ab es JB 2 i BAY pe lg LS SM tl rt) Cag gn pe ge a al ey gisele 120 = 120 that J Se 96 SES Sy AEN el 160 = Ty byw 728 ~ 11S yal” ap iy ee 9 Le 2 JIL SS an a Cd A lg foke 5 tala ees GUS sel dy 8S al SI eka Jota yet aga ae Tl all pet Jl Dies A JB oe 8 apes Sb aWe Made FB yeas 7 Seb abe cu ak Dea Ssh tle he Saab gt rl Ma fel a ah en b Lg Sel Sh Ob JB We ole ps Jolla BE Aa we GL gf Os oath UL pil ll 8 he Sy Baya ae Sl 6 dye op dy a0 LA Sante to Gog ta SS) 10 esp Bb ns By J 8 ie SPRL Aa BL gdp 5 Jae sl pe 1 ry a gh oH ay ye iy Sigh at ls epee Meee gal Le Sayre I? Spl SE gl go aa a 13 Bagel SS § AS thyme Ul go Soe i hte Jey se IIa Sb Sl Sah Spans 5 Sie iS jue ul il 18 ei Bip das 7 alg Spey ie It ab lp No ad Je pa 19 oe.Oe etl eH BR A gal ll aoe ch in aslilay s Sool) iy) gi Lanse es Smt Rabi ih ct 1a gat engl dara Sao Gt gn Sor gy gl I ge Outs) oe LD OS ANG coh el gy 8 nse oo a alg W gg gt Laake ft Bd eg JS aaj gd MoS Ib Ks SLUT aad ly eM AT Sbee Aad eta abe ted Bag pe Hea ea jt Mn] da gS SINISE asl clef Ln at BS) Leia platy lll let al play He fede AH BL Sey Chi) Ue ey ae Jal ky aS ae Ne A SILI St gl pea Jas NL Gees gph al pl a oa op al a gp aes Utne el gf BSE tay ly Cad yo paras ge BBL Lhe Lo Marat Dy Spy ln op ge ls 0 je dp J (DEFENDANCY) Bab ep oh a Her aH (er td ao oy sl hia tS a (30 gs A Sy Ns 24 ly aby po 2 gs Sa | £ | Repose Cave Study (ay Co) tates ang 8w iste Bs Wty apt oid yet Behl eh sgt OW al galt ee hy ble raat toule eaten a he oy gt bs igs ly Ny IS ANG 2 yt Ah ey ey de Hey yy he ESM albany wl if gl ly he Gus SSP TL) a eB la el ge Plo 2 BEI) ALM Ge AB ee le diy lldg ay ay Sedat 8 ls a Ce pg SB Le POV Ue jy Jo at or Yl Eth aS UB op lh gy nb gl SA pl pe LDL Ai ae J ge ay | AAA ea dod ALN 53) tess Sepa gba dll gad yh ld op 110 2g SH6 as Padang A oo ga eI ho pe Ga yl JIS ey yl Ane dle gas dol Sl StL, Anke GW ANI gi Le gla) La ak 30 Lally SN gol COMI pe Hen TLS tal Sip My il ytpa oD Lae wage Op ll Sly Np 6 oe Lily ray Ea yt Gdn ell gel ely pa si Leesa al» aa bee, Leh aps sp bl aS del ll gt 7 eb etl oles fea all oS Reh ie Raps all ll ae Eke LS gi bl LM aol Lol etal je 8 hp po ope ell teal eg eee BL ak BU de Ll peal le Up tll ea 9 ee (hata iltey | plese kates aa ue gs set a aad lJ 10 ashe Sol ait ped Ssh sies Readlablen ec 229 ema au 2ST Be Sg ge LIS ST pale PA a co ed ll te Aaa oh ‘ne Sr Rats wile tae Ute apne ys gh gf 2 Gave Oy hed LG! eae Bits! Hie sblULs Bibles ole J fag AON aot od pod Lal ie Jae ll + Dnt p Ril ye le oul east oP ie pt AN ea al yl og 4 bth saith sont aaa JA gis g RIT tay ad hee i oS lS ge 5 we cea ai, ttl a alts Sylbe galate nae Yi Fob Delp asec ‘Sherine teal gt asa oy) a8 Ala soe aa oe saa oa a abe say Sesh pt es oa ve i e a J ase anal erica 2 bdseca Sasa aed Services Markeing 1 i een aft Rani entae ee am nel tn 2 pu inet tng tee ee a * fol My a Ant eyio paar ps mocah “fot i 2 es ea Spee se ereremeat te, mee Teese ainsi 3 Pech erinteie iourpaseie | + gene rete Nia 10 BG Term) 1, yb N “ EES [poten corse es He All Hams 98, New Pct Magee, Meant armrony "dah tie tome » Bota gttette en comeme en eer Drea ota feng be Content New Te dtrcinicen aaron»Eatraaeg eae Services Marketing Introduction ast al Loa ens Let he ta eet ch eA oy elt ab Acts I iy Lap Ue A ay Cy 8 lf De al SAY LT aly IT ab nel ej EUS hy yt SA BY oN Le eA gh a pl AL Jy haa J spa al JSS ool ah et plas jbo lal eecte re eaten pevereeren nad) nl ap eM Service Aaah aipd 8 Ube he ld J ps gab Kader p NH 5p6 Fp ng! Eel ge eatin ye ATL PEIN GAA at SAMs CMB as Bll oe Ake Sak ply Lp 99 BLL Ly Lab Son Gas yel ae Tke g taypAl dy tawpabayuemy ul © sheae ve viteese ayaa ese ee ae Bete ie state, a seis, a aa a ag yl ‘wel “eb Bean one Linh yep was Sec Koe iS, Me i ling ad Cone 7° vol Brendes esd geeguh PAI j tan 9 GE aM LT he gy poe oN all hee Beas foil tol gh tant 06 gle lll 4 pl ee aby J G82 ee Oli + =i Pe take ae cl ea je oa Meta BLL Lek Ker & Arata Ut Ge Sa told led eM a6 Aad dad HB Slee a po 3) a bey a ple gp ah Lovee Ut ibe a Ny BL apy re gage ple Ig ye elgg tj Shale ly pe ge els 1 eal yp ge sey J gl PA ee gph Se dy hy BI ML Le ea Boy Hell tn nal gf GE, EAN yes Aci Bs HL wl fo yy QUILL Peal gyal Y god Jo eile lag 29 Hey ge Sle eu JHE ee gob lady ye bust ote sted aly ay Sacha) ype Jal gle be ala as USIP pM al Pip Kader 5a to Dan SUE de Spal Be Se gy 6D EG as je betae ALLL SNS EAU kSr Ny ipl J Bede ws TA gy oer ae Sat Sly a gL 1 Shela gD fo let gl all Sl gL 2 (dy Bony BPEine tl Je ole J ps oll ge ote Jo Jt oho ty got Jae i gg Haley es ae ol gle Ua gy RDow Slay 0 Sd gy al TIL The our Pi of eis mung Pepe, Ppl Pcl ae JL Pee ee late la ID elo oa A SLM adel ape gl ae Sard A sel pds I Mio Se eB SN AN ple ay rt iki ofl Se sang asia pele PU et obue Yo pat datebole t Ana ahd gob J Ses PM Sigal at hte pat Bal OB ola 8 Rebel ALI Le Jo a gab al ob OLE calla ea te ti le cord lly A ae petals Sy LL py All ARs ole Ji oh las pub a a i ae dpe He A pepe aly ipl bbe cae SAM gl at a ee as IAL gill al Joe Lan yell otal § stay Se doe haf opal aj ad ob Bi UCsyI UY, CNB Sig Lee lie ALAN gpl gS fll ‘Unset oe piles Le al de Jas gt SLI Pa Sd ptt ea 26 Services Clsifiai PANS gps Aas lial op id ie sa A ig ee a Peat tol Ly par glk py Aled ote | Ab cg yee ah lo rane) LA ae sy ab labs gy SLD Da aap Re iy AA AP CLI GULL os Pi gi pl sl ae gh NM, to pA aye at gD eb a gS tt BLY ge Gea ast wae EN bls al BST Bo SL le ea J ede ied by hs cS Se I ly ub! Ly SLIDE ae ll Sa ably OU ga ye ee ea 8960S nay if et lly I os st re 08 i Bop MET IV lea All J yetly eth Atl fo th oe ae anette pe Wd A ad at py Bib wo HE gs a acl 6 aba 5 es ig AD JB ead el LD a oe Re Bs peas 6 I cy al ede PS fae Lay ge AAG VLE OLIN Nps Sk GU yl a GL a Ge ge Ele ea eb Sd ane Seo IF gs oa Lh ba by Ral JF SEV rhe og La iy Lap 8A de Ua FARM yh a ll ly le Al at ge ey Lab ay a a ak bab jy a UL BL ih og tlc Sy ng nly Tj ae Shey CYT T oe Ne ey al tes ge aay ny al gL gis ae Anseperbity ps3 2 a bg a oe th aa 8 py bg tl I yey 3 he i gal Tne Reka de gijy oli fod bl bik oll gil ep ah pa OS a i Ln Slee 2 gl 2 Go paolo ig ay ab kp 3 lly py a IM A 4 FB ee QL hn og yl pil yee Pe Aether he aay Sl oat CAO a pe Bap oy I te ist ey Lape 99 SOLS Jobat aay iyi lobe g Eee Lh at ley ole hdl Ue Sais BY iy te ft ode hie cas > aD peop J abil lS yey Lat ab obey AD cay hy ae Joe ae hi le AA inlay Seal Oa ayy slut t Bay Ua tas as olay Services Characteristics sbi gatas 3-6 10) aS gS gL ata gine ab et iy apa Shin Ley gb aba alo abi 5a lead (SOL cp hel oil ah el, gobs baht So LBL E42 TE FY OM on yt pa Sd Lab NN YI glee EH gy Lab 2S gs Qh oe dl lb gin oy TG Ue Pa ie teea ppt Jo fly el Qe at bt S81 Et Ly ge pid Walt Jy tall aa tly SILI Ay Sil Lal SL J pe J, eel pon el a Le acl a 2 sa Fa ch le en ge lye 12 HE pip cbadl yal daly a gp 9 Bh cyte gal Al gle oe guy OAM gue he pe ed Pesan ga VA + eh Epa Waal Ye ly abs SB fe by Phe a i ll ay AN ec ttl babl el A pcp mal eb lal Beep te SSBB SR RIA pay ab A fe eo Ob Jobe fe Cp ae (Ah ad a a so cal asin is ly SFI Lg Aa Eg ppl LB 288 ea ale ll Sat de ei ae BEV ghia jae lila GEIL AICS, co PU a de aly EIS ASE aa ay erly i al aD pe aoe aie Sage pay UD Jal il gat fe Peak aL SAS J} Peak Peds 8 Sp a ler AU AL eal pag JL pa US es (Gh eB A py evn, i 881 dl ga pep il a A RH Gl tf eterogntiy Variabiypteipn / ps9 Leib a el pe etal lb he at oF JS pl a a gl alty ie athe SS J ya ot Sl ays dh ab Re Lap Sh hats Shy SIS ae Aghia tt ted boa hay ab dy pe ay ny 5 gy yo eh AN ge antl JY La pal YA day bab pate spe gp abl ned Bae ch hg a AY aR pO La oy chaff Lab yee Je AU as ei te I lB Syl AES ll ny a pl dy) al 2 SoS lh dae 6 TOP me le a ae Pha Aa got ae gin gill ey atl CB GM al ise i gel gh LST Lal fo Line 3 DY ae cp ag) Ja ee BA eg palo cabal Jo it day a 89.9 5D ald Jl “Ab Epoye Mone La pil gl gat i Op Ut i itl ibs JU ef 98% ANS eld oP Me lg a Bi lw gh AB 38 cha De op HES J 80)ets at SN Lg LE pd LEY Geb be i eis pubes Lg ae Gal gat ty Benge Sk phot De pul i sn fet SR Ue} Ur Laboaritensve 2) pal pl Ls bas ao aly sl gh lars ma protaction 6 2 Wo HUY! oly eS lg a Lyte stoke SD ge pl dn py yal tab pea GO Se wedi ot slae SSL At eat BG Jos Os eg Se in a Ae ag ge Qe 8 Sol ab gb gh PI DA AS hy SpS1 LU Wages bab pe ey BA LG Ue a US eh gr el Wt Sy le a3 GAS La bby ie il ll bp eli pe ak pn iigh ApS pI pene ple ld LAL Wy ney abl gg le a a gl ASL 2 Sees ee GSU Et 98 SUK cp fl in be i od © Lig ty OL le Spade abl pad + shel Sap gil 8 gah op WIE Joong asi rel alt ge so jl gel Revert Sytem jl alpaca 2 ae JS cl il Uo ShcA Ine Pa times La] aes 3 Sia s 25 bp ee al JG a gle Lo (Se Seevies) Lad de Jo nll ie SA etait 8 NY le as ta NY clea Sal oats! OO el tase AA JL 8 ap Sahl Qs cll sobad gd Jo fll ja A ge gt pe GNP) JL ger gj ob LL 2 PON geil GH Tg ool chad Bey! ER AM Sd AN I al TAS rs gan EL SAAN Fa ble gd gf bl aa gg ely Deas Sil Later obs gh ab al, “al ey SpA ne lam oe al Js go 8 Gps ole ly Tappa tel badly 8 SY AT! Gy LM otk feta pul ess igs SAL Rett Ly Ul Gees aR yey sso eal ausstabs GAD pal lo sas Qs Loa fe Je a ap yp Sr ky ae cad OV 3p at 5 JS hh Ne Le Sal ee Prine dpe Bi Ul gl ls Y gly Mab i ell Spo Weak goa pail ple Dall) 3 sg ll jlo Sa etl ps Jo yea SLY pl sae ly Wie est OE fall clea y fle s gel ges gel lps Cate 20) SV be and oe rotti g Lu Pee Compeitin 6 dp yey oe gb le Gss et Ha ae at nee Sled pa bl Pa ba Set fs pe Gly lg oo Othe ee Hes Oy ck § al Fly AS ns Hy Le ee pl tl alle ie ey WEL gk Y gt pal go eb aa Te Ne ae et oo ig! ao Sl gl Brad apy» Yys B l gnr ie Oe dy yl te al nde pI Ycolnss op yl Lt elie oe Spe te ely lb ob Nan Be are ake le elo OB a Spy ab gl aby ei] yy a pl oe abe pant Io el dl 1a See hp able pale pa gill i a Se SLI aby ll ype HEY yp obabi Ut ce Lat et adhe el op CoH gh pl a ag al cat Pal gal « eld gis LB pal AS gat Beg a9 ya ey Bg I es bab if Baty Ube seg UH ak Y Lag be OP gly ae gh nce ol play Mg a get all gy bee ll gp Se iy WD aa giles oe Moe Sat Do oo 8 all ga Jil yb at ULL od UF Sipe at ga pal ey hl gi jp as Le ge 96 Shah gg Le Sg ane GR OD gl Jj US any bah ge ll Le SS & ee clea gent Bybee al eel ad ola hdl ett SL yea ee AOL ely pl clea hye Ay lial eek abt Sle ET od ged Ease St el ley Sts lll Ue gop clgs hl emus AS Leal ne gli tol clea natal go Ge oss) eo Leet Pye Evidence) got J Words of Mou) (Peon Sein) aDc ruin Hip Ce Soon peewee Lev Ca Sr renee i eerie Sise hae pe se Se Dieses ane Sev jpeatouione ed Sr yous om. ALN Sache open Sie op Pein pay Pen Sit ‘Mal Sir Peeing noite ree Srce is Ce See ee ‘est ree Ep Mani emt in arate Sys Soin Sevens Pei Tepe ow sett Se yc eeliiate oe eget ote Aa as (ga bebe cree ses Fg aba Bains oe Bua wea senso er oii ewe vaescny Ra nana Keer Mi O10 Maing Magen, The Mlle gd ory, Mele poe. Com Stee (1997 in Ne Maia wo, Mew LN {tS eRe es NE FTEE Meme Tests Eau Mapa mos mn Soba gr eb dD ly ATO Steg Ley 00, Sig Metige: Pepe Teer ote Pp GO) hen Managem Te Mie ‘Sang ate Presta gat Pe Tomar ale ae R, Magese Monaro Te Mein 108 SU ERE Peas Pome Teton {iy Epes inne, mae He pw ane wa oe Fedtroduction Jal Ja dp Sp ah pl eo} BANU op ghey ell lo nl J jell bye PAI AE py tl a I Sh Fea chal Japp 6a8 sel ee ath ln tly Pt Sf yd St Sora lel ly Jl Je ea pI lel hae eb ea yg oll Joye CH ol Yall elle ily Sot cla fae P98 Bl pay te ab I Spat el ade ml gd pls La je bh lal 8 isp Slee al asl Seay Pricing yaupyoda 19 go) La ppt dol py lle eta eo geal nal jig kg ge REG ins op (Bsc) J ok pp Lad i a ig) ih Alo Sl gl th PNP) 8 ho AS by ad dy ot ey ly laa pad Je ol ot eR Lal oye GUNS aad gs ly al La LU cay bls engl aD le gl aehat Sall 9b ipl) Salary wee Si Waa ae Se Sheyete Comin ay Seeu ga ee Syste j Fae ae Se pefclue te Tes cua Lestlenegloiaal pas Toe we cain eo Sane ed al ot el pegs jb My PPA a Cle oo atl ge ill tall ll hh ub Lal si Importance of Pricing paula gaa 3-9 OE Se pe ents hcl pledge ale Ade alg yal yb lL Cah Sal thld OG A el ys td Bb BLD 5 Lae p= II ay ld Pie To Revene Ped sah ens sl ish jem 2 Bel Sa Jb te ie BOE ine ety mle fle ts 7 3 GANAS lo lm gl ply Ly Pah 33 se Sy J a gl el tee oa ly gl ga es Sao io JE Lad i at plas ony El cak QLOYiW ge gh ella p wa pols I INI et 3 gla allan gS el ge PLAIN pp Ly all pan ge a Go Ustad LN Gu oe SA ds he has fg 60 5 tap aig gS pt FS gt oS A pdb ge Sap Cams) by 2 Beal Jeg So ea ay ta SY os lal pent beta ao le A J a AM ap gp J SalI Ks gl EY el py Bape ae ay gl ae (ae Je i gh Bd AHN gl gate ge te [Rs le Syl Ae Aya a pe sl ele ey a se glen ce wale ake le Teton th i AUP ie le Ie ag Ake je Ran se iliac ee Fae ale HBL inie ite Pee eei ER POA ona bts oes ae bt (apa sot aa Bh eae h pares = Lashes l= tien aaa aD one Pret Pre ul ar ae ss A Mei Sey Ain 8 Lely ve Brads lb OL As LE A? Siypll OLD pe ak bs JS gil Lex! Bes eB spl pe Ni ly Gib pe el gl gly Sth cine ple Bld 4 CU CEUD Js 3 Vg bye inl Ja Riedy Process of Pricing aun Sigah 49 eth el ga nl Jb oe il ll lo ‘Asal pe GA he SL ge eal ae hg Spel Ub agrs By ge lh lhl Adal ae oor Go Std 1 gookeer,Armscong and McCarthy oJ fl gpl te BVI I een Se tl gly sd eo 9 Jj poe Eat ns gp OS JS jl hp ys ra ce dM et se Gs Pyle BL Jo jay gue ole etl Sa lj Be Spl ps bg Jin dad Ie hell S grails WALA eg! {Pring Objet a 85 GSS bl al ALIBI toe eal) get Si a 8 As tae SiS rl 59 200.Rel gh Leh / fl agli s Non pice Competition tat Quo bese” Nee Ys eae Cy POSTON! yang ots! alae Pag Al eh do Wa na yp yo to pl tie So Sp ao a 6 Eh arco ele # Lely tah Jel id © lg Leo © Oe pet sen BIKA suo ory A 9 Lat Jo ale $5 Neo ll jae em LAA LAR aga panos Factors Attn Pring Deco EW cece aml ld Ze lp te PS ae 2 Spy Ee al ply a ‘avironmentl Facors SJ ye iB ol AO on dol le gl Seabed Jal § Jy yl only Labi nL egg gel at Jo ALN pip aly Bd een Conner ate nd gt 8) ISI eet Bs ble Jee gu A eres ie op gly cay Pre Reception poll gt LF ARs yes leo al mi lg Be Get a I Ly eM dees sue Serial Spa go Py en uA py Sp Pathe a ot id he Srl GB hal Fy hola js se DIS OB, Praia Mastin) had 2 el orb be plats Lent Jal oy OLY Le Sp Ae Ll pone De ply J (Cosh gl A GMI el gp St tS ey ae Sam op nertnet jue eal Fow) ‘Maximum Marke Share yt Lab 3 lees bot de pre IS LIS St el lt Bre ed All gl hs Seb hy GIES dE Gre Sl Sie oh TS ae ay ed ae AiR pepo a bby ole J ae Ye wpe ie Se Je gh ge KE ple Syl | es NIG BB py elas Aly I ange ae Na ag ep Sh Ra iy Product Quay Lendesip glia BY Sind shy ie tae Stns all pp TENG Pl EN oe i a Sd ling A ae al Ra aaa Ja SIAL ep Ly yd 5 tl al ably AD AES od Sel le WU tas a31762 sacle Jk ge Hay Sl lade 80 ie ap yo a A a ea ag ae a ne grag beatin oaks 10 gp ota Cab NEN Ga ed fy WLI A Jip Qgh4e 42 lad pI) Me Oe? Uae 254 gpa cll ey RNY la by Ai ees Ch le aS = Ui ete gly aa raat lA eM Ady al ns pl yw Gy yt Tip 4 fe NOL) lal pe 85 phere) 1 jas gle ib tal pn Gh Jae lI ge eat jg oe Jog tly A eee st ws ai al Jl ey See Eg on ANS Bl AUS By od Po HAE fb go SAN a iy gal an Pt hey Uke pd Sle lp Ht ip BT fal pal bs 2 Age yey Ds als saree sab bbe Up a toh oly foe Bo aaye ob ‘Conamer Price Response ju i yall gt nce 2 Aly pW aid I etl de end ar pi liy Po aly pa de 08 oh ly ld et la ee i onnaner Demand pl eel SRI nes et hs gy ly Pe (AMOI De 3 ial egy By he patel Uh ge Ba pid ASG ge oe On aA pul PBI W502 goad TIS eR ae iN at (rab SeL Ab ho 1706 30-200 ye bsp Jat ‘AL cd cael b o all ny a Tt 8 ad wm aR cam ners ~ at ; : Sosa ve w i 170 10) a | Pasly Oba etsy i Fa} —— ae 10) Se ae say | Iara ugeioeblane ees ened Syl gl G62 Demand ll gl 2s PDs Ks ae D9 He gL? als Spm oat 10 ge 51M JS pay os MI JL Lat 2Rens & Whee abece La J |B Ao) Sb 3S eel eo Ot le Ce J Aa ad le ak 8 a AED Si do Oops Ble al sak PR aby Bi 3 a nc Sad Lipp Lb AS il G6 abd IE | eM bl aM plo hy gules 2 de jl ee Ly a HS 3 ey gi mal J Lal nto YA 7) CALA 8 ld KSLA ESAS ge Pete ge Jal ala ae SL ak ty a8 dona NL Ney A Mil oe DAB She th EO yp a BI oe Ss de sb p dy ioe ta a SUN os tl py Cameo Li 6) Ppa Sait ple Al goal 309 Sip a npn ll + osoplitc Competition e911 « tie Cpiion Ml it Like Pore mcopl pl eM + AE cage ate Je pt sl Ie gb co gh Whale GN Ral asl bol ee darts PP Ch le a gh Sle Y Sp a Se 286 8 Sl 9 bas Sp srl Pice Hasiciy of Demand IA ya tL Tg NH op yf gta ald ge ail op OL yer. St eu SN AN Gg Bon SIDS Al. 06 bd en od a py A dn Sa Pine Sp ca ly 118 ANAS ppadanine Besa Led SAS UMA GOEL gh dag Alp ADI gl Hyped aed Sh pay Sp oy aU oe le lah A ae el i pt a8 deen PANG ABS MAb ie a 7 nce 3399 NOD Jesh = = mea Sel B “La @ 3 Demand cnt “ oe 2B gt 46Bl al Sarl te eA on IEE Pal Sty indy La I GAS at Jf lnc BA gt gia LY Ae J pl IS A he SAAS le i a bday ge ay tbe 0 AIS ps Ai gill GIG a Ge Vare Cons Fined Cons =Total Cons SS CN ge ple 1 288 eM gall AIS Sy a hg gl ai ly EY pre ai ge Lak AL af :Palcy Connie 13 Ly ak aah we AES eld tt Jed eg A A Salat ail Ue eabl elf OI Srey Prog Straten aay a ht is Reet tay Jat pid eg Rp et ipa bh Sep AC Hee td were SublePceSeepes oll poet ice Reus ose ha il el ie lect Sea JSG Oma g Pah op il ASU ge hu ey ‘Peoes Poles MOH a at cha gly Udy An Yl Sl) CLA pl a SEN oa yo HE Sl AAI LI pe te Gt Sel gees sel fot oo Shh ye plenty IEA ee BN or el a ge hit tl jn pe Golly Jen beg poll ah : ly bab gl A Lane op ea ps Ra we ele il prey abs Jon 08 nS 2 Bey Case a gl ghey Muda cps dine Ue ong Ste LS elle ages pe J ty i tS oS AEB As gts JB Gy ON Sy ly Ma ll ws ae ae al gid Set fants hogs gs gly Ue SNL ily BB BLN ah 6136 ag Ua gi ak ad Lab So Benue Conon fas iat le Babe Poly le JE Jy py Ay By hl op oly dal ey el i) 9 pa ap gl AD en pe 6a oe NI! PEN 89 pol pie delet LM e965 ae GSA Jul 2 {ern actor ienig png PELL Jol op al te Rel Jal tay Mey JeeHN il te yo 3 Aloe Lees #5 Pde Obie ga Stal | peed 8 a8| fen Pig lg aye | Sg Spa Yet ake hale lg gh Sep iy at eg ge laa ob ty i Be pal pal nl a ge Rap la a jy lg LL aa eH ge he Bhi Ping PIE gud At Noe BH pA Co Sie GST Fae pally GES Ll le gallons yy le CS aT pe Lae le a I ob 1h gH Aaa bw LA Jt lb py Cenenens Png lll gl Lt Soh gy ac Na abt Jad | (oe aS IS AIS py tl Jo te 15 a ada all ote romatoal rig ysl gu be § Bee fee eM label geal gad ay ep Jay olay ALS he pl oe Price Lene ge ll Le JP Spl Ja ce Bl So fy ge gig HSE pat pl Ua ot Syl gag gl ole CaM Aa gy le pas glo (OS eb lf he pa Speci = Bre Pring oH LA Jato BL Yay Lge al el ll eal a BE si. pestis ‘himmig Fle ot yt AS be co abo he eal pe pal tl dn Ll ala 2 Sy LTO ee al att al Jel joe a Lie lpg all Lae Gi BSG a pz ghia ery opty gL eg J ti) a pai Teva gabi fee ey Noe one Lyle Srl da Slat la oy Sy ub yy Sid Lt a il Sp Markt Peseration Poy SI S81 2 EL ei ABN dd Ge Sp SEI to eM a Se iy la ae Gio Sey hl tas HE DN A gi Sie ps Al ats a Sp I Lesh LEM AIG a8 IS Ly ce Wat Jae oe Reson of ama redone pb ha Prchlgiea pring es Sl) el aol abe 3 aya AB BIg hs AL gl Take ates Uy Akl i LI rw gl Ja webs PEN Gey SJ a :084- Bre pris Pokey 1 LS LB SL 6 Al lng al pla Si pe esp al 1D op Ni J80999 Aa Be ae ga ba 2 Be loa ge SSI say Pre rig yt Ja i al (Geis Sap gpm (Lin AGI ay ad a tt RHE le fy Sa Lt at etA pak a ny Quay Diet eat Ape wy oA ay pl ged tgs ohn A ei gle AUS oll NonCumelatie: gal gS abl + ce ela GF al 3H Sol eee Comat pnd pak + LNs est I a Sa Oe ereretren Se go abe ath Dit pl pa Leg Rt apa pa My JB alae gle gly Lah 5 gS ys 60 he 10-0) bp eI gut oe Alias Oe ll TA ae Ga pa Ae tO an sib Pree Drill el ae Sm ae BA JB ih A So all sel he AL ge pj eM any St idl yl “SpA ee pl Joy esl og J tal Prodct- Lie Frag nt gt ee 9 SSS eal ny BLN Ly ae hl ae ie Me Al i a ge aa gens Captive pring ll al ie el pp aa lt Lee Ul Sy die a BIL pp tl dy og a hl An pi ie ge a | BoB fe a te he gly Bd 5 BU pa 150 fa BO oa el EA seeM ake J Prebalogi Pins ye pat beg ell st ly pl a hl ba (5 15039 ely a0 20 pH oy carl le everaphe rn AH gn ae es QA at Usb gel LN ps en Sy as Lb Lass Usioon Geopbis te AA LI AaB ok sng JS Jon BAA eee oe Aa Lt G45 Ja aa je On Bord FOB at a ap label Sy a aS pH agate Egg Zone Pri tl bal Pe eGhN ake NU te Jonzy She Lg St SOU ply J i Jas Ae rie Dhceenting pat oe 7 Pe iy el Ja J A opal he BaF LS A ge gn SNA TB gl iy (AA aay gh owe} asl ply ede Due ged pate | SSR a Bg te pd he es AB Es ae ep pants Sell oe Sa ceAals 19S BB aba peAM a ella ss BL ge en aa FO igskl GSA « 3s 30000 IS « 6 S000 ng il lal ane © 120 WS Bly a eh * et pep ale at 8,1 sll ANGI Lt an tS 500.009 5.000 a sea. Tain e166 108 Poewee) rer Cae ote 18 tele oa. hating J5 jee 16-20% py gill Sine le cl Ay lle Yn gl Sl a vy eee LSBU Wh po gal ea 2 AIS py ey le 3 ipl gy She I eg 2 Dosen Aad Trt rt pag. BS AISLING) oe Jo Sy sy Cassel aa ky IU ie gt os DM se oe oy py Pre ng yl gl OUST LT le clnelELe lpal yp 3 Sk Ol aah a Ula el YL Sta ule! Ses aU aad Lett HOO Le yoYA- atosOgca Re NN he So le ie ll Jl oe Rye ae ne gyi A Pama Pking pont lg Da gas he gle mas Bengt Ga ae GES hay PEGS dl a yale depal tae eee een nereeeiniany ua Bundle Peng ll ya ge Lae 10 fe a oe Sty ae SR Lan pl ge Lay dep yp al aA Ty Holy ope gl any my Sy Sori ge oe BAI Be cle ad ig tds pt i pt ny tll gd jp oe eg Sab j La pe gl Hegde Sh] dl SMM hep ah Shy ai / 8 Wns het Ue oe ls By il jai WoL Pring a Up gl BL sh ae ell ysl a gy GIB A 38 Be hy Nght eg a ae ‘Cot59a ji a a ee, sete one x, A; ene g £ 5 ee wns alga vous Serna tee ercaedVaue Pog ph Jal go pel 3 GAH SpA ak A gs ae 8 pt EAGT ey ID I gag a PE LEg Spl) at gl ol So ab CS Sg Spa sti Uy 2325 gle je Seat ghey Sey Gl 3, gi ad 8) a 297- Bp ola thy "OEP Bek ven pit al a fA DUS So Bhs poy ISH gt Tas Le Gp UPHILL clo se ur _ ea ae ee igh lie pdt se Sih GLH at fs 10g a6 = 120 gal be Meise $00» Yop Al rerrernen A a pd yl a tie so ee sea apie Ge ae Ses He al jb 20 at 63000 ag gee EI syle DAY ay Vey ol dal 6 le Sta a (19) Jy ey LSS 3h gi A a at dye = aos a GO ee en es ee Sil ys Bee ou gHow sis pe 396PMC hb ey aS ose Split head Jot AST dpe pad ello le 2 de Alga Ja a3 stl Bil tiga et bn sat Jt 3 “oe OLS Meh Joe tl ll ni Sal te gt 6 ele qual SSL ge pa lle gy Syl joe BOLI at ee lel AION 8 ll Ul a eB I Bb 8s oe SH Ely te od a Pata § GIG Aa ne Be gp ena yd be Sh Sola ay SI gp J a Ly ‘Golog-Rate Pricing PL] Sp lo gel 4 SRG cine de gh ade ie pln i SE Inj py cbt UL Sy pb SoG Isley Ue ake hee bal ty SBE BG SLT ie eal hy AAW OMUIj Gael de pgy te Sap Homogrens Goods inl atid J ADS A Ae I yy OH GLI 2 tS i Response To pat ig AneJa iy pt Le ries SLM ody ak all aa Jol ago Val bs pe ele Sp ell Spl sb | al el [G34 [abot Mt AME hep lg ObIE Yo SA Sey de AULD eb gp Lal iy lf epee as {Contolng Pie jt gia 2 age A WS Jats Mat Ay A al ay AS WE JAM eS bei a aypope te esa a gf ea a ] Lele j sal as ad Jo gt Bp So Ua BL ot sb ae CI Le a pla ar De Bt ps BS Se he MID a gy 20°15 gp ME Beet SY JH El oy ge Go Sof yy MIE ot a 9 esr Ae pact Sins il gers sl TIS aera aa oi esa Lei Sale pe pe as Ee Wil J Da BL payee La Al Fell a PA Sling Jud pe OUT LE WDE wt Sy SP Big Aly Mae ns J cond ay Ly at ei Veer pW Rae nee We pln pe Bs pel ei nal BS gph 920000 js phe HO A do oe Bei hese jr) Jo ee dled Se a ey dyn pe MD Le Lay ele 10 SAN SL ea he oe ay Ga SE SBP A ONS yan elon ASG spl ae ed gl ote LAZU LAS jet NA eal NG dy RS PIB hy i ge a nee ol pies eal oe rane tarot aI 201 Case Study Pring Wary SM AL Og Le A a sons car HN aa ee Got ms Sh A RES le aa AS gin a Ve 6 8d BS any TOU AY kad Gu ea Al arte a LASS AY dae ae Spe ey oe 1p Lyd i Shae S008 MI EI gh AR py ge Bah Sag Sy eg a er A edhe Ne Se IM nt spars Sl AG AEE irs J, Jed lal el Sle Jet # ly AA GID hd St Gt a we Tp in EAM ll dine oe © Rays pH Ll BD sh Sy AM ey AME Sp Sp cate a oly Gh ll otis 207000 La Aa ei or aS oe gab AI LLY ats EE Lay ape ARE | agg ie ay NST SA Ge IE Se Sig 5s GAL LPT Yo ae i ag 200.er eee ihe a _ a“ Sig eee ast ey St Pg Obes Pere Cony Sat ett Protea Lae panes Sit Mint Size ae SS eats pee ewe ened Rien ‘ote Ord ogc mae Con pea untconpeint Pewee pmbet daly ll Steines alia See a Pg satel Age got ek om Aa an Tag Pe a tt Oot eat Pee ‘eal guy ocd Va Ps Spt alge Seu et Se ms Seal Sais emia ie Sea Pips Pg eet Cinema rte as Pole Pons we Eber wee emer aut NO lee Me IE rate BA at SN Sgt oe all hyo 2 ly Ha gs ee Mo ell LS le ts hy M2 A ea ED te ee ee, Cot = HS pe span Ligh Veco St esha All fl Competion ~ Based) S53) ani (Based) lel yl Demand - Based Pa sled A cy Ll Jog pb FSS ope ge Ball Nt 6lap e oa aita en ig an Coen oa — wane Peccongcn wos rine Sosa ea Con eons Spe omy wwii Surin sige orien Seca nena ora opt aceon Uni Gp ie ei reeeran woe! eon an outer fac oe a Yow: Gn Da 2 se a 7 aoe aa sous preern Som oe det eu pe Gate eau west Ss 204.Denier) Coe) eosepa say ere caPionagot wool Sates co Me! ASIN Appi ieee Ever eee yp ii ee Senet Se fre © neo unin 20 Hoe Mee Tso Sb , Maing Toy, (55) Bet Bae eid ee "| 3 wee ABs Apt. Yd ‘ane Hag Mamet Say sd Aion (98, Ke ky Cons eats ee Mi Mata Mange 0 Te Mili inn, Metin 0 She “pac pg Co, ‘al Maing Maen Sagat Aon Op 9.458 le pee Vee Pon on Ta lig Sat TE FESS Pulp“ Mateca Momponn 9) - Mies ie akan 4, Fem Eee, Mey (77 - Ea et Sel ees Pan Co EE ie Aarne GOP giro om Kote Pig eng Cr. ‘tee ea Pe nwo mtn Pal 1097 ‘ASI Mdeag Magen Sey lA “Opi PA‘stares wer Introduction Lat nthe sp SIE patil Edt Be gi SiH ALI Ll ed eile x oils! 1g ely al ces yO 9 Hag SEL gail ae spe I ey gl bl ge She AB Jas hp ae TD Gee al Bl EBs OA a iy nth hgh allo 2513 cl Spl gt he Jo Wl tay Lng tte a peal abel! Distibution git ays 110 PL ae UL ei al ol Meany i ne lglg ss Sat Ely 3g al FPG AAS oo LJ he eis ip Chel of Dion fg ipa ad ate BASE ell oR POLAR oe LPL Moy pad pte} lg ell le esl LLL oe ne” Yh ba Davin ay Foe ole AN ceil pe el gh pt Hl jal Peppa eted SSE 38 ih LI as ya hy BN gp AB Sil St gl a BS a gat gl A eon 8 PSL 5a (00) JO Sep bly A EGE i Say 9 le came aap, Pe Li ied Hy TL lade EA oll eg Oba LW na Ng By oes Sol ac gal al gl ph Soe Reig pc 2 J erties gb Le ele 8 app ey Wl Ct 12 Dieron Ce Functions of Diseibuon Channel icity 2-10 GP CIS as Re a et gi Uy la Pe el cel pt igh Seles asa A pal yan ly oe fe ee Sid lb OL A JBL opine Ld St Diy apn ely Lat ly aay yp Jacl se Hay le jl ID Stel 55g a ail Sade JFL Gl Ry De Maks Ss Maing MoD ge ghd al Sag Piatt dpe ony ops yo pl ag “Pie & Fel ie gy hy Feel 1 (Ua) Lit lie dl oll oy 1 Lee pay Ll oy OG il el ol de Ue gh gh tel aga ey Tie Uli) jac 3 he US) Yay et 5 1s Cosenion Ui Be Sy lg ye ‘She ebay lg sof Feat Escange A Lal gig 2g yet 2 (AED op Shey ley AA all IS ait glow importance of channel of Dstrbuton gig ities! 310 in 36 Ulla goa El al Meany ae BDH ge So pny eh gly cb ond Gee fig ly Bie fa Me USA GE es Doe pas pean ell ea 8 J CLS jelln gly Septem BN fant pn ages ss SE ely oe lh ap ley ln cca ws Pret J oe Gist net Spal Separation LALA pl ie UN gon Seal bei a Ha 26S ne ep ae J Eel al Bn al ely et 5 etl I Ca Sonn In ei 2 oe glk Ps ale ells FE ul ny AEN stl Ce ost 1 elgg pl oad Ay pea oe Bide sd el Sapam Intranet 2 SAN sil 32 a8 oa asl ecg i el ha ny Fy wget Se Aa ly gel ge ella ily ae poo ad tn oa eg Rail a ly 0 (ny gl gp ga gl hy el» ad a Stace ph Spat in Val Lal a A TAB ek Sg ey GH ha 6 ita ab bee age he Be 10 JR wo ie 8 a Si a ae ABA heyy gle Ley a es i a lg Sy a Jy oN ele LS se IS a ag el fest ph alone Myo Lela 3 Spe yt iy se Se Ls nea Yea ha oF etme oe ah ah sh aL ial Jas /alet Jp gl Bet tl 3 pi le BIS gable Proton lal py A a SL iy Spy AL JB oe al al Suit As es a Piel Diet gli S hls Ley Leb Deas hans Dahl Le hela hone bap 8g GLE Joel 3: Nepnon 386 pal Joe Flt lg BEARS lal eis LSS pean Ja Rk Taking ad 7 Fa Gel yo a gy lt ie eg J wae es SAD GU ip | Sle ll oe By Lob gph ofl jet SA ats ge leg de Pinang pt td Gall ig gd le ie gl Grp sh Sigh BA tay pay ds ky ie tan sdwe Sal nesta ee LID Ep ws ee aie Channel Distaten Boel on ates pal 2 Soa LIM LT ad jg ll gis os Srila deter gl Sle Dirbtion Chane fr Se chase egiploles | as Sa ei soe El a Lay ensue prods “gy O10 JSG aay A Pe ey ee gd YHA) SUN es te pees he ga dy el ela JS ge Da SY gtd 0 ll Ee hen nts fe ey ll Sue ey) EA ne gh] Selene 4. To BU in re Sy A ge La aes el pt aes J SS ub Cw SSL a ot gE pte el lala peat a ELA Lay oS a gy ©) Ret et fly Aly al Jy a Jy PERE SOR Se god Has REO py Oa eH NL Jat ey nd Ek Sapa ght TA yl chat oe ae a Sl Ty a9 pour J is. Le le a ee hy dll ety pL Sl Pane eS IG Ss DS op nl 5p ale inet ee Sear Omer hp 151) FASE tp Ae BS lly here ge gy abt JL So ecial Sip ft ageeY gh abl a | tie ole 3 gl pea yp aie ote al ee a oo Joy JASE ISN Ail al J filly ign ans (set ison std 10 ‘Types of marketing channels fans et be ol ed pe Ui gitleh~ lBd Joa eb Hacc ilo gl fell Chanel Disrbuton Based oe sega sig “Deen an gal ds Gages Be NE ae ode ten eh By Diet Ditatin 3 go PII JEG WS a Joc al cg ge Bin AB oy rs 29 ned pe ab RO yk ay a hl alge Real Seni chs psa p act Ag ithe NIG Al Sig SD Ue Ipod~ ne Channel Distribution for = Yeluat Leta) ayia opto | ay ® oO Dy © sWjasteumiea yeast tesa Pace : = AS yoy 10) J jy [meee | [rte | [meer —[) a Le }b*JLe|Le =) fe] P=] P= | z 2S PVE Le | ee] ss || = rom | : eet * | teat oe eae | q — we | ate | Com ls os Aree r | We a= wae] | an { Tan Jf aoe [fone | [om a Load = ~ -— a Lot gil ols orgs || eaten |] eetose | | ew memien tiga sage 8 dem 2 Ss lB an ee he gan 9 (Ea ome ah Sa hal cp | Aol nl oth oni ot | eb ne pd go B) 9D) 9 (O) 9B) Olpall ol Kol arte 7 he hai yi (A MTL ge asdf geeAe Rind pt by ly 2 W cbgaldpy UD a op ed A aye Ny Sp th 2 ell el Jo dad 3 ely Jo gg al eh a Le a 4 llr mys uit on (AS Se Ae Na Ab AB Hh y by ee pe otal 7 ae el Ly nl SE og Baa hy SE eager Jeg ay tpl 88 Be BEM ng 93! Stores GoM) tel pil A a an an ya ha a ie de wile 389 0 tos Ss a Jobe de pts Se any ee yf Laat hk ol {Chin ton LL pt ep ts lt manor A a EEE pine le Noy tang Se BY Wop ag peers Deparment Ste (LIS ag at oe ae SUF es eae Gee cate all i alos py Pa gly Lal ey gee Rote oC ol mc 150 hy He tl gb 2 ott Jah Shot Aaa al ho ile (A 95) OY Jo) is ls ye SPRL jak pba Gil ty hy bey (8) Se ory a olnel gi8 a te pl ely ache Fetal ly a iN lel gt YS plead gly I og hg Jy sen IO ea ee Uy pl ipl I yo LS pt ctl lg Pal gl I ae yaw She lad ae a le Gs af DNS PEA Gill Blt he Be gl Joys gS BAe Sip dyed Lapa lay pt g ita dle radian | Retaling asia 5-10 ea da Se ee ll gil a FABLE intl Eas LE ony any hg ay gh El Dy PIE Le idl aay sl 4 pal Jy Bah ne iis A ALR Jes ee si yey oN SIs! QL gy Se Jos Sn aaa ab ly AS eo pale Pieom LEM py BAN aS eg ila ay Ly i {Conny Seay pel be Cones Cooperntves ga ll pad ae AA OSs ate oats YS egy PG Leh (a pS HI gl Ae Ll yt ey GaN ol oh ea Sl eV el yy Disco ate pa ol pe 3 SRL py ae AY gel lad ll ab arb peg Ue 8 lor ely Lae ‘Wholesaling tant tie 6-10 es ih mel ug le ak og pa Rint Ean See lao ait al yp La OGM Sie gy Bish pop JS ase Bab Al stil pS pola | isle ga Wy ib Jol igtytolns 2 des ta) igist oles Bil HF al ed yo wo int AS cp nS Ab ane CNet gl tg lg lh by Bint Le ca a ps le El J iw oe Se Bae 08 je St ay as Bell el ie LA pe ayaa oy gle ey tle Jey nd I SG au wings sean ase Supermarket Stores Sepp eke 3 Se ae A He apl Lint cies Sc ale I Ua py Sl SeiAA gl AN LM Be 509 JO oe ay piel go op Palen Whee fall abl get SGA AL aa hs lly Mb a Ga SBN Bi I oe ON LCL is LD cy foe tS tela 29S 2, Limited Foncons 5 fy PLaabll OLA Lens eB yt i gl lay Whours POE Uk Ha 1:Cuh& Cary Whaler gi il gi ocr A Mab nan ely Ul Jt gh gol Limited Credit & Delivery yi SIL; ead lager SES gl LI ets lh sl ala Whales pore As ps eda pote Slop Ruy ell! BM op lel ad Dipl Be ty Mal og 4 gl see ZOU J ey a J lg J ag Ae 5 ak 3 i a ee ele pty Spy hot gD tk EN Ne op gl 6 At nb (50) J dy ab oe ll stl ny SR ership fy hy in BU Stes AGW Al Ale Jo tl a yt he en Dro ipers A ig 2 ob a ASD OS eo Bi NC A epi alla gl pL ato PUNE SH AVI nd IE aS oa, Funetional Middlemen ggg nay} 7-10 LEY LIL SL ala Ln eg sp Syl alg ay Ce ae il Ly. Comin ego HL ah ene = =a See amie ao Sa a ] ~ t | a a] as =| aa] Da aa T J eebe = ein ges ey: alee sia m2.m Direct Sling pata 10 SEAM pale eu Opt Lg Lak Sl ei en Fans fe ae UL ae re el el et ole uly Lt pg Ajo sigh MID See Sh SB cd Jo BAN ol al And SS Uhl al go eS go 2 Foe A ll los eta Lad hey SS a 9 § os ad agh 2p aay OM othe SAA till alt agie AaB ALS: JS Gap Pap 852 Venting Mach agth pl g Sel hoo i cone Marka Sellag fs SOY gl pst Si ae LU ed AN ga tes ey Sy Sida hl Bie yee Shopping ih ny Le ge ns ly ct Ua hg eae Ata by ati 9.10 SUSIE sal fase oa to tg 48 etetery ee lis b2 tpl SAD ae ly QU oe Hd po Syl gl Sle YS ad nl Jon loa Fy Bop Mane an es Agent Pea ee Lal lB ED OS tl Sd aI ool Ah tee Je gl FS le Ha ted 2h Ly he GIG gSI A IIS J aA gS Ls Wes bay a Ey PDA IS AAS SS Sling Agent gl Js 2 Lr ee al Laas yA J 0S dard a HE gl Ss ny Aye eat Bye ae tl oy ba ee sly dy See hs ES ge Hints Manufacturer Aen gel 83 3 sect I eV a8 Ji oe Be pl JE 0 ee La ghey gins Sp ln ja Kae LBA ee Ss BIBI al 2s nd Ge af it yg Ls I a dyes Bide An He Seating [ae PELE) JER J ny ade JS bl 3 py nee ne ne “AALS ps giv le AAT leit errr) awit ee man od a a ble ek be i eat j a aaa se fu : i Walt yo 7 7 er ae u ar dpa af uetenualgeuces. i rae heya alae ak agitate ns oi ge See ai eign ae oat a easy rim w a ete a ep eo JS emai essing and Seting Chanel yi i pS Spe yt a) JE pe LE Abe ea cl oie Hal esl Ug peas ‘Chanel Objectives ge al sad 1 St pet Sptogs jit Sin aut al gl Jo Sy Set pin Spi sy eg ils Sl pidge Ae gt They gic iatass Selon te oth I pe (BS JS i nat hw tal bert gig Ob ae Ani a Jost 4 yl ad 2 BSA 2 ae td oe ob O10) Ga Ph eo ale Ja es oe li nerd Factor gl ey Ae teil da SiGe GA he inet 5 LAB Chel 1 Ph pa al SD a a Sth pli pac gh PI Sa ce as Lal Ja ype a mat Spd gt HUES IL ee FS yee de SRW pice pb ill ola get debe EB phe Gn) ial pial 54 SARL ity eg eth oe See RD 5 I gl JB ee A eh eae Sy pal ghee el Ye lat el yl Veet IS Ly all ol Soy LE SRY Gell OB Bots op lh ett pit ceca bl dd al Gere Solas ypllols ei ag nal bo Jag a IAS AS Ul Ly te ile da glad St Yeo Ep Jat Be ey Syl EARL LED yooh op otal Exped al i gne 3 Sa le ce pm 691 gl gil Gl ot ah to ire el a Us gi Lipo el AS ISL a Yl al Se ah Ae elle lle og VC By LL Le Be 01S is BE pte es ‘Eavienmentl actors ly at yl IT Lat de 28 mcd Ja le JBI Saye pbs aly bl aL OB ay ys coe Fate a og woe SNe gl pas Jol le ES iy CE dy tnd Ga old AS Opa Be jg gies eo AOS WLU lel gall a abs SS Sa al gS Ls gen Sl pl be tl 3 6 lie oo BLS ah pd pre AO Markt Se ppm 2 Beta Spl OBI nd Scab APM M St pA SL Sy ene a Se Geter es eet Conve Cana ese 152.2 fel pe 361 :Orde San Apne 2 2 Ll pe EY jee ak ADSI, JU ols ee 5 AS oL i Gaogrpie Lectin i lal ght 4 DE ee ol ide eden Sie HIS esp ha gta iS Sk eel oe le le Sveti Ae a is ‘ail La pean Az bia Bering SM cake 5 Bohne yan A pl g [gl bly LH po Sealy LB a de J a Ha A ok AY al pe SH oe Eat ah pal lglg se Yay lg Waking Tine gl ang gl jhehhy 6 eset a etl Jo by a he SE sacl gal g/g EY op BS etio sy A I/O peg thee a8.we easaiey So gb ee Ml ll SP GIST 95 inet AU BEAN al cel POS ie bl ab aA ig hg fos lle el pe dl Bae gh el onyy po 1 UM oF pact i993 ES AD IS aE PAS ae Se Pe ad ty aD Joe Ady Ce Sly Jags ely a] A Stl LU Teel Fears of pd gill ha ET ia ety ally 2 jp dl ld os ee ciaSh a gH ee el SASL No standard prduct bi go Lgl cll Se obese pl g/g py a ep cele gf / le in kg ll (29 Sundae hd nl ISU a en pnd Sl hs ‘Orgnzaonsl Cosdeation Ui Lath oo IT Pe se a jg gia JL of Sh gi By Ebley er ak aa t 6155 of lal Poston 6-4 Fore gion iM lay Lo Sa Joo YA td Cd A ome SO eos 1 BJ Hae OB Sas po LS Maren compres yt LI gd 2 Sad Ley OL Cp OL ef a tl Sey) el ge camel Ele WY gi OL ok Se SON pe YE SL gl OE ENS pe ed J Sl SEY tin ie tly HL :Goverameat Pes L681 Sle lage 3 BM 28 le ley J gS Ly lay Sil A ISON gt BE al gd Na ancy I Ee Sl nc “nr crs el Jon RB pee JB pl Le ala pe be “gM Se stad FrodctComideraos gel i oi ¥ Rei AAA Jest yl gal biol yada of eed aly Sa etl gel La ei LS igh Vale Un lglg or Be Une ae Al pa Kol Hl SA LIS ye Sly ie Ty DE Sigel Bn bah gle SUE 28 pd Udy YLT peal ah ho ry Gena ly bel Py ir el Usbclgi CUA eA ay gd ‘ape ola AS Operable produ Si lg AY 2 SS Lape He pt eG 0.oon GAIN Lig tle Fars gil Ob psy ty Se a py le ga phe Cie ple 7D alee aoly ea JS Be ef See OH le SHY UU ip gel el of ol Lael) Ul gee Lig al ea Sy Co wn a jt a py Eel OU gel vin fd hl GEL NL fey Sete Ditton LBA gil 2 Bo ol Ri AE Sa ye Jy aut te alee a ahs ch om a 9 (Storing Conuner goes) i gl ed ke LL Ue ces tle ely Spesty oot Lot ally ele dy td El Gl le RSS iE gaye ale LS LB ccs Sos opel i yD MIO ER ail goin gg abel Lae ay Inve Dirt J/g 3 PIP gg St te 98 GHA [UL Ss ae GA Te pbesy Lae te LG Sola Spe FSH AEN Le ge ole GLE gi SLA St a Sy SE el le a ic gel gh Gol LN hyp Nese oF 5B gad pale J 997 lie ae oe . ome anagerial skills and Lela)! Lytity Upped y Lali ame 2 (PS Np Sl Sl me 6 ag of company 5h et pl i A 8 a po ats SL LY he Llp USD ne POY iA Jes LN Sl fame AGN Jy ad SpA a gl 6 LA Cond Ab gl Oy oH) Sah xe all LS olgd e CE ge Pa A ll pie a gl Shaky elle 5 A Gis Jy iy rele Slecng Chan of iribton Sgn Wahl Ae bail Je ae Ql ol a hp 6 JS Sy LE A NAN AL AS pa tenia aes ent ofan iS J id 1 eo) po ae oa yay pS Ley Qe tng 6p le pyle ee iy Ue SAM LH gi le oS BOS Heal Lg SEG Ua doe be a eras i AR aa al ga a Coverage ney of ton: SCs gai ey ILA AE Ker te aes Staley pasa! lake yoy Sacnnne Distant / ae gil Se Kay Lae jl J Cg oh Se Gewom Sap Syke Seg ysl Se ai Hay ot sl i i Ale ag 83 el gil asl Bhs Saha ib seb L2H a SI GP aR op a al ipl EN us Pas Steyn ol let oj Sb ga ak nA ay Fab ohn JULI a Sy the ig pee + LEEW eg gl ly hl es etl in 10 J a a ye et ee ene AN oe ji Sl CIN Je omnes + he Sig fabs lp ap + Stl lt AMj clipaty ola las © aay Shel Ah 89 hig Sy LA « Pull Steagy ea epee ABIL et tle te fala egy ie ell p99 oS nA Naa got Slo yah gp eg O29 + lJ ll cm Sl IL By Al # Sl Ll yi linge So 8 © inal El Sey gg ee # & A So ah got ae Me I oe Bl Wy ayy pe Terme and Lp by 2 cifyp staat I Reson chanel Members Pe Cal ett gh Shetty hat a ll oct SP Jet ctl pt ly hey Popol gl bye slag geal AAS gale pee Cl pany opis eB al ly lsd py ga 2s Me we SV page Ae gu ll ae ly SL Spl 86 al Sg eld 8933 ol eal gill ba eM gpclane oe Sabb als Se ing He gee geal hl eA Ligases SU anc) 8 5 fly aay ee Ua agp Me gp ae Bre ae ap pi Ry age aad IV Bl ed tea eee ee cg Sons ea gel gy yb tesa a Js jal DIL pS eo NE LI Jet 8 pe ret a lal Je tn FOR he te ei A op Jel So Jset conceit poise Wool ga 6 Braluaig Peformance 4] pl 2 ib eat Mei a OH Sy Jott JANIE ualdh J GALS = fall Mae Eas a ag SDAA FSA ji aS ot SMe Ge ny he 8 pa Sy AU cll Se SALI otal + all gl ds a a # Anita gas « ‘Physica Distibation at gag ay OL Mh Fer ae LS ge gal io] Foden Sey cima J east! Tall cal este PI EB bt gol il Jats Order Prcesing le SEN abt QL hl Jag Sg a BH tay ea a cal scl Ato © Yl yey op sl oath lho © ees coe + oon = = | a 3] 1 Ce} | 3 oi } = a a | Tin onal ne aaae | Managing Chanel Duo i iy vs OP G5 ld Sa ap Jol ae Jay -ucraing Choe Members gi Lh a ie bs i ll ae ad glo Lee ae Dale ip Sel jf fe lay Be gf dao agli Sip Sle ose Maing hans Members ip hi 2 Sil pe etl A Ewes gs gills TU Da pb nn ha hi OL eueeet bliin © 6.SHS gad pe BLS] oy ota alo pln ll pa by ce BUR ly ramportnon incl JB 5 Hey AI coe ig LALA gy PSN plan dpe a yd S09 By cls HOS gly otal Jb baba Bplay Trampaon Tos Rog Ja Bp jaa fy LI A at ey A ey day pal gE age ABM Pe AnD I yA il JE I Line Sl ee po eel epS OtS JAS oA pbs Rall Rene Lt SM i hb 55a a ell nl ey fate $41 ge gy ll Jab Ay ban Jah at yoy Wate War gal iy Ai dy ls UB ly a lg Sand A Dg i i 5 EL LA Al ats iAle Tramprtnton gH J) I A ly pene 6 gy AD a Bf ey Aye ala 3) (eb ph el ak an TE ee Bape pan Tempera eM go Ja Sh dy ye EO Ne ee gb le he ASL ey Sie lS) Ey yh 9 avery Management 3138) 2 bs lee lal op tly BE oo ty . SAL (Lagry lhe Hy url aly sl let Jat a Tine Pach (FT) 3 SD Sn bo pa A “Mari Handing 236+ 3 jy Ske NL YN op msl gal J ys fo 4 ag UN Ma le shal gel gp US ae A Ji ga SE el ant OD AIS AOU atl ge ea tay BIE AN wobrtsi sho bal Ul ad Geb tay CASO tgs hake Jab tiny J Sly Ur tok a Skee esas nd oP alae 4 Ub Conninen) ApS i lar tes Jbl try 8 (gr nat ol fag A Bey thes :Warcouig by) 4 oc Rely Js ale Bl oy Se a by aay ge GYR te Jel sp heapal yN Dd fy el Ne pty Ral Lak pt po lange 8 Wl 6 lly Ub i WSL iL feta gl Ell Lal lens ep gel bagel og Ue ile et eet LANE ej Ll VE 8h be els Jey ae Laan oe a ep engl ag pI at BP cA oooo Atl all eae lly Slt G 8s ane ee ca Pn clea gud os pel eye (lags {Comracil VMS gala ya er lg BLES ciel GL oo BR ple Be ls age Ral LS le Spl ogo pL plop Lak Sy rely pce Ef lls a (ae Aang Pari) Sl a 138m 2 Bap el ay BEd OE WL aby Ud pL pee Wd pe LL ee te foal ee ic a poe sil at Se il ea ak Se ge eg ‘Moria Marketing Ste C5) gan rs Aaa ab AD dB HA DE oe A a ie Le il Selo ean eas ei le ads ry Hey oS ap he gt lel haa So al oy Se Sy Bt he Jot Joe ld alg Ble ATIC Mi hana Mareting Sem a yt Bs PD re BE nl lie Jats Hyg ase piesa 10-10 eH ps his pS RAE Rl el ol in BOA Ge Spl Oy Sle AY Slt OSM Sen py gel Sp Lab dea See op eo Sets Ul by ols age any gloss oe Pps pa gies je Vers Marketing Sites gu opal aye i hb pi nl 2 Nj MD ya (J BON ee Ly yy JS Je el Sn gy PES gallo Sly Cetin a py pH § ae fu Lean 1 tg AN a ay do LA ety tine JTL Mp Gi eal op alas is SiS ab Bp ae YS gl cn of Sel pb ac pep AIS « Ail Lal yep jl Beating ower 2sislig Ly + apie el aetao- al « NMS gop Sara hs eg ee SL J 39 Un eee onpernte VMS A gpl st A es any i AS gy oe oe WS eps a gy :Admntered VBS Jl foul Sl oA Hy ae he tls Ce Ui Selo Lessa EAS pl Ue ay Lag Sip Lt ea aad eS a Protr & Canle Mo.pau wn cSt tine stag cata rns Cope sees Dieting oe un cumen er lets 2035 ene sie send Fee Sabina « age tne Few Shee amt ee Leghet Cand fonts ase Welt res Fong al nie Pin Wiles sacs ae cae se Dens Ste ecg he rapt Sees bro ie oer eon Ce Seta ot Unt tee agen Ciro ae esd seep Ine anpm Saab | sod hg sates, ‘eng nga 1 ee wun ene boeing Sm Pot et Cee Ani ‘co ayy) paca ‘eee Din we tC sen So BES) net cecect aoa sans) ed Soci Sones nin | Infant sua i Binet seen Some | ys on oles | Taras ee ‘ene ea) rae © cone a | Son oe Speen cae Senne aesAetie sna Peseta nysaial asec Lana pra aie a ee eesti nie Spatananstene * Meer-K omc met be So Aste Ft btn Bn up “a ie SURE Drie ann? mas so te ot ta a sm . Sanaa ton Wah aaa BEE ene enh ie 1 EDP we 2 Mon By, Me Mac Et Fo (6 Reng $* LeBel HO oat 10 Fe se6 pd ape i No eh en Sr Mn i Heeb, ieee a at ss lu etn oan Th Men on fede ACh, Fret 06 aang Cnr an Estes tng Mn Cong Bon 2 1 Roe Pili ann Sates Op 9 20-Peuht en Feel Ope 38 Bt 9 22 Kate Pi Mei Maynet Opi P20 cueIntroduction aaa SA ed ey Ly tj pall a Uy et dpe yl ay we ae ae Seg qd LAG Jad Jalan i oe et la ee BY gl fel gud al pot Rapala ge Nga a Ua Las ab gl Hy Be Quite Sa ty gl Sl ny Winey FE oe pee aa LI lo ti pan yt SUS a oe pA ey DR oe iy J Le Sg ely yl BABY gl Ty ag i a BGS Ra AM gH Ue oa eS ALM gga ul gee ASL ae 52 LE Ute il bb GL esses gy Hg Da Ra i aL ot i J al ee Daa op tj se pal gl Jor tal Se gual iB Lal gy A pgp 91 Mo a Ney LN fy Jac la UL aeConcept and Objective of Promtion aay ey TI Bap gl HUE ial el ga esl 2 BL gp Log JIL op Sth a anf gl AD SS SAN Jas ach SEL 9 Meal eg Gi gy ca OS gan Pl hae Pahoa ot tg lel Don at “peti pees pan crash pds fos gap HE Jo pwd ee ee pl te lata Gece gig 2 etl type i patty Hot gl SM me a SLY Ln oar gly Welly labs uly Stet ky ei a a aly Ses Glens pall pl ky pken TAB Eel Cos pA yee baby tl gp adel it tees ga 8 Nig CIA gD STG agen tay wp Glu gp) Mp Sh ds pnd BS SA a Geet ee a ahs AOL» gl CoE A or th Stay La Stal JF ets etapa BS ae ea yl SS Atl evel gr ee ond gH bia ll COs a a gy ps alte oe gos ST oak op se oe Aa tl S gp Rey a) Th sgh pal bjt Kotler 23 okly Labs bl gps oly td al ea at GPS aN INE oe Syd eS J el 30. el la eae gl Jor ea ge le Alien ah jaa) ra ty al gf Jb yy Na, Se a Se et ay A a i BU gh i gan el gh i gat gS Ll gg togdy HS eS pba GA Sy i agp ie ys Ba yh gud Be SS gh aah pe jad nl DY a gH eet ph Silage ob lly tl bad ge pal SSL cl Lan QM 8 HEY ge AL! Je aN ABs gay Ble Malla ony Ne gl doll, B28 A ae aly Ly cp iy! ae gu BL ee io SSE a ade ea ‘ik Jods cll ud tl UE ge GLEN a ipa ge ad att) Al Oy joel hal Sontag ps Lash dy dial gy A ail ae BU Sal uly JSS ot LF SEH ny yooh 5 Ba Lat BS ofall lh ly ot dae yl Gara SU ge dea Mel fel ae yas grb Spt lead PA en apts he yo BIA Ug Is gl Ce le le oh a he AL es ceodh be UBL ably sl ql ply vay quit Serineca Angad Je Jad hb gud ie a Kaci UL lve aL gp cg Jie ok Commeitin Syste) EAB yh Boll Jab ce ee dhe BS ye i es Qual Ua als Bays Sl os ld ee A le edi Gaal jag ob J Ly gyal Btade Sig 8 BE A SM tell dy ely pe BS hin es HAT Bee SAS dl gl pony ad SET UE Ge BSI pe eel pil ge ate gl a gu DN a ese 8 QOL p ly ee AS pa re BoD i a J UL DY Gat ell ad OL Ue git may ENG PASI a es Ue Be Reach gE Te el GU ee epg as hd oat SP iy oly Ut Ay a bg SAI alas Ses an ph LS Hy ola oy yal ie So at Ss ay a ll en eevee ence ee Late GEN yo tos bea LS py al a ol eh Jo Ud as Uy gy! aggro Je sl is pb Se gal oy he aloo gt I a Jeg et Se le pL el pl al ee J Mg oe pa a Me op AE a gp El tl os enti rr | | iw veh] on ag enreen olin ange Peet pe op pa aa Bh aS a ad a Sa lice sg Ulla FL 8 ot gy DAM ou ele Use dl cbt SOB Wy AVI, yaya SU a Og gay pe ppd HES UL wud ay Kodera ad al ity Poly et las ys gh ay BL SS May gh) NL le gi aus ll pote goal Jhavo BBS Y gt ty gl i Le ly SAM BN le a 88 Be Jodo oe J EUS the i aa go gl MT ney pee iy aL NL Op He A ILL iy it SAL ple Joe GLU SL SUSI NL BT eel Labi Ja oA LL UL ON aa 8 ea UG oA al gd gr ty lel at thea eg yg St SSL J Lab NL el Dy ntl JOY feo Gly GE AS) ill gob lg ei te, i gh lg i ta al lpia ge cc hal Oy chal Uae AS ole ply AN ae GO A Nod ey 4 SR Veal iy apes lg ly oy la SoBe ly Jha Bie Jak yr oo ee Jo Bl jul oly eg ES oct pang LUNE ge aly ui, 38. ‘Promotional Objectives yu Lite aha 2 Ne le ill NLA he jase ula HOLA Mae il fay ab cy ll eS et ej A el ply Ib ly al SAL! SP STAY lS GA oy pay El op ll gL oy Jae Wendy Why yh LST Raga phy fly Spal lal JB INE op py ari SAYIN (Ube Lag ps oe J Da ny Bs Se iy al ipall O OE O25 OE (8 ph de i ll eed 6 Sal ge Jo yh ea lel CLG el es Ene ys 2 nl aly gal yy GE J UA al ge Ele ee pa ad le Sak SM Mali ded ab oh UBLAYe gl gp i 29 cei SIM ge Al a pl ii aly 2 Le a aL Kl pg A Og es SS AIL gs ole I Eales AM hy dp aloe uy! Seat es Spl lta aS Ah cine 3 nee neg ep aye dl sce Bg rast jE PAL Sal ny Rad le Pal aS eit oe WS gp soln att Eade Le ell a le eit Jat ih ene BE gy AN Sr Se Tt od 32.SA 28 shay od Pole oh ly PSNI Alte la ge ye ty all Lie bo bane yess ll gb ad ae ‘Pl pl ges atreof Maat Spl Po te ered eS De SGA eo GuerphieSap pl itt Sah CD pa EM ly MS us py a ne 9A ee ah Wise BSG gael oP Sig OL Teo Cer eg) pal a Ja cpt eft Us owey (hel Ja fle oo Sig Sas Algae a5 Name of Crom alge () a GA yah ot gee A gas gn kad Ebay al ae ULE Nate of Gond Lag 2 Lal 25 LD tls ilo ad QI gh of A Lt thy Ba sg pols le el U1 Lest 9 (LSS Sy cll Lee ON yb LT gpg sige ak om, Eh A Cea past SION a i a (Bi all ES eds gels a, tial ably Ae AL JS Ly i 365 Ge ae a SIS Yo 891 ys a3 My tiled leis bp ce | globe Resp ola dena wy oT eyed sl h¢ hey ype Gil gel BM oo Med acti chabl Fly oh Lg Ug anne ngs Shelly gl the SU gg IS od HB Let Se YT a Bay al eu on 6 lea al ey pH ad apy ae or an i BE J jk a pe HT a pole eS i ep IE (el 86 dol oe ul be de gD gh Lhe ed a Se 2 ah Al Ua Sa Pt Fa IY ae Lage gd DE ou g Ny et aby io sly ress SA AA SL actors nfuencing of Promution Mix ils bl el HL ow ld gl hy ie Se PM ob oy ll Ny wah thy py te an Oe J A eed ne ade as el esl egal JOS at oh el yl tt fa Re ll yal ja aa oy GHC atte LEG Leg Slee gl dill ant By lesan ga ab hulp yy eel el yeaame eee aoe Seal iy Ali en eg ee CLD Ae ap Jotp op ne Jas gail pl dan SDs LN gp Seo Ul Uy § gs Ala pas I Jeo Sh Pe Be ges dl goss ite iS Sil pal eu de SIA eta SU AL Yo EN nth a hl cg gl ss DAS ad eT psd al pl ep ag Dd PU Sl eT 3 gD 4 de 28 gl NLL Se eg a Ue gh ge de LL Se al ge gis it el Sg et DU op pal pS Salley A Gli stn 5 asl nd aany Lal It tells 09 atl au oe i yj ep le Qa Bd i St USL es pt il a Grol Help Ll Sed Dal Bees Meda fa ght bey el gle an hp A AAG Ag Beha gee siole GaN gab ul eG Le bry te eal La om el Hi is ‘Competion ital itl ing 5 La AB pt LN Lal SL LS LI LS ab by Ha Hoda oi 21 Ceipetl olin My eS gyal Lag es (BE! Sokal fake LS 2 de a ay fol e cae st i gat ar epee] ow et wu agi [ez ange nya LD ke ly tet ead "eat je Pal ‘rg Oecves Lo Sa 3 ll te ep a Sy Se Set a Sa dp lla SI gk ghey SUN ede gh hl al ey Up aI pa pe ly ca et Sep SN AE Re ey La 6 eel pad ep Mes a dg god “Prout ile yee ULI fs 4 Sa eh ALU pte ap fig 2 yteztal edt chal el pel ep ULI 3 nl Fer aly rl Bey 6 HU Wi ep Beef gl OY te Bae le de £3 pas ea ot Soop cell ee of gentle ng HA, LU ah ly ee etypela Di Ohad) I hy Las pet el erable Tel Jo tay le laos ade ly lg hon 59 nancial Rewer fa plas 3 Aafia in a Leet oa Ue Rena al of ota el gl fy pa fake PAG agg ge tn tg ley pa il 1S hae AS plo Supt SD sony Sacre of Target Costner ciel Sigal gb 9 Sy Sie Be Sh tl yb JSD 8 ak A SB ind My ge pega p hay ole pa th i sy wi ll gy pla eh FG Ted yal SS SLE all Joho 5 hdl ar gel ad ApcN tly Cee AEA Jon ol gb gl PA Se Rah dea gl He OS gy Alt LD Se oe Gy oe panel og pub a WA Jp Ie POL So did LAS 88 oe td ya Bagel Sf ley gl WL Gal ther Marketing Snail yd sl LO II ob pl gully) tl pg Ce el SU th ea cane aes PE NG ee 6s SH J atl eet Sab Je te std Sim Sing lal or (a Saas Cul iy it WD Aa “hal ones ele le ll yay ll a PE yp pioen GIB pe ae dee LI oy ill tl Managment Pls bY ohabe 7 PO eal ain al bi lp Pa See lnc floes oS Sle oo Ut Ie stank UP Sey GLb ly Spe jako La pl Ll eat ge Jl ab or Lie LS So pal i a ae Bp Ri ple a bl A ky Wad Hp aly et te hn gk gl Lala ld le a OUT LEE Bley ell dente g ell pn De ale he pat th J le le SEE HE ety Uap BA EY Lo gt Tp ef eh pe LD yy hes ay gt vy Se ol ell ald bldg 9 La i SU ely oY fade LS el Shey BIBI dy EN oe nS ial bogey LA roe a yt gy Bn oo BL tl el pe (Be i Ne 1S lly Lyall ao gly Syl § ley Oe Je WU be eo ge rowel PS In at pe lg ty a8com SN al pea le fy ose aoe gl Sia Le ty gy ht al pnd an oR gal Beep gab gly ON oe FPA la ty gt I JS Spl pat pa JSS gy Sy et See ea a al el ny Proven Ma) DAS ily ly ce JF ul pg Mang Mi Golds SIG pe eae = Sh, on sigs! wires] Arti tee, _ sinew Lost Pid E rt tls ala nat ‘Adverting St ott eT a ell thy J) Je ees SA SIONAL AI sg gts BO pe da ELLs J (Cree ej OS Se JR ep] BAAD Gp ects oe en JE a8 GM oop BF a Relies Rally By de YB IS ely cla jog gill YJ ea pal US ay I ad JS Te LA yal i ol ST SEED onl le aly PBA Oya Ol Sea CUS Lg I a ha A a arly CNN nda ane he LDA SH da pads ls leg The Weekly New Bid Une il ate ne ly hy 361 Fans Vg pe Y gl ll es gel Ly Led pel UL pha yah lo ger 379 9031 WH IE le onl a on pe See Goes nl ad a Yat elo Lily S13) Je pa tg nl tee ee dn 2 (ly al gr Jol Ryn Ll pl gel RY BSI yh Sel ig ae UA gk Al Se og Si GLA Pp ay eal SD oe el ys 2 dl SAE Naghtt Sg A IL et gu he Je Ela a hy ad by A ho 2 oT hohe lt iad ol pall go pay tal Sy Hy ole lel foi ASG seas gill Ja ach pe ry {Cosme Decor Mang dhe eae 5.12 PISS Aa gil et ot gH LN le beg SL aL A pl J Sh lll x gh SAB ey $ihy BUR oa de Jo Sh US Jpg 2 ol ae Ae at i ae 3 Dan cine (pad) SANE LOD yl Gs Promotional Mit gay gu ate 4-11 ae jd pal al Sle Ba hale BA Ail tah gah ally ly dt hall at Bleak Shans AN oe PAU gy sl ul PUN ey GG ea gene 20-BAI a GA gray Bashy Je 2 EL pe aaralln el le ye i Sha Er St St Je op lel a ae wSlgellctdas gS lpi abs ety Ly ld ADI ey 3 SHY od gulp WL Spl op tie al Jos hy Sey DLs eel hath gle Joo ee bas fi oN Sel or gi pa pty gas Je a 4 CEP A ab bay Sl ty al ML POW i dot ob ly el Bay 5 SB GAB leh pp ML at slaty ONAN dpe ne fet Lea gS Sb ll op Sly Ae Shel pe oo Jat ee Concept porns uly) Sy 1-41 PE iro ep MoM eo NAL LSS Rash HSM apa lp at ng 5 Bip OY gel ar sal AM dy ayaa Gy le ety ba dy ly A lg BN oD al pa 9 Jor J ad Shy hp lel ps a poh lent YS op ciel fo I lig yo Jan dg! Sel ts Ly LD yas op ele he HI Eine hl tej 180 ab Si SET 1682 ri te es Ga Tyg ep pt 8 Taj geet 2 ca dy Ub eel SHED ig Lapa Ca as ta Lage Ss bl pe pl Spal UY of Oa gal AY Lele Hl O30 ge 170 led Bes ett Sy Se eo 105-1895 50 hy Tesh hall ad La yt chal wy li gar! Bs opaly iy poy Pep rtned ws ably aly SH) Gel ao nb Og phy LLB Bey Slyke et Bee ape Ash LADY nell lg tally Sha Lh ty S26 yl I pnt SL Joe syle wa ae HON gy Sl a DM ly a GSN a ho Bn a as wigh So WS cy a LA Jo pee gual oot Lda ahd yA pal ey gy Hoe ASL PL YL Jha ley el ao Un fly IY in hal ly Sue ey LB 9 Lely CaS ly AL aM ol ple LANE SS ape es il eo eB ay dpe ol PY BE do ale pal gy ese A le lag lyf gl SU ll Joules a 0B SL oN Mt Uke il it sag Be oH HL pO AleNie tpl ee Ja at they BLE ONY pea gla att Oe op lb I oly Peso! Maia GOB pas a DAN Sb ls espaol 8 ose ed in A al CLL ge LMA 2 Slay J) pl IB gd Jo olay SIH da ID SNe eye J pb 6 3 Sneb eo GEE ph eh SY By gh ay nhs Si9) obi SeS yl iy gl Ee cS te ae be pl MYT bag co Bes pe ap NOY Rae 2 Ul Gay Ga boyae ds stale st Keusety Sad ga iJ pis 3 elds Loui ey OY TA 52-1. Advertsing, Pubic and Propgads . Bypo eee gtall M aly AY Ycy AAS Allee ps DA egy le oe 94 ty Advetig HT af Aa ig pl by AAA le ey Oe oe PEL plang sp HB 5 8 atl Pee or bd olsen Hees gy Pot ts0 asl Solon! JANE Le ay op SY a To Be go Ue sae pe ry ns a Le sa Le 5 2D AI ce pte Be ne Noe ayy le i es 8s el igs RAY a lS SIS pa GLY Se Be Ale ge ny noma A AB ANS Dd Me § iy Sg tS Ded OL gn aed pee ell Ja ls Shel LY JAS OAV aS Lae pl I aoe SW gl aly tel day 6 cal Tse pl ply ets ey 3) Mt De Taree ge wah be pay aly AREA pA ae Up yg lg I etl ja bly Le A pa ij ae NOD gy HL 6 Bo Bae he pate nl el go HUY Fo EARNS ot ll Alby pee ge hel pat ll pa od as ch OY GS Se CA eer lps ISM baby cnc i tb oy BLT bey aig Sey os. Yeh G OH) PE Dhak sy in ebay Sahl JM Joo Sat Spa at ny ating RAY pel Lael pil Say Pg a sey lg AY yy een JD eB OLa OSH pe JS ple SON Keler Philip gs Te pe ee ky Ls ON pty yal RLY al 09 ae ip ye” pS ae yey Fe ae Ly Lt ty ge ial pes gl Jel cg Da ah yaa lal 64.wos py Mest tape Gd eh el a ea Jy A ALD Selig edt gl eis Jab 9 Charl Jas fry JS Op Hala i pS digs BI BC Jan Jed MEA Sa a Jase BeBe Tt ge i Uy gt ny Bel SH Slg lh Lob OLA Dy Ace le fe JL gies UAE ae op ae Sy egal ol gpl eon ps Ble ap He bie go IE Sl oe Sol ey AAP LL gy a 0a da pte ol JE oy fal sie ona Bee pate SPONSE war eRe nase ty oom Sender Jolt pS fay Lat 0460 366 gD oll pe DS Uyde 296 hayloLeghll o lJNI ED ae UL edie lB Bota ne allay A el 48 Seok (Oy OY Ae oo yin SL OEY Leo aL etl on nt ge 3 oF IB JAS 0 gal olor Seay 3 Dal AES ta ot Se il sae J mal Sy Las eh sly le Jus gl Loy S69 LA Kal pe GOB Oat ad pl tals Cit ote Caney hl QUE gw 6, i frie hos gily pti ble QUEM bay ds Pb Sella jal gk Joa Se el cob CE a Oy GL aE J ORY de as pOY! fly dae al SAS ge eh J BLD op le gp Pally Hg 5 Se a ace nye aba aah gel) Sed Lay oct tle bet be ig aye EEL Sale cap a oie alt LJ) CHAS DP hae ANd Ml 95 hy Se 3 la a Bk LANE ay iy Se ae tae ae ge Sab LL GL ot Ge et le 2 a, per ely i Oh Aad Jo LA 54 Ah a oa SUG LE Le egy Lele LN 2 ett a Ay OLY gy chy at Las yee Adverthing As Communion Prcis Send ep hil JB oS ip a ae Bly ep Lab Sl Jo Rear sl J 26rm Tela eg Ne Ae) Jl neg gl elt Jy EA A pes 66 fll yy SED ILS Beale i py cla oe Note dal 7 es SLL sly SL GLEN yay a gl PB ed Ogle Lene BI Be Spas gS gl Stl Heenomi Devapala SHAY) yo HIE Sey Sls pl De ig Satay lab telly Sahel og EBay Uo Lat PISS gg ply ot A A 4 (Gad = seg Ql A Spon Dl ey 21 USL a pg BIS SSh od goal gpl SEAS A ey TAS oe Sol gl LL Sek OY aR Hay OA on 8 da Le fae AH Ae JW ca JA Ula gh tala pl dol yl Jol BAB AN Jalal oe Jol gy af Sal We PL dle lal tga Lg ae oa Sey jy acacs GUY Le ye J AE bg ple uc SLD Type ot Advertsing OY gif t-ttt PEAS ye big yp Ly CY el Sloe SSAA e290 pe 3 LS J lg oS pry ey i Le LYST al gp o0 ee tl ay a eh el pla BL J Ls gh gt gl ll id Vowel SS geal dak ee aoa et [BU ha 6 chm ao AOL DL a Dy Uh a Sp ban ee Coline jeh 2 PRE SIA A yl Je po Stat ae ah opal dnl Jy Go esl so {Communion Channel hai 3 Ue Sas Jl LB Joe eg Ss he cd an pl Pop ahs EL WO al ar ny Ld a dy abt CST BLISS gb at iy il ea Spl UI Sg py bb a SS gh U2 GH ST LYE 21535 Desoting iJ jib 4 ues al lt gp LG Le ae gas Slt ey lg ae ny Plow Reeder uel S Ss ey Dy I A ae Ja Tp tpt a pty Shale 2p at po et eee Hip the J | gaanhor oe a ad tJ a og ts ae SIAL AT lace lla ny Sl eo ab Se a oi a OB pp pl a Sh et a eye Sig ly tl let dy 2S Al on oma) Gl ste US (gpa Ble Boe Up LY ply ‘Computive Advertg yh 22091 PSG Abs $810 oll wy y gl a gay SU it yligabl otal JU Lil gpl ole os 38 sy aye gpl ob ball glib choi, sh Lie gal elas Lint SEY gh AST By ye le a oe SG Jo de 3 gag sl UIE cht tony lb yey Du Oydy aby Beth SVS ll le pll 3) at oe ad gly ne OY BLIGH Ete LT pt Sd he oe ge ce ia 2 Nav or publi Advertsing lj al 349 est oe ge Gy alte Nh andy 046 Gl gy Pep OREN oe Ge pate A BG les yy le SAMY Le lai Jo FL gl ggg ob ety oily WY ey Seument or Loca Advertising pa 34] j= pl abe or Bye ed i gt Sha yl BA Sy all dl Sl Sp DAY I oy on SUE lly pels y Uy pony Sa wa Be 5B oe LOY Half ed olay cigs PO pl do al 3S OY Op itl ole pty Sil ee YG dueatonel Adverts ll 291 oP ph Hop cl lg pay Le a ie © Hab bse ob al TE LI aa Lt ay le SPUN al gap UL RU op Bai ches wy ke Sal ea {Gale Adveriag pl oY arte pl LAL JS otaku LI pe pe Nds ha YaLgs S e NSAY ghs A Lae op BE age Va de Pe dpa d gh sh EL GRAY ap ay Seg OL SAI yy al jy ye Fh ola Sob al AE anal enindr Advertsing Si) el py ep Jt ln 09 et SL Soy Sa ge lg AS Jp go pO ena Ah GLA pl calcu Py el el A pa ie oll yma IntrmatheAdersng AA! + SL LI ep TE tye le gil YL, Eek Dele ge sal te al yell ga 5S ns ppt gi Ge tae 8 ll oy pt talReply et Gol Jee ll itl ib SL lA che al tne GL) ‘acl Advert gil 69 sr gue he lp lay gill OMY wy (Sy a ell le Sy Sa jee fo CA Lis ge ig eats Interna Advetig SHY yl ape a aly lA Uke SHY le iy Slee 2909 Sa te tel 89 Mya ey FLL DS oe Lays 8h ee So eg alg 1, isl yaa Type of Pole pty use eee oo HUY ea 4 Ed User Advert gf Ag 09 J ea Ll hon gil le hang gl owe ay sae aia otal Advert al Jot 3 SN gl ty ell oN SLA le a fos ly ag Stee ay Sang gl el BS iy pe taal 2 Bley SLD oe Sy Je Advrting ged 4g abel ee Lt el ATL ne A gO agg Ny nt Ug EY Gy SE a bY Leap SAD Ley Joab ass gy Jeg a Inds and Ar Advertog 3 yb 3303. A mei hs gl be LB oe Ee ns Shae pS OLA tpl Ube ase aa je) Ee Peg babies SSH pe eS cl ghey Ogee Syl OHA peach ie Ug fey Jot a ef Jat YI DL 12,6 Ge ts Ab el ol es a gl el CommeriaAdvertig ign HY» nl lL gh LICR co le ss Sony Cl as at a eben Ali ne ol? Sapa Gehl ce egret preg h 3g gh ieyT UL ees AL ell dl saa le Profesional Advertsing geo Pll ge obese ep tl al ae pe PSL en BS 8 Spe HD a nt pa A By i WL lo ae CS py a atl 2 gp OY oe ap a fi a bee oe pate poy MARE shill op Me as Nason Advering gel 203! 1 is LL ple gig ote I gh od 3S gO os BODO oe al geld y Soe de De am.Indirect Iaence 2 88h oMe} | crt tb a tH ote de tell dha a ag ead NL alll de IL as De es ata iret aes 2 8 3 FAV Gah ey ll GA IES Ss Pihba Nobel ak OWNS ys pelos BAVA oad dai oY gl el 52H Jy ttt APY Ut aS te lea gl pl cp ae he deal sae ud sie ey dee Ste ih Sa ale BUTT gL | BN UY Jaded ee oo AD gpd ath 60 jad BUD ihe adj Mal ej Jee An iy Lee Ago lg ely I lel he le Sag Lt pd GLE hehe OMT J AY 05h 3 IAS a a ol Soha Lle et yo SSY o g ULI ible eda ad SR nd de A el gh Uw sae Ded ie be 5 SL an et i ELIAS path gil ap Jal ob Yad ge J ay PR colle 2s He de ptey Hl al Bet ol lions Shige gl atl inl ge Ue Se Ue GABE 6 ll teats Primary and Selective: li lily go ll He] SW lo ta 81 AL Opn SALI Me op Soy ll So al Et CON ple 5g ll gle Sit eRe AA ae OY pe 5 . Commercial ght o343! eee ee ay 6 lO yy ean a ae oncommerchl gl O49 Bich ety he ey asl Sst ge iy SL el oe rl ge bl J Sel gi ney yas Pale Services Advertsing Ue abl odo 7 Wp as aly hg Ul ih a IR AS ttl AY Joe inl Ll inal a SL 9p U by cello all BE Hea gh op Bs os a anaes Adverting hor OY pa HOME py BS oe Bae UtesAteraatives 4 3 gel ee Ai Lak Ls ad gel OA PoE gs py OYTSTEAE He Oe ie oe le eg ae Diterence nd Sia Any S35 ae Le eM lis a jpn es pheobsttal J AN Sad op i ed 28 iy TO Ht Sp JAB DAY LR fd ctl nO tel AS Ap WU IRA Me oh JBL BELG Soy SNe tl ANS Sh Ad A 3 ve Percentage of St al oe ye te Leap etl seca de OY Me th He PLM al GEL ca gy EM OF UA OL Jae Jo oll! ro ly al et lf ll yl OM i east i hl ad ins Salo AN LIT py SII gay LAN ht go cs Wl TL ie he I Ef I LS Rl OL de SUM ex Gh eN ea fataing Compson 38 64 2 a tl ol lege hs La ts Sg EI eis aN Ga ae ee EEE OY! Advertnng Bade) gel Wie dd Tle PATA DL Job POY) gud Bip se plant ing lp geil oe Sp A ay Ayo ie 128 es le She ay ud lle geal SH gS Wi Ul gto pt GIS UL GBS SA ag Sl Ally Bat ye ae Seta ed Joly Maske Share tl Sd pl abl ee df SLE YW pl ab We Uae ee Hn lame ope Sat eo! Sl je tae oy Le UL AG Repetaon 3091 Sg Las aney Js Jamey! ap sles SI LS ane 3 6b lle i O96 ld gel US Type Pode ld gl ge gb Se ge pl ee ell gh Lae ele bach es ay 2 Ue oy! competion t+ 5b] Late Lh a lS SA to alg ge Le le gp a Lisi obey) a8.Advetbng Medi Spey] el ge ICEL pe eye Lah ca gs Ye er eT a on i lye Seg iy Ue oe Jog a sel nl le ga ps Sia) G5 JUL gy a idle ee gh P89 cle aS AOU SY ae ptt TG CIEL uh Se) gl De rf RA Cine LOY cal at ny ab de a J Ar eae gl gh bial ate Begs aneyI ole ad fps Ble a Jat poy dl ag LAST Layla | Gag ah Mal CAS pt ps aay Rall a ad Hn Soe ph Ly aN op De og AS oa IO lh La LS ef] NT Se 3 po geo SE sir S05 a8) ay AY Sy aly OHH Je hl slab Ble ‘pele Jo es keg 85 948 IY gh pl gl all IO! 4 Oe SMe bss SU Jas te Gres 2 ai Is x aaa el pA He a Ga cg nel Aa So BL hes op ob Teg ea Te HL Syl PALS YI a dQ OU Re Jad Jy a Jos fll Sapa So gel G3 Sag Lge el) TAY ey be le i SPAY GA pe So A Bs “Pi BE ek sie gd HY St “Tasker Objective bah 3 Ay SUA ple we i lj Lh a te seb Pl SU a 096 Rye B gt SUSI aya Ula ee LD Sal Woe 2 gy Sr ey el ah ke GSI en Leg pty HL UB GRA A Ie (9 gASd ans JU SL LY LI Lb lye pat Se ae lege gl Sl Previn Badan ALN 3 go ha ANG by lp thin Ugh lay PN idl ABI BN Jo GatOL BLN lye a Prot Anais gS 2S A A on alk A a Boke i gl scons cl iE J Meal ie gi aM JLo dpe tan Lal ene el ie SMU Ly ap gd Ad le La Up SRE gy Ali age eg Bly 9008ie Le pe A ha li gens Bt he pa A LSI iy i bd py BNI das iY Bey US inal pig Sn nl GOO Y 436 they eA Bel ge POY gts even 32 Bi po UY ed Se ple Ja gl too nal edly IY ply Spal 6A! J C17 cee Ges Ue Sil ae LY ey BA Soa JL oh op Stay Lila de ens pA ee gM SUE Ry aly i Ra EN Da ed Eel eel lig AMAR Bupa es hl ae “ALS AL pa AA phe Doe 8 oS ll tle yh jy ak nlp Wh VDOT EL Bye fhe a aa Rall AY 2) oo el oa el fo CS DUE lb ds Ta hal 65 ge 38 PPR Se nips tell te I JB OY ok 39 SEI Se UAT Al ND Dey! GA Sa igh oe 9s) Magarne 241 3 et gabe Ar 2 eke EY ey bt Se at apa HE gd UY GOAT iy old eH goat Uy hens Rye ly ag Me HHL sa SSE hh HEM ey ap al 89 SHS Ce ARAN nat gh ey UL gt Bega od 5 ghobhandy ol AL eS GY SLI aE YT Lk 6 Fa Jah CAN al Ao OY SE ISB “Bande tsi al OS UNG LY heg A Ze Ypedy 7 Shells oe UU Las a I eae A Sy ps0 fee eG lal etl ey Newspapers inal bl pal Yd pn gl gh op nal od ina dy OA ipl oy IMO eS Yd ey SAS ad CAAY) eb a TS dees Usk Se Saka gh yl LUI pd ule oS AA JM asl etna BLA] ye LAST eld ld ORIYA pag gp OE Se Gh A Shee SA Se pel nl gel 3545 abe a al AF hye A SLM lee Ll Lal al iy Lady ae iy TOL ONES pe ee hee AAAs thet Sat fly San eye ad Mate ge LES RI Ua ag tit te fo day Up Sl ght ely Uae de G1 ty Hl Bp ine i gig 9 er Herings Bayne its“po es Al a A ob they bal de Se EAR Ja ft LL a ye eb peed ble wll ey A gle II Shao 59 9A GE LS lh ol A le ac 0 UD Sts A he As oe te ah oh ye i Baws SS COG Bis eae opel LML Bn Gl est! Be a i gal OT A AS ps sae Lp gee Vas SOY CUE ay Shaya aig I ob SRM Sty hl dae yl LEVY does rd A oat Pa apa lg Td WY al bee Spey es Diet Mal a BI le as gh sty a Jon la PORN a song eal DY 4 gl ap CA oe gps hl tae ae BS el Je SASL Sys gh Ay 8 pay Ad 3 JS Se Sag! “eek OLD cg LARA pe TE yl a SS LS fab Sa ae J Key ey ely eNO pin) eal Sl fhe fg A abl ee SM oll dl PN a as eee gid AM on AS sate a AL 8 ayes ll a Bee as Aldo + EI TBA bas A SL lle ay Ble outs te Ae eh Pll ye hp Sel EB eats le ig My pay ipl ppl Be gM Ip El pts legal pay Lebel rapt le UY Dae ag 8 Ig Fo NO gy gy Mp HI] is BE ly Sie dpe gh Pha Sy win te lg Uc By J oe 046 Say I Laat ch aol peg Od ey i ie HS epee Shee pe ye dy od op pa leg ll Ae JRL ale yg 2 ll eg tel aL tl oe by ie yb UL a gl GOA oo ye ane ELL CE abl oh ely Ul apne lane a pl incall male UI We KES ab oe ad Lf YON j Sa od ob SY age UL Bale UY OY ana dd Jay Bgl @ Bi PUSS) on as by Seb By i dy age Be Jl At olf ge el Joe er AYES Spl Lo Se gil Ep Wan OL he Spell Ley Cue clad OG 39! SA ie LS pe S58) ye nal lo Ora ae gry aie oes Le pty allo ApS gta EL eo hey Radio Fe aa ee oe gat EE BL oe gl ae ‘pees EBSD hae By a HN El aeee er cass oh e88y gall (LAY ap Sb Sl 28 LIL She gil NSS do Pt ot EAI ta ae A yal le dy al ab UY OME go A a ye eb BA OY pols BT La cel Mg lal gd OG Hal Je i i id i La J ate gi 4 (eg otal op Gi el dale St ig Shy Sl go SS IN Al A pg Sl OM ced bl gy tl ge pid JT BY, ol A pel eT NG AB ld lag net phe oll a BD Yay ely 159) yp ust 8 Lae i Je Pb tal Jo ae " 4 os GE ad gu sth hb hae AB oe Oo as leo gh BL Sel peat My al ud tg fe SPA at el nah Ay eS Ee edb LAST otal 5 AD pa ot NOY the ed oo Jot) gy ul Seah ure nA OT ane lal le gd gy Ble go dy AUD ae Sad Shel 6A CP ea TM oe al Sp ay Se ck eg Sle ele pid BNE ag ee ty tl PR op She iy dS eee eae plate Dab ION P28 al HEY Be yh ge NLS ae SIN ay ye Syl Job yy Al. Bey ot HW ELI ost PAY Noha AY eb aled end we oJ lel aed eel ie omy se Aad gel pun TL a J > IN Ae oe se VSIA IK YT 2 eS Sti eee Lt hg LY Sab LD gud Pls op He spd 3 ABA Lalor doe la oy 2S. Y BL a gl edad dey p SVIOL LW eS Lf Cab OM INH OLE ot uM ate conus Uh sti gi ca ath eat S ine 6 oH Sales Promotion ag d/o 5.11 Sea A lg eo og Ag ee UN iy Nol Sa el ol penal bol Jaa Joa Bate ay pay pl OAS yA ple Sr el ge nd teal ap ob ud OU Ey Bee Byes Bey nn SS BN LAS J ty SoleSiN BIS Sah Lae i JB | a 5k ag EL Shall gas BL aba Leges He See Sh Jae I Aid | PLD lly ae AL Ae ie Al ge |g LS ANON ie jE al iil ay SN BM Iya Jotalene the yh Se A Jt at a es laa dy gh pa Jo ae Fre Samples 7B tel 4 thin Bye gh gt Jo LU Yl cl aa SE gp 8 Sol yh ae a Yi 8 Shel 5 AS SE9 Nh Oe a ih (ELS oN ns ask ple J pill oe SN ale Leth ad le OME oe hal ei Aa BA ANY (UA VIAAS int ned i Blo icy LH Janse open tig 2 BRN ole ga aL op oS ey ely toa She ay call 2 Lake (DE kl ry Spi de gl al gh oh Ct tal tS Cy LSA ay St pa 98 Bnd OU J Ba Oh TS de sal gr a Peg De Ao OL oD aed gf CIS ATT SPO abl Lin potBe Nath aS 9 oe Ball LI Spt Abe Got 6 ayst pe] al Set lel et Leahy YA thet al ak gl pal Bip sd I St Sg i ll ag 2 SO py hl te LD ttl gs . Soh juae i cnenhis Laas U Beals a es Joc tice 3 ory SL ek NI atl DY tal esl pen Sess INS Cl estan De hel sac mois et prt hel ee ig (ohana ele ie ey Jl ge tbl DA il py sae abe sg (SIE at Lh eae od es Sal ol abl LiysSh oh lg ote gayle ob BMS BS Pay ep gl gl a lla IE Yl aged oud ge Uae op ate ae ily Th Bylo i ys Ja aS 8 Bball Ll il SARL My chub ily lll As yh Shall gms 9 PMN ell i ed lpn NG or ls J tal ee aba hs al cal 5 ple ot ty Le ej deny BAS ISO ly AEG a gf oy Yat wl Jo al das ee j aS ont lh wi g39 Ly lS Php yal yy AA a ie J AM ete li jot al a Jas gh aeby od pak gt cits us ly whe ol el th oo le 5 ts CE Ee i as ca tb ay tee ES AB ly ant i hal 6 ST leo Sey hy Hy 88 J Uh, Conte ALi Lea I ie slo ie Ute Lega aL sy LSD le IS ne ple py Sl al BEG Be PIM an Bb ayo om tod ly SD yl Sd count a 7 LIN ce pat Jd pleat PEt yt el Jee ea nS ge COI A a Bon a asl lt Jatt PSN ce Be ai one ey tes Se dal8 oo a ha J oe ae an Ae Ady al ly yl Aeigill Ele lad gi Jl sp ep geal 209 | i al RS! Jes Se DL ge 8 oS eli EGS Stn ee gna oA Bes hig Spe Ag SM os ta lng cope ple sl ae J gh fs IEE go VIB Smal Sb oe gal oe ha Se sn gale yea ISL A Sponsor 3 ena e hegs bs tt ou os aie mt Se lh ay Heal a Oe Boro GE Ups Ce ln) el oa BUY 23 ASE aS Ing OUT 5 ay qe gl ipbon pl ols Hj het iS AN 4s pe iy Np Oph? le SB 15 oy oi Sloe BLS OLS eb ay Se (Pelle ah Ahly el A et putt as Det ey Ly eal ols Ee oe “Sell hey ly Eatin igh Sly fol bl Sige Le yp ll BI UE on gb ll Prey Uap apt Biel ably ad SO Bish Bune Die gh it alg gl TEMA phe Siai8) or atl oly Lal eo Al less SIR i AR yc ty CES a DAB A gh iy Al yr WE LYS Peele 5b! rl pln hal pal lp Jal ole 3Bay 8 i pa oh lp SN reN AA op iy et e an lB Bote grap MND atl aa ath Je SED gS Ue Bk pd gaa onl ote J le Sl ale ge lh phe yt yg 28529 ay Sl a ENO DOYS yas Cates ec a Jaron pk goa Sh gal oh yy lll Sto BIN Gat SA SoG rg el Sal a Ap Boe SIREN ty Spee Je gh SI ages Sh 691 ges gl oe Pee Ba as A des AD gag ye Ali ony Sod cok LG IY gl li egal el oe tl el Sop LEA AEY iby ap as ay cl Fea etre ots ag BO ye ell eo ot Hoga a gb SN a gh lh ee hl ay Ue J en gh lg Sa ee gD le Sig lp lla Jy Noone hn a eae oy in OE alga Tacha ly nal mt dy aN) At py aly ee aa yb od pa Py SU A pat ats (a Tate Ju Shs Joe ely let ay Bl py ih ea Ly op GO ll pap SW ale ght OLE 9S clad ut IDE gad Ul, er Sasa LH ALIS Wena aa apilge Dart Se Sgn BE GWT de oS a EUS og tht! ie yt ln pM J Lil Sie Gj LAIN dll yA ct pal gl Sl lary AED UTI Tape i At Gye An oe 2 oA 33S I (ase Sb ge Fratton a3 pe Mela dle by gles in te alo Ah LW tl Se ll a8 JE Ug Hy Sip get eg Ly ao bse NG le AI aL Ue 5 ge B Gye pi key aby Lag pny tA nly el ge ll lps ag Series ah Spe 10 odie ble 8 ge let em Jl gal sly Ri fine ght Span dah al Lo pag al a se gh oe sy al yh eerie att Personal Selling ua at 6-1 etl gt poke li Dy sgl eg BB leh 34 gay BO oe AUS Se pk gl 2 FST Bal Sb op pal el 2549 la RHR Gp eb eg a Dl go A de a At dae ak NT Ge pate ats AS dl ee Une Sle gle WB py Fas AS lil ol OP Jul hy epsen AAU et ALN pal gl es 6 eh sh 5a The tigh Seed ll wld iets ieee p cold gage go aula ts ota FS a atl el yh J gy AT Ky UF Meyda op gl apa fa al 8. PSY LAE a Be St anh te pit ya Fe a gf el tin all wk BANGS tA ste Bo ly ae Sire DA ge ache CI eo dos el IB PT pa UH SH IS a el eA Aull ware Rath af ll a eh ha ol gk ENG se gh aA Ble a pel ete apse et EB SL aL al lop Soll eal gl gk 2 SUL pple na ie el at Selo ets ere age le Y i Bak Jp solange 969 al ah gt gh id AK Mga gga St BO Lib NEN Cagle er ON feral ge Bi ed ht yl al sag lr a Ee dem pl asl gly ly Sal et er LS Se gly oe bd ily gon He Sab oy SD) filly Al ah He hell dln gi gl plo San Joe gail el ee Tee] ees] aoe) oe eae aa Sri eaptaae ota oe i ime cen os Daa Je ah) on Be ea Bi OGusa co Ee any BY Say Ala a Artie gl 3 Liley olga 2A LI Ea ALI Lal ap Sn EH Le Sy ll gt le 96 SE ll ae LIU Jeane AshBy eg 5SM gg A he nis ne le aly al oe Oo at Hey ly se pat i oe oleh inte VPI yl py oh, LUE at play ttn a il op 3 ue pabcgtieea cigs HHL FESO eth es ae ea11 Promega algo Slt ee ne pl a gal gl a Pe pI ag nad i Sea oA fl ne eet as a plan tal pp BA We 98s AD ay Ste lal La el Ma Ses pa a hal dt SE ge IIS il eo Seale ce lite gt io os BL eS any he lo wh hag sl JL lS Bb A pall Ly LY Be oy Wo eb SE Py EN le ab I olan! a JEL eg os AUF seh he Jalal Usd dl pal gl gon 6 Sp aL ethyl Leyla eal as abel hay JI rach oad ip Slant ey a? Radi ge Mee ly yal Ae lj Ts LL Bai gl 8 Sete Sed inl a J Ee 6g Dj bt eA ae Hl oe Seely al bg al 9 JE gt ln Uo a el Jado Ere BS pe en Algol ete LP Yd oy Lal JB ito oS . {Commerciale gc elt eb gare pata Biya J Ly Bg pe nen pa a 269 Hal gs Jl gy EEA a Oe Ge pl ay Da le Sar Gt Lgl ely SheeM ea le jes te en patafs ha ole ape SE Hedy Golde Sale il J gl 2 Ay pc A op cet el SL ae ty PLS eal aS Ul po gag AGN ag DHE geoo. Pell Ht ee La len tl je Dep sds py Dear at SHA eH ply Ha LI wk Approaching The Coswmners Shale Jah 3 SLA ya had hp lL Ne ay lp Spe F ile Sa pb US wt Set AU gpa a ly ths Ba al ey tg alg ow Caer adap polls UE olka Tabet gee! Preseinton eal go Ula ae A AB ope ld og Joh al get ole at roy pga I op DL AB gf Cesta hea Ly Stl wij (abel lel ge a JES Ly lJ hy a gro a a hh BE a gan a ena de goby lee op LEU op fh sa He pa Lt 8 Objections A031 S ae gal ced aL LA glk SON yf By RL ae ce gd 0 el te FBS Mi te SP a oP alas ard Raat Leap Wot Lan Yah see Ay ye OL pe Sa BDU gle lid aL ip ae DL pile i te Ep A hel Sal eo Promesing = Se a Proarig - ia aa —_ wee Poste L waa] bietons Til ee He 29, eo oD pp Prenpronh sb a 2 ea oe SS ae ce lal 285 a SEA oe I Lg Steep Ss so Fe De ae Saad oat ped Sl ye an lily Se oA on JF BOLLSling Management Persona gaan e481 ike PI ely I ele Se pe hai ots ecratment at I Sp iy iN a ot ae ley AT Gi ASS Adal stl Slee ad oe ath atl by Us egy ot tat Uy pel ly plop TF oy ao ga SHAY gl A ye Jo ely Pay day el pee a gh Maly il Uae Sab ae gp Sources ot Shmen gl Jae Spa sa 2 Ra pa Yh Old lla SG A 5 I hp eg Se hep cy le al OIL oO SANE ny DE py ARIEL 2g 0s plat oY Js atc, Ey Ea Sg pee Ne oe cle Opal oe le Be nee ar a yl al oo pla SIS Ap Ju Oe Wl ye tha pee pba OB ag cle pete Uso (le Get ad SAN Ge ely ee 6 che PON Per Ge ON e oe Gel ye dpa ES ne Sy AES hy SOM I ime CHS ye see SLEAN YU bye 36 LBL EL Oy pe Let Se I Sp J AN ty as LB Least ae¥ ae sagt sng tt a 6 a pg etl oo ej gaia oo By A go asta ghey PL 88 By glee Set eed ay A de ay pe OT Rah 85 J lg Joa a Jo Ug Sol eh An cee jaa gf Bea A gy la go SgeAll y olengll fice ys hog I wy Ql ep hyip Ball 9g ge lll Sadler elt Adelle! Follow Up: 7 ee pa ea ge Ap le ye Dees tte 256 Sok aS yD tal ols fa A, el HEAL Jos td Mca lad hae the fy ap ly ale gy Se ne a i Bn SS EG py ale pl ae eat dt 3 ot AY ag Set lo iE! JP do le PID aslo oj oppose gl Jal Jay De DRUM SLAIN J peal ple REUSING 99 So Bi lag Bplay Rl Ul A a tot salietUW eh as ge A JT Bg (PAI OUST LU ly gh 8A By it te ey He wish a) Sei da FARR a HS SH LST ey SAND a ad gh Agi ps gl Si wl Anplemetng ale lan gg the St 7 iil pe lb 88 le) Nt eh Aad Ay aoe La pay Sis Jal es 1 Agel LS 9 yl ad i by ha | J) S.mey Gea wll il te eb Sha hy a at Jay Belly gg Ep Doo gl SLs oe Neel el J obab yb ealy Geb cly Evaleton and Conroe polar AS ee a Oy ce i pal Ha yd Pele Lat Sally ht SL Sa 8 aloe Peel ctl Ls ap tll yp ey 4 aE LEN AM Sl pel 81 Traine ud) 9 Ud ape ge on lS JE ay oo sy Shy sg BN iy ley at ll oe ed 5 gaa Wy ei py Spe ay ads SO A Jey aay cell elas pea pi dled Rl caso ai Kal Satecion gs 3 Say AM a ea oN ly as eal el Sta a Pll eds i co wy Beasley hee eS it pl JAY ne Jl oe AEA ag IAM Ly Qaptlotbestl ost Le nal A coy gland Bb G3 PE PIN a al a gat ge he ie ee Ca gl ll kl JN pal gant Sen ay pk Bn Up Y ie LI By ti ay aly Ee os an rates le ANB HJ tat SaaS gh pe as A Spb ley Lp a Je) 66 pl AS ge ai od eh seal hen gL Be eo eV BM el Sale Pan and Sete gl be ts S ee ay Se Aj LL St a Ay NT Jas gil gy ea ay Ka gay Bnet piling ae ak ANS pe ee POS pr Dag ll ALA coh as otg pt a a elf pelo i AIBC GaN sy oy ah gl a ce reaing Ses Mion al ADL Juli wt 6 SSBB BE Soba sh p gh NM ad 2) Cec ke ny UAHA Gd Yo O53 dye PEGI AH GLAS § Eady Opes lee yt 8pedanties! DAA Gl lM py ipa ny ph ab ob pe Ll scabies Planing Shls dss iy ks ca ns chad Cll LM so a EB Se le ly ll BS fag gp 5B a ng EA, i VERS Ly pa JFL ye a gl Jes A ab ent ly da de SSI od Ce el des aha ats Hh joe LN Ba A lil ely pny hh ple cert ple Stal LU lyin Jo a pl ey ly I al Spotl il CUM Gy hf pea pe 08g Uy 6,0 oy Soke GI BL UO Gi aT sey Jj aly egy BU ony may (SM gab dy ing Salem” egos AIL ATL pens IE glo en Se ot Ss lyk ee ge LAND ad ol Bape ible eo iy a ge 1S dase a Lay al ato op EYL O By VOM ie Ca che Poke old Os ye Ly hy git ape Ll all el jy ay ys oS Ge Gat Li ag ae gulalal GL at eh as pur gad ly eae com Compensning Semen gl Jos oly i ee ah ee es tik l y o Sind es gee dny gatas 1 SM ell eg Jeg Aaa GU tial gl Ievtiget 6 eel ik Up at Ls oe tad 6 aU LAL el LIS yt gp WU te le al Sy fill yg ey oil le ee ln Way lel gh ol Kaowedge ill 2 lle Ld al Ja pal pal ty Je DA pet Be 5 ty NE el ing i gp LSU Syl Obel gp BA sty Ue dg ba gh A crn ply hl a heal dat de ly Fei ply cy Go hal py Conversion 2B ye 3 SEH) le lo oo te AEM el op pl tll le ony el LA LAN ep ele yen pa dd al Koning Reacting ly gle Sloe 4 era os lop tl gl dpa Mcp hl Ita le Sey ell any 8 Iea RES al gat pod ty Sd Bl Joo + le al ey ey « SL A pga OLE fp dy pi « SASH GA Gee Ly Le ako ot uy LAW Lal ie yl ty le ay loge al (Conminion Upal tgh 2 ete doe ke ay a te es Soke lal J ee i Uy ome ge Saas be dutee a ang eta ke TU 3 Sto A ans oro SIA a Y gl SAAN Sane Il pe ayy tee UG yay SM gad gh SS pb Dyal e Samia gl goth bl be ae gl ly Apt le da + 2A ose Bh GTN al py at chete See be ng IHN tl yan ate he poe PRD a IN ey a aay + (eas PU oe Fy pl SUNT ON ce SpSPY SAN Lh pl URLS! Job yell gt hye I ds AHO a ll Sal ane he ey ESI GE 2 lJ Jl BSD Siadlg a eS I Se LI eae (2 ehly NB yg ad Sb a ln IB se i i Moa i yey gp EE Senge Sry sg got SL eae late a 52 Se BY cally LGV] steal ged Sl te Mla el etd ap el, NG haat ly wel tea ip oes Ge Saleen eg gost a Peat ply pl oles 1b 5 bl ell pote ase is ® ‘Oration eS YB eens eal won pet nl go Casale SpA tel enh wei jel ee + eat Aislin eds + Bsus Vor Ault se ellos SESE + Set ej Seo eget de AL + aA eB a Se sty Ya gee SF Eh ed ea pal yy SAI Say a old gl gl nd 095, al Hl eh Modan Feeney 4 pi Ss ht jal ah obi op Boe Hts ba pal pe i byt i gt SE AEN oe pe ela oy tae eb pe TS sab LA Sl 6g La MUS ch ye eae JU Ue am I GiB SION Uy a2 gud e 26 oul A Aso ej ole Job ural gy ge © piel e PEI ot iy lg ap die AB 6 Se tens Hehe ALI Fae ee i orb ee ll gate de * Se ha gate one Sill lp lle Ea lt Sl d pa ie yl Se GG Set ity Sl All 8 lal slo mt a ee oe gl aL Jt ae gl A YES i ela le we ” | rasan Ll 2 set 26 Ja a aft teat Beg eal gh ely HS AM ogy ln SBE le tt aon il hl ldo fies Jal GWE at Joy oy otal aie + Tas sins Vesdil csp Ua LU hy BES SBS ye ets PRS AE ol gin le i hy Se P+ Me Lal aes Al foe op IEE ait las gs Gods IS ga ay LG Be oul Ue Gy aol gay Jo Lo lh ALI ge ye jy dw lets ip Be Ra Mle yy SA Ogln gl oo pO got LS Ea aU Ry SAL oe pny tL I 1B iy A gst NAY Bal Syl pte sy le SLAB ale yk Te eg jl Kel ot Salary Pes Comminioe yl cise 3 GER ACAL cel SS pel lll oe Pan ay Lage oath a A I ap wot DU GA GAS ae jes ley Ss le By gt ahrm ers WASy le pl Joe fl ane La eg Lay SET ey Wey Why Ll petals pepenioter yen rr mienren ne res i phe Joaly gary El gw La SL JN a ly i wa a sad A gu AlN 5p Es oh ps SE i ey aay gz VC pi ga Bay Fe Jes ll d9 I abl gl Lal EY ei aa al A Lyi YS gop 1 i jah Sp ye lw ila (Ls JES gle Sy de Ld ar pte OE UI ape eS de Ue Yl nt a ey a lp Bn gaat ay Joel Gee GE ASG pT a ue Je peo GPE Ain ye pad 6 de LN ony ety tly cei hal oc al 3 analy DLs oe Ib LI ay Le teas OP ltl ge D8 bes pablo Jo] BS el all ys oS US ee a enya Tl I abo te Sy sob gdl g fle plaeey oele fpal al Pp ys ae iy arb Sd Joe Ly a LI Ul etl tae chp ay uy gpl Lake Lage jig al ae pa gl allo up and Evaluation ql es petite 8 hl ye held ae Jet ont Ss La a wpe Ue ch in iby Spell pe Bad ay es een te lls ce ed sae B50 te i ol a cent OBS Bieblge ky UB Sf aL LAT 8 pb Se Pinte emo ath fo Sk fi a AS Takin A id hie on pa) lb in ls Yep LEAN ae lb ol oy ee a a8 gh Repl al I oe IS pe fA bey Sal ag STs hoe phot les esate 1g e8 te Spall BRU ALM SLN taly SSL I ep a Bb pel hil ge 93 96 do chal Ala prt BL Ue Eerste a a la al 21 sas Bile a gl ol Uy LS eat a AB Toate i eal Jory lp tl hah tig 2A Slag Sg i pe aye ep dnl JS hE Cee tei ee pl CU ae ee toe I 9 SO iil SL Lt yes J Lr Bey [POTS gay ntl lg coal ah plaueg i lei JS gt Mages tele bary ‘Public Relation aa isa 9-11 Sd pl go ote op al UU I 24 Sy pl ye aya SA al 9 abl aly_ wa ] aac cor) ==} os a a Jo gh eae (Ll ayably lly Shel sale op Leb wt oR ie ty Oy gal dy tad Sa Be yt 2 Aly 1916 Sh gel AS Lgl Jal oy pip Ua he pat wi Bly gp Bl OA Sy agp Uc Osh ro ye WODL a y Sipe Be J GUY! ae MAD, CEI | Jo Stab Une Ld ll SYN ss a ty od ay ll AME aL Sl Spay Ad sey AAS IAM AS Gall Sol gates Dl gol py cnn SHE eh Lak a Ul ile gt lig ae (MAR ALI BSG te ot a ie HBLAYG a alo ily gil Jal A ge ss SAB 8 Le gd Dy (UD yan 2 cy ed ad Sl PE NT Ege ONS egal de TK PAEOY US goed Lb ey ly aE ange FL 4g BU OBI LI kG UE Ale nce pl LL gpa ey Jernsll LLG HAL 2 anh yl BL (ayes glo Big oleae le ENG Ube tie age pl ll yo pa ee el Je Sa a ge ae le bt Show aysoo Py Yl Se pag clan ee a byl a a ge (Bi Ges Meal BU ley a LA hs YU A Jey Sn Bienes Wag gl pd Tape ea dag aes foe ed eal al JLT UB Sep SL kk in hl Bay 09a Lh LR ea SOLEIL aI fle Ge Le te Top gle oo AS PEL pl pai te fy Fe Had BUGS EN Fie Cott em eb Bop tl Mel sh Saat ote Leste ep a Saag ot petioles oS Pol te ae as Rade nO abe! oS gp GRAY STG dw Na i a! ut PENT ea 3 Ok te A A po pan oA Peon ag pg ll Cab Jing abe OIG Tl eb ein Lol 1 OY gp Moa iy Beige fl Me gd VS ae igh ls sl gy DS Ss yo ASS a ee ee Lal el Se gel phe al NL ih AGON J BLaYy Laude LG J bg A Jay gla JL ge leh fl fy ide hast Hine Ss tat 03 Pe Seay yl Jo 2 Ya ats 7 alta a al GR A HI ss De Bi 8 ger SIOA Sad ol aN Gene Pose yl? 9 {a ply ca A gn 10 LP fy dy ce EI ad ee Signin hs pl i 1s jot Ue Gl pp ol Sy oR id J UM gs 12 Be lc adh lly og ley ole gt Lal cdl 13 pal low eons ha Salat 1 I Jo gh 1D oy J Commencing 9 elena Soe 6S Sat ey Sl aes BAS genta lesb cll cd ale pS ak il Sey dG ay pote rr peeos je oan ey SentaVinal Cs ee fl pale piel go pf POL oe ay Sek atlas ie Spall ng oo SEH SB ily SL LA tla J abot eg Exhidon ssi. SAY al gays Leal RE pe PN ae BEN Se ap La an Sipe NY Tp AUS i ME GIS abel SIN cae A ES sy 80S Jor oy 5 eabhend ld baiey capllg Baal EIA Gp IM SCV yl log Sado PELE SLIT pu AI Als Iw apt aya ape ed Commins ogi og UL al Jee gh Ug il Seti Bn Ge pete UL WS lao BN SU a pane gle Sl a ll ie Sl ae SLL otal BLL Peleg dll BUY, We pds Opa hog ogy dal Cpt oe Alpe flo gl Dal hab gh A a age vein 309.2 Wad AN alga Josey ee BACH J ase oe a by abs at See nb SHU se oh al cegicie tad ey gi ith) gl Uae cig gain BS cles cleats yah! By SOLIS US esd olee PEAY LS oad poli igh Stuy ee gilalebe ape Gb) i ell ond Sle ager goby go Teese o> pl fj oid a pyran efron Ed aL ley pb ole SE ote lowe, SU Jos 3 at SAY ey ge lag f2 gait di Does dee ba Bry ogaps ci jel Ud NF oe MN Sel oe ete get in ee ey! Sie jy Lub st pony wag ey ep CS on lana hae aoe uscd oad perbeumnmate eo use eeketyeogataay oyu, Sih erst Gee Cindy able MOM oa erent Commun a Ua « ries t Aaslggleol rsa gual gosdap ot 2 AB UIE Se cal Bl OF dey WS op Hed la Lae be ie Beye NI pp al ed ge alson ee fal gb PME Jo al gy a os Posey ge ib 3G oY anette gat By Gul Po CML Yl le sil Aol slg AAI Sid toads fel SA dL a NLT oo pat gt py ts CNG Saget gf je Qn day wi lg tt Ete a pat Sey oBiell olay ol Nee Jay GE log ls gL el acl set Shas a pel dl yest Le ge Sag pant adeeb SAA dah al TL a oy etl, Bly Je ert el Joa 38 he alae ey Ride eo dng HIS Sp ie ny hy HA Sey pale A ify ey sel wh Gols bal Jo Bl dla Sealy SSA el se Sl a he aly tad dl ly publ gL ‘Summary Les ah (MC) ply ASS! NL (J SMA ANE hy ly bal ae Jats gl AS! cagA DEE So all Sas Sigel ply Bll eo i Bhs ptt Sas Chae Be gas fa ar Be “Si Lach Jo EA JA ls gb 2 fl el Ga aby a yg ty A Sly al by dl Jao gu AS cll pe Dua ind sabe Lal 3S Sel a a Syl op SL Ey pally WHYTE ye oe Dea 83 dob, NAN Kl ate Sap dl $5H8y ably whet Jyp I gh 9 oy edad PLS UY ey FL SAY JL hel BAG] SAS oy aye ge ey lel Ge 25 LA pga a ly so flag ASU ea a lls ay en el Sas oe DP ALY) Gas ose BIBI op a yay Stl ae SHY heats dal LI 5p DIY Seay gig ie oe (PT Bs Oper LY healed oe PY SH dal yay YT a ey a8aeneawait PSA lll de ph Js a pga Pepe ge 8 Rt Boe Kini a 1 PHeN EA Mdaabl os Shale Be Oe ye pete at CLA IE! ye Jet ye 2 ettggiow owyla bellgui > Pree AB) RAB Ny Ue op eae he ge pS gM Plenty BR a Gol le pein ouyl-t a dealne CoML pl yl 4 Hae fo Pe] ry Keen gio HS ye Gh ll gS al ably LI ay all PLM oMy eae eY $eSith WY ily a. OCG) asa tagt agen ee Fey Re aay oI 3 Jets any Sy hang Ll Case Study ea isco at Epes ys La Maile Ua id ak eit Sh G19 pe adh bey ep apes any Ue ly aly a Jy Se SE py Le BL Sl BAY Sp 38 A ak all i Al SD peter gly ey peasy aly CYCLE Lay gl Madly SA els ey aly dL Se Sy dhe jas We 31 000) Lo, Mabel inp asst Pa spt Jo A ey ey Ll MY po SSN LAP Je alee Seti) ny onl A Gi eye LH 99S Gb J6 oD SM al ye Dey at Shae HIN pe il pal ae aly 23 81 CE dre aaS ly ul ne Jo ty oa is 1 SLB Ly LT Sid pats ll ily AY Lat eA paly eh es Ay agha NCpyely Aedes Sahl ily ses A jp A gt at eb tye eg es GS 2 Spy UI pa a8 eb Ly ohag th Batt tak ab 8 es OOO Mae age 2 BAS de al pd ooo Se gles Al Sgt 1Meigs Joe je 1 te 2° ial ae tbl ysy ola 10 Bagh SA LJ lo Jans geal et op se 6 st yh let aang eat nates enn penis Lae J th LEY SV AE 7 ey aed paw Meat til LY poate cee A ily SEI LLG oe all ea ae ae pally ee dll ctu wa ae dane Lee pM panty Un a J De 9 oe aot Pow geal SMe goed gg ae Jet pat ell ae Jol 10 He) (ally es] wee aorg) Lt) [oc BE eel TAU ee RBG T fel Sy Sty oni hry ast Lal Lt» edie 20.wa peta ett ingt cnt peat uestlebe remun asea | Kole hin, Matkeing | Macagemet Anuvis, Planing, covet oe Sis ia tn ieee so oe Faeroe wo BA dy Bee mitgdyage 2 romain eat ome ioe Sn > Rete atom ges tS oy wo st tata os ra sua Tome Ae a EA oye 4 rat Ss UA ore Giordana 3 = ses Mest agae a yniargoneed 4 toned sie euatey > fayin-Aowsn aera cs tnmesowane a St nt Ades ae Comme eg ont See a ea sme st En ‘cane ote Bp pct OY peng born worse Deveerohjesnonnne n ‘ie oe Se aps neediest tt saree sess Set Am git pay mej = a oo cn an Meh ee tdndit ten cee we 1 atte auton ang Pe we a 235 16 Soe ln ng to Pawo! ig. “some Poses Soboent ‘New yok, 1977, P43) a Approach dell pln 2 Re te ane i cos, oo Sinope yes eee Sie ade = oe komma fant ee 28 Bale, aca “The Making Boo’, Butrwonh, Heineman, “oveaives ~ arnadia Aga GaAs! [Blectonic Marketing and Electronic Commerce (eva setictesaeiyte orm) ere Seasons cata ecg Soyer else eM So ake ah AI ll gpd Ips Be 3 2p eens A Me, cl Yo Ye 15, Fo 3 Mad ep 0G “Mabie Coney st ees osama". 2 bole Ae ti a 260738 SEP ie a a me Saal saa Fsbiaebes aah pe Hh ty Seed wee let een UE need 2 2 eS PA oa Tone Raber se ea as es gu nb fig pa 32 2. Rap ‘Bali ie ai fi Fe SaeiecSs m7Senn eNsT dt eign RaRO ND Wailly gis ROY Gaye E-Marketing & E-commerce Introduction aust AEB tal AY spt an lags SNL te Jey ti eh gy fl al LW Sake ik pa 8 NO A Beye ll aly Se ty CSN dp tl ng a SES UH ESRI Srl aA if ph ab ils A wa shy pel, peSd 8) Be Sl beh bnfy Sol ss gl gh A Loe Sy Tag Vy bie oh ee pte dl dy Hae lt PNG, Aaa cea oe Legg gD Spl Ray Legh Sh 5 gf 3 hese 4p IS Bb yy Se AS as Bye 5) ih Sol agiy Sigh Llc ty EO! Taternet (2339) any ela ga eo? hoe iy td aN one ci Sigs ol abl MN hey Wy a sl 88 gl At aly OM yl ell go eh Ro ey SL dl nly bl gage ge Fe pg eb le I Hl pa ISG 5 ABIES ena UF cease aa passa ease ecg HD The Naareand Meaning ofE-Commere SSA La se ae gh ls lo Seep ae peng Jo Sa Sle JS br ACE IS a pe eo plata rien ey PL Sb poh Sa pol pS Selon tly al fll Haile wea (cbc a meron Comaere 581 ic at Vy Seep Ba ably OYA Uy AT ae al ks olay et SUIS AE gl yy le et ema ge SPST aie Yay Ohl 28a das a hae Sens eR son YR) Sl ee SB Diss Nd os Ups Li el Posie Ube iy tail gs pg ods oye obgLil ge Re ly Jo line al Lat i ey nS AN cate Fe He Spa OS apt 9D pineal SMS Upp ea aL lM dp lols abLsy (isa wee) O11 age agile IS ape yagi dp LI Wits sess este ay URL bg SSS RE Bo WE ys re J JE ake pel Sy le ate! Se Uo Resource Lact gL aa jy MRD i) pe OED pe) Se DON SGU yy iS tad Se ye ane ec opts BGI el IS HS lacy Sag le 23. Pre eich Le pS ANI A ge Pete as eed Se ate le Ge de Fa ie el SSRN eo (ow) Wold Wide Wed al NAL ga a8 ant op 3g SAIS Se Jan pa oo pS Ul pret Mack pags) oe gelato (World Wide Web. (vm) "sa" Aaa ayia a5 2-12 Sey eM Jo ti et J ge CR slip ote pe A BUSH ve {Elf A ll oa ea WO) eT Lad ge pheclnke Je eon SSS fe JS EH PUSAN ad Ble J BAUD a pale tes any ce Jae ne pclae Jo BP Sle I Lee ip inked iy Atl Snare Foal Jo cha tly Me iy gyal ae et Yl pS cel ld i Sys a By li ek Aaa 8 yl oe ea a eae el ay 8 ey Wigpestenne ds Ul tn Uy and Lp DM es Sp aes pe ARS ASE ge ge Esl Liha Saale Sa ol i pa? Bess Li A A phe a gM Spl by pp sae teppei Ora ge tne StS SAS ga) I! oneeS hg eh A i gs ts p25 Sle go chy Seal ay ot by IS e aly CLAN el a 2 nt lag Asholie bs 3 What in ~ Commer 88) nc ys Feld obs ae JOY OL iene ee SE ey (ba de 50 AY 4A pl Se aay LEM hn LA Le DUC ae by ly ol Mae Sal ON SII LO op hdc Ae Sa (OCDE) Hyped hd A py iy he poses gy HAWN Boo eg Una om yc fate SIS aly al a ch UE We Ta ri (170) pl a lal il ell aly GIA a cae Stee aS LA oy DD ll fa ily OL 4 Wet We WE) CoD Le cH yas or ei habla UE J gl ee tle SM is es Toth De Sy Sle a ok pp BABY Uy Rai OLS A gor dy Se gil edb aly gery Seth ILE le ss ota fo gl ly a gh SPN ty Salo Shang hell 95M Gs el ge ie 319 ANY Eh yy Ss yd ML ped Ll Aly Li olan gj BO} abs Ds pal as UAE al Jey eines ah Ja i fil Jp A unt oe Pe OE al J Ly fl ag any ol) Pia i 5 ys gly loll ioral Devdopmea of E-Commerce 3389s ep it Se Sel on ha BU GHIA ig oh (2D SBI SUL HN Spy HL el oy Lins o 2H Sah IL slaw pl Beene and es BA pb al Lal Ll yin fl Bs ey gy EDD Econ Da eta SUN yy 3891 WT gt OL IER eal 8 op GAIN Gd lt Seine DDI pty Oyo le LoL OI ay SM pa eH oe 3g yy at my tye gy Ark oe Gin LUG ne jah pl Shel gh He tai ins gh Ay hed Sy Pets og Ey a ee te Up pg hl eA Je op ae sl tao Bla Sa ay self etd! | gos 14 Mid Lt Se Aly lhele pole od AS eA A gt lL Eu gt Oat 7 Gua ou gate esse (mene) 0) a ATM BL inp SY Hl oe al tS ya 8 he peg al She ll a liad Bey ALI SSB en et ay pS ie Hy dp ah trl sg wes Sg da ad AN ete op sal ny a ie Sp hy all pla Se Byala Sr Be go Sal UB GR 391 A A Sl Sart 3 pa J Se PA A paral abl Lye lA ose pe se Abts ONL ay A publ 7 Rip EA le J sd dy Gin oA a holt a el ob lag le AS Jal se Ay a le aly ha a if gs id Bis bons a ghd SD So aS ary elt to Bam Dye go gt Y eo Sil SAN ge ha ag 8 ay SI Sea PE Ae ag al aol le a Pole Ce elt at rs tl al 28 a tees AR SDN Sp eM aes oe + OS ae SUN gh elt oak geil dag BE ea gl ea LG a yh Sl Dae sy bas Baya nd si Jo pH Ugh AON es baba J A ely ab ae Gall lel ot Sash Ded yr le Js ee es ple an er Me tales © esp gp hogy esbl Sms Js yy RsBOY Aa dy ane ee Ng AY UM el 5M ea a es Step wis 3 se pL ay Skil fed BS py HUA ghd LLL eh Yo hd dd, Sa SAY pe A sen py Sl Yad 2 2 bt fl eke ity ee aU ps Fe NGO apr BL cates WMI ue PO A pes IBD, CL gh le SO Ga I a a pO Asal 455 yo A IBA, No Bas)! ‘Stel ese hy anh na nce LA Pe matt) 5) Spel ck I eh ht SAB at BD le Sea lhe a3 1Lolly eld TGS ye el ay SA algal fh {hin Basen) Leh og Uy SN ach 6 LM OU ele ps an Orion LL Le POLS Jae gly SA eS ges lye Dah hiss io Ab ae yell Seal PAL oll tty a US a go ag got or AAI RON Skat eg Vag ABS E-Commerce and Busines Information stems Ee Lae nd woe lll See il ABE II ony alg stl Jot SJ ay Ba 3 ey ly Ral BUM Aah funn YI NAA IE op ep SEA A hl Et yell Lay Ma lb ei publ SIAM Se Vad oR Rees ls tah bl ‘Type of Basins Information Sytem al onl te tpl conc Da necewe EDD SU 8) Vie Alba Sng So Blip cia hat Nevo lip i i at gly Bat GUNN K AN 2 am one uns Tanter pM) J 3 os. pede of E-commerce 36) ALL ih CO gh OME gp ay Ya Aasnes To cA Ii oA AH ops Lyi Ll SE ele Sl ol Hae py 2B) 7.9 Ue lJ inlA yA BS ow Gs gal he Ba SPL Sy oe UO LAT gy a a kl oe aN B- Bun To Conner ie 8, gp aA il S15 gp ey Ll ty (BBO) p34 a Ws BPI io ee hen i INE WU all Bball a ggy AMAZON, Co (Conamer To = gall hg pe 2,5) LO ‘Coun Seo tapas A elgg by (C2 0 sh sel tes pS ay JN ody lg hate oy ay gr evel kt atl SAT del CoN ge hy Joss cle wile ka (Conumer = To = 121 hg Lys dSMN AL 1 See AI oth pa oe (C2) jh at Jy Crh a ase slates Non rae = Commerce ih gb 46Y idl 8 Lif abo AN glad op (Non BED Lg My EAS al Lag Jo iy MN sel ol es oeRasen acess st wo Bia gl ss) nl fe ha la 8 Sl oka fd wba My a Daly gl 6 fA NEAT I fe let aks OY! ly Sly at al Lay ie god pe Ll nl ML yh aly LIT yaaa ge gs a YY al A UL meee a el J te Te Ste ne Al 555) le ele Yl ple tate WSLS Rebar BSL aly dN nl 9 SHS lal pe j Lega 5 a Jeg Lda al Stale pal as cay Toendsof ECommerce 550) be ly pl dnd A ey Ra iA a ah ly go Ooo AB gost SNL aL phe ly peel ra Bas la Leth gad ts Shp oe gall pb ee atl ls gall ony ato ey eal yl AL gal nd 8 At AL py ch A hE oy ASN QA a Mas Ee el ae ey gly po etal Pepe le py tated Conmatatin Jl oh JadBI8 DB any ab Si oy Hai ‘Lipll eL Llly6 yStrng Da Buse ta eh nj AST SI a Jom Ha YG A el Lag YSIS ll po pata Aly DN po go Belly en a SH Uy Buy cee agLel yy Sep Coin Maagenet yl Leh) § pI ly lb po OL J Shee Wass 282 iy Ae gg shy sl AL ay path ly hdl gy ngs Aa aa 412 “The cei Naa of E-Commerce Ge aphreIGL Lot ate ete le A BA gel a os FON a ps ARS ok ‘es BJ GT gage 0 OL ate ay qual Sema eM fu Be ae SEN LED op ae Hi pos Fa a 50) lye sy el ht Jet Rnd cl ie ys ge sale oly Sk > goles gi Bgl ES alg nth atone ple AM Spey St 8 AB aye fo pie ioe ab LA CARY CALI TES i SY! aseni et She J ty whl Ly Yl te QOUUY ol Sel Aon hal lL eo a Fhe oly NAL Gat gl sae atl gill i BL pp ye EBC AN phe cle ly Dal A a St rs J ap ge Pipe Lt he ab gh ll AL Ej yal) OE IML eset oat 2i88 Sg as AY 5 ve eel eyelid Ski teleets boil gab lay gpa ls ot EB Seo a Fs a ge ae Slee gh oo ob Ab so id Sapa ul ofa De aye Boy phe eo 8 gg gL 9 ay cbse Gh SN Ey et late atts ld ee oat oy bl blot ge ge Jal sp Sy lah IY Baal nl the nig ph GIN sy al gp dO eth ely pines Ul olay ey Aagyil lel op ah el SA gates Bel dl JB cal idl pal Whats E-Marketing 24587 Sag Lia gad a O18 (a eo Sle gt pt Wore Wide eb oo) a Sk an lyre Sly ol al lg jy AL pal al Say “ISS 3c Bay pM apd py lll Co a ae BSL oe ll tp Soe ne and ge iS ey Al AD ha a Fela SY Lue aoe (LA) Lae dy a PF e Leip ds IN] ca ale gly Ariel ne et cae go ML yA alle A Sony Gy 5SHN nd Sloe Sy ala SLT Os aT I 5 Ue Cel Gol ed OL, SAD ge Gora ey NRE BS 6 GUD tpl OB Marketing gin 827 Gus 12 Makaig Target 39) 0 Sd ‘Toe Nature ad Delon fF = 509 Saptppaey ae an ety a oh gy op lh sl oe el A Wot Wide Web 5 cle ie i op hy ral Be pg ip Get RN wha Sp on ph eb EN Sle ie he IIA ny iy eu a SA lly ell J BBB SAA ne dl Chad Us Sh dy SD Jab et SAE i) sl Eis SM A le ea Jel ad Po 10 gp tS a a hp J pony Oy case eta ty ib gp Sle ye a Ee SN el eK Ye tol hd SelCommunication Phase Jaitley LA a Fg go at AN ee ang Poa op Eyal nse op Qui BSI yd ee Jolt) Sls gl ny dpi Uh HOY! SHY Le Jas pogo eet Le pes ELAS nit), we ube A an en IE Se ly SHAN Lae JI Hadad plete lg Elen Sas AIDA hg ee Sli gly nn Aten ie et fafomaon 2 oll lee we z Dee BU Seg Aah fLNS yy fide Tantei phate lin 096 gels BU Ag SY Up a gry othe oatgetoel ntenten eee real NS gol aa ee CE LA Lol al uke 532 ly Ta) tS ey) Sle BLL (Suey) Pehl ah ey gil fae ag Noa Monry Li ily Motiy Tans gl JD eae BBk (2 190 4h dM co Tron Alter Sales Phase ge tle YE ad gd gt el de ayy el ay SHB) YIN Ue I see 5 he ae ep tye Agel Spo JO eg 50) Se es Sey UR he Bt da a elo aL Rl Ba ad Ly SF Sy DO go te 5S iD LAAN AU Ayty eol ae e a FY Gn) rl ob py Ma Jo 9S yy A STs kt ais pe tab AED eg ASI gly 2 OM Marketing hae in 57 em da Bae Se te fai SAI ae ee STU SE Se "per Legs US Jol Fe ee ta de GaSe Ar it Js Pepin Phase say Comsnsition Pe Jae Taaacon Pose ost -Sale pate gl ele Peep yltley Le ath a ey Dade ld leo nd gle gh leak op al asteliokbys SU a apg gl ly cut ae 8a Ng Bel ey Ab jl aid lay he Lah aah SLI I me SEM B= mig 5589 BMJ Wo eso > Ba a dy lp fl US abl a aE YS)Seer 5a SEL LU wie eb gn Jo ‘6 SSM Aaa laces SORA a ne i Fe gle de oad pel pa le BL Ul al eg el ty dag Spl debe Lane pie yp PSM ares eat pa Pel pA so i 6 gp i ella 52 lg al bl SSL Ry pe ne le pl A gle Sarton SEAN played py dp eG 2 oh SSA et et gS AB gn aL IY ead ole NG oA be ey at ll LA AD yp de oe Be hip Sardine dae So JE eh i corti bl Gn Ul Sig BI We AS I Ea le Bo AG td 9 © 37 eta clan guns) HE SLAN Sylhet ly phobia oe cen (Chatrwon) hoe J Ba 8} 1 se oe gh ads Bas PL ub oe folly nl 2 FAQ Froneaty Atk bp Silde MILE le ints Weyl 3 eon Fashenspapstetotue hecves of marketing S19) ye ap AN ee ep abl Aa NH CIS OF ll oe A951 SAM aN jd Bisbal AD Mal at ote 2 Hse nt a Shh ae 6g pl 3 2D ale Sel 6 at Ue des 4 ily GH SUSE Jl Deel al 5 iN aad 5 pAb i Uk LS i 6 PaaS ne Sana pn ah His de glee eH ap oil pa CD 5 RSD Oley al Jee RY pt pas 8 LHe OAS Aaj ple Neg US OA fy le a GID SSN ye Llp Pe rad IAN Aa op LEA Je Ee ie ial ly a a yah fs ge BY gh ei oo a J YAS Eta is STs Sel pe Vopr sgt gh Jlokis ee ELL ghesaatSeas eas Ss Rept Case Study COPAY pile SIG Ue BY a I op Lal Sh oy oe Le aay ll pene Si 8 A coe a ye pa leh ey hod Bb oe a phl Be at Jo cn sie gh els 3 SIN eee ASH go bah aay ay HE ees ae pt IS ol a al gaia GIy Dy WO ey HN cas RIEU Oe pees Leg agp Up ala fb Key Sal Sg bbl ale i A Md tb ayey 2 Ine eH Bi a NRE Bay US ay aves ssf Lau 3 Re NDA JAS Ng 8 do She AIS a ES TPN op A A la te oe te ANI Ge 61S ab agg eos fl Spot ae Dole tye aly ie esl ns sgrF ie pny fi Ls 4 SMG AIR LA opal a yl SEB pal aly te ol ISSN Sl a A yj pbaldy She dy lnk eL2Y IE LaF go SAM ME Ba AE fy SA te fe le VI ge Pohl ae Webel A gay sty al © ee arene Age le UE oN a yy ela © as Sy os AIOE ypeSai Jet aaah eri Comte ces) eros Meng Ena) eerone ni Wo Wie ow) spat Jui st Gos a sche aeren) ea oe sug peste gimuane Ine ol Sa esr iss wana Nps irsls YAS iat ce Gl dy SSM ptt bly gal 2 eH at sis oe Sy Li yl ea tye Sees Fh wieels ghehunal wu 4\- pee Rou aanathane Pre the el Jen As pial ei ar gee ga 2 pal dy a ga eee aa a tag al ee Ad eth hy gt AL da og Be Pdr ee 0 apa AV fos ey 00 Ie Ste pi Joa oS I aa il at ne SN a ar A les GAN St a en ih anf Pas shea Jos Gas rd 2 ow nt nM eal sor GA et SS 1 Hg it oy fol ep me Gt oe 12 et A Fa lis Gmc Me, ret Boe 1, eb Sit Colin, 9, Mig Git er Dai, 100 ERTL Ses. 14. ey om eR & Mo i ies, Oi Meta a "at nee Enel Sen few an Cosa Sema oeahantae Sain 1s Rep bmg ens How as ew eRe M50, Sern Mig Nes Yo en ends ‘Scan Et nme Crome Dat Mode rs SOE Battier ork, 420% "Bung Comma Mae, Hane tess ‘ec