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  • 1 Evaluación de Competidores

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    LS Edm Mrlss
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    1 EVALUACIÓN DE COMPETIDORES

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    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    4 views3 pages

    1 Evaluación de Competidores

    Uploaded by

    LS Edm Mrlss

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    EVALUACIN DE COMPETIDORES

    Preguntas que surgen de la gerencia de marketing como:


    Fortalezas y debilidades del competidor

    DETERMINACIN DE LOS OBJETIVOS DE LOS COMPETIDORES


    RENTABILIDAD PARTICIPACIN EN EL MERCADO VENTAS

    ATENCIN AL CLIENTE

    TECNOLOGA

    IDENTIFICACIN DE LAS ESTRATEGIAS DE LOS COMPETIDORES


    GRUPO ESTRATGICO GENERAL ELECTRIC

    WHIRLPOOL

    Mismas o similares estrategias .

    MAYTA

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