IT - Internet &

E-business Transformation
In Golestan Province
‫فنآورى اطلعات – اينترنت‬
‫و تجارت الكترونيك‬
‫در استان گلستان‬
Babak Sorkhpour
‫بابك سرخپور‬
 ‫جهان ما بسيار پيچيده تر شده‬
Our World Has Become More Complex
Old World Order New World (Dis)Order
Internet
PCs Terminals E-Commerce
Mainframe E-Business Security File Service
+ RISC Print Service
Portability
Terminals
Distr. OLTP LANs Directory
Euro Multimedia Service
Lines Distr. DBMS
+ Workstations
GUI Protocols
Modems Client/Server
Mail Service
Applications Object Messaging
Mainframe Telecommunications

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‫‪E-Business Trends‬‬
‫نظام تجارت الكترونيك‬

‫‪3‬‬
 … the analysts are predicting an enormous growth in business to business transactions
over the Internet
‫تحليلها رشد سرسام آور روابط تجارى توسط اينترنت را پيشگويى مى نمايند‬
1400
Business to Business (B2B)
(Inter-company trade of hard goods
1200
over the Internet)
‫فروش از طريق شركتهاى ميانى در اينترنت‬
1000

Value of 800
transactions
in $B 600

400

200 Business to Consumer (B2C)

(Sales of travel services and retail goods)
‫تجارت با مشتٍرى از طريق خرده فروشى و سرويسهاى سيار‬

1998 1999 2000 2001 2002 2003 2004

… these predictions have recently been backed up by major e-Business initiatives

4
announced by Ford and GM
 Major Trends
‫روندهاى عمده‬
70s 80s 90s 00s
Cost Reduction
‫كاهش هزينه ها‬
Quality
‫كيفييت‬
Reengineering
‫مهندسى مجدد‬
Speed
‫سرعت‬ Internet

5
 e-Business Evolution
‫سير تكاملى تجارت الكترونيك‬
Strategic
Enabler
B
u ‫فعال سازهاي استرتژيك‬
s
i
n
e Productivity
s Tool
s ‫ابزار فرآورش‬
Cost center
I ‫مراكز با ارزش‬
m
p
a
c
t
70s 80s 90s 00s 6
 Major Trends
‫روندهاى عمده‬
• Digital Economy ‫اقتصاد ديجيتال‬
• Globalization ‫جهانى شدن‬
• New Workforce -- Reverse mentoring ‫نيروى كار جديد‬
• Virtual Enterprise (community) ‫سرمايه گذارى مجازى‬
• Internet As a Platform for Design, Manufacturing, Supply-
chain Integration
‫ اينترنت به عنوان يك سكوى كارى جهت طراحى‬- ‫يكپارچگ’ساخت – و درگاه تامين ذنچيره‬

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 Major Trends
• By 2005, 100 million Europeans will spend 173 billion euros shopping online
‫ ميليارد يورو براي خريد آن لين خواهند پرداخت‬173 ‫ ميليون نفر اروپايى‬100 ‫ و‬2005 ‫ در سال‬.
• The advent of a mobile, wireless, data-communications infrastructure marks a new
phase of the Internet – Supernet
‫ظهور سيستمهاى ارتباطى متحرك و بى سيم زير بناى ساخت فاز جديد اينترنت و سوپر شبكه ها خواهد بود‬
• A B2B e-marketplace is an enterprise that brings buyers and sellers within an industry,
geographic region or affinity group together for the purpose of commerce.
‫ مكان جغرافيايى‬، ‫فروشگاههاى الكترونيك اقدامى است كه خريداران و فروشندگان را بدون توجه به نوع صنعت‬
‫ويا وابستگيهاى گروهى جهت تجارت گردهم مى آورد‬.
• Technologies must be flexible to allow “anytime, anywhere” work.
‫فنآوريها بايد داراى انعطاف براى كار در هرمكان و يا زمانى باشند‬.
• Continuous learning must be institutionalized to fuel constant renewal, discovery and
innovation.
‫ اكتشاف و ابداع بايد بطور اصولى اجرا شود‬، ‫آموزش مداوم جهت تجديد و تربيت نيرو پايدار‬.
• Work processes must be easily adjusted, extended and retrenched across
organizational
‫ فرايند اجراى كارها در سير سازماندهى مى بايست به‬. ‫ تمديد و حذف گردد‬، ‫آسانى تنظيم‬
• The businesses will change more in the next decade than it has in the last five decade
. ‫تجارتها در دهه بعدى نسبت به پنج دهه گذشته بسيار تغيير خواهند يافت‬
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 Leadership Model
‫مدلهاى راهبردى‬
Traditional Leadership
‫راهبردهاى سنتى‬
Focused on strategy ‫تاكييد بر استرتژى‬
Constrained by money ‫تحميل با پول‬
Cautious ‫احتياط‬
Has a preference for comfort ‫ تقدم راحتى‬Insists on truth ‫اصرار بر صداقت‬
Market driven ‫حركت براى فروش‬
Focused on retention ‫تاكييد بر حفظ وضعيت‬
E-Business Leadership
‫راهبردهاى تجارت الكترونيك‬
Focused on execution ‫تاكييد بر اجرا‬
Constrained by time ‫تحميل با زمان‬
Paranoid ‫بصيرت‬
Customer driven ‫حركت براى مشترى‬
Focused on recruitment ‫اكييد بر افزايش توان‬
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‫‪E-Business Perspective‬‬
‫چشم انداز تجارت الكترونيك‬

‫‪10‬‬
 What Does e-Business Mean
‫تجارت الكترونيك معناى‬
Information
Technology
‫فآورى اطلعات‬

Su ‫كنن‬
‫ مش‬s
‫ تري‬er

‫دها‬
pp ‫بانى‬
‫ ان‬m
sto

lie ‫شتي‬
e-Business

rs ‫پ‬
Cu

Knowledge Partners Business

Workers Processes
‫شركا‬
‫آگاهى كاربران‬ ‫فرايندهاى‬
‫تجارى‬
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 Global Internet Business Model
• Higher customer
‫مشترى مدل تجارت اينترنت جهانى‬
satisfaction
‫بيشترين رضايت‬
• Competitive
Employees Customers agility
Information ‫زيركى در رقابت‬
‫كاركنان‬ ‫مشتريان‬
• Accelerated
time to market
‫شتاب دادن به فروش‬
• Managed costs
‫مديريت هزينه ها‬
Enterprise • Higher employee
Partner efficiency
‫تشكيلت اقتصادى‬ Suppliers
s ‫بيشترين راندمان پرسنل‬
Ubiquitous Connectivity
‫پشتيبانى‬
‫شركا‬ where the Business
Runs on the Network 12
 What Is e-Business?
‫مبادلت الكترونيك چيست؟‬
e-Business is … Online and traditional business activities that use Internet
technologies to support communications, collaboration, service and trade
‫( انجام مي پذيرد و فعاليتهاى مبادلت سنتى جهت پشتيبانى‬on line) ‫مبادلت الكترونيك به صورت‬
.‫ خدمات و بازرگانى از تكنولوژى اينترنت استفاده مى كنند‬,‫ همكارى‬,‫ارتباطات‬
Today
Tomorrow

1. Buy Side 2. Inside 3. Sell side

e-Business is about using technology to integrate, streamline and

increase communication from customers to suppliers
‫تجارت الكترونيك براى كامل كردن تكنولوژى در جهت افزايش ارتباط بين مشترى و توليد كننده به كار ميرود‬
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Broadly, there are four stages in
e-Business sophistication
‫عموما چهارمرحله درتجارت الكترونيك وجود دارد‬ 29% of Fortune 500

STAGE 4: e-Business
(e.g., automated distribution,
customized service,
incentives)
23% of Fortune 500
‫كسب و كار الكترونيك‬
STAGE 3: e-Commerce
(e.g., purchase goods, on-line registry,
customer self-service)
40% of Fortune 500 ‫تجارت الكترونيكى‬

STAGE 2: Interactive info

(e.g., interactive ads, recruiting, locators)
6% of Fortune 500 ‫اطلعات موثر‬

STAGE 1: Passive info

(e.g.,on-line brochure)
‫اطلعات غير موثر‬
2% of Fortune 500
No Site

Those who have gone all the way to redefine and integrate processes
with a cogent e-Business strategy are very satisfied with the results
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 As business evolves, the critical factors of the new
era will be dictated by e-Business
‫تجارت با فاكتورهاى مهمى كه در عصر جديد به وسيله تجارت الكترونيك ديكته مى شود‬
‫گسترش مى يابد‬ Virtual Customer
Era
Productivi
ty/ Quality
Era
Mass Production ISO14000
TQL

Era TQM
QS9000 ■ Global presence
ISO9000 QAF ‫حضور جها نى‬
■ Value-added solutions
■ Exporting
‫صادرات‬ .2 ■ Superior delivery in
■ Cost per unit “zero time”
‫ارزش در واحد‬ .4 ‫تسليم مافوق در پايان وقت‬ .6
■ Local markets ■ Conformance ■ Production quantity of
‫بازارهاى محلى‬ .2 “one”
■ Availability ■ Reliability ■ Customized services
‫قابليت استفاده‬ .4 ‫قابلت اطمينان‬ .8

■ Economies of ■ Durability
Scale ‫پايايى‬
Customers are
‫معيار اقتصاد‬ increasingly
.6
deciding what, when, where and how they will
purchase goods and services, and demanding them in zero time. 15
Multiple E-business Model and Example
‫مثالى از مبادلت الكترونيك چندگانه‬

Covisint Amazon

PriceLine E-Bay

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 How the Internet is transforming businesses

1. Buy Side 2. Inside 3. Sell side

Impact on Market
Customers/ Market boundaries are
Suppliers Enterprise Distributors Consumers dramatically expanded or
eliminated altogether
Supply Demand
Side Side Transaction costs
are reduced, often by
orders of magnitude
Extranet Transparency of
market information is
greatly enhanced
Pricing mechanisms
become more efficient
Intranet
Internet
Market liquidity is
B2B B2C improved

E-Business spans the complete value chain 17

…‘Through year-end 2001, more than 70 percent of multinational enterprises will
have failed to plan a coherent approach to electronic business, leading to a
significant loss of competitiveness.’ (Gartner)

E-Business Planning: The Five Points

E-Vision:
Ensure the CEO communicates
the strategic e-business vision

E-Management: E-Competition:
Create new structures Account for cyber-
to co-ordinate e- competition
business activities in the business-
planning process

E-Plans: E-Review:
Write individual Constantly review all
business plans for e-business investments
each e-business market application

Source: Gartner Group

…‘Investigate, validate and plan for e-Business

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 B-to-B dominates on-line trade
US eCommerce
($ billions)
$3,000
Business-to-Consumer 2,696

$2,500 Business-to-Business

$2,000 1,823

$1,500
1,167

$1,000 717
406
$500
101 143 185
39 64
$0
2000 2001 2002 2003 2004
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 B2B dominates Europe as well
European eCommerce
(€ billions)
$1,400 1,318
Business-to-Consumer
$1,200
Business-to-Business
$1,000

$800 728

$600
357
$400
232
164
$200 123
74 55
9 22
$0
2000 2001 2002 2003 2004

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IT Architecture
“e” Enabled IT Architecture
Critical Elements of the Enterprise IT Architecture

Customers Partners Suppliers Employees

Security

S Internet Infostructure O
E P
C Enterprise Applications E
U R
R A
Business Information
I T
T I
Y Computing Environment O
N
Intelligent Network S

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 Industry Trends/Drivers
The Old Rules are Changing
n Network is now mission critical
n 80/20 traffic rule no longer applies
n “Power User” base is changing
n Location no longer a factor
n Video conferencing has become
widely accepted
n Voice services are a commodity
n Low cost/high bandwidth data
services
You can’t play the new game with the old rules
Changing Use of the Network
n Merging of voice, video, and data
n Network access to customer
information is becoming a
requirement
n Mobile/wireless computing
n Distributed client/server applications
n Multimedia
n Desktop video
n Integration of voice-mail, fax, and e-
mail (Universal Mailbox)
n Internet/intranet
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“e” Enabled IT Architecture (Business Information)
Data: The Foundation for Information-Based Decision Making

Enterprise Portal Views Operational data is brought

• PIS - Personal Information System
together to form
S
- User Customizable View
PI

• EIS - Executive Information System • Strategic data (e.g.,

- A community view based on location,
customer strategies,
S

functional area, executive level, or

EI

membership in a workgroup or other commodity strategies)

common interest
• EUIS - End User Information System
IS

• Overall performance data

EU

INTERFACE - Provides a general integrated interface

MODELS to ‘drill-down’ to specific information (e.g., ppm, ontime delivery,
‘Sources’ and ‘Uses’ program status)
INFO USE A
INFO USE B
• Knowledge ‘Use’ View - A
comprehensive view of a topic area from • Best practice/benchmark
INFO USE N
across multiple information sources that data (e.g., engineering data,
KNOWLEDGE MODEL helps form the context(s) for which it legal training, employee
can be used - “Information-Based
Decision Making” classification)
A B C
N

CE CE CE
CE

R R R
• Information ‘Source’ View - Sets of • Company-wide reporting
UR

U U U
SO SO SO
SO

information or data items defined by

concepts or facts, often by the source
data (e.g., financial, tax
INFORMATION MODEL return, market share)
attributes
962 • Data View - A discreet item or object, an from which information and
DOC entry in a database field, an image or a
document knowledge evolve
DATA MODEL
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Architectures and Changes
Architecture and Change

25
Typical IT Solutions

26
 Example of Outsourcing in India --
Satyam Computer services
6,000
• Low attrition rate = 11.2%*
6000

5000 • High moral

4,040
• Extreme pride
4000
• Continuous training
3000
2,493 –Mandatory - 80 hours of
training per year
1,275
2000
• Core values
1000
• Embrace diversity
• Chairman awarded “E&Y’s
1997 1998 1999 2000
Entrepreneur of the Year
Years
for Services,” 1999 *As of April 1, 2000

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Conclusions

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 The pace of change in e-Business requires an
organization that moves quickly

Extremely fast paced

Be First
Days and hours count (not years
Early movers are rewarded and months)
handsomely
Be Right
Mistakes are penalized Select the right partners and value
quickly fulfillment model

Transparent and often Be Adaptable

easily imitated Learn fast, move fast

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 Critical Success Factors
• Senior management/officials buy-in and commitment
• Reliable, available, and, flexible network infrastructure
• Robust Computing (hardware and software) environment
• Process re-engineering expertise
• Technical and technology superiority
• FAST response to changing environment
• Establish yourself as a viable international player:
– Skill and knowledge of advanced technology
– Cost
– Project management
– Speed
– Language
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Speed Is Everything

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