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(3) Petar, Jounse, (1989), Management in Service Industries, 1st Published in Great Britain,
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(2) Greenly, Gordon E. and Divid Shipley, (1998), Readings in Marketing Management ,Mc
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Greenly, Gordon E. and Divid Shipley, Readings in Marketing Management, Mc Graw

-Hill Book company, Inc, Berksire ,UK, 1998.
James C. Anderson and Sames A. Narus, Bussiness Marketing: Understand What
Customers Value, HBR, Nov.-Dec., 1998.
Jr. Cronin, J. Joseph & Taylor Steven A., SERVPERF Versus SERQUAL: Recon
Cilling Performance-Based and Perceptions-Minus-Expectations Measurement of
Service Quality, Journal of Marketing, Vol. 58, (January 1994) .
Kotler, P. and Turner, Ronald E., Marketing Management, 6th Ed., Prentice-Hall Inc.,
New Jersey, USA.,1989.
Nakijima, Hiroshi, Better Health Through Better use of Resources, World Health, The
Magazine of The World Health Organization, 50th Year, No. 5, September-October,
1997.
Owen A. , Bevan , Marketing , Prentice-Hall Inc., 1st. ed., 1994.
Petar, Jounse, Management in Service Industries, 1st Published in Great, Britain, 1989.

Quality in Services, An analyticel Study for Patient

Questionare in Sample of Puplic Hospitals
ABSTRACT
Marketing activities are completed and their natural fields appear via three main
elements in on service unit. These are: materialistic requirements resented by
materials, equipments and furniture. The second in the human requirements and
finaly the service activities by which the tasks are fulfielled. For these elements in
helth service organisation can facilities the services technically and administratively.
In this study, we tried to determine the primany factors which are important in
satisfying the need of those who benefit from the health service in the puplic
organizations.
Marketing segmentation was applied to determine exactly the needs of the patients
in this sector. The results showed that there are qualitative standards was taken into
account in service presenting.